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Topic: New Logo Draft Part II
Message: Posted by: Christopher Lyle (Sep 22, 2011 07:23PM)
Hey Everyone...

So as you know, I've been working to develop a new logo. I have taken many things that you have said to heart and we're now at the digital stage. Please take a look at these drafts and tell me what you like, what you don't like, etc.




My thanks also to Chance Wolf who really helped kick this design into high gear! It's not done yet (obviously) but any thoughts (good and bad) are appreciated!
Message: Posted by: magicone (Sep 22, 2011 09:31PM)
I'd want the rabbit less fierce :) just my preference. Other than that the graphics are great!
Message: Posted by: Jay Ward (Sep 22, 2011 09:48PM)
I love sample one. I think people will get the "rabbit turned on the magician", don't think he's too fierce. Love the hat on your name.
Message: Posted by: Ron Vergilio (Sep 23, 2011 12:46AM)
I like sample one also. To me a lot cleaner with the bottom lettering.

Message: Posted by: Mike Brezler (Sep 23, 2011 06:36AM)
I like sample one the best. I also think the bunny should be less fierce.
Message: Posted by: hugmagic (Sep 23, 2011 06:36AM)
I like the idea also of the rabbit turning on you but I still worry about the mean looking rabbit. How about a mischievous rabbit...arms crossed, facial expressions, etc., to show see I told you I would get even.

I was always told to make signs and such so they can be read at 35 miles an hour. I think the same can hold true for logos. Too much detail is lost. the lettering on Balloon fun is very hard to read.

Message: Posted by: magicgeorge (Sep 23, 2011 07:06AM)
I like the first one!

I still like evil Bunny.

I think the ballons are a little confusing. I didn't realise that was a dog until I saw the coloured in version

Scott sure earns his money.
Message: Posted by: GrassosMagicTheatre (Sep 23, 2011 08:05AM)
I like the first one too
Message: Posted by: Christopher Lyle (Sep 23, 2011 08:11AM)
What do you think now?

Message: Posted by: hugmagic (Sep 23, 2011 08:31AM)
Much better. The rabbit still worries me.

Message: Posted by: Regan (Sep 23, 2011 08:56AM)
Very nice Christopher! I also think it might be better to have the rabbit be a little more friendly-looking. Then again, maybe the kids will never ask to pet your rabbit! LOL

Message: Posted by: barmybella (Sep 23, 2011 10:04AM)
I don't like the idea of showing a card up your sleeve, and I also believe the bunny should be softened up a little :)

Fantasic design though.

BB xx
Message: Posted by: magicgeorge (Sep 23, 2011 10:06AM)
On 2011-09-23 11:04, barmybella wrote:
I also believe the bunny should be softened up a little

Try lenor!
Message: Posted by: Jay Ward (Sep 23, 2011 10:09AM)
I would keep the original font and all red coloring of sample one. As Richard said, to be read at 35 mph. I saw a car yesterday with the back window advertising his business. The "metal magician" for restoring metal. He had this really fancy font which was REALLY hard to read. Keep the reading easy! You don't need the cards or wand, either.
Message: Posted by: Potty the Pirate (Sep 23, 2011 10:22AM)
I think if you losse the rings, balloon dog (it really is unlikely anyone will realise what that is), the card up the sleeve, and the magic wand underneath, it will be much better. I think kids will find the evil rabbit funny.
Message: Posted by: dearwiseone (Sep 23, 2011 10:28AM)
Why is there an angry bunny there? If you do teen shows, it might be funny, but the rest of your logo suggests you're going for little kids. Get rid of the mad bunny. It's still a very, very busy logo, you've got so much going on, I don't even know what your target market is. Simplify.
(I'm not saying you can't keep the angry rabbit and still be successful, I'm just saying that traditionally, colorful, animated characters have been successfully used with smiles and other cartoon expressions, but non commonly angry, rabid looks! What was the last Disney movie or Pixar film to have a scary-looking, rabid side-kick as part of it's marketing logo?

Also, why do you list Magic, Comedy, Fun, and Balloons? You're combining services you offer (Magic and Balloons), with what you bring (fun) with your style (comedy). Don't tell people you're fun, any magician can put that, let your logo reflect that. Right now your logo just reflects a very un-focused target market.

Generic terms like "fun" and "comedy" and "magic" don't tell me anything about you. How about "Comedy Magician for Kids!" Or maybe "Death-Defying Magic with a comedy twist!" Get me excited about YOUR show, don't list generic terms that every magician and their dog uses. What makes Chris Lyle different?

Getting a new logo is very exciting, but the excitement sometimes overshadows the whole point of a logo. I suggest you do some thinking about your target market, decide which direction you really want to go, refine your logo to reflect that, and then SIMPLIFY!

The art works looks great, keep refining and you'll end with something that will serve you well!

Best Wishes!
Message: Posted by: Christopher Lyle (Sep 23, 2011 10:52AM)
Thanks everyone for your feedback...

The point of the rabbit is to show that he has turned on Magician (Magician in Trouble) as he does during my show.

This is not a real rabbit...this is the Rabbid prop and in my show, his name is Dexter:


The first drafts of the rabbit were very scary and so he was soften up quite a bit. But the idea is that he doesn't have that "playful" look. The image of Dexter in the logo seems to be hit or miss with Magi...some love him and some don't. I have shown some non-magicians this image and they think it's funny looking that the rabbit has turned on me.

Anyhow...I agree with what everyone else has said about the rest of it and this is the FINAL end result. Logo is now done...

Message: Posted by: Christopher Lyle (Sep 23, 2011 10:54AM)
Again...some find it busy...some think it's interesting. I tend to think it will make folks look at it to see what all they can pick out...
Message: Posted by: Wes Holly (Sep 23, 2011 11:53AM)
Chris, first glance is great. I do hope you are enlisting the services of a marketing specialist to give it a look. Graphic designers and fellow performers are great, but a marketing person would come at it with a different point of view.

You don't perform with a hat on. Why do you want a hat in the logo? If you're going to say that you use it in the show, that's not a great reason. It's the one thing that draws the eye away form the center of the action. I could do without the curved wand.

Will you be having different versions created for different sizes? The smaller you get the less "stuff" you want in the design as it will become too crowded.

Show this around to people who don't know you or what you do. Listen and give thought to their responses.
Message: Posted by: Christopher Lyle (Sep 23, 2011 12:46PM)
Hi Wes....

I'm having him do one with and without the hat. I don't wear the hat in my show, but it does play a very big role so I wanted it in the logo.
Message: Posted by: Neznarf (Sep 23, 2011 01:32PM)
I LOVE your art work.

Rabbit looks fine.

And not busy.

Most artists draw hearts so the
animal looks like they love you.

That what they did on the art work
I've had done.

So you have art work for each venue?
Message: Posted by: Christopher Lyle (Sep 23, 2011 01:37PM)
The purpose of the logo was to direct it at the Children's Entertainment Market. I wanted a soccer mom to be able to see this logo and instantly know exactly what she was getting from the image. From the lay folks that I have showed, I "THINK" that I have done just that. This is not going to be used for Corporate Marketing...
Message: Posted by: Potty the Pirate (Sep 23, 2011 02:10PM)
Still too busy, I think. Just make it as simple as possible, and you have a great image. Not really what I consider a "logo", but still a great image. I think you should lose the rings, cards, ballooon dog, magic wand, and some text. Why not suck it and see?
Message: Posted by: Potty the Pirate (Sep 23, 2011 02:39PM)
I really like the image, Chris, but I still think it's too busy. My opinion. I also use "Rabbid", and I absolutely can assure you that the evil rabbit will appeal to kids. Truly, it can be far more evil, and it will work it's wiles even more brilliantly. But is it really important to have the rings in hand? The balloon dog? The wand underneath? (without the wand, you could make the text larger.) I also agree that you should just concentrate on your skills with that text - magic and balloons. Forget "fun" and "comedy".....the picture says that already. Or, use "comedy magic", if you think it's important. Remember that "less is more", my opinion is you should forget this text entirely. You're holding a balloon model (flower) in the image...this tells folks you make balloons. If it were me, I'd have a much fancier balloon - but do you make very fancy balloons?
Message: Posted by: dearwiseone (Sep 23, 2011 03:45PM)
I agree with Potty. You've got a fun image, the start of a good coloring sheet, but that's no logo. Good luck trying to fit all of that onto a sticker, or letterhead. The text will be so small on most of it, people won't read it (or be able to read it!). You just have a lot of things you don't need. And the generic terms "comedy" "magic" and "fun" are just killing me! (but that's fine, cause it's just my opinion!)

Look at some popular logos. Coke. Pepsi. Disney. Fedex. Apple. Even magicians! Look at Ken Scott. Mac King. They're all VERY SIMPLE. Yours is a cute drawing, but you've missed the boat on a logo.

I'm glad you're happy with your final logo, just keep in mind that what you have there is a very, very busy logo. And as Potty said, sometimes less is more!

I'm glad to know that your marketing to a kids audience, you've got great possibilities with the artwork.

Best Wishes! - Kevin

P.S. - Please tell me this logo isn't going on your current website?
Message: Posted by: Christopher Lyle (Sep 24, 2011 12:10AM)

Is something like this what your shootin' at?

Message: Posted by: iwillfoolu (Sep 24, 2011 12:30AM)
That looks [b] way [/b] better. It's still a little busy for a logo, but you're the one that has to be happy with it.

I think you should get rid of the flower. It doesn't fit with the theme.
Message: Posted by: Potty the Pirate (Sep 24, 2011 02:02AM)
That's so much better! I think the balloon flower should stay, because it says that you make balloon models. I like that there is no text telling everyone what they can already see in the image. Text naturally calls to our brains to read it, and is a distraction from the image itself.
I think though, that the card in the sleeve is also unneccessary.
And now that I can concentrate on the important elements, how about a slightly nervous look on your face? Perhaps one raised eyebrow? I think it would add a little comedy to the image.
Message: Posted by: MagicB1S (Sep 24, 2011 06:26AM)
I have to disagree, (Sorry) I like Sample Number 8 Better. The Only change I would have made was the Hat. It looks out of place. But from a lay persons perspective it tells all that you do ( Magic, Comedy, Fun Balloons) Looking at sample #9 I can see that your a Magician but it doesn't screem Balloon artist to me (even with the balloon in your hand) just my two cents.
Message: Posted by: Tim Hannig (Sep 24, 2011 08:40AM)
I understand the whole clarity of logo thing, but I like Sample #8 better.
Message: Posted by: Christopher Lyle (Sep 24, 2011 10:28AM)
Sample 8 is the one I'm going with...I had the artist do the other one based on Potty's suggestion...maybe I'll use 9 somewhere else...who knows?

I fully understand what others on here have stated...don't get me wrong. The principals stated are correct. Yes contemporary logos should be minimal, easy to read at any size, convert to one colour well, but this isnít a corporate logo, this is more like a poster really, something that is bright, colourful and exciting. Something that people will see on a poster, banner, or side of a van and it will actually draw there attention to it, and importantly they will remember it. If there was a wall full of posters, and this was in the middle of a bunch of other original, minimal, normal logo designs, which do you think will capture a kid, or their parents, attention first? That was the idea...

The only place I will use this logo is on my new website so I don't have to worry about it shrinking down for a business card.

@dearwiseone...this is NOT going on my current website. I am having a new website geared for children and family bookings worked up and this logo will appear on that website. My current website is going to be geared for the Corporate market. :)
Message: Posted by: Bernie Balloons (Sep 24, 2011 10:51AM)
Sample #8 is great. I would only add eyes to the balloon dog that's it .
Message: Posted by: magicgeorge (Sep 24, 2011 11:01AM)
I Like 8 better than 9, although I like the no dog factor on number 9. 8 without the dog would be my choice.
Message: Posted by: greatscott (Sep 26, 2011 12:47PM)
I think #8 looks great, just as it is. I love it !!!
Message: Posted by: ColinDymond (Sep 27, 2011 02:36AM)
I'm still amazed at the ammount of work Scott at Look Design put in to get one logo done. I don't know how he is making any proffit. The only thing I don't like is that we now all have similar looking logos.
Colin Dymond