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The Magic Cafe Forum Index » » Tricky business » » A Sneak Peak into Gigsalads SEO (6 Likes) Printer Friendly Version

MikeClay
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Atlanta GA
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So my full time job is as a marketing consultant / Digital Marketing Trainer, and I work for the company who started the 1st SEO Certification.
We teach SEO Companies how to do SEO and Digital Marketing.
Over the last 6 months we have been building a new market analysis tool that lets you do very detailed competitive research.

Since Gigsalad comes up so often I dug into their site just a little.
https://www.screencast.com/t/FuYCsKyAqW

The end result.
You will drive more traffic and conversion out marketing them in your niche.

I didn't go into where they have market weaknesses or holes in their marketing as that would be rude in a public format.
I did however show you, if you look, that they don't focus heavily on Magicians.
Keith Raygor
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Very informative. Thanks, Mike.
Mindpro
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While interesting, I would like to see how the numbers of Gigsalad compare to those of Gigmasters, as they are still the dominate service.
MikeClay
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Atlanta GA
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Not a problem...

Domain Overview
https://www.screencast.com/t/VxLMN6wkmO

Rank / Value
https://www.screencast.com/t/KlBUlvXhK

still shows there is more value in ranking your site vs using these sites.

If you want to see WHY they rank in the markets so well..
This is how google sees their silo structure and thematic relevance to the structure
https://www.screencast.com/t/TZzZdAisjBUt
Well defined SILOs
Mindpro
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Thanks Mike.
charliecheckers
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Quote:
On Apr 25, 2018, MikeClay wrote:
Over the last 6 months we have been building a new market analysis tool that lets you do very detailed competitive research.


Mike- thanks for sharing this very interesting thread. The service you are producing seems amazing.

In the sentence I quoted above, who is the “you” that is being referenced? Is it us as small business owners or more for one working for a larger company, relative to the level of knowledge and understanding one would have to have to read, understand and properly apply what your service generates? Even with your detailed explanations, the conversation is over my head.
MikeClay
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Atlanta GA
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The "YOU" is any business owner / Digital Agency using the software.

Network Empire has students from small businesses and single person companies all the way up to marketing departments at mega companies.
From business owners focusing on a single market to agencies with multiple companies they are providing digital marketing services to.

Most people have a hard time shifting the paradigm in how they look at the internet, as 99% of the content out there on SEO and Digital Marketing is not only flawed most of it is just WRONG.

What this data can show you is where the traffic is and how the big boys in a market control so much of the market and let you reposition to take part of that traffic.
charliecheckers
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Mike- thanks! What is the time and financial investment necessary to learn this and be able to maintain a sharp edge. Are there various packages? Programs? Is it one on one consulting? What suggestions do you have for a novice to become more familiar with such services so that they can better determine the most appropriate way to proceed to meet their individual needs?
MikeClay
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Hrmmm ...
I keep writing and rewriting a response but they all come across as a sales pitch.
and I am not trying to sell anything ..lol

time involved..
5hrs a week for 18 weeks, and the cost really depends on how deep down the rabbit hole you are going
MOST small business owners who are actively doing Digital Marketing spend between 500 - 1500 a month on the marketing

If you just want a plan that you can then learn to implement then it would look like this

$7500 for 1 on 1 90 Day Coaching program + a Digital Marketing blueprint (1500 for just the blueprint via SharkAttack SEO, the NE Local Pro Bundle can show you how to implement it)
$900 to buy your syndication network and the high level stacks (backlinks)
$75 mnth for various tools to keep things rolling
$200 in 1 time fees to setup for MASSIVE Blog Syndication

the costs to ACTUALLY do it is why I randomly just give away info (=
If you have any specific questions I am happy to help, but I honestly am not trying to sell anything.
Mindpro
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Quote:
On May 1, 2018, MikeClay wrote:
Hrmmm ...
I keep writing and rewriting a response but they all come across as a sales pitch.
and I am not trying to sell anything ..lol

If you have any specific questions I am happy to help, but I honestly am not trying to sell anything.


Haha, I completely understand! Some people around here think because you discuss something or reference something for contextual purposes you are trying to sell, push or promote things and become very accusatory (yet seem to have no problems with newbies popping in here for the sole purpose of promotion and direct selling).

Completely understood.
Dannydoyle
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Mike it didn't read as a sales pitch to me.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
charliecheckers
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Not a sales pitch at all. Actually, it was by far the most informative content I have read here regarding digital marketing and investment considerations. Are there specific types of entertainment businesses you believe would benefit most from such services?
MikeClay
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I don't think it is as much about the "Type" vs the individual business goals.

Aggressive marketing ends up being a investment on your business.
SO you have to do the math.

if you go the route of getting someone to build the plan, and then implement it yourself.

- $1500 Silo Blueprint (this is the keyword strategy and site architecture so you can organize your site into a themed system that search engines love)
- lets say you are being very aggressive and BUY a 2 tier syndication network (I have built them and will buy them now on, takes ME 40+ hrs of labor to build) $800
- If your wanting to OWN a market you add a Backlink stack on your primary services pages (If you have 3 it will be around $750)

So for $3050 you will be set and dominate search. This would be a nationwide campaign.
For a localized campaign you would want just the plan and some consulting to get it configured and setup. 1500 - 2500 (depends on how much coaching you need)

So the question is.
How much of the market do you command NOW? How much more business would it give you to control a much larger chunk?

If you can then JUSTIFY the cost
- Doesn't hinder your ability to pay bills
- Break even in under 1 quarter off of the increase
It becomes a logical decision to get help.

IF you want to learn how to do it.. And I do mean DO IT like a pro.
You need to ask yourself.
- Am I technical enough to do the job?
- Do I have the time to learn the skills?
- Do I really want to learn the skills?
- Will knowing how to build the strategy benefit me beyond this project?

If you answer those with a yes. I would jump into NE.
I'm one of the coaches there and we spend a ton of time each week with students in a private members portal, answering questions like I am here.

You can start by looking at SEMRush and putting your site in, and a few of your local competitors sites in, and look at how much traffic they have vs you, and see if there is enough traffic to justify the cost.

Something to keep in mind about search traffic.
IF you are #1 in google you only get about 30 -35% click through from the traffic EX: if there are 100 searches per month and you are #1 you will get 30 to 35 people on your site
Then think, with that traffic service based businesses on average get a 6.7% conversion (I have a chart of industry average conversion rates)

Then HOW many people do you need to talk too, to book. lets say 50% that you talk to.

30 New people = 2 new phone calls off of the new ranking for a single keyword = 1 new gig.

So if you do that to the top 5 keywords your competition ranks for that you don't
Will it make enough money to justify the work and labor for you to do it or will it justify paying someone else.

I talk a ton about IT Debt and that you have to keep it down so that you don't lose your profit. So this really comes down to "WHAT are your goals?" "Will those goals allow you to scale to justify the cost?"

I know I am not giving you a direct answer, but I hope I am answering the heart of the question vs a generic answer to the question.
Magic Of Zain
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Why do they rank well? Because they invest heavily in it. I should disavow them really. I also don't like how they earn reviews. 80 Gigsalad reviews later, and badgering my clients for them, we are left with useless no-follow reviews on a site that is selfishly driven. As an ironic paradox, they attempt to brand themselves as huggable loving hippies who care. Caveat Emptor....
I have found that they truly cannot compete with magicians who have a good solid local search campaign with streamlined city pages/citations and decent on-site/off-site SEO. For example, https://www.magicofzain.com was a brand new site not too long ago. A few JSON-LD schemas, citations, and optimized content with researched keywords, and Magic Of Zain overtook GigSalad and Gigmasters in about 3 months. Geolocation is relevant in SERPS and backlinks to 40-D sites in your niche and local will easily win the day here. The whole SILO pitch is to me a bit of 2012 SEO. Rank BRain is more interested in UX, LSI keywords, relevance, and the end result of a query. A.I. has changed things and the recent core algo update has taught many a hard-earned lesson in outdated SEO tactics.
Content is still king.
Thanks for sharing your advice, and I agree, this does not appear to be a sales oriented post. Just trying to help out (those less informed). I am a digital marketing grad and web dev guy who became burnt out in the industry and have more fun making people laugh with silly comedy magic. Wouldn't change it for the world!
MikeClay
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Nice....

Rank Brain actuary made proper SILO 10x stronger if you don't mess up the linking.

All a silo does is set Thematic Relevance. The only way it becomes outdated is if the CORE of the algorithm is scrapped and rebuilt. The issue I have found over the years is that MOST don't really know how to set one up.
The other factor is that many don't have enough content to set the theme with the SILO as they do need more content to index initially. We find 5 supporting articles per category and a min of 3200 words on the main topic sets and ranks it quick.

But yeah... back in 2012 so many came out with odd SILO plugins and such and treated it as a ranking strategy. When they should have shown how it improves UX and segments the site into logical themes. ALSO you have to use LSI in planning the SILO for it to POP.

About 9 months before "Rank Brain" update we did a 3hr webinar called "The SkyFall Update" and mapped out what it would do. When the update officially hit it was called Rank Brain.

You actually don't need backlinks at all if you pull off a higher thematic relevance than the top 20 ranked pages. Most people have no clue how to pull that off though. We have a vegan shampoo site ranking with just LSI, and SILO structure, ended up adding a few good links to push it to top 3.
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