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Andy Wonder Special user Auckland, New Zealand 747 Posts |
What would be the proper marketing/sales term to describe someone who wants to buy your product/service but who you have been unable to supply? I've got a lot of people like this & I'm at a loss as to what the term is for these kinds of customers in limbo. These are people that want to hire me for a show but I have not been available on the date they required. They quite likely will hire me at some time in the future but they are not yet a customer or a client. They are not really a prospect either because they are basically already sold there has just been a supply problem preventing a sale. If you were selling products you would call it a waiting list.
There must be some sales jargon to describe prospects/customers in this situation.
Andy Wonder, Auckland, New Zealand
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JackScratch Inner circle 2151 Posts |
They are clients. You are simply in the negotiation phase of business.
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Brian Lehr Inner circle Edmonton, Canada 1605 Posts |
Personally, until I get a show confirmed, they are still prospects to me.
Brian |
Bob Sanders Grammar Supervisor Magic Valley Ranch, Clanton, Alabama 20504 Posts |
As an old university marketing professor and consultant, I think of them as someone else's marketing opportunity. People tend to find solutions!
At KinderCare when I was consulting there, we always had a waiting list. It started a lot of other businesses. But this also allowed us to "skim" the market for the best of clientele. You can't be everything to everybody. Bob Sanders Magic By Sander |
rtgreen Inner circle Portland, Oregon 1322 Posts |
Not only "Someone else's marketing opportunity," but maybe a new market for you. You may want to team up with another magician and book them for a fee. Check out Silly Billy's web site. He has a whole section of alternative performers to fill gigs.
Thanks, Richard |
AragorntheMagician Veteran user Metro-Atlanta 304 Posts |
Book them for next year! I've started saying that, "You can book me now for next year/future event and two months before that event I will give you a courtesy call to see if it's still a go. If not, No Problem, as I will still have time to sell that date/time". It's gone over well & I now have 14 booking for next year.
My $3.25 worth, Aragorn
aka: I used to be BOB (It's Cellini's fault)
"All Right, Who's Volunteering to be Turned into a Frog???" www.aragornthemagician.com |
Andy Wonder Special user Auckland, New Zealand 747 Posts |
I agree with Jack in that in a way they are clients even though they are not customers. They are also a type of prospect, and the traditional loyalty ladder concept would class them as prospects. I've developed a special strategy to manage & eventually sell to these people. I do see them as an opportunity, not just for future sales but also immediate referrals & W.O.M. My problem still stands in that I lack the vocabulary & proper term to distinguish them from regular clients.
Andy Wonder, Auckland, New Zealand
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MrHyde Special user 810 Posts |
Andy, it sounds to me like a cue to put your prices up a bit.
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nucinud Inner circle New York, New York 1298 Posts |
Quote:
On 2006-05-03 10:52, Brian Lehr wrote: I have to agree. There are three types of "leads", suspects, prospects and clients. Suspects are the price shoppers. Prospects are most likely to become clients. Clients are the ones you are already doing business with.
"We are what we pretend to be" Kurt Vonnegut, jr.
Now U C It Now U Don't Harry Mandel www.mandelmagic.com |
TomBoleware Inner circle Hattiesburg, Ms 3163 Posts |
If you were selling products you would call them a Hot Prospect. The odds are good they will buy from you or someone else, and most likely from the first one that can help them.
But keep in mind, not all hot prospects will become clients. It’s easy to say yes to a salesperson when you know they don’t have the product. However, in Andy's case it sounds like he is staying in touch. I would label them as a Timed/Prospect. They have already said yes through contact, and it’s now only a matter of making contact at the right time. Staying in touch with these folks is important. Friends will wait longer than strangers. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
magicofCurtis Inner circle Los Angeles 2545 Posts |
Andy,
I think you can label them anything you want. I think you might be overlooking the underlying importance here. A. book them for a future show B. team up with another magician who is awesome like yourself and book him. (preset a fee to pay him for all shows) C. KEEP in touch with them..... Cheers
Curtis Lovell II
http://www.CurtisLovell.com http://www.MagicofCurtis.com www.facebook.com/curtislovellii Los Angeles, California - U.S.A. |
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