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The Magic Cafe Forum Index » » Tricky business » » Lou Serrano Marketing Course - An Honest Review (17 Likes) Printer Friendly Version

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francis farrell
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Hi, Walter.

Before the call Lou looked at my website and promotional materials. He gave me specific feedback on what to do with the content of my website in order to improve my chances of getting a phone call and some technical coding stuff for my web designer to do to raise my search position. I had fed him some questions about Google ads and he answered those in detail, and again with practical advice for what to do next. I started immediately after the call.

During the call other questions popped into my mind and Lou was able to answer them. He was very generous with his time and frank in his answers. He was prepared to say how much he spent on his advertising, for example.

This is a one-off call, so I think consultation is a more accurate term than coaching. However, Lou did say it would be OK to contact him in the future if I thought he could help. Of course, this is voluntary and not part of the package I bought so I wouldn't (and shouldn't) abuse that offer.

If you follow the thread through you will see that I was quite circumspect about buying into the course! I am a bit wary of things on the internet offering 'secrets'. They often seem to be get rich quick schemes. This isn't a get rich scheme and requires a lot of effort to apply the strategies correctly. I don't regret buying it all all.

I hope this helps.

Frank
WDavis
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Interesting,

Sounds as if it were mostly an SEO optimization. Which is intriguing to me as lately I've been running into many "consultants" and that's all they are offering. I'm not knocking the program or offering of Lou, just commenting that many small business consultants are offering SEO as their main or sole offering.
Mindpro
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I couldn't agree more. So much of what these guys offer is very limiting, and you are correct, often just about a single topic. Worse yet is these very same guys were on here just learning about it themselves a year or two before, yet now they are experts on the topic. So much of what these guys are offering is very limiting - "how to be a restaurant magician", "how to be a kids party magician," or just plain "how to be a magician."

I recently had a consultation with a guy that said "I really only want to just do my show and not have to deal with all this other stuff." Really, who wouldn't? He went on to them complain he only had 5 bookings all of last year. I explained his mentality and approach is limiting and therefore he should only ever expect limited (if any) results.

I asked the same guy "what are you a magician or a performer?" He said he had no idea, believing they were the same. "Are you a performer or an entertainer?" He explained he thought it was all the same. He just wanted more bookings so "I guess I need to do some marketing."

Now I offer this example not criticize this person, as by the end of the call he had learned more and had a better understanding of his reality than his last 6 years of putzing along without guidance or direction. He had clarity, a real understanding. It was something that others could learn from so he agreed I could share this.

There are guys that are course or training junkies that learn little or nothing or worse yet have information overload, and a paralysis after all of this not knowing where to start or what to do. The other thing I hear is guys that say they get conflicting information from several differing sources. Well of course they do if the are only learning one element at a time from each person (coach).

That is because most of these guys only teach a single element which is very limiting and biased and based only on their own limited experience. So what to learn everything you'd have to take 30 individual courses or programs? This is ridiculous.

I think one of the worst things is that many of these guys (or gals) really don't know what they want or need. They think they need one thing, where in reality just after 10 minutes talking to them its clear that they need something much more of different than they realize. They needed assistance to even realize and discover this. However, once the clarity and true reality is presented, they now have a proper path from which to proceed.

There is too much noise in the marketplace, of which the majority is only setting themselves up for failure. This isn't coaching, training or helping. If anything it creates even greater confusion and frustration.
francis farrell
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Hi, WDavis. The SEO stuff was only a part of the conversation. We covered the content of my website and a wide range of topics eg the best format for a video testimonial, the photos I was using, how to generate more publicity material, pricing your act. Lou spent well over the hour that came with the course. I now have a range of practical things to do and have already started on them. And this is a very important point. Lou isn't offering any quick fixes. Just ideas that will take time and effort but which I think will pay dividends. I will post again about my progress but I don't expect that things are going to change overnight.
TomBoleware
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Those that believe the world operates around the latest website gadgets; I call ‘em computer nerds. Smile

But I would not put Lou in that category. I’m sure the website stuff is a small part of what he teaches.

Tom
A habit is a habit until you realize you doing it, then it is a choice.

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Mindpro
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Just for the record I was not referring to Lou or anyone specific, but rather agreeing with the general belief of what WDavis was stating.
Dannydoyle
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I love the way Tom is always so sure of things he didn't experience.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Tim Friday
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Francis farrell -

Congratulations on taking the steps to improve your business, this is fantastic and it sounds like you are making many productive changes. These will have a major impact on your business.

I especially wanted to write a note to encourage you to keep up the good work because there are so many on the Café who want to rain on your parade. This is a shame because others could be encouraged by your enthusiasm but instead they choose to nitpick and bring things down by saying short-sighted things like "Lou is just an SEO consultant" etc.

I hope you continue to chip away at your goals and continue to improve your business, thanks for sharing!
Mindpro
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Quote:
On Apr 10, 2017, Tim Friday wrote:
This is a shame because others could be encouraged by your enthusiasm but instead they choose to nitpick and bring things down by saying short-sighted things like "Lou is just an SEO consultant" etc.


I never saw anyone say that about Lou anywhere here at all. Did I miss something?
WDavis
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Quote:
On Apr 10, 2017, Tim Friday wrote:
Francis farrell -

Congratulations on taking the steps to improve your business, this is fantastic and it sounds like you are making many productive changes. These will have a major impact on your business.

I especially wanted to write a note to encourage you to keep up the good work because there are so many on the Café who want to rain on your parade. This is a shame because others could be encouraged by your enthusiasm but instead they choose to nitpick and bring things down by saying short-sighted things like "Lou is just an SEO consultant" etc.

I hope you continue to chip away at your goals and continue to improve your business, thanks for sharing!


Tim,

If you are going to accuse someone quote them directly. To clarify my post which you are misrepresenting,

1. I said on 4/7/17, It sounded as if he found value
2. On the same quote I asked for how the call was structured and activities performed.
3. Francis spoke mostly of digital marketing techniques highlighting SEO
4. I replied stating a structural shift in the industry of consultancy that many newly minted consultants seemingly only offer SEO or related digital marketing techniques.
5. Francis replied elaborating Lou's services on the call.

He is excited I never rained on his parade nor derailed. Because focus was on Lou's offering. I was fleshing out the meat and bones of the call from just the excitement. This will add value to others interested in Lou's program as it helps explain it. Additionally, I never attacked Lou or his offering. I stated an industry shift, Francis took that and further elaborated on the program. How I talked down of Lou's program or discouraged Francis is unclear. Please show me.

Quote:
On Apr 7, 2017, WDavis wrote:
Francis,

Glad to hear you have found value from Lou.

I am curious as to how the call operated. What sort of framework was it?
Did you come with questions or did Lou assess your financials, website, other first and then the call followed up on his findings?

Finally, you mentioned, he left you with usuable ideas, where these a laundry list style or targeted for one specific goal? Additionally, where the ideas delivered in an actionable format? As in with a framework or process to execute.

I ask because there was quite a Bit of confusion on the coaching thread, so, at least for myself, this would help clarify what others view as consulting and coaching.

Thanks,
Walter


Quote:
On Apr 8, 2017, francis farrell wrote:
Hi, Walter.

Before the call Lou looked at my website and promotional materials. He gave me specific feedback on what to do with the content of my website in order to improve my chances of getting a phone call and some technical coding stuff for my web designer to do to raise my search position. I had fed him some questions about Google ads and he answered those in detail, and again with practical advice for what to do next. I started immediately after the call.

During the call other questions popped into my mind and Lou was able to answer them. He was very generous with his time and frank in his answers. He was prepared to say how much he spent on his advertising, for example.

This is a one-off call, so I think consultation is a more accurate term than coaching. However, Lou did say it would be OK to contact him in the future if I thought he could help. Of course, this is voluntary and not part of the package I bought so I wouldn't (and shouldn't) abuse that offer.

If you follow the thread through you will see that I was quite circumspect about buying into the course! I am a bit wary of things on the internet offering 'secrets'. They often seem to be get rich quick schemes. This isn't a get rich scheme and requires a lot of effort to apply the strategies correctly. I don't regret buying it all all.

I hope this helps.

Frank


Quote:
On Apr 8, 2017, WDavis wrote:
Interesting,

Sounds as if it were mostly an SEO optimization. Which is intriguing to me as lately I've been running into many "consultants" and that's all they are offering. I'm not knocking the program or offering of Lou, just commenting that many small business consultants are offering SEO as their main or sole offering.



Quote:
On Apr 9, 2017, francis farrell wrote:
Hi, WDavis. The SEO stuff was only a part of the conversation. We covered the content of my website and a wide range of topics eg the best format for a video testimonial, the photos I was using, how to generate more publicity material, pricing your act. Lou spent well over the hour that came with the course. I now have a range of practical things to do and have already started on them. And this is a very important point. Lou isn't offering any quick fixes. Just ideas that will take time and effort but which I think will pay dividends. I will post again about my progress but I don't expect that things are going to change overnight.
charliecheckers
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I agree with Mindpro and WDavis. Francis discussed a specific component of the coaching session where he was able to take immediate action and it happened to be related to SEO. I believe Francis was trying to be helpful, but not wanting to get into too much of what Lou offered out of respect to Lou, but it left the reader to wonder if it was primarily website specific advice. Francis did say that he had expressed website advice ahead of time, so it is not surprising that he was excited about that component of the conversation. WDavis comments allowed Francis to elaborate on the broader advice that he found helpful as well, which allowed the reader to get a better sense of the potential value of the coaching session. That is good for everyone.
Dannydoyle
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I just get tired of the judging of other people's posts that is done by the pop in crowd.

Post what you like, just let others do the same.

This is not really helpful. "I especially wanted to write a note to encourage you to keep up the good work because there are so many on the Café who want to rain on your parade. This is a shame because others could be encouraged by your enthusiasm but instead they choose to nitpick and bring things down by saying short-sighted things like "Lou is just an SEO consultant" etc."

If some could just keep their own agenda at bay and stop offering things they make up out of whole cloth and then get angry about it this would be much more productive.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Mindpro
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Yes, it is a slap in the face to those here that do offer helpful advice and encourage others on a continual and regular basis. The pop-in crowd seems to only see things as they prefer to see not as actually offered or intended. Happening once or twice could be circumstantial, but when consistently it is deliberate. As I write this I've been writing a related thread so this thread doesn't get derailed.
Tim Friday
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I went back and re-read these posts, and I admit I made a hasty generalization, I stand corrected. I apologize for wrongly twisting things around. I will try to be more thorough in reading before posting in the future.

WDavis, I was impressed by your post in the other thread on coaching, I was wondering, do you have professional experience with coaching in the corporate world?
WDavis
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Tim,

Thank you for the apology.

Yes, I do. I've worked as an investment banker and management consultant to some of the largest for profit and nonprofits in the world covering both transformational and transactional engagements.
Mark Walker
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Over the past few months, I bought three magic marketing courses. While I would prefer not to mention two of these offerings because I was really disappointed with my purchases, I would like to acknowledge one course in particular, Lou Serrano’s The Real Secrets.

For starters, Lou was a pleasure to deal with. Initially I had some reservations about buying his product, mainly because I’m not a close-up worker, and I focus exclusively on entertaining children and family audiences. In our email exchange, however, Lou was quite friendly and assured me his marketing methods would still be applicable to my line of work.

Lou's course, a collection of videos, pdf and mp3 files, covered a wide range of marketing topics and were quite comprehensive. I especially enjoyed his wisdom on lead-generation strategies.

Best of all, I found fantastic value in my one-hour free consultation with him. At the end of our 60-minute chat, Lou was actually able to solve a marketing issue I’ve been struggling with the last few years. For me, at least, his advice was revolutionary, and he has given me a great guide map to follow on the road to success.

Lou, I'm sincere when I say I’ll never be able to thank you enough for showing me the light.

Mark Walker
Dannydoyle
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Lou gets another customer happy. Says he is great to deal with and his course is the best of several purchased. Happy customers with good information. Seems a trifecta with only 2 parts! Good on Lou.

Congratulations Mark and thank you for letting us know.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
lou serrano
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Thanks for the great review, Mark! I really appreciate it!

Lou Serrano
Mark Walker
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Thank you.

Mark
Joseph Greco
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Hi All,

Just offering up some more praise for Lou's wonderful course....

The material invaluable, and Lou is very generous with personal examples on how to navigate a myriad of issues facing the modern magician.

I also recently redeemed my one hour consultation with Lou. He is extremely generous and is genuinely interested in helping you succeed.

If you do the work, you will see results. Highly recommend!

- Joe
Joseph Greco
Filmmaker & Magician
www.JoeGreco.com
Member of the Directors Guild of America
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