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Topic: Fundraising partnership
Message: Posted by: Scott Burton (Mar 23, 2013 01:23PM)
I'm officially signed up to run a 72 hours from Dec 29 2013 to Jan 1 2014 in Phoenix. In the entry form, it asked if I was running in support of a charity. I said "no" but it got me thinking: could my effort help a charity and could I gain some publicity while assisting a charity in gaining publicity and cash?

Anyone familiar with non-profits and/or setting up fundraising partnerships who would have suggestions? Any suggestions or ideas to take my personal adventure to both a business (publicity) and giving-back-to-the-community level?
Message: Posted by: TomBoleware (Mar 23, 2013 02:06PM)
You may want to consider a local school group. School groups are always looking for ways to raise money,
and that's where you find the most sellers.

On a smaller scale I have done really well with fundraising at my preschool over the years.
So if I can be of help with basic information, just let me know.

But you should find lots of good general info about fundraising here:

Message: Posted by: Mindpro (Mar 23, 2013 02:16PM)
I have done quite a bit with Fundraisers, including partnerships and sponsorships. Our fundraising Program is one of the things I am most proud of as I had assistance in creating it with two of the giants in fundraising and entertainment fundraising.

I love working partnerships with Fundraisers. They are typically very receptive as long as you spell out exactly what the benefits are to them, what you expect from them, and how it can create a win-win venture for the both of you. A proposal is the best way to express this. It doesn't have to be extensive but just a basic page or two with an overview of your interests and outlining the things I just mentioned.

In my experience, depending on your timeframe, getting local or regional sponsorship partners are easier than major national deals. Local are the easiest, and even easier if there is a logical connection and tie-in.

Share with then some biographical info on yourself including your recent press coverage and why you think they would be a great match for you and your event. Of course you also have to include their role and what specifically you want from them in advance, at the event or otherwise.

You will find them to be very receptive depending on your needs. If you are seeking upfront financial support it is a but harder than if you are just seeking promotional support, media, staff or other easily executable needs.

I'm sure you would have no problems with this Scott. I have found these lead to many other opportunities and contacts, but just be sure it is truly a win- win arrangement with a deliverable promise. Best of luck.
Message: Posted by: Paddy (Mar 23, 2013 02:30PM)
Scott, the only charity I give to and consider worthy is "Make A Widh Foundation." Every penny goes to the children that have catastrophic diseases to fulfil their wish, which is often their last wish. Please help them out
Message: Posted by: TomBoleware (Mar 23, 2013 03:25PM)
While having a major sponsor like Cancer, Make A Wish, Etc, sounds good, somebody has to get out there and raise the money. I personally think you would come out better seeking a smaller group for now. Nothing against the large organizations, but you need hustlers to get out there and take up money from family and friends.

A major event raising money for a local small school group would not only make a great headline, but it could start other groups wanting you. And if you go about it right, raising five thousand dollars for a local group will get you more national publicity than raising a million for a major sponsor. No question about it, you need to give one hundred percent of the money to the group. For now anyway.

I know you use your running stories in your talks, and what better line to use than, "I give the money away."

Just some more thoughts,
Message: Posted by: Scott Burton (Mar 23, 2013 05:37PM)
Thanks for your suggestions all. I will look further into them as I just had a couple of moments to look over them.

I just wanted to be clear that I don't need any sponsorship cash personally. If it can support a charity and I can get a little publicity that's great. I wasn't intending on having an income stream.
Message: Posted by: Scott Burton (Mar 23, 2013 05:39PM)
I'm actually considering doing a 24 hour run associated with a local school (my kid's school) then heading off to do the larger event. I suppose a 2-step campaign. Anyway, just tossing ideas around for now.

Thanks all! Please keep sending your thoughts as it does help!
Message: Posted by: SIX (Mar 25, 2013 09:18PM)
I would be honored if you would consider Magicians Without Borders.
Message: Posted by: Scott Burton (Mar 26, 2013 09:26PM)
Got hooked up with a local cause to do a local 24 hour run challenge (a pre-72 hour training event). They are very excited and the planning has begun!
Message: Posted by: Mindpro (Mar 26, 2013 09:59PM)
Way to go Scott. I knew you achieve something to your liking.
Message: Posted by: Scott Burton (Apr 10, 2013 07:04AM)
Got the cause, the host location, and the date all wrapped up for my 1st event (24 hour). Coming soon :)

Message: Posted by: Scott Burton (Apr 10, 2013 07:42AM)
Join up with Lunches With Love on Facebook if you wish to get updates on the event and live progress during. https://www.facebook.com/LunchesWithLoveWinnipeg
Message: Posted by: Circusman (Apr 10, 2013 08:46AM)
Well done Scott.

Wishing both yourself, and the charity, all the VERY best !

Message: Posted by: Scott Burton (May 12, 2013 09:45AM)
I have multiple schools involved now, my first news interview is set-up for today even with the event a month away (releases haven't even been sent yet), and I have a popular local radio show host set to run with me. Very exciting. Many more things to come :)
Message: Posted by: Robin4Kids (May 12, 2013 11:54AM)
Congratulations on teaming up with a great cause. People generally do not realize how widespread the problem is in their own backyard. Unlike other worthy causes like cancer, heart, etc., you can make an immediate impact on the hunger of a child. I was fortunate to be involved in starting a Food Bank in my community many years ago and it still makes me feel great to be involved and seeing so many people getting help.
Message: Posted by: Scott Burton (May 17, 2013 12:22PM)
An easy way for you to help! I am 1 of 29 people in Canada up for the "Tensor Brand Hero" which recognizes people using physical activity to support a charity in 2013. A click of your mouse to vote (just once OR once a day) could help get Lunches With Love $2000 to feed the homeless. Judged by 50% votes, 25% passion for the cause, and 25% for the physical activity element. Your vote could really count! Please and thank you :) https://www.facebook.com/TensorBrand?sk=app_115392245314227&app_data=%7B%22entry_id%22%3A384994%7D
Message: Posted by: Mike Maturen (May 20, 2013 10:13PM)
Tell us more, SIX!

On 2013-03-25 22:18, SIX wrote:
I would be honored if you would consider Magicians Without Borders.
Message: Posted by: Scott Burton (May 22, 2013 09:14AM)
Newspaper article: http://www.winnipegfreepress.com/our-communities/metro/A-24-hour-marathon-for-lunch-money-208400161.html
Message: Posted by: Mike Maturen (May 22, 2013 09:31AM)
I have appeared in a charity variety show for several years now. The organization that benefits is CANPAC (Child Abuse and Neglect Prevention for Alcona County). I am in the process of putting together a full-length stage show (no big box illusions...can't afford them). I will use this show as a fundraiser for the organization and work on a 70/30 split.

This will be a one-man (no assistants) show that packs small and plays big. My hope is to be able to pack the entire show into a large rubbermaid storage tub. I intend to have a main table in the middle of the stage, and two side utility tables stage left and right. I should be able to have the entire first half of the show set, then set the second half during intermission so I never have to leave the stage.

After THIS show, I hope to market the show as a fundraiser to other groups as well. I am thinking of focusing specifically on community theatre groups, since they already have the stage, light and sound, plus the personnel that know how to run them.

I still need 3 to 5 additional effects to round out the show. Here is what I am working with thus far (in no particular order):

Snowstorm in China
Gypsy Balloon
Silk Fountain (with other silk productions as a prelude)
Floating Rose
Linking Rings
Kandu Komedy Karton
Mind Reading Orange
Professor's Nightmare
Miser's Dream
Robert Baxt's mouthcoil routine
Comedy Balloon Pump

Any suggestions for other effects that would play well in a family show? I think I probably have enough stuff which requires volunteers from the audience.
Message: Posted by: Scott Burton (May 22, 2013 10:50AM)
Perhaps ask the question in the kids / family show area. Not really a business question.

If I were to answer, I'd say that there are about 10,000 different effects to choose from and it's all about your preference and how you can best entertain. You are the most qualified to answer.
Message: Posted by: Mike Maturen (May 22, 2013 12:41PM)
Sorry...didn't mean to hijack the thread...that's what I get for posting before my 3rd pot of coffee!
Message: Posted by: Scott Burton (May 28, 2013 07:43PM)
Got an awesome full-page article written about me in one of our major city newspapers today! I'm really happy with this article.


It doesn't appear to be hitting the web (they have a paid on-line subscription service). If you are interested in reading it, you can view a scan of the article from a link on this page of my web site (.pdf file) - http://www.amazingcompanyevents.com/24-hour-marathon/
Message: Posted by: Mike Maturen (May 29, 2013 08:10AM)
Great publicity Scott!
Message: Posted by: Scott Burton (Jun 8, 2013 09:58AM)
I was just awarded the Tensor Brand (division of 3M Canada) "Hero" award. They wanted someone who was using athletic ability to support a charity in a creative way that brought together a community. I'll be supplying various posts, photos, and video for their facebook page (tips and motivation etc). I understand they'll be using me in their promo (to some degree...I'm not sure). As part of the prize, I won $2000 for my charity.


The announcement was made on their Facebook page: https://www.facebook.com/TensorBrand
Message: Posted by: tacrowl (Jun 8, 2013 02:56PM)
Congrats Scott!
Message: Posted by: Mike Maturen (Jun 10, 2013 08:53AM)
Congrats Scott!!!!
Message: Posted by: Scott Burton (Jun 10, 2013 10:03AM)
Thanks guys.

I'm having a TV news crew come out to shoot a segment on me today. Very exciting.

The thing I've learned about putting together an event is this: it's not about YOU (no one cares about you being a "magician") or what you do (running around a circle isn't inherently interesting)...it's about what you do for others that is important to create an interesting story.

Plus the thing is: my motivation is really to do good in the community and any extra attention that may help me in my business is just a nice little bonus. It needs to come from the heart.
Message: Posted by: Scott Burton (Jun 17, 2013 07:40PM)
I am pleased to say that this 24 hour effort was a BIG success with thousands in donations, lots of community involvement and engagement, and (most importantly) TONS of media coverage (way more than expected). I ran 151.5 kms (94 miles) during the 24 hours.



Here is a video I recorded myself during my run documenting my progress and highlights throughout the entire 24 hours (9 min video). This video was made for 3M Canada who declared me a "Hero" and gave me $2000 for my cause: http://www.youtube.com/watch?v=2SGYYNRPtWo&feature=youtu.be

Here is the press I received:

Newspaper (in addition to the articles linked in previous posts):

Here is the Winnipeg Free Press article: http://www.winnipegfreepress.com/local/Marathoner-completes-24-hour-run-for-charity-211432481.html
Here is the Winnipeg Sun article: http://www.winnipegsun.com/2013/06/13/running-himself-ragged-to-fight-hunger

Here are videos of 3 TV news stations covering the run:

Breakfast Television: http://www.youtube.com/watch?v=i_4DzA_fUtg&feature=youtu.be
Global News: http://www.youtube.com/watch?v=lkoEsiqhKZ0
CTV News: http://www.youtube.com/watch?v=akPKJroYgRE

Here are the clips from Virgin Radio 103 "The Ace Burpee Show" morning show (our most popular radio station) as Ace Burpee ran with me: http://www.youtube.com/watch?v=3N_hcfYJssc

There are a lot of photos of the event that went up on the "Lunches With Love" (my chosen charity) Facebook page: https://www.facebook.com/LunchesWithLoveWinnipeg

Myrna Driedger, the Member of Legistative Assembly (provincial government) for my area of Manitoba (Charleswood), will be delivering a Private Members Statement in the Legislature to honour my run and the cause I'm supporting. She came by to cheer me on during the event as well.

It's been pretty awesome!

Now the interesting problem I have is that I can't see any way to top this with my upcoming 72 hour race in Arizona! I thought I would build up to the 72 hour race but this has been really big and I've turned into a local celebrity. The 72 hour will have to be a completely different kind of approach. Either way, this approach worked out well above my expectations!
Message: Posted by: charliecheckers (Jun 17, 2013 11:33PM)
Scott - Way to turn something you love into something very positive for others (and yourself). Glad to see it went so well. I will definitely store this story away for future refrence.
Message: Posted by: Bazinga (Jun 18, 2013 08:45PM)
94 miles! I doubt I've walked 94 miles in my life, let alone run it.

Congratulations and very well done.

Message: Posted by: Scott Burton (Aug 22, 2013 08:20PM)
It's amazing me the exposure and benefits that have come out of this "little" event I put together. Just yesterday my elected provincial government representative (Member of the Legislative Assembly) made what's called a "private members statement" to all provincial representatives (including our Premier) to recognize my 24 hour run and the charity I was supporting. Myself and Nathan (13 year old founder of "Lunches With Love") attended the session. The result was a standing ovation from our provincial government leaders!!!! It was very exciting. My 24 hour event is now recognized in the government records for all time :)

Here is a picture of myself, our MLA Myrna-Driedger who made the statement, and Nathan (charity founder).

Unfortunately, video recording of the presentation (and standing ovation) was not permitted. I will be getting of copy of the transcript. Also, Myrna was kind enough to offer words to the camera: http://www.youtube.com/watch?v=bg0MA7UzvYM

My 24 hour event page on my web site now boasts a massive about of social proof about the work I do and how it applies to my motivational presentations and entertainment. http://www.amazingcompanyevents.com/24-hour-marathon/

I hope you don't mind me sharing again. I am proud of what this has become :)
Message: Posted by: Scott Burton (Dec 6, 2013 12:38PM)
It's amazing how one fundraising / publicity effort continuing to pay back and lend credibility to my business. Six months after the event, I just found out that I'm #64 on the list of our province's "Most Fascinating" people. This was a surprise.

Message: Posted by: M Sini (Dec 6, 2013 12:57PM)
Congrats Scott! That's great!
Message: Posted by: Mindpro (Dec 6, 2013 01:01PM)
I agree, fundraisers if done properly can offer such a plethora of benefits financial and otherwise. Congrats, you've done a great job with this. ...and to think we knew you when you were just an entertainer.
Message: Posted by: Devious (Dec 6, 2013 01:07PM)
Kudos and great going to you Scott.
The cause is one that is close to my heart and
Phoenix is a great town I used to live in.

I'm proud to know you and thank you for also
sharing this wonderful story. Please keep us posted.

Yours in success,
Message: Posted by: Scott Burton (Dec 6, 2013 01:08PM)
I don't know if I can ever top this. Perhaps I'm come up with something eventually.