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[quote] On 2012-02-25 10:07, Sam Sandler wrote: Good comments so far. ok I have used post cards for the most part over the last few years. this year I decided to really think thru what I wanted to do. for my early learning centers I sent out a post card and this time I sent out a 6x11 full color both sides post card and I redesigned the card big time. and it worked. with in one week I had 3 phone calls and each turned into a booking. paid for the printing and mailing and netted a profit already. then my secretary and I started with follow up phone calls so far with making 50 phone calls we booked another 7 shows. were still making calls:) as for my school show I designed a really cool post card as well but thinking of putting it in an envelope with a cover letter. I have some very strong endorsements from other schools and would include copies of those letters as well. thus an envelope will allow me to put a little more info into their hands. now I am trying to figure out what size envelope do I send. I am toying with the idea of using a white 9x12 envelope with a full color photo and info on the outside. I have some good artwork and catch phrases that I think will encourage them to open the envelope. I have 2 meetings with principles and assembly coordinators next week to get some better ideas of what they look for when they get mail or offerings for assemblies in the mail. I figured I go directly to the source to get some ideas and advice. keep in mind I have already performed in over 900 schools and although most were thru contracts with some one else I have begun to advertise my New school assembly myself. with out any print advertising I have already booked 13 schools and calls continue to come in just from word of mouth. now I am ready to unleash a major advertising campaign thus the reason for posting the question on the Café. so THANKS for your thoughts and ideas I really appreciate it. please offer more if you have the experience as I have learned - there is always more to learn! sam [/quote]
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