I picked up How To Win Friends from the used bookstore for a couple bucks. Great reading so far! I'm on chapter 3.

Also reading various magic books and a college textbook on marketing that I got from the library.

Lots of learning going on.

This can be some of the most limiting and misconceived belief available today. There are some situations where this may be fine, but not typically for most magicians interested in performing. This is actually part of the problem with magic today is everything is cookie cutter, monkey see, monkey do and it is taking away the uniqueness of magic and often removes the magic itself.