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[quote] On 2011-08-03 23:17, Stephane Jardonnet wrote: Magic shops don't die. There is more magic shops now that there has ever been. It is simply regulated by the standard market economy, the evolution and new shopping habbits from consumers. 2 major factors can affects the magic shops : 1/ The global market and economy. When people are unemployed, broke, they are less likely to buy magic stuff, and yet, I am not even 100% sure about that. I've seen many very poor people buying magic so they can work the busy street for change... However, it is granted that you cannot commit to them for running a very profitable business :) 2/ Poor or bad management and lack of business plan. Running a business is far from being easy, and some people are not made for it. The market constantly evolve, you must know how to evolve with it or you will be crushed. Blaming the online store vs the B&M make no sense at all. 95 % of the B&M also run an online store, and all the B&M currently have a website. B&M have the advantage to gain local business, demonstrate live new products therefore upsale directly to retail customers. Online store only cannot do that, even though they are trying. Anybody can open an online store and begin a business from your garage, but believe it or not : The top 10 biggest magic store in the world are online magic shop. The top 10 biggest magic store in the world have all the products in their storage shelf. They do carry an inventory, manage their stock, have a business plan and a team of hard working people. They carry more product on their shelves than any B&M, the only difference is that nobody is allowed inside... The top 50 magic shops in the world represent 90 % of the sales of what distributors are reselling. Newcomers are so far behind that their only answer is to work for free. They are discounting so hard, that are even probably losing money just so they can begin operating a business. Is there an answer to that : YES What is it : Sorry, I am not authorized to provide any information on that matter. I've already told too much :) [/quote]
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