(Close Window)
Topic: Looch - The Black Project
Message: Posted by: Atlas (Dec 23, 2014 12:11PM)
When I read Looch's '4.8 Minutes', I sent Looch an email telling him that his routine was pure napalm and that he had ice water running through his veins. I still consider it one of the best, well-crafted pieces of close up mentalism that I've ever read.

I've since had the opportunity to perform alongside him, and I have to say that Looch is one the steadiest, classy, and most unflappable men I've had the chance to work with.

Not that he'll get the reference, but I sort of think of him as the Tom Brady of mentalism.

As I got to know him, I realized that he had a whole arsenal of effects like '4.8 Minutes' that no one in the mentalism community knew about. Each well thought out. Each beautifully structured. Each honed to perfection through constant performance.

Obviously, we've all seen him perform 'Influence'. But there is so much more.

We now both work in the same marketplace. He is busier than I am - it pains me to say it, but it is a fact. I know that is in no small part to his performance philosophy and his unique approach to entertaining his audience. These underground routines have contributed tremendously to his success - not just because they are great, but because they reflect his approach to mentalism.

Now, over the last year, we've become fairly friendly and about six months ago, Looch confided in me that he was thinking of releasing some of these routines in a book.

I knew how much I'd already benefited from witnessing his methodical approach to performing and I encouraged him to put his routines on paper.

Over the subsequent months, I have had the opportunity to proof read some of the chapters in his forthcoming book 'The Black Project'.

At the moment, it stands at nearly 500 pages and the content is absolutely fantastic. He explains 'Influence'. He shares how he predicted the result of a rugby match, despite the fact that the prediction was in a police locker since before the game. He brings you the sorts of puzzles you'll be presented with by the lay public and then deconstructs the solutions that he has reached. His pet routines are there, secrets like 'Enigma' as well as his bank night routine - the cleanest and easiest that I've ever witnessed. He even includes something called 'Peek-Achoo', which is brilliant in everything but its title.

Honestly, this book is loaded down - I've haven't even scratched the surface yet.

I will be surprised if it isn't THE book of 2015.

But you needn't take my word for it. The whole point of this post is to share the following link with you:

http://looch.co.uk/black-project-free-sample/

Looch is releasing a chapter for free - and it is well worth reading. I have used the technique it describes routinely since he shared it with me nearly a year ago.

All you need to do is click the link, enter your email address, and return to the site with the password that gets emailed to you. You'll then be able to download the chapter. As you can see, Looch has a unique vision for the finished product and I expect that it will be one of the sleekest books you'll ever read.

So there you have it! An official announcement regarding Looch's forthcoming book 'The Black Project', and a FREE sample chapter - Nearly 60 pages.

I'm confident that you'll enjoy it.

Have a great New Year everyone!

Best,

Atlas
Message: Posted by: RedDevil (Dec 23, 2014 01:30PM)
Nice idea (on a couple of levels...;)

I for one will be spending some hard-earned dough with Looch in the near future it appears. Best wishes on the project, Looch!
Message: Posted by: Jerskin (Dec 23, 2014 01:32PM)
Thanks.
Message: Posted by: Nestor D (Dec 23, 2014 02:44PM)
Started to read the pdf, thought it was okay, read the applications, thought "why didn't I thought of that ! It's brillant !".

Thank you :D
Message: Posted by: Chaz93 (Dec 23, 2014 03:10PM)
I am a big fan of everything I've been lucky enough to see or read from Looch so far, and after reading this teaser am even more excited about the Black Project.

I am curious though, will this be a limited release or will this be released to the community at large?
Message: Posted by: Marc O (Dec 23, 2014 04:46PM)
Thank you Atlas and of course Looch!
Message: Posted by: Paul Fitzgerald (Dec 23, 2014 05:21PM)
Thanks Atlas for the introduction and also to Looch for the sample chapter of "The Black Project".
The material released by Looch over what must be nearly the last 10 years is without doubt some of my favourites and very highly recommended particularly for the close-up worker...4.8 notes, Area Book Test, index, book, dvd etc etc
Apart from that he is also a good guy which is always a bonus !
Count me in...I eagerly await this release from Looch.
Cheers,
Paul.
Message: Posted by: phillsmiff (Dec 23, 2014 05:29PM)
I am fully psyched for TBP in 2015, it's really going to be something special. I don't know if it is going to be strictly a Limited Edition but I do know that Looch has got something pretty groovy up his sleeve for the actual physical production of the (enormous) book. I think people will be talking about this a lot when it hits.

Phill
Message: Posted by: Mental_Mike (Dec 23, 2014 06:12PM)
Will it be out early next year?
Message: Posted by: Gorgeous (Dec 23, 2014 06:40PM)
This sounds absolutely incredible, going to start saving up for this!
Message: Posted by: MRAC (Dec 23, 2014 11:25PM)
Thank you Atlas and Looch
Message: Posted by: MRAC (Dec 23, 2014 11:25PM)
Thank you Atlas and Looch
Message: Posted by: dan the man (Dec 24, 2014 01:21AM)
Awesome! Thank you very much!
Message: Posted by: MatCult (Dec 24, 2014 03:19AM)
Brilliant. Incredibly generous and a very stylish teaser. I'm really fired up to read the rest of the book. Roll on 2015!
Message: Posted by: Looch (Dec 24, 2014 05:54AM)
[quote]On Dec 23, 2014, Chaz93 wrote:
I am a big fan of everything I've been lucky enough to see or read from Looch so far, and after reading this teaser am even more excited about the Black Project.

I am curious though, will this be a limited release or will this be released to the community at large? [/quote]


Hello!

I'm not going to be marketing this as a 'Limited edition' buy now before they run out affair. Having said that because I'm funding the project myself with a specific vision in mind for the look, it's a very expensive book to manufacture. In fact The Black Project will be 2 books inside a presentation box. The number we have in mind is around 400 copies.

Many thanks and happy holidays!
Message: Posted by: Mark_Chandaue (Dec 24, 2014 06:50AM)
We really have been spoilt lately with some incredible books being released in 2014 and now we have at least one incredible release lined up for 2015.

Mark
Message: Posted by: Stunninger (Dec 24, 2014 08:55AM)
Very cool! The book sounds delightful, and what a great way to introduce it by offering a free chapter! Thank you, Looch!
Message: Posted by: Chaz93 (Dec 24, 2014 11:50AM)
[quote]On Dec 24, 2014, looch wrote:
[quote]On Dec 23, 2014, Chaz93 wrote:
I am a big fan of everything I've been lucky enough to see or read from Looch so far, and after reading this teaser am even more excited about the Black Project.

I am curious though, will this be a limited release or will this be released to the community at large? [/quote]


Hello!

I'm not going to be marketing this as a 'Limited edition' buy now before they run out affair. Having said that because I'm funding the project myself with a specific vision in mind for the look, it's a very expensive book to manufacture. In fact The Black Project will be 2 books inside a presentation box. The number we have in mind is around 400 copies.

Many thanks and happy holidays! [/quote]

That sounds lovely. I can't wait. Happy Holidays to you as well!
Message: Posted by: carlwag (Dec 24, 2014 04:02PM)
I have picked up everything looch puts out, this will be awesome the principal shared is brilliant.

Carl
Message: Posted by: Atlas (Dec 24, 2014 06:01PM)
I'm glad so many of you are enjoying this - not only is the design cool, but the content is excellent as well. And you haven't read the redacted bits yet! They are fantastic!

I don't know how many of you caught it at the end, but right before the last redacted section Looch mentions letting the PARTICIPANT spin the coin. This is the way I've been performing 'Coinfabulation' now, and I can't properly express how strong this is. I performed this at a party on Monday night and the entire table just went silent at the end. That perfect, wonderful type of silence when you know their sense of reality has just come crashing down around their ears. About fifteen seconds of it before there was the sort of commotion that would have done a madhouse proud.

Great stuff.

Best,

Atlas
Message: Posted by: AngeloR (Dec 24, 2014 06:16PM)
Thanks for the sample! I eagerly await release of what promises to be a great project.
AR
Message: Posted by: saysold1 (Dec 24, 2014 06:31PM)
Thanks! Just signed up.

Looks like Looch redigned his whole web site recently... very nice
Message: Posted by: Looch (Dec 25, 2014 11:31AM)
I had a question asking about the large amounts of text redacted (blacked out) These sections won't be redacted in the actual book, it's to give the reader a sample of the material in that particular chapter.

Hope those of you who downloaded it are enjoying reading it. Take your time and enjoy the holidays first! :wavey:
Message: Posted by: Tom Jorgenson (Dec 25, 2014 12:33PM)
Very nice and thank you! I signed up onsite...so I hope I'm in line for the book.
Message: Posted by: Gill (Dec 25, 2014 01:59PM)
The free download was great! Thank you very much! A very promising book release, so count me in. I really look forward to this book relsease! I just hope I'll manage to get my hands on a copy as the release is limited. Will this be released before or after Blackpool? (Just have to set my magic budget accordingly)
Message: Posted by: saysold1 (Dec 25, 2014 03:39PM)
Yes I get the redacted concept - tease a bit.
Message: Posted by: Looch (Dec 26, 2014 01:07PM)
Quite a number of people have signed up to my newsletter on the footer of my website. This is a different newsletter group, used to contact my clients at shows. When you add your email for the teaser chapter password, you automatically are added to a special 'The Black Project' list that will be notified of updates for the book. At present I have manually added those who subscribed to the wrong newsletter.

Disappointed that out of 400 downloads, 7 thought it was ok to download the teaser and immediately unsubscribe from the list. That's very telling of that tiny minority out for something for nothing.


Thankyou to the rest of you!

The Black Project was something I first told some peers about in 2004, it was an idea for a huge book and I'm so excited to now be in the position where I know it will soon come to fruition. It is not just a book of effects, it's a 10 year journey that gives the reader explicit insight into how I transformed from an enthusiast hobbiest into one of the busiest ''Mind Readers' currently performing in the UK.

I am sharing everything I have learnt in the past decade, things that went well and more importantly things that went wrong! Strategies for getting high fees and regular clients and tips for maximising every opportunity you could be faced with. The Black Project really is the 'real work', because it is my real work... Everything in there is a direct result of my actual experiences within the Mentalism world, both from a performing point of view and a business perspective.

I cannot wait!!
Message: Posted by: SolidSnake (Dec 26, 2014 01:48PM)
I highly respect Looch. He is a great creator and importantly a working pro. This will be an epic release.
Message: Posted by: Mental_Mike (Dec 26, 2014 03:47PM)
I thought the freebie was great and was something I didn't know of. I'm really looking forward to "The black project"! I remember looking forward to "influence" and "Enigma" awhile back! Thanks Looch!
Message: Posted by: magicmind (Dec 26, 2014 06:23PM)
The link returned "Error establishing a database connection"
Message: Posted by: Psy (Dec 26, 2014 07:42PM)
Great! Just download it and subscribed. Will take a look later this week.
Message: Posted by: BCE (Dec 26, 2014 09:43PM)
Database error - "Error establishing a database connection."
Message: Posted by: Pepsi Twist (Dec 26, 2014 10:49PM)
Not working for me either, dang it, can't I just send you some money now Looch?!
Message: Posted by: Looch (Dec 27, 2014 03:20AM)
The hosts server is having some maintenance, try again later today and it should be back up and running guys!
Message: Posted by: phillsmiff (Dec 27, 2014 09:49AM)
North Korea took the Spin Force down because KJU uses it when he does tables and he doesn't want anyone else doing it.

Phill
Message: Posted by: Looch (Dec 27, 2014 10:28AM)
Lol :lol:
Message: Posted by: Atlas (Dec 27, 2014 01:45PM)
One of the things Looch and I had talked about in regards to this book was a DVD (included in with the book) that offered the chance for visual learners to see some of the routines in action, as well as for the construction of certain things to be demonstrated rather than simply explained with text and illustrations.

The reason I'm posting here is that we also talked about including an interview portion on the DVD, where specific questions that you might have could be put to him - sort of making this an interactive book - you get to ask questions here, and we'll do our best to see that they get answered when we film.

Having said that, I'd like to find out what questions you have for Looch. I want to make sure that the questions that get put to him are of the best quality, offering the most opportunity for others to gain insight into how he thinks and works, and so I think I'll limit each person to only two questions.

If you have anything you'd like to ask, please ask it here in the following format:

1.
2.

And I'll try to make sure that your questions get answered.

Best,

Atlas
Message: Posted by: Looch (Dec 27, 2014 03:55PM)
Server back up for those who would like to download a teaser chapter
Message: Posted by: carlwag (Dec 27, 2014 05:59PM)
4.8 for me is one of the best pieces of mentalism I ever bought due to its simplicity and such a well thought out routine, if anyone doesn't have it and are waiting for the book I recommend that wholeheartedly.

the book will be bloody brilliant

Carl
Message: Posted by: Mental_Mike (Dec 27, 2014 06:13PM)
Will any of the effects in the lecture notes like "A sad night in hamburg", "4.8", etc be included in the black project?
Message: Posted by: Looch (Dec 28, 2014 03:10AM)
[quote]On Dec 27, 2014, Mental_Mike wrote:
Will any of the effects in the lecture notes like "A sad night in hamburg", "4.8", etc be included in the black project? [/quote]



No, the effects in TBP are all unreleased & unpublished straight from my working repertoire
Message: Posted by: Adam Paul (Dec 28, 2014 03:56AM)
Looch is a legend!

When is this book out?
Message: Posted by: vinsmagic (Dec 28, 2014 05:01AM)
Looch thanks for crediting me in your book
vinny marini
Message: Posted by: Looch (Dec 28, 2014 07:25AM)
[quote]On Dec 28, 2014, vinsmagic wrote:
Looch thanks for crediting me in your book
vinny marini [/quote]

You're more than welcone Vinny, Thankyou for assisting me with some of the historical research for the move. I think it's very important to credit as many people as possible!

All the best and thanks again
Message: Posted by: Looch (Dec 28, 2014 07:36AM)
[quote]On Dec 27, 2014, carlwag wrote:
4.8 for me is one of the best pieces of mentalism I ever bought due to its simplicity and such a well thought out routine, if anyone doesn't have it and are waiting for the book I recommend that wholeheartedly.

the book will be bloody brilliant

Carl [/quote]


Thanks Carl! I'm very excited about TBP... It really is the BIG one

500+ pages spread over 2 books
Audio Interviews
Performance memoirs
Performance footage
All served up in a presentation box

It's going to look gorgeous !
Message: Posted by: Ulrich (Dec 28, 2014 07:55AM)
SAD night in Hamburg is for me the best purchase I made this year. So much practical material written in a way that reader immediatelly recognizes that it was written by a full-time working pro.

Starting to save money on TBP now :)
Message: Posted by: Mental_Mike (Dec 28, 2014 09:56AM)
Is there an approximate release date and price yet? Thanks!
Message: Posted by: Looch (Dec 28, 2014 11:49AM)
[quote]On Dec 28, 2014, Mental_Mike wrote:
Is there an approximate release date and price yet? Thanks! [/quote]

Hi Mike

Both to be finalised at present, it's a case of when to stop there's so much stuff I want to include!
Message: Posted by: Mental_Mike (Dec 28, 2014 01:18PM)
Right on!
Message: Posted by: JoelDickinson (Dec 28, 2014 01:48PM)
It looks great Looch and a very generous. This is more than a teaser. I look forward to reading this in 2015.
Best wishes,
Joel.
Message: Posted by: Shadowstalker (Dec 29, 2014 12:59AM)
I just loved reading it, and then banged my head into the wall for half an hour, why didn't I think of this.
So simple, yet so elegant.
Message: Posted by: carlwag (Dec 29, 2014 06:22AM)
Looch when you say 2015 does this mean it's out this week
Message: Posted by: Atlas (Dec 29, 2014 08:55AM)
[quote]On Dec 29, 2014, carlwag wrote:
Looch when you say 2015 does this mean it's out this week [/quote]

LOL. Yes. Good one Carl!

Best,

Atlas
Message: Posted by: Looch (Dec 30, 2014 03:46AM)
In regards to the interview section of the project, I'd really like this to be a different type of interview, moving away from the cliché questions.

What would you like to hear me talk about? I can't promise you will agree with everything I say, but I'll be honest and frank!

Questions below please:

1.
2.

:)
Message: Posted by: carlwag (Dec 30, 2014 03:51AM)
I would be interested in the marketing side of things, how you market yourself as a mentalist/mind reader
Message: Posted by: magicinsight (Dec 30, 2014 07:36AM)
Questions:
1. What do you say when you initially approach people to introduce yourself before you begin your effect?

2. Do you ever say any disclaimers about the mental abilities that you are about to demonstrate?

3. What do you say, if anything, if someone says, "oh, that was just a trick"?

4. How many effects do you typically do in a walk around and/or sit down close-up performance and how do you chose them?

Your project seems very interesting and I am sure it will turn out great.

Have a very happy and healthy New Year.

Michael
Message: Posted by: MrThomas (Dec 30, 2014 08:52AM)
Hey Looch,

I already expressed my anticipation for yours, that is The Black Project and I'm certain, it's on top of my list for 2015.

My questions/topics:

1. Which questions do you ask yourself to extract essential ideas, when you tap into your creativity to develope a new sequence/experiment?

2. What makes the difference between "amazing the participant" or "creating the effect, that something happened, that is beyond the participants beliefe system" regarding presentation?

(3. What mindset do you have to stay in your "stage persona" especially when participants challenge you with e.g. assumption like "how this trick works"?

4. What do you perform for kid around the age of twelve (if not mentalism)?)

May 2015 be one of the best years for all of you!

Thomas
Message: Posted by: Looch (Dec 31, 2014 03:27AM)
[quote]On Dec 30, 2014, magicinsight wrote:
Questions:
1. What do you say when you initially approach people to introduce yourself before you begin your effect?

2. Do you ever say any disclaimers about the mental abilities that you are about to demonstrate?

3. What do you say, if anything, if someone says, "oh, that was just a trick"?

4. How many effects do you typically do in a walk around and/or sit down close-up performance and how do you chose them?

Your project seems very interesting and I am sure it will turn out great.

Have a very happy and healthy New Year.

Michael [/quote]

Hi Michael

Thank you! The first question is answered in detail in a seperate chapter devoted to walk around openers. I will take the rest and include my thoughts in the audio interview!
:)
Message: Posted by: Looch (Dec 31, 2014 03:28AM)
[quote]On Dec 30, 2014, MrThomas wrote:
Hey Looch,

I already expressed my anticipation for yours, that is The Black Project and I'm certain, it's on top of my list for 2015.

My questions/topics:

1. Which questions do you ask yourself to extract essential ideas, when you tap into your creativity to develope a new sequence/experiment?

2. What makes the difference between "amazing the participant" or "creating the effect, that something happened, that is beyond the participants beliefe system" regarding presentation?

(3. What mindset do you have to stay in your "stage persona" especially when participants challenge you with e.g. assumption like "how this trick works"?

4. What do you perform for kid around the age of twelve (if not mentalism)?)

May 2015 be one of the best years for all of you!

Thomas [/quote]

Great questions Thomas, I've started to record them down for the interview

What else would people like in the interview?
Message: Posted by: Marc O (Dec 31, 2014 04:51AM)
[quote]On Dec 26, 2014, looch wrote:

Disappointed that out of 400 downloads, 7 thought it was ok to download the teaser and immediately unsubscribe from the list. That's very telling of that tiny minority out for something for nothing.

[/quote]

Take comfort in the other 98,25%
Thank you again for sharing this very generous peek in to your new work.
Message: Posted by: BlackZ (Dec 31, 2014 04:57AM)
[quote]On Dec 31, 2014, Marc O wrote:
[quote]On Dec 26, 2014, looch wrote:

Disappointed that out of 400 downloads, 7 thought it was ok to download the teaser and immediately unsubscribe from the list. That's very telling of that tiny minority out for something for nothing.

[/quote]

Take comfort in the other 98,25%
Thank you again for sharing this very generous peek in to your new work. [/quote]

LOL!
Message: Posted by: Looch (Dec 31, 2014 08:07AM)
[quote]On Dec 31, 2014, Marc O wrote:
[quote]On Dec 26, 2014, looch wrote:

Disappointed that out of 400 downloads, 7 thought it was ok to download the teaser and immediately unsubscribe from the list. That's very telling of that tiny minority out for something for nothing.

[/quote]

Take comfort in the other 98,25%
Thank you again for sharing this very generous peek in to your new work. [/quote]

Lol we need to alter the math now based on the latest stats: 476 downloads 8 unsubscribes
;)
Message: Posted by: Atlas (Dec 31, 2014 08:42AM)
But only marginally - 98.32%

Best,

Atlas
Message: Posted by: Sean Giles (Dec 31, 2014 09:21AM)
Thanks for sharing this Looch and I was already subscribed!

I think this has advantages over previous versions I've seen. It seems easier, safer and just as visually perfect.

And everything is explained in a simple to the point way that made understanding the text easy.

Can't believe you actually gave this away! It's AAA gold. Thanks man, very much appreciated!
Message: Posted by: Sean Giles (Dec 31, 2014 09:33AM)
And by AAA I mean Anytime, anyplace anywhere. Those kind of effects (the very good ones) are treasure to me.
Message: Posted by: Martin Pulman (Dec 31, 2014 10:22AM)
I often think of Looch as the Alec Guinness of UK mentalism, not only because his onstage demeanour reminds me of the kind of outwardly unassuming but inwardly intriguing characters that Guinness used to play, but also because, despite occasionally being in the shadow of showier, more flamboyant counterparts (Olivier and Gielgud in Guinness's case)he is often the artist who comes through with the simplest, most incisive work.

It sounds as if The Black Project is going to surpass even his own previous high standards..
Message: Posted by: RedDevil (Dec 31, 2014 11:12AM)
Bridge Over the River Black?

2015 will be a fantastic year: Looch's book comes out, and I should get to see Han Solo in action again.
Message: Posted by: MatCult (Dec 31, 2014 07:37PM)
[quote]On Dec 31, 2014, RedDevil wrote:
Bridge Over the River Black?
[/quote]
'The Man in the Black Suit', surely?
Message: Posted by: ChrisWall (Dec 31, 2014 08:24PM)
[quote]On Dec 31, 2014, RedDevil wrote:
Bridge Over the River Black?

2015 will be a fantastic year: Looch's book comes out, and I should get to see Han Solo in action again. [/quote]

I'd forgotten that last bit. Off to sleep with a smile this New Years.

(Looking forward to the book too of course ;) )
Message: Posted by: David Numen (Jan 1, 2015 06:20AM)
Black Hearts and Coronets?
Message: Posted by: aukt (Jan 1, 2015 10:02AM)
[quote]On Dec 31, 2014, looch wrote:
[quote]On Dec 31, 2014, Marc O wrote:
[quote]On Dec 26, 2014, looch wrote:

Disappointed that out of 400 downloads, 7 thought it was ok to download the teaser and immediately unsubscribe from the list. That's very telling of that tiny minority out for something for nothing.

[/quote]

Take comfort in the other 98,25%
Thank you again for sharing this very generous peek in to your new work. [/quote]

Lol we need to alter the math now based on the latest stats: 476 downloads 8 unsubscribes
;) [/quote]

Or - and not to be unkind - but perhaps they didn't like it? The material didn't appeal to me so I didn't stay on the list.
Message: Posted by: Looch (Jan 1, 2015 11:51AM)
I guess I was referring to those that subscribed, downloaded and unsubscribed within 30 seconds of the download. If you didn't care for the material that's fine, just remember its a free chapter from over 500 plus pages covering a wide range of topics. The reasons this particular chapter was released as a sample was because of the recent un credited or researched Capicua download.
Message: Posted by: aukt (Jan 1, 2015 12:04PM)
Fair enough. I can certainly see your point of view.

I'm sure it'll be a great success. The content in the sample just didn't appeal to me personally.

Happy new year all.
Message: Posted by: MagicallyMe (Jan 1, 2015 12:58PM)
Looch,

I for one, am one of those visual learners, so I'm glad to see you considering a DVD as part of it.
Sorry if I missed this earlier in the thread, but:
When do you anticipating releasing this book?
What price range do you think it will be in?
Will the book be available electronically as well (yeah, I know that's a problematic question, but thought is ask, since while on travel it takes up less space to carry)

Dan
Message: Posted by: Looch (Jan 1, 2015 01:17PM)
Hi Dan

release date TBC
Price TBC
Physical books only, with downloadable content for owners.

It will be a huge project that will be best on the coffee table as opposed to a carry on bag ;-) Having said that both the books will be typical hard back size books, so individually you could take one away with you

Kind regards
Message: Posted by: mywords4u (Jan 1, 2015 05:40PM)
Looking forward to the book. Time to save money now.
Message: Posted by: DiegoNovati (Jan 1, 2015 05:52PM)
Looch,

Thank you for your present: I read your free chapter during my breakfast this morning. My reaction ? I'll buy your book because I found your ideas very good. After 36 years in the magic field is very rare to surprise me, but you did it !
Message: Posted by: Looch (Jan 2, 2015 06:06AM)
Thanks Diego, especially since your first post was for this product. I am excited beyond words for this project, it really is a decade of development and hard work !
Message: Posted by: Atlas (Jan 3, 2015 01:14PM)
I'm still looking for questions guys - Looch and I have started meeting up once a week or so, so these questions will get posed to him weekly until he is finished and ready to go to press. So, if you have anything you read or see in the meanwhile that raises a question, please feel free to ask it here as there isn't yet a specific deadline for questions.

Best,

Atlas
Message: Posted by: Mental_Mike (Jan 4, 2015 02:32PM)
I sent some questions to Atlas already, but since nobody's asking any...

1. Do you do have different sets of effects for weddings or do you use the same material you would use in a corporate setting?

2. How do you deal with the "alpha males", "Know it all's" and "grabby" people?

3. Is there any other ways you make money from being a close up performer, such as selling merchandise, books, etc related to you and what you do?

Thanks!

Mike
Message: Posted by: BlackZ (Jan 4, 2015 03:09PM)
1- Which ICE BREAKER do you use to introduce yourself in table or in an event?
2- How do you handle the "alpha male" that know everything and create some problems?
3- Which are the better sources that inspire your work?
Message: Posted by: BlackZ (Jan 4, 2015 03:09PM)
Thanks with anticipation... ;-)
Message: Posted by: Looch (Jan 5, 2015 06:55AM)
Great questions...

The Alpha Male & The Ice Breaker are both covered in the project. The rest Atlas can pose in the interview, Im looking forward to it
Message: Posted by: Atlas (Jan 7, 2015 06:35AM)
Thanks for the questions guys! I'm going to start the interviewing next week, so if you have anything you'd like to ask please try to get them in soon.

Best,

Atlas
Message: Posted by: Lar (Jan 8, 2015 02:59PM)
Hi Looch & Atlas,

1. What is the best bit(s) of advice you've been given?
2. What is the worst bit(s) of advice you've been given?
3. When did you realize, 'I'm good enough at this to take this to the next level'. Was there any specific event or show that affirmed your belief in what you're doing.
4. What (if any) were you biggest obstacles you faced when you decided to take your career to the next level.

Cheers,
Lar.
Message: Posted by: clairvoyant (Jan 8, 2015 04:03PM)
It's kind of sad to see the mystery of Influence come to a close by being revealed. It's nice to have some mystery remain so.
Message: Posted by: phillsmiff (Jan 10, 2015 03:18AM)
Clairvoyant, be careful what you wish for...

Phill
Message: Posted by: ReviewerMaster (Jan 10, 2015 05:37AM)
Haven't been able to receive the file. Anything from Looch is golden.
Message: Posted by: MDantes (Jan 11, 2015 09:27PM)
This just in!

I know most of you reading this will know who Looch is. And, like me, you've probably marveled over the years at his performance of 'Influence'. (That I've watched over and over again, probably a thousand times). If anything, I'm sure you've read some of the work he has released to the community (SAD, AREA Book Test) and connect his simple and direct approach to mentalism.

I've known Looch for years now and w've become good friends. We speak with each other often and I know how fortunate I am to spend time with him.

Atlas Brookings just dubbed him "The Tom Brady of mentalism."

His work as a mentalist has won him awards and as a professional performer he stays regularly booked. He's a worker who's material, in and out of our market, is impressive, practical and through him sharing his time and audience tested material, he has shown us the power of conviction and how important showmanship and layering methods is.

In his '4.8 Minutes' Looch shared with us some of his close-up interactive mentalism, which was refreshing for strolling workers that needed hard hitting material for walk around situation, when you've got limited time and pocket space as a worker. The owners of the work know that eleventh routine has been worked to a well polished finish.

I, like Atlas and like many of you reading that have applied Looch's work, understand how very beneficial his shared experience, approach, thoughts, ideas are to performing professionally, being unforgettable, and getting rebooked and I am grateful he is deciding to share a new project with us.

Looch is calling his new work: The Black Project.

From what I understand, as of right now, this project is slated to be a duel volume, hard cover, boxed set of books that will dripping with knowledge, routines, essays and insights. He'll be revealing his coveted 'Influence', for the first time(!) and is planning to share a new headline prediction that will impress you in theory and execution. Not only will he be sharing pet routines and secrets never revealed before but, I hear through be grapest of vines that he has a few contributors and working pros sharing their thoughts, routines, and experience. There is so much more too, but I'm short on time!

The cool thing is, Looch has decided to (generously) release a preview chapter to anyone interested, for free(!). and this ain't some BS chapter either, I trust you'll find the content beneficial and his writing style distinct and fun.

It's easy, copy and paste the link below in your browser, or click the link.

http://looch.co.uk/black-project-free-sample/

All you'll want to do is click the link, enter your email address, and return to the site with the password that gets emailed to you. You'll then be able to download the chapter.

Easy as pie!

Looch, in all ways, has high standards and I can already see that his new book will live up to those. Honestly, I'm sure it will surpass them.

Whoop! There it is!

Looch's upcoming book: 'The Black Project', and a FREE sample chapter to wet your whistle!

Put your learning cap on and get ready for the greatness.

Here it comes...
Message: Posted by: Tom Cutts (Jan 12, 2015 12:40AM)
Not just good thinking in the art, but good writing as well. What a treat!
Message: Posted by: Looch (Jan 12, 2015 04:46AM)
Www.theblackproject.co.uk
Message: Posted by: Looch (Jan 12, 2015 06:59AM)
[quote]On Jan 10, 2015, ReviewerMaster wrote:
Haven't been able to receive the file. Anything from Looch is golden. [/quote]


Try: www.theblackproject.co.uk

;)
Message: Posted by: Looch (Jan 12, 2015 07:00AM)
[quote]On Jan 11, 2015, MDantes wrote:
This just in!

I know most of you reading this will know who Looch is. And, like me, you've probably marveled over the years at his performance of 'Influence'. (That I've watched over and over again, probably a thousand times). If anything, I'm sure you've read some of the work he has released to the community (SAD, AREA Book Test) and connect his simple and direct approach to mentalism.

I've known Looch for years now and w've become good friends. We speak with each other often and I know how fortunate I am to spend time with him.

Atlas Brookings just dubbed him "The Tom Brady of mentalism."

His work as a mentalist has won him awards and as a professional performer he stays regularly booked. He's a worker who's material, in and out of our market, is impressive, practical and through him sharing his time and audience tested material, he has shown us the power of conviction and how important showmanship and layering methods is.

In his '4.8 Minutes' Looch shared with us some of his close-up interactive mentalism, which was refreshing for strolling workers that needed hard hitting material for walk around situation, when you've got limited time and pocket space as a worker. The owners of the work know that eleventh routine has been worked to a well polished finish.

I, like Atlas and like many of you reading that have applied Looch's work, understand how very beneficial his shared experience, approach, thoughts, ideas are to performing professionally, being unforgettable, and getting rebooked and I am grateful he is deciding to share a new project with us.

Looch is calling his new work: The Black Project.

From what I understand, as of right now, this project is slated to be a duel volume, hard cover, boxed set of books that will dripping with knowledge, routines, essays and insights. He'll be revealing his coveted 'Influence', for the first time(!) and is planning to share a new headline prediction that will impress you in theory and execution. Not only will he be sharing pet routines and secrets never revealed before but, I hear through be grapest of vines that he has a few contributors and working pros sharing their thoughts, routines, and experience. There is so much more too, but I'm short on time!

The cool thing is, Looch has decided to (generously) release a preview chapter to anyone interested, for free(!). and this ain't some BS chapter either, I trust you'll find the content beneficial and his writing style distinct and fun.

It's easy, copy and paste the link below in your browser, or click the link.

http://looch.co.uk/black-project-free-sample/

All you'll want to do is click the link, enter your email address, and return to the site with the password that gets emailed to you. You'll then be able to download the chapter.

Easy as pie!

Looch, in all ways, has high standards and I can already see that his new book will live up to those. Honestly, I'm sure it will surpass them.

Whoop! There it is!

Looch's upcoming book: 'The Black Project', and a FREE sample chapter to wet your whistle!

Put your learning cap on and get ready for the greatness.

Here it comes... [/quote]


Thanks MD, I appreciate your thoughts :wavey:
Message: Posted by: Psy (Jan 15, 2015 04:40PM)
What is the aprox release date? And price
Message: Posted by: Mark_Chandaue (Jan 16, 2015 07:14PM)
[quote]On Jan 15, 2015, Psy wrote:
What is the aprox release date? And price [/quote]
Not soon enough and too cheap :)

Mark
Message: Posted by: Dave Nic (Jan 20, 2015 02:22AM)
Im looking forward to this. I love Looch's ideas and the way he routines his pieces.

Keeping my ear to the ground! Bring it on Looch!
Message: Posted by: Sean Giles (Jan 20, 2015 03:48AM)
The table version is good but has anyone had success with dropping the coin from height? I don't see how this could work and it doesn't seem to in my trials.
Message: Posted by: Michael Zarek (Jan 20, 2015 04:32AM)
[quote]On Jan 20, 2015, Sean Giles wrote:
The table version is good but has anyone had success with dropping the coin from height? I don't see how this could work and it doesn't seem to in my trials. [/quote]

Works for me, thought in Sweden we have really thick coins
Message: Posted by: Sean Giles (Jan 20, 2015 04:44AM)
[quote]On Jan 20, 2015, Michael Zarek wrote:
[quote]On Jan 20, 2015, Sean Giles wrote:
The table version is good but has anyone had success with dropping the coin from height? I don't see how this could work and it doesn't seem to in my trials. [/quote]

Works for me, thought in Sweden we have really thick coins [/quote]

It doesn't seem to me to be possible within the laws of physics. Can't say much without exposure but surely there must be a solid surface underneath when in the starting position.
Message: Posted by: Looch (Jan 20, 2015 04:48AM)
With a £1 or £2 it works everytime for me Sean...Its all in the angle and release :-)
Message: Posted by: rasp (Jan 20, 2015 10:16AM)
Also works fine for me from a height. As Looch said, its all in the angle and release......... although I'm sure he overheard the actress saying that to the Bishop ;)
Message: Posted by: magicduro (Jan 20, 2015 07:41PM)
Thank you for sharing.
Message: Posted by: MaxfieldsMagic (Jan 21, 2015 07:21PM)
[quote]On Jan 11, 2015, MDantes wrote:

Atlas Brookings just dubbed him "The Tom Brady of mentalism."

[/quote]

So he cheats?
Message: Posted by: Atlas (Jan 22, 2015 07:06AM)
[quote]On Jan 21, 2015, MaxfieldsMagic wrote:
[quote]On Jan 11, 2015, MDantes wrote:

Atlas Brookings just dubbed him "The Tom Brady of mentalism."

[/quote]

So he cheats? [/quote]

EDGY!!

;)

Best,

Atlas
Message: Posted by: hornet (Feb 21, 2015 02:56PM)
Really looking forward to this release
Message: Posted by: Investigative Mentalist (Mar 3, 2015 03:12PM)
Looch, any update on expected release date for this project?

I know these things always take a lot longer than you expect ... but it would be nice to get a rough idea of your target release date.
Message: Posted by: Looch (Mar 4, 2015 04:44AM)
Hi Steve

We are aiming for a release party at MINDS Convention in July..

:)
Message: Posted by: Chaz93 (Mar 9, 2015 01:44PM)
Is there any idea on what the price will be? Need to know if I should start putting away my pennies.
Message: Posted by: Looch (Mar 9, 2015 02:48PM)
Final price has not been decided yet but the production cost is high and I think I can safely say this will be one of the most visually stunning mentalism books ever. It won't be over priced for the amount of blood sweat and tears that have gone into this 10 year journey :)
Message: Posted by: bond19 (Mar 9, 2015 03:09PM)
Bonus skills of mind reading graphic designer will no doubt make this a lovely book to own.
Message: Posted by: Atlas (Mar 9, 2015 03:14PM)
I've been editing the book in my spare time and here is the table of contents so far (unofficial - I'm sure this is subject to change):

Table of Contents


Negotiating with clients


- Don’t sell yourself short

- You are entitled to…

- Act as if…

- Justifications

- Be willing to walk away

- When to negotiate and be flexible

- Common Client Tactics

- Client Satisfaction


Walk Around Openers


- The Couple

- Relax

- Approaching a Group

- ‘Real Die’ Routine

- Further thoughts on approaching groups

- “Oh - You’re a Mind Reader, Are you?” – Questions from the front line


Enigma


-Background

-Method

-The Original Routine

-Enigma Variations – Atlas Brookings

-Natalia – Marc Spelmann


The Force


-Types of Coins

-Execution

-Variations on The Spin Force

-The Air Force Spin

-Spinning High / Spinning Low

-The Slap – A Perfect Convincer

-Coinfabulation

-Fish & Chips – Laurence Hookway

-Coin in Hand – A new approach to reading behaviour

-Example Reveal #1 (The Finger)

-Example Reveal #2 (This & That)

-Example Reveal #3 (Drop one arm)

-Example Reveal #4 (Don’t Look!)

-The lucky Talisman – Atlas Brookings

-Other applications for the Spin Force

-And now for something…

-The Teek (Touch Peek)

-The Trap Door Peek

-The Clip Peek

-Twist & Turn

-Orchestration – Michael Murray

-Coinfabulation Updates


Marked Cards in Mentalism


-Pick a Card… Any Card (The Traditional Offering)

-Selecting From a Fan

-Dribbling the Cards

-The Ribbon Spread

-Handing the Deck to a Participant

-Dealing the Cards into a Pile

-Always Allow the Deck to be Shuffled

-Checking the Deck for Marks

-Use This Deck (Being Handed a Regular Deck)

-Revealing the Card in Performance

-Body Language

-Marked Memorization

-Additional Thoughts on Using a Marked Deck - Peter Turner


Peek Achoo (Atlas Edit: Horrible name - CHANGE it!)

-Original Performance – ‘The Name Thing’

-Design #1

-Design #2

-The Original Handling

-Alternative Handling

-An Ultra Bold peek

-Lighting

-Performing Seated


The FO Effect


-Memoir One: The Man They Call Looch - Dr Todd Landman

-Memoir Two: Too Strong - Roni Shachnaey

-Introduction

-My Original Routine (What Dr Todd Experienced)

-Presenting the Information – With Andrew Gerard

-The Polaroid Development – (What Roni Experienced)

-Using the FO principle in Equivoque

-The Sweet Shop – Roger Curzon

-Incorporating Readings into the Routine – With Neil Scryer & Richard Webster

-Spectator As Mind Reader – With Peter Turner

-Mind Summit – Cologne 2014 – Streamlined Process


The Article (Headline Prediction – How I fooled the Police)


-The Newspaper Story

-The Background

-Effect Timeline

-The Handover

-Documenting the handover

-The Build Up

-The Event

-Writing The Prediction

-The Reveal

-Manufacturing

-The Clean Up

-Psychological Illusionist or Clairvoyant?

-Thoughts on Headline predictions


Tracker


-Background

-The Effect

-The Method

-Open or Closed Prediction?


The Scene


-Background

-The Effect (Audience POV)

-Method & Execution


TBBNE (The Best Bank Night Ever? Atlas Edit: Yes, it is)


-Presentation #1 – Number Influence (Yours/Mine)

-Method & Preparation

-Set Up

-Handling

-The Rose Subtlety

-Additional Ideas (Atlas's handling? If Looch BEGS me...)


My Colormatch Routine (Chair Test Hybrid)


-What The Audience Sees

-The Breakdown

-Customising Your Routine

-The 50/50s

-The Discrepancy

-To Write or Draw?

-Killing Dead Time

-Lar’s Suggestion

-The None ‘Colormatch’ Method


The Subliminal Force


-Background

-Method & Application

-Routines & Ideas

Confession

-The effect

-The method

-The no confirmation confirmation principle


Performance Memoirs


-Thinking on your feet

-Junglist massive

-The Alpha Male

-Being aware of your surroundings

-5 hours late

-The Stripper

-King & Queen

-Mustang Mary

-The Police


Cue & Hay


-Q&A - Thinking about things a little differently

-My first Q&A

-Traditional Q&A vs. Audience Reading

-Audience Reading

-Psychological Q&A – The SCAM

-Wedding Q&A – Happy ever after…

-The Anonymous Secret Q&A

-Desirable Q&A – Dave Moses & Looch

-The Interesting Q&A

-Close Up Q&A

-Billet Gazing – A one on one Q&A routine

-Further Thoughts on Q&A with Iain Dunford


Influence


-Unwanted Monster?

-A Lesson for everyone

-Background

-The Filming

-The Effect

-Method vs Approach

-The Reaction

-Meet Dr Franken-Looch

-Influence 2.0
Message: Posted by: tmoca (Mar 9, 2015 03:17PM)
Very nice. Will this be an actual hardbound book?
Message: Posted by: shakuni (Mar 9, 2015 03:18PM)
Please consider releasing a less expensive non-collectors-edition also. Like Bairn by Ken Dyne, which has two editions. Its fine if its just a paperback. Thanks.
Message: Posted by: insight (Mar 9, 2015 08:56PM)
Please ONLY sell the premium editions. I want this to be one of the most exclusive books on my bookshelf!

Regards,
Mike


[quote]On Mar 9, 2015, shakuni wrote:
Please consider releasing a less expensive non-collectors-edition also. Like Bairn by Ken Dyne, which has two editions. Its fine if its just a paperback. Thanks. [/quote]
Message: Posted by: Ray Haining (Mar 9, 2015 09:51PM)
[quote]On Mar 9, 2015, insight wrote:
Please ONLY sell the premium editions. I want this to be one of the most exclusive books on my bookshelf!

Regards,
Mike

By that reasoning, maybe Looch shouldn't publish it at all.
Message: Posted by: insight (Mar 9, 2015 11:40PM)
Are you saying you want this to be mass produced, mass marketed, and mass sold? So you want influence to be on youtube performed by pre-teens? Ideas as valuable as those coming from Looch deserve greater respect.

Regards,
Mike

[quote]On Mar 9, 2015, Ray Haining wrote:
[quote]On Mar 9, 2015, insight wrote:
Please ONLY sell the premium editions. I want this to be one of the most exclusive books on my bookshelf!

Regards,
Mike

By that reasoning, maybe Looch shouldn't publish it at all. [/quote]
Message: Posted by: Ray Haining (Mar 10, 2015 12:42AM)
[quote]On Mar 10, 2015, insight wrote:
Are you saying you want this to be mass produced, mass marketed, and mass sold? So you want influence to be on youtube performed by pre-teens? Ideas as valuable as those coming from Looch deserve greater respect.

Regards,
Mike

Who said anything about it being "mass produced, mass marketed, and mass sold"? Limited runs are OK, but you said premium editions, which means high priced, and kids who post on Youtube have bucks too, and so producing only premium, high-priced editions does nothing to restrict the information being sold. And what good does a book do sitting on your shelf? And who anointed you to determine who should have access to this information?
Message: Posted by: shakuni (Mar 10, 2015 07:33AM)
Dear Sirs, I don't mean the book should not be limited. Looch may decide to vet each buyer before he sells the limited edition. That's certainly right to keep the book away from wrong hands. I only request that buyers should have a choice if they want to pay for leather binding and beautiful pages. They should not have to pay for visual elements if they are only looking for information. After all, we are 'mental'ists. Two editions like Bairn may be a good idea. Thanks!
Message: Posted by: Looch (Mar 10, 2015 11:26AM)
The Black Project is MORE than a book. It is a 2 volume hardback set in a box with online access to performance videos, memoirs, forum and interviews. Owners will be buying the entire project, which will be designed in a specififc way. This is the only vision that I have for the project and its the only way in which it will be presented to the community.

Thank you for your input

Kind regards
Message: Posted by: Ray Haining (Mar 10, 2015 12:57PM)
The online stuff is great and a good addition, but over time, only the books will be left.
Message: Posted by: Looch (Mar 10, 2015 01:12PM)
[quote]On Mar 10, 2015, Ray Haining wrote:
The online stuff is great and a good addition, but over time, only the books will be left. [/quote]


Why do you say that?
Message: Posted by: Alwow (Mar 10, 2015 01:20PM)
[quote]On Mar 10, 2015, looch wrote:
[quote]On Mar 10, 2015, Ray Haining wrote:
The online stuff is great and a good addition, but over time, only the books will be left. [/quote]


Why do you say that? [/quote]

Because of Y2K! Oh wait...
Message: Posted by: insight (Mar 10, 2015 01:42PM)
Will this be limited?

Regards,
Mike


quote]On Mar 10, 2015, looch wrote:


The Black Project is MORE than a book. It is a 2 volume hardback set in a box with online access to performance videos, memoirs, forum and interviews. Owners will be buying the entire project, which will be designed in a specififc way. This is the only vision that I have for the project and its the only way in which it will be presented to the community.

Thank you for your input

Kind regards [/quote]
Message: Posted by: Looch (Mar 10, 2015 02:23PM)
[quote]On Mar 10, 2015, insight wrote:
Will this be limited?

Regards,
Mike


quote]On Mar 10, 2015, looch wrote:


The Black Project is MORE than a book. It is a 2 volume hardback set in a box with online access to performance videos, memoirs, forum and interviews. Owners will be buying the entire project, which will be designed in a specififc way. This is the only vision that I have for the project and its the only way in which it will be presented to the community.

Thank you for your input

Kind regards [/quote] [/quote]

It will be limited to how many I can afford to have published
:lol:
Message: Posted by: insight (Mar 10, 2015 02:45PM)
LOL...please let that be no more than 250...preferably 100!!!

Regards,
Mike


[quote]On Mar 10, 2015, looch wrote:
[quote]On Mar 10, 2015, insight wrote:
Will this be limited?

Regards,
Mike


quote]On Mar 10, 2015, looch wrote:


The Black Project is MORE than a book. It is a 2 volume hardback set in a box with online access to performance videos, memoirs, forum and interviews. Owners will be buying the entire project, which will be designed in a specififc way. This is the only vision that I have for the project and its the only way in which it will be presented to the community.

Thank you for your input

Kind regards [/quote] [/quote]

It will be limited to how many I can afford to have published
:lol: [/quote]
Message: Posted by: Ray Haining (Mar 10, 2015 04:07PM)
I say that eventually in the future only the books will be left because sites go up and sites go down. Try accessing something from only 10 years ago. I'm not talking about the immediate future, but, say, 5, 10, 20 years from now. Best to have the books be self-contained with the other material being supplemental.
Message: Posted by: bond19 (Mar 11, 2015 08:11AM)
Note to self 'Book all of 2016 off to study, and study more The Black Project'

Seriously Looch this tomb sounds EPIC and I for one can't wait to devour all the goodies inside.
Message: Posted by: sjrw (Mar 11, 2015 08:45AM)
Bond19 - that last sentence sounds so wrong!

I don't normally like to point out spelling mistakes (because I make so many of my own), but yours made me laugh so much!
Message: Posted by: Atlas (Mar 11, 2015 10:10AM)
...
Message: Posted by: Marc O (Mar 24, 2015 10:06AM)
[quote]On Mar 4, 2015, looch wrote:
Hi Steve

We are aiming for a release party at MINDS Convention in July..

:) [/quote]

Will you take all the sets to MINDS Convention and sell the few copys that will be left online or will internetbuyers have a fair chance to get there hands on a Black Project set?
Message: Posted by: Looch (Mar 24, 2015 03:51PM)
I believe the plan is

1. Pre-orders...

2. Official launch party at MINDS / Pre Orders sent

3. General sale
Message: Posted by: insight (Mar 24, 2015 07:52PM)
Can I offer a suggestion? Since this project is called the black project, how cool would it be if each one of the purchasers received a black credit card...kind of like the exclusive, super-premium american express black credit card...the looch black card could allow the purchasers to identify themselves of this secret black project society at future events like mindvention etc etc and we could all help each other...man, I am excited!!!!!

Regards,
Mike
Message: Posted by: Tim Cavendish (Mar 24, 2015 09:58PM)
[quote]On Mar 24, 2015, insight wrote:
Can I offer a suggestion? Since this project is called the black project, how cool would it be if each one of the purchasers received a black credit card...kind of like the exclusive, super-premium american express black credit card...the looch black card could allow the purchasers to identify themselves of this secret black project society at future events like mindvention etc etc and we could all help each other...man, I am excited!!!!!

Regards,
Mike [/quote]
If you want to play at a secret society, go join the Masons.

I just want to buy a book.
Message: Posted by: Marc O (Mar 25, 2015 01:48AM)
[quote]On Mar 24, 2015, looch wrote:
I believe the plan is

1. Pre-orders...

2. Official launch party at MINDS / Pre Orders sent

3. General sale [/quote]

Thank you Looch,

Will everybody who left their emailadress at the BlackProject website get a message when this is up for pre order?

(P.s. Have there been any updates or advertising emails send to people who downloaded the free bit of the Black Project? , never received any updates emails about the project so I am a bit worried if my emailadres is still on the list...).

Sorry for all the questions.... :rolleyes:
Message: Posted by: JoshRyan (Mar 25, 2015 03:32AM)
The free sample is much appreciated. I'm discovering a real enjoyment of Mentalism. I started with Osterlind's 'Easy to Master Mental Miracles', then Annemann's 'Practical Mental Magic', and now I'm discovering more and more great stuff from Looch.

As someone also involved in online marketing, if you download the free sample, don't pass up the chance to interact with Looch's social media buttons - ie. Facebook, Google plus. It helps with online credibility for search engines. I just think it's an easy way to show our appreciation for the free sample.
Message: Posted by: Looch (Mar 25, 2015 03:52AM)
[quote]On Mar 25, 2015, Marc O wrote:
[quote]On Mar 24, 2015, looch wrote:
I believe the plan is

1. Pre-orders...

2. Official launch party at MINDS / Pre Orders sent

3. General sale [/quote]

Thank you Looch,

Will everybody who left their emailadress at the BlackProject website get a message when this is up for pre order?

(P.s. Have there been any updates or advertising emails send to people who downloaded the free bit of the Black Project? , never received any updates emails about the project so I am a bit worried if my emailadres is still on the list...).

Sorry for all the questions.... :rolleyes: [/quote]

Hi

You are correct, all emails who downloaded the free sample chapter will recieve information regarding Pre-orders before it hits the forums. You havent missed anything ;)
Message: Posted by: Looch (Mar 25, 2015 03:53AM)
[quote]On Mar 25, 2015, FiveTheMagician wrote:
As someone also involved in online marketing, if you download the free sample, don't pass up the chance to interact with Looch's social media buttons - ie. Facebook, Google plus. It helps with online credibility for search engines. I just think it's an easy way to show our appreciation for the free sample. [/quote]

THIS would be hugely appreciated !!!
Message: Posted by: Atlas (Apr 28, 2015 02:32PM)
I'm pleased to announce the return on The Riddle Challenge! The prize?

A free copy of Looch's pending 'The Black Project'.

As before, you won't know when this begins...

Register your interest by downloading the free sample chapter at www.theblackproject.co.uk and watch your email inbox.

Best,

Atlas
Message: Posted by: Ray Haining (Apr 28, 2015 08:18PM)
What if you have already downloaded this?
Message: Posted by: Gorgeous (Apr 28, 2015 10:20PM)
[quote]On Apr 28, 2015, Ray Haining wrote:
What if you have already downloaded this? [/quote]

Then you've already been entered.
Message: Posted by: Looch (Apr 29, 2015 01:21AM)
That's right, everyone who has downloaded the free chapter has entered their email address. When the time is right an email will be sent out to the list (excluding those who immediately unsubscribed) notifying them of the riddle... :bigdance:
Message: Posted by: Michael Zarek (Apr 29, 2015 02:13AM)
***, another set of sleepless nights ahead, at least it was really good fun the last time :D
Message: Posted by: sjrw (Apr 29, 2015 02:15AM)
Any idea of the price yet? For those of us who will struggle with the riddle?
It would be useful to know how much to put aside...
Message: Posted by: Michael Zarek (Apr 29, 2015 03:04AM)
My psychic intuition tells me 200 pounds... hope I'm wrong though :P
Message: Posted by: MatCult (May 2, 2015 10:12AM)
Oh. It's on. On like Donkey Kong.

[img]http://tintin.eugraph.com/tqsect/wriquiz/quest/code.jpg[/img]
Message: Posted by: TheDirectionalist (May 2, 2015 10:19AM)
I think I solved it!

Looch was drunk one night and tried typing a riddle on his iphone! ;)
Message: Posted by: Michael Zarek (May 2, 2015 10:24AM)
*** this looks even more complicated than the one for Train Tracking... Awesome :D

Anyone who wants to team up shoot me a message.
Message: Posted by: Marc O (May 2, 2015 10:49AM)
Gjee...... Could the next one be in Dutch to give me a slight advantage :eek:

I will just safe up my money and buy it, really don't understand what the hell is going on :bg:

Good luck guys!
Message: Posted by: Atlas (May 2, 2015 06:39PM)
[quote]On May 2, 2015, C.J. wrote:
I feel like the "grid" has errors. Even on every kind of Opposites Day. [/quote]

This feedback has come in from several sources. Please refresh that page - it has been made easier to solve now.

Best,

Atlas
Message: Posted by: Looch (May 3, 2015 05:41AM)
Leaderboard:

Garbo....................15,000
Michael Zarek.......14,000
Message: Posted by: Looch (May 3, 2015 06:04AM)
Leaderboard

Garbo....................15,000
Michael Zarek.......14,000
CJ..........................13,000
Message: Posted by: Atlas (May 4, 2015 05:07AM)
Updated Leaderboard:


Garbo....................15,000
Michael Zarek........14,000
CJ.........................13,000
Perl.......................12,000
Hermione..............11,000
Shakuni................10,000



Best,

Atlas
Message: Posted by: Garbo (May 4, 2015 05:37PM)
Love these riddle competitions! :goodluck:
Message: Posted by: Garbo (May 6, 2015 02:05AM)
It's gone very quiet...?
Message: Posted by: Looch (May 6, 2015 08:02AM)
The calm before the storm...
Message: Posted by: Garbo (May 7, 2015 04:48PM)
How long til the next riddle guys.....?? 😁 :bigdance: :bigdance:
Message: Posted by: Atlas (May 8, 2015 09:08AM)
Updated Leaderboard:


Garbo....................15,000
Michael Zarek........14,000
CJ.........................13,000
Perl.......................12,000
Hermione..............11,000
Shakuni................10,000
Mr.Thomas.............9,000
Ash2Arani...............8,000




Best,

Atlas
Message: Posted by: MrThomas (May 10, 2015 12:48PM)
Wasn't a new phase released around every week (at least last year)...?
What an agony that waiting is! :-D

Whent can we expect the next round, guys?
Message: Posted by: Yann SICAMOIS (May 12, 2015 05:59PM)
Hello,

I'm supposed to be on the list but I don't receive anything.

Cheers.
Message: Posted by: Atlas (May 18, 2015 05:15AM)
Updated Leaderboard:


Garbo....................15,000
Michael Zarek........14,000
CJ.........................13,000
Perl.......................12,000
Hermione..............11,000
Shakuni................10,000
Mr.Thomas.............9,000
Ash2Arani...............8,000
Minsting..................7,000
Gorgeous................6,000

Anyone who solves the first round from here forward will receive a static 5,000 points.

Best,

Atlas
Message: Posted by: Atlas (May 18, 2015 05:16AM)
Yann (and anyone else who wants to participate), for reference, here is the original email:

Win a FREE copy of 'The Black Project'
As mentioned earlier this week on This Magic Café Thread, a challenge has been set up for the chance to win a free copy of the forthcoming 'The Black Project' by Looch.

Want in? Of course you do!

All you have to do is solve the riddle.

A leaderboard will be set up on the Café thread above so you can keep up to date with proceedings. For now though, read below and good luck!
Greetings Operative.


You have been activated.


Be aware that the first ten operatives to complete the mission will receive Round 1 bonuses, in the following manner:


1st finisher will receive a 10,000 bonus

2nd finisher will receive a 9,000 bonus

3rd finisher will receive a 8,000 bonus


...and so on.


Each finisher will receive 5,000 points regardless.


Good luck.



Mission briefing:


Black Project located. Operatives down.


Objective: Locate and enter the three missing passcodes.

Your password at security checkpoints will be Blackbird 81.


Operative codename: Skunkworks


Intercepted Message:




Tintin,


Good tomatoes!


Thrilling ebony landrovers (Supe's Alter Ego Initials)!

Probably (Simpson Nickname Initials) ecological twaddle,

ebullient, sickening, tensile,

slaughtering astrology H.T.

Innovative oddities.




- Message Ends -


There are two rounds left, so this thing is completely still wide open.


Best,

Atlas
Message: Posted by: Marc O (Jun 16, 2015 09:34PM)
[quote]On Mar 24, 2015, looch wrote:
I believe the plan is

1. Pre-orders...

2. Official launch party at MINDS / Pre Orders sent

3. General sale [/quote]

1 month to go before the MINDS convention.
Everything still on schedule?
Ready to take preorders? :yippee:
Message: Posted by: JAlenS (Jun 22, 2015 10:48PM)
Hope so. Anticipating this.
Message: Posted by: Atlas (Jun 23, 2015 12:55PM)
Everything is indeed on schedule.

On another note, for anyone participating in a chance to win this epic book set, the second round of the Riddle challenge will start this week.

Be prepared to drop everything!

Best,

Atlas
Message: Posted by: Looch (Jun 24, 2015 08:04AM)
;)
Message: Posted by: Garbo (Jun 24, 2015 09:23AM)
:worry:
Message: Posted by: Looch (Jun 24, 2015 04:34PM)
Round 2 is upon us...


Here we go.....



Greetings Operative.


You have been activated.


Be aware that the first ten operatives to complete the mission will receive Round bonuses, in the following manner:

1st finisher will receive a 20,000 bonus
2nd finisher will receive a 18,000 bonus
3rd finisher will receive a 16,000 bonus

...and so on.

Each finisher will receive 10,000 points regardless.

Good luck.



Mission briefing:


Black Project Gathering. Payload missing.


Objective: Locate and enter the three missing passcodes.

Email all missing passcodes to:

theblackprojectfieldoperatives2015@hotmail.com

Intercepted Message:
Intel has a lead on the missing payload.
Deploy to:

http://www.theblackproject.co.uk/welcome-sparrow

- Message Ends -
Message: Posted by: MrThomas (Jun 24, 2015 05:42PM)
Finaly, it goes on :D

If anyone likes to team up, please message me ;)

best
Thomas (not Cruise)
Message: Posted by: Garbo (Jun 24, 2015 05:44PM)
I've started too..... 👍🏻
Message: Posted by: ash2arani (Jun 24, 2015 05:47PM)
This is exciting indeed!! Same here, anyone interested, let me know :)
Message: Posted by: MatthewSims (Jun 25, 2015 03:25AM)
Was this going to be limited?
Message: Posted by: Atlas (Jun 25, 2015 08:28AM)
If you are undertaking the Riddle challenge and get stuck, don't email or PM and ask questions. The intent is for you to solve the riddle without being spoonfed the answers. If you are stuck, reach out on this forum to others and collaborate with them.

Best,

Atlas
Message: Posted by: MinSting (Jun 25, 2015 08:29AM)
Just one unit as far as I know,
also the puzzles are harder, I am strugling my mind
Message: Posted by: Blindside785 (Jun 25, 2015 11:15PM)
[quote]On Jun 25, 2015, MatthewSims wrote:
Was this going to be limited? [/quote]
No, he said he isn't going that direction.
Message: Posted by: Garbo (Jun 26, 2015 02:02AM)
Day 2!
Message: Posted by: Atlas (Jun 26, 2015 08:35AM)
And now, two players have hit paydirt. Persistence pays off.

The updated leaderboard:

Garbo....................35,000
CJ.........................31,000
Michael Zarek........14,000
Perl.......................12,000
Hermione..............11,000
Shakuni................10,000
Mr.Thomas.............9,000
Ash2Arani...............8,000
Minsting..................7,000
Gorgeous................6,000

Best,

Atlas
Message: Posted by: Looch (Jun 29, 2015 06:52AM)
For those of you who are interested in the content of the release might enjoy this: http://www.themagiccafe.com/forums/viewtopic.php?topic=450361&forum=15

Please note, the updated link on that thread was made on page 2...I've pasted it here also: http://looch.co.uk/the-prediction/
Message: Posted by: lucavolpe (Jun 29, 2015 07:49AM)
Looch don't forget to bring a copy for me at 2Minds ;) thanks
Message: Posted by: Atlas (Jun 29, 2015 11:37AM)
First of all, apologies for the tardiness in updating the leaderboard! The weekends are usually busy with gigs, so there was no time until today.

We've had a rather bizarre development - and that is that two players finished at 5:13 pm exactly on the same date - earning each of them a tie and an award of the equal amount of bonus points.

Here are the leaders:

Garbo....................35,000
CJ.........................31,000
Michael Zarek........26,000
Ash2Arani...............24,000
Mr.Thomas.............23,000
Perl.......................22,000
LinfordShade..........21,000
Minsting..................17,000
Hermione..............11,000
Shakuni................10,000
Gorgeous................6,000

Best,

Atlas
Message: Posted by: Atlas (Jun 29, 2015 11:37AM)
First of all, apologies for the tardiness in updating the leaderboard! The weekends are usually busy with gigs, so there was no time until today.

We've had a rather bizarre development - and that is that two players finished at 5:13 pm exactly on the same date - earning each of them a tie and an award of the equal amount of bonus points.

Here are the leaders:

Garbo....................35,000
CJ.........................31,000
Michael Zarek........26,000
Ash2Arani...............24,000
Mr.Thomas.............23,000
Perl.......................22,000
LinfordShade..........21,000
Minsting..................17,000
Hermione..............11,000
Shakuni................10,000
Gorgeous................6,000

Best,

Atlas
Message: Posted by: Atlas (Jun 29, 2015 11:37AM)
First of all, apologies for the tardiness in updating the leaderboard! The weekends are usually busy with gigs, so there was no time until today.

We've had a rather bizarre development - and that is that two players finished at 5:13 pm exactly on the same date - earning each of them a tie and an award of the equal amount of bonus points.

Here are the leaders:

Garbo....................35,000
CJ.........................31,000
Michael Zarek........26,000
Ash2Arani...............24,000
Mr.Thomas.............23,000
Perl.......................22,000
LinfordShade..........21,000
Minsting..................17,000
Hermione..............11,000
Shakuni................10,000
Gorgeous................6,000

Best,

Atlas
Message: Posted by: Looch (Jun 29, 2015 11:55AM)
[quote]On Jun 29, 2015, lucavolpe wrote:
Looch don't forget to bring a copy for me at 2Minds ;) thanks [/quote]

The release of TBP is at 2MINDS buddy
Message: Posted by: VIEW (Jun 29, 2015 04:55PM)
Have I missed the cost? how much will this be?
Message: Posted by: Looch (Jun 30, 2015 09:04AM)
Information will be given very soon! Keep your eyes on this thread ;)
Message: Posted by: Looch (Jul 7, 2015 07:45AM)
DECLASSIFIED: The Black Project SPOTTED

(low resolution reconnaissance shot)
Message: Posted by: sjrw (Jul 7, 2015 08:14AM)
Oooh, very nice
Message: Posted by: Garbo (Jul 7, 2015 08:39AM)
Looks great!
Message: Posted by: Marc O (Jul 7, 2015 08:39AM)
Very nice!

Now stop teasing and give us a price and a way to order this ;)
Message: Posted by: phillsmiff (Jul 7, 2015 10:09AM)
Confirmed by field agents: TBP is impossibly lush.

Phill
Message: Posted by: MDantes (Jul 7, 2015 02:37PM)
Oh. My. God. Becky...
Message: Posted by: actorcoop (Jul 7, 2015 05:12PM)
God! That looks like a beaut!
Message: Posted by: Looch (Jul 10, 2015 04:44AM)
The Black Project: DECLASSIFIED

It is with an absolute sense of pride & satisfaction that I can finally write these words…



The Black Project is ready for release!



What is The Black Project?



The Black Project represents a full decade of my life experience. It documents my metamorphosis from an eager hobbyist into a multi award-winning mind reader & mentalist.

It shares not only some of my most closely guarded secrets from both close up and stand up performances, but a wealth of my personal philosophy – insights gleaned from repeat paid performances that have shaped my thoughts and refined my approach to mentalism.



There is so much that I wanted to share that this book, spanning nearly 600 pages, is actually two volumes - beautifully presented in deluxe bound embossed hardcovers, complete with a matching slipcase.

Within The Black Project, you'll find an array of painful and funny performance memoirs and the lessons they taught me. My approach to opening a walk around set, my tips on negotiating your fees and the business of mentalism, along with the methods to many of the things I am best known for – including Influence, Enigma, A prediction which fooled the police that had been secured in their evidence room for 24hrs, The Score (heralded as the best method for the Bank Nite plot ever), Peek-A-Choo, The Subliminal Force, Cue & Hay, and much, much more.



Already being hailed as the release of the year The Black Project will, in addition to the books, also include performance footage, audio interviews, mind reading memoirs, and other downloadable content.



Limited to 400 copies worldwide



Exclusive Offer

I can understand skepticism when it comes to a new product, so let me make you some bulletproof promises. This is a Limited Edition release, the vast majority of the material in the books does not appear anywhere else, nor will it ever.

The books are ALREADY printed, and as you can see from the photographs, they look stunning! They just won't ship until after their official release at 2MINDS Convention in Newcastle 18-20th July.

There are 400 copies only.

There will be NO reprints or subsequent editions.

If you buy into a project before you've had a chance to read any reviews, you sometimes run the risk of getting burned. Although I am more than confident that this project will take pride of place on your bookshelf, everyone knows that where there is an increased risk, there should be an increased reward.

So, for those of you who purchase this limited edition book before the release date, I have put together a special package for you. This package is called the Hangar-18 package, which includes the following:

1. A Discounted Price
2. Signed Copy of The Black Project
(General sales will not be signed)
3. Exclusive access to Hangar-18

What is Hangar-18 ?

Well, essentially, with a publishing deadline looming, there were pieces and thoughts which I'd have liked to include in the book – but the fact of the matter is that I have been writing this book for years and I had to find a place to stop.

I then had the idea – what if I offered a special supplement - A place online that acted as a sort of portal to my personal thoughts, which contained digital supplements to the book not available anywhere else.

Hangar 18 is this special secret area.

There is already a wealth of information uploaded and ready for you to access, but there will be fresh videos & content added on a regular basis. Only those who take up this exclusive offer will be able to access this secret area.

No access will be granted to those who purchase the book when it is on general sale, so act quickly if you know you want this exclusive content.

For those of you who want to purchase The Black Project now
your discounted price will be:

£260 + Postage

(The general sale price will rise to £290 + Postage)

Books will begin being sent out week commencing 27th July (This is when the Hangar 18 offer will cease)

Postage Details
The Black Project is HUGE, It measures: 275 x 210 x 55 and is 2.5kg in weight. Postage will be charged at cost and will be sent via trackable courier. You must select your shipping location before clicking pay now

Visit www.theblackproject.co.uk
Message: Posted by: Looch (Jul 10, 2015 04:46AM)
Https://youtu.be/gUtVbdNrSPE
Message: Posted by: TheDirectionalist (Jul 10, 2015 05:04AM)
Wow.. Looks and sounds incredible!
Message: Posted by: EricDraven (Jul 10, 2015 07:16AM)
Cool! Influence finally! :-)
Just ordered!!
Thanks for this release Looch!
Message: Posted by: brehaut (Jul 10, 2015 07:30AM)
Couldn't pass on this --ordered!
Message: Posted by: ash2arani (Jul 10, 2015 07:36AM)
Ordered! Done! Waiting... :D

This looks incredible :)
Message: Posted by: TheStoner (Jul 10, 2015 07:44AM)
Ordered - bring it on!
Message: Posted by: Looch (Jul 10, 2015 05:28PM)
Books ship week commencing 27th July :

Very much looking forward to you guys seeing these in the flesh... Confident it will
Blow your minds
Message: Posted by: Stefmagic (Jul 10, 2015 08:43PM)
£260 + Postage....so about 450$ us!!! wow, too much pricey for a book, even for a great book!

so for that price of 450$, I can almost have Divine(Mcleod) + Bairn (Ken Dyne) + Olivia (Myke Phillips) + NIX4 (Paul Brook) !!!
Message: Posted by: Zee (Jul 10, 2015 09:50PM)
I might place my order this Sunday or next Monday. Will it still be Pre-Order?
Message: Posted by: Heka Siosiri (Jul 10, 2015 10:04PM)
Yes, this price thing is going out of control. I'm sure it's going to be incredible material, lots of stuff, and I will probably try to purchase this.. but, in my opinion, these prices have reached a point of insanity. In this particular case there are not even so few copies available. $450 is the price I paid for a two ways ticket to London, Derren's show ticket and one night stay in a hotel.

I hope for some unbiased reviews to be available before the 27th
Message: Posted by: MaxfieldsMagic (Jul 10, 2015 10:41PM)
Looks really nice, and probably contains all kinds of gems, but the wife would kill me. Good luck with the project.
Message: Posted by: TheDirectionalist (Jul 10, 2015 11:29PM)
[quote]On Jul 10, 2015, MaxfieldsMagic wrote:
Looks really nice, and probably contains all kinds of gems, but the wife would kill me. Good luck with the project. [/quote]
Yeah same here.. I could argue if it was 200, but 450? Not a chance! Lol.
Message: Posted by: Looch (Jul 11, 2015 03:29AM)
[quote]On Jul 10, 2015, Zee wrote:
I might place my order this Sunday or next Monday. Will it still be Pre-Order? [/quote]

Yes buddy, right up until general sale after MINDS convention

In regards to peoples concerns with pricing, I can understand why some people might think that way but let me try and get you to think about it from my point of view:

Over 10 years ago I was hired for my first paid Mentalism show. It was in York, UK and I was paid £350 to perform for 2 hours mingling at a party. The guy who booked me had never heard of me, but had faith to pay me that amount for essentially 120 minutes of performing mentalism to guests at a Christmas party. Is it therefore absurd to expect fellow mentalists to pay £260 for 10 years worth of my thoughts, hard work and experience? Back then I was a hobbyist, a young man who thought he knew everything, In this past decade I have made a huge transformation into one of the busiest, and repeatedly booked mentalists in the UK, winning several awards along the way.

I perform 2/3 events a week and am repeatedly booked time and again by my clients. In The Black Project, I share not only my current close up and stand up repertoire, but my tips on negotiating fees, approaching groups, opening effects, publicity stunts and countless real world performance stories where I learnt the real secrets of performing for people.

Back in 2008 when I first broadcast an effect called 'Influence' https://youtu.be/qteK8KPILr4 When people saw it, they went nuts, wanting to find out how it was done, well that just ONE of the chapters in The Black Project. Another chapter deals with how I fooled a room full of hard nosed Journalists & Police in a police station http://looch.co.uk/the-prediction/ The method and every subtlety I used is in there for you to take and generate as much publicity as I did, those 2 chapters in themselves are worth much more to the working mentalist than the cost of the entire book. I say this because I am proof of that claim.

This book is me at my most honest; I could not be more open in it if I tried. Yesterday was the busiest 24hrs of my life with sales and from looking at the list of owners; it’s the workers who have invested in this, and for that I am truly thankful. If you think its too much then I respect your opinion, but if you are one of the mentalists that go out and perform for paid fees then the cost of this book is minuscule compared with your return. You should have more than cleared the cost within one booking.

For those who have invested their faith and money in me, I am confident that The Black Project will take pride of place on your bookshelf or coffee table.

Thank you
Message: Posted by: VIEW (Jul 11, 2015 05:11AM)
Can you issue a VAT receipt in the UK?
Message: Posted by: Martin.Lester (Jul 11, 2015 06:06AM)
[quote]On Jul 11, 2015, VIEW wrote:
Can you issue a VAT receipt in the UK? [/quote]


There is NO VAT charged on books
Message: Posted by: Stefmagic (Jul 11, 2015 06:30AM)
Looch you said" Is it therefore absurd to expect fellow mentalists to pay £260 for 10 years worth of my thoughts, hard work and experience?"

Well YES it's absurd! Following your twisted way of thinking, the Berglas effect book should be billed at 5000 $!!!!
David Berglas shared inside that book the holy grail of mentalism for 30 years!!!
Message: Posted by: brehaut (Jul 11, 2015 06:45AM)
[quote]On Jul 11, 2015, Stefmagic wrote:
Looch you said" Is it therefore absurd to expect fellow mentalists to pay £260 for 10 years worth of my thoughts, hard work and experience?"

Well YES it's absurd! Following your twisted way of thinking, the Berglas effect book should be billed at 5000 $!!!!
David Berglas shared inside that book the holy grail of mentalism for 30 years!!! [/quote]


Then don't purchase--that's all. Do you go to a Channel store or a Mercedes store and argue that the price is too high? If you don't want it--don't buy it. Personally I feel like someone revealing many of their most guarded methods and thoughts from a a 10 year period in a 2 volume hard back presentation is worth $450. I know you can buy 10 $40 effects off a site today and probably never use them again. Also, not sure how you can say its over priced when you don't know the material! Essentially you are saying that a book---no matter how much is included or what is included can not be $450. I disagree. Looch has a great reputation, so I have no qualms preordering.

Look forward to the release Looch!

PS--I don't know Looch, never met him, never exchanged messages, etc. Just giving my thoughts, just like Stefmagic you were giving your thoughts.
Message: Posted by: ash2arani (Jul 11, 2015 07:26AM)
Interestingly enough, second-hand books sell for $350+. I have seen other books hit the $800. It is funny how it is 'okay' for second-hand market to sell at those outrageous prices when the first run should not. What boggles me more is that many of this expensive books have less material in them. The production of such books is 'standard'.

I do not know Looch personally but have had some of his products/lectures. Given the quality, material, and insights, it is a reasonable price to ask for a tome. Yes, it is expensive but so are many of the illusions. Heck, not long ago, an effect that was released in the 200+ range and it was only one effect. What justified the price? People here said it was a worker. People here said it was props quality. People here said it was the full scripting. Apparently, we are getting workers from a worker, we are getting quality, and we are getting much more than one effect including Influence (the method of which may or may not disappoint).

Just my 2 cents.

Looking forward to the release.
Message: Posted by: TheDirectionalist (Jul 11, 2015 08:04AM)
There is no doubt in my mind that this is worth every penny..

Looch is one of the hardest working mentalists out there. His material has never disappointed me.
Message: Posted by: BCE (Jul 11, 2015 08:12AM)
Where is this $450 US number coming from? The exchange rate from 260 UK = $403 US? Is shipping nearly $50 US? For a coffee table-sized book?

If I may ask, and since I haven't seen this mentioned yet, how much of the material is s****/p**-****?
Message: Posted by: Atlas (Jul 11, 2015 08:27AM)
[quote]On Jul 11, 2015, BCE wrote:
Where is this $450 US number coming from? The exchange rate from 260 UK = $403 US? Is shipping nearly $50 US? For a coffee table-sized book?

If I may ask, and since I haven't seen this mentioned yet, how much of the material is s****/p**-****? [/quote]

From the portions I edited, none of it was. From my experience with him, that approach isn't really Looch's style.

Best,

Atlas
Message: Posted by: voh002 (Jul 11, 2015 08:29AM)
IMHO I mean the author is free to charge whatever he want, and we are free to choose if we want to buy it.

I recon several of the electronics mentalism gadgets cost very little to produce, but sells for a pretty high price. That is not the point. People buy it for the brilliant idea it is and how we can incorporate it into our shows.

I feel it is the same with this book. If you get A class information and effects, it is (for me) worth much more then the original price.
Message: Posted by: BCE (Jul 11, 2015 08:34AM)
[quote]On Jul 11, 2015, MagicAtlas wrote:
[quote]On Jul 11, 2015, BCE wrote:
Where is this $450 US number coming from? The exchange rate from 260 UK = $403 US? Is shipping nearly $50 US? For a coffee table-sized book?

If I may ask, and since I haven't seen this mentioned yet, how much of the material is s****/p**-****? [/quote]

From the portions I edited, none of it was. From my experience with him, that approach isn't really Looch's style.

Best,

Atlas [/quote]

Ok, thanks. Yeah, I didn't think so, but just wanted to be sure.
Message: Posted by: magicmerlz (Jul 11, 2015 09:27AM)
I've been looking forward to this for some time and have to agree that my initial reaction to the price was 'Where does it end?'. With recent releases such as Train Tracking & Michael Murrays book all creeping over the £100 mark, I was expecting this to be about £180 -£200. As it turns out it will be over £300 with postage when it goes on general release...which is a lot of money by anyone's standards for a book. However let's assume that there are at least 10 great effects in this book (I would hope there are many more for the money), then this breaks down to £30 per effect. I spend this at least once a month on general magic/mentalism effects and accessories. The initial outlay is what I think scares everybody as to spend £300 in one hit, be it on one effect or one book is discomforting.

I do think that there should at least be a contents list made available and maybe a brief explanation of the effects within. I also think that to have to pay shipping costs on top of the high purchase price is taking it a bit too far...postage should be included.

I'm still on the fence, and have actually clicked the buy button several times only to backtrack, however I wish Looch and the book every success.

Regards to all.

Matt
Message: Posted by: catweazle (Jul 11, 2015 09:32AM)
Just remember that you will be learning effects, not actual superpowers when you press the buy button.
:)
Message: Posted by: Ray Haining (Jul 11, 2015 10:27AM)
[quote] On Jul 11, 2015, looch wrote:
Over 10 years ago I was hired for my first paid Mentalism show. It was in York, UK and I was paid £350 to perform for 2 hours mingling at a party. The guy who booked me had never heard of me, but had faith to pay me that amount for essentially 120 minutes of performing mentalism to guests at a Christmas party. [/quote]

Just out of curiosity, why did he have that faith?

This offering is no doubt worth the money. In fact, one could argue that the material contained within is no doubt priceless. It's just a matter of whether or not one can afford it.

And yes, postage from the U.K. to the U.S. is through the roof. I once was going to order a book from England that cost $50. The postage was also about $50! I passed and tracked down a copy in the U.S.
Message: Posted by: Looch (Jul 11, 2015 10:44AM)
I do not know, but since then I have performed for him every year since (except one) plus his daughters wedding & a charity event he organised. Sometimes a leap of faith pays off, especially when something just feels right. I can't wait for buyers to physically lay their eyes & hands on The Black Project, someone said yesterday they hoped it was a game changer. I honestly believe it is.
Message: Posted by: Zee (Jul 11, 2015 12:03PM)
Price is high for sure. I currently have no income because I have been studying for series of tests for last couple of months and I might have still have to study until October, but I have $500 left in my pocket and that's all I have for now. I had to make decision whether I am going to get the book or spend my last pennies else where. I thought of it for few hours and I have decided to get it. I'm basically homeless for next a couple of months so it's better not fail my faith :D

I have a couple of reasons why this price is acceptable(for me). First, many limited edition books are usually around 150 pounds or above and their page count is about 200~300, but TBP has page count of roughly 600, so that's almost double the material(not only effects and routines but also essays and stories. I love essays and stories). Furthermore, it contains two hard bound book which are beautiful crafted based on my brief observation, and it will look fantastic on my bookshelves. If layman sees it, they will think "what a sexy looking book" and if fellow magician sees it, they will say "What the XXXX! You have it?!?! Can I please borrow it?" And my answer would be "nah~ bruh". It is a great source of learning but also great luxury isn't it.

Second reason is that, it the price is high enough, then only those who are serious about Mentalism are going to purchase this book. And "exposers" and those who illegal people are most likely not to get it because even we think it is expansive so as they do. Keeping it out of reach for random people is a good side of having have price tag ;)

Zee
Message: Posted by: magicmerlz (Jul 11, 2015 01:12PM)
[quote]On Jul 11, 2015, Zee wrote:
Price is high for sure. I currently have no income because I have been studying for series of tests for last couple of months and I might have still have to study until October, but I have $500 left in my pocket and that's all I have for now. I had to make decision whether I am going to get the book or spend my last pennies else where. I thought of it for few hours and I have decided to get it. I'm basically homeless for next a couple of months so it's better not fail my faith :D

I have a couple of reasons why this price is acceptable(for me). First, many limited edition books are usually around 150 pounds or above and their page count is about 200~300, but TBP has page count of roughly 600, so that's almost double the material(not only effects and routines but also essays and stories. I love essays and stories). Furthermore, it contains two hard bound book which are beautiful crafted based on my brief observation, and it will look fantastic on my bookshelves. If layman sees it, they will think "what a sexy looking book" and if fellow magician sees it, they will say "What the XXXX! You have it?!?! Can I please borrow it?" And my answer would be "nah~ bruh". It is a great source of learning but also great luxury isn't it.

Second reason is that, it the price is high enough, then only those who are serious about Mentalism are going to purchase this book. And "exposers" and those who illegal people are most likely not to get it because even we think it is expansive so as they do. Keeping it out of reach for random people is a good side of having have price tag ;)

Zee [/quote]


Unfortunately the high price is no deterrent to illegal downloaders. I recently emailed another high profile mentalist on the Café who also released a high priced limited edition book (that I own) with the unfortunate news that his book is now advertised for sale on foreign websites. Despite the limited release and screening of potential purchasers the book is now available to all. As much as it pains me to say it, the same will probably be true of this release.
Message: Posted by: Zee (Jul 11, 2015 07:45PM)
[quote]On Jul 11, 2015, magicmerlz wrote:
Despite the limited release and screening of potential purchasers the book is now available to all. As much as it pains me to say it, the same will probably be true of this release. [/quote]


Well... I don't care what those people do with it, I am going to get it anyways :P

I just placed my order and I think I might not be able to fall asleep until the day I get my hands on the book because of excitement!!!
Message: Posted by: boboswitch (Jul 11, 2015 08:11PM)
I am not a professional mentalist. Actually, I do something altogether else for a living. I am, like most of us, able to recognize excellence even when it is not necessarily in our field of expertise and experience. I do have enough interest and have spent enough time as a hobbyist to travel to see Looch live at his Penguin lecture - I attended with my daughter. Certainly the taped version of the lecture is fantastic, but I want to try to convey what a rush and what energy was in the P3 Theater before, during, and after Looch gave his lecture. I saw first-hand what impact "face-time" with Looch can have on an audience and how that impact gave way to awe. The live studio audience was virtually stunned. Then, if such "giving" and "transparency" during the lecture was not enough, Looch spent considerable time after the lecture answering many questions. One of those questions came from my daughter and Looch took the time to demonstrate the technique from one of the lecture routines until my daughter herself got it -- essentially what amounted to a short lesson with Looch. That night inspired my daughter -- past topics of mentalism. She still frequently talks about attending that lecture. So, value to me for getting a look at the Black Project which is also, essentially, a direct lesson with Looch? Priceless. My copy is reserved and I know that my daughter will be eager to read it as well to continue the inspiration from the one-on-one coaching -- which is essentially what I anticipate the entirety of the Black Project will be.

Frank
Message: Posted by: Marc O (Jul 12, 2015 12:51AM)
[quote]On Jul 11, 2015, Zee wrote:
Price is high for sure. I CURRENTLY HAVE NO INCOME because I have been studying for series of tests for last couple of months and I might have still have to study until October, but I HAVE $500 LEFT IN MY POCKET AND THAT'S ALL I HAVE FOR NOW. I had to make decision whether I am going to get the book or spend my last pennies else where. I thought of it for few hours and I have decided to get it. I'M BASICALLY HOMELESS FOR NEXT A MONTHS so it's better not fail my faith :D
[/quote]

Offtopic,

Iff this is the truth, Looch would be a gentleman by sending your money back.
If you make these kind of decisions with your last money you should seek help....

Iff this is a lie, why?


Ontopic,

Sorry Looch had put some money aside for purchasing The Black Project but never thought It would be this expensive.
As a hobbyist this is to much for me.
Nevertheless I believe this will be great and wish you all the best with selling this great project.
Looking forward to your next book.
Message: Posted by: sbays (Jul 12, 2015 12:56AM)
I like Looch and his material.

That said, I do not support this current trend of 500 dollar books period. I do not care what it contains or who wrote it. Yes I believe creators have the right to charge what they like, just like we have the right to buy it or not. But the whole limited edition, keep out of the hands of the merely curious blah blah blah, those are all just sales jargon to create the impulse buy. Marketing 101. We all want what we can't have type of thing.

I compare these works to the material released by Cassidy, Corinda, Annemann, and I have yet to see one deliver the goods as well as these have for a fraction of the cost. But this is just my personal values I am placing on this. If you feel good about dumping 500 dollars for a book, more power to you. I don't, never have and never will. (most likely)

Good luck to Looch on his project.
Message: Posted by: Mark_Chandaue (Jul 12, 2015 03:26AM)
I personally am of the opinion that a lot of books are underpriced particularly the works of Bob Cassidy. Now that I am writing a book myself and I realise the work (and even costs) that go into it that opinion has not changed. My book has already been a year in the making and it is still not finished and it has a fraction of the material that The Black Project contains although I hope the quality of the content will be on a par. The artist then needs to be paid for the artwork and layout and the proof readers will need some reward even if it is only a free copy of the book (which I will still have to pay for and pay shipping). Sure costs could be kept down by sticking it through LuLu but only Steve Haresign could deliver the kind of pure quality that the content deserves. By the time it's out and all the copies have been sold the return on effort will be measured in pennies per hour and whilst it is shaping up to be a great book it is no Black Project. I can only imagine the hours, months, years, toil and love that have gone into this book

Unfortunately my finances have had a bit of a nose dive lately so the Black Project will probably be out of my reach unless they pick up before it sells out. But as with most of Steve's work this really is a thing of beauty based on the pictures and knowing the quality of Steve's work I'm sure the pictures don't do the real thing justice. Everything I have purchased of Looch's has been solid, practical and workable and so I have absolute confidence in the quality of the material inside. If I'm lucky enough to get my hands on one before they have all gone I have no doubt that I will use a lot of material from the book. In the short term hopefully Looch will let me hug a copy at the launch event next week.

Mark
Message: Posted by: Dr Spektor (Jul 12, 2015 07:30AM)
Charge whatever the market will bear - and know your target market

The people who can't afford it might not be the target group

There are those I see here on the Café shelling out similar for less

Once someone buys it guess you can determine its worth

I have berglas m&m I bought when it came out fir $200 and I'll never sell it unless under fire circumstances

Best of luck looch - I'm sure the material is solid!
Message: Posted by: IAIN (Jul 12, 2015 08:01AM)
I think that just because some hobbyists may not be able to afford means absolutely nothing. If you cant afford it right now, save up if you want it.

Looch should charge what he feels it is worth. People should have zero say in price. This isn't Bandcamp.

There's stuff out there I cant afford or find - I don't go on about it. I find it weird to be honest when others do.
Message: Posted by: DynaMix (Jul 12, 2015 10:50AM)
Agreed.

It sucks that's it out of mosts' price ranges but why does that matter? No one has a right to this material.

This is from a big fan who is trying to convince myself every day to buy this. Best of luck looch.
Message: Posted by: TheDirectionalist (Jul 12, 2015 03:41PM)
I'm going to try my hardest to save up and sell what I can to get this.. I really hope it doesn't sell out by the time I get it!

I know I would get so much useful information out of it. Especially since I'm looking to enter the more professional side of mentalism..
Message: Posted by: tmoca (Jul 12, 2015 03:53PM)
[quote]On Jul 12, 2015, DynaMix wrote:
Agreed.

It sucks that's it out of mosts' price ranges but why does that matter? No one has a right to this material.

This is from a big fan who is trying to convince myself every day to buy this. Best of luck looch. [/quote]

Agreed...no one does have the RIGHT to his material, but everyone has a right to state his or her opinion about the cost of an item. The value of something is a personal issue. Looch can charge whatever he likes for his work...and people can complain too :) And just because someone complains or does not agree with the price of an item, does not necessarily mean that the item is out of his or her price range, it might simply mean that they do not agree that the material is worth the asking price.
Message: Posted by: sbays (Jul 12, 2015 04:06PM)
[quote]On Jul 12, 2015, tmoca wrote:
[quote]On Jul 12, 2015, DynaMix wrote:
Agreed.

It sucks that's it out of mosts' price ranges but why does that matter? No one has a right to this material.

This is from a big fan who is trying to convince myself every day to buy this. Best of luck looch. [/quote]

Agreed...no one does have the RIGHT to his material, but everyone has a right to state his or her opinion about the cost of an item. The value of something is a personal issue. Looch can charge whatever he likes for his work...and people can complain too :) And just because someone complains or does not agree with the price of an item, does not necessarily mean that the item is out of his or her price range, it might simply mean that they do not agree that the material is worth the asking price. [/quote]

Exactly right. It always gives me a chortle when some retorts with the generic "you can't afford it" bit. I can. That's not the point. I just won't spend 500 for a book. That's all. It doesn't mean I have a right to the info. If I wanted it, I'd buy it. But I am not supporting this trend. If he sells them all then good for him.

That is all.
Message: Posted by: TheDirectionalist (Jul 12, 2015 04:13PM)
I have no issue with the high price trend, I have an issue with the limited trend..

If you really want to help other mentalists/magicians and are providing all of this wonderful useful info to help push a hobbyist to a pro (or whatever the case may be), then why make it high priced AND limited.

That means by the time I save up for it, it may be gone. And anyone who hears about it later on won't be able to obtain this knowledge. That just really upsets me.. I'll never release anything limited because of this reason.
Message: Posted by: puffinmonkey (Jul 12, 2015 04:46PM)
Ever since I was introduced to Looch on Penguin,I became a fan instantly. My order is in. I'm looking forward to the books!

-Alex
Message: Posted by: Ray Haining (Jul 12, 2015 05:30PM)
[quote] On Jul 12, 2015, TheDirectionalist wrote: ... why make it high priced AND limited? [/quote]

I have to agree. By making the release of something limited, future would-be performers are deprived of access to the information contained therein. They will be forced to track down available copies, which, because they are limited, will be even more expensive than the original high price.

You know that there will be a number of people who will buy a copy or two or three or more, not for the information, but just to be able to sell them in the future for what will no doubt be a very high price indeed, all because it is a limited run.
Message: Posted by: Joe Atmore (Jul 12, 2015 11:10PM)
Just to add a little factoid: I think it was around 1918 give or take - I don't have the book in front of me at the moment- Dunninger released his "Hundred Dollar Manuscript". That's in the range of $1,600 today.
Message: Posted by: DynaMix (Jul 12, 2015 11:51PM)
[quote]On Jul 12, 2015, tmoca wrote:
[quote]On Jul 12, 2015, DynaMix wrote:
Agreed.

It sucks that's it out of mosts' price ranges but why does that matter? No one has a right to this material.

This is from a big fan who is trying to convince myself every day to buy this. Best of luck looch. [/quote]

Agreed...no one does have the RIGHT to his material, but everyone has a right to state his or her opinion about the cost of an item. The value of something is a personal issue. Looch can charge whatever he likes for his work...and people can complain too :) And just because someone complains or does not agree with the price of an item, does not necessarily mean that the item is out of his or her price range, it might simply mean that they do not agree that the material is worth the asking price. [/quote]

Oh yeah no doubt. I definitely agree with your point.

I was just pointing out that unfortunately there's not much we can do about it - and some people may feel that we are entitled to the same chance or ability to access the same material. Unfortunately it just doesn't work that way. I say this as someone who also saved up for this but probably won't end up buying it since it was priced much higher than I expected.
Message: Posted by: Kuzushi (Jul 13, 2015 01:18AM)
What everyone needs to realize is that when an author limits the number of books for sale, he is limiting what he can make on the book long term. The price of exclusivity IS higher prices. A magician or mentalist who sells his book indefinitely has the chance to sell hundreds, if not thousands, of copies for years to come. A limited edition entails a fixed number of sales with a HARD CAP on the amount of money that can be made. Sure best selling authors in other fields -- like Stephen King etc. --- can sell their works for significantly cheaper. They make their large returns from sheer volume of sales. However, if such authors were to spend years writing a book and were to only release a few hundred copies, you'd better believe that the price for their work would be significantly higher. I'm sure Looch will have no problem selling all of his copies of The Black Project. In fact, I am sure demand will exceed supply. The price is fair based on this demand and quite frankley it helps seperate the wheat from the chaff.
Message: Posted by: Ulrich (Jul 13, 2015 03:57AM)
I find it very amusing to watch people talking about the same thing on and on.

If you want the book, buy it, if you don't want it or you find the price too high, don't buy it.

Sometimes I don't understand Café.
Message: Posted by: tmoca (Jul 13, 2015 04:42AM)
[quote]On Jul 13, 2015, Ulrich wrote:
I find it very amusing to watch people talking about the same thing on and on.

If you want the book, buy it, if you don't want it or you find the price too high, don't buy it.

Sometimes I don't understand Café. [/quote]

There would be no Café, it there wasn't discussion of things like this. People agree and disagree. That is main part of all forums based around any topic. Quite frankly, I don't understand why people don't get that and complain about the very essence/function of a forum.
Message: Posted by: IAIN (Jul 13, 2015 04:48AM)
Because some things aren't worthy of debate...

Just because you CAN doesn't mean you should...
Message: Posted by: MatCult (Jul 13, 2015 06:01AM)
What's the point in discussing a price that isn't going to change? It's like debating whether there are too many days in a year. Your opinion will not sway how long it takes the Earth to orbit the sun, so what do you hope to achieve by airing your views on the subject?
Message: Posted by: tmoca (Jul 13, 2015 06:19AM)
[quote]On Jul 13, 2015, IAIN wrote:
Because some things aren't worthy of debate...

Just because you CAN doesn't mean you should... [/quote]

Iain, I wholeheartedly and respectfully disagree. Everything is up for debate whether it will make a change or not. Discussions and debates are always a good thing. Especially with this topic, because it may possibly help the next person to make a decision as to how they are to market and price the item that they want to sell. If people don't know what their potential customers are thinking, they would never really know if they are doing or marketing something thing the wrong way, until it's too late.

I like Looch. I like his thinking and own much his material. I have the money to buy the book, but honestly do not feel that Looch's work is anywhere near worth $400+ USD. A strong statement yes, but still my opinion and worth expressing.

****all of this is just my opinion and of course open for debate :)
Message: Posted by: VIEW (Jul 13, 2015 06:31AM)
Ordered. And very much looking forward to receiving it.
Message: Posted by: phillsmiff (Jul 13, 2015 07:49AM)
I think debate like this is healthy. I don't think Looch will be offended or perplexed.

For what it's worth, at this stage, the price is pretty much all that people CAN talk about, after all no-one has read the book, or looked at the production of it, or watched the videos on the site or perused the expansion documents etc. After 2MINDS in Newcastle a few more people will have it in their hands then after that the preorders will ship and the actual discussion can start. Personally I'm super excited to hear what people have to say, and to see people's reactions to the book at the meetup - atm though TBP is just a number to most people, and (in lieu of anything else to discuss) the fact that that number is quite big seems to be of note.

Phill
Message: Posted by: Atlas (Jul 13, 2015 08:21AM)
I wanted to take a moment and weigh in on broader point that I think is being overlooked to some extent - and it is only obliquely related to Looch (so please forgive me for this tangent).

This is a limited run of books.

Some people like that, some people don't.

Dustin has pointedly said that he'd never release a limited edition set of books, from which I infer that there is something inherently wrong in doing so. I think that sentiment ignores some fundamental truths and belies an underlying naivety of sorts.

There are currently three routes that are available to the self publisher.

The first is an ebook. It requires no investment on the part of the creator. The overhead is your hosting and that's pretty much all. This means that the creator assumes zero risk and is free to release a book without INVESTING in its production beyond creating it. This is a safe route, especially if your material is widely panned because it wasn't really very good in the first place - you'll never be sat with boxes of books that you couldn't sell.

The second route is published on demand. It requires nearly as little overhead and gives the purchaser a physical copy of the book, but again, the initial investment and inherent risk associated with a mass printing of your book is not a concern. Again, this is a safe route - especially if your material doesn't sell copies. The quality of the books from print on demand sites is, however, vastly inferior to an actual commissioned print run.

The third and final route to publication is to actually invest in your content and print a number of books. The up front fees can be quite expensive, especially when you have used high quality material. You have to decide how many to print, and what is realistic. These print runs are often pretty expensive, and involve guesswork - much like a restaurateur who has to decide how much steak the diner will need on any given day. The books sit in the creator's office and get sold one by one, packed one by one and shipped one by one. The creator invests their time and money at every step. Then, there are two approaches to funding the printing of the book - sell them before the book is printed to try to drum up the capital, or actually reach into your own pocket to fund it. I happen to know that Looch spent a HEFTY five figure sum in pounds to print these books - and he can only do this because the material in this book is what he performs and does pay him very well. In my opinion, the fact that he has paid for the books up front underlines the inherent value of the material within, but regardless, my point was that this isn't a 'crowdfunding' approach. He meticulously chose what you will get and everyone who wants a copy knows exactly what they will be getting.

I can't really believe many ebook authors would be comfortable investing the same sum in their material - most of them would take massive losses - and that's part of why I recently said that I think there will be a new trend moving forward: The highly theoretical and untested material will be released in ebooks, while the material that actually does work - that creators actually invest in printing because they KNOW it works - will be released in physical format.

Looking at all the routes to releasing material listed above and with an understanding of the logic behind each route to market, I know which I'd feel most comfortable purchasing.

I hope I don't come across as being at odds with anyone in particular, I'm not - you are all free to express yourselves and your ideas and I completely respect each of you. As I said, I just wanted to address a point that was only obliquely related to this book and was discussing what I see as a broader change on the horizon.

I guess my point was that limited editions aren't always printed to keep things away from people who are just curious, or as sales tactics, but there is an actual moment when a printer asks you how many copies you'll need and you have to make a guess at the figure as retooling and reprinting are also typically expensive enough to not be viable options. You want to get the order just right and that's difficult. If there is a perceived gap in supply and demand, it is because a creator will have erred on the side of caution when it comes to printing the run of books.

Best,

Atlas
Message: Posted by: Dr Spektor (Jul 13, 2015 08:37AM)
[quote]On Jul 13, 2015, MatCult wrote:
It's like debating whether there are too many days in a year. [/quote]

Ask Thoth!
Message: Posted by: MatCult (Jul 13, 2015 08:50AM)
[quote]On Jul 13, 2015, Dr Spektor wrote:
[quote]On Jul 13, 2015, MatCult wrote:
It's like debating whether there are too many days in a year. [/quote]

Ask Thoth! [/quote]

Hahaha!

<Insert your own "annus vagus" joke here>
Message: Posted by: TheDirectionalist (Jul 13, 2015 09:00AM)
Ah that does make some more sense of it Atlas.. Thanks for the clear explanation!

Never looked at it that way before. This is why debate is a good thing folks! ;)
Message: Posted by: Ray Haining (Jul 13, 2015 12:00PM)
I think debate is good. It's better than "I just ordered" or "I received my copy today, but will have to wait a few days to get to it because I have too much to do in the garage."

The point about the price (or cost) is that even if an author has the greatest material ever, if they don't have the money to have it published physically, then they don't have the money, and the same for would-be purchasers.

I guess it all boils down to life not being fair. But the discussion is good because points of view that one may not have thought of get aired.
Message: Posted by: Daren (Jul 13, 2015 12:34PM)
Does the new book contain routines for the strolling performer or is it mainly suited for stage/parlour?
Message: Posted by: Looch (Jul 13, 2015 02:34PM)
I'm known for my close up work so the book has a lot of close up in there. There are a few stage pieces however ;)
Message: Posted by: AaronishMagic (Jul 13, 2015 03:17PM)
Can't wait to give it a read. Congrats to Looch for such a beautiful release.
Message: Posted by: clairvoyant (Jul 13, 2015 03:51PM)
Will we get a description of the routines included anytime soon?
Message: Posted by: popcalinda (Jul 13, 2015 04:02PM)
Hangar 18 - No access will be granted to those who purchase the book when it is on general sale, so act quickly if you know you want this exclusive content.

Interesting really. Those who will pay more for book will have no access to secret area...

Bad marketing
Message: Posted by: popcalinda (Jul 13, 2015 04:02PM)
Hangar 18 - No access will be granted to those who purchase the book when it is on general sale, so act quickly if you know you want this exclusive content.

Interesting really. Those who will pay more for book will have no access to secret area...

Bad marketing
Message: Posted by: popcalinda (Jul 13, 2015 04:02PM)
Hangar 18 - No access will be granted to those who purchase the book when it is on general sale, so act quickly if you know you want this exclusive content.

Interesting really. All those who will pay more for book will have no access to secret area...

Bad marketing
Message: Posted by: magicinsight (Jul 13, 2015 04:12PM)
How many routines from the two disc DVD set, Your Thoughts are Mine,(a great DVD set) are part of this book set?

Thank you.
Michael
Message: Posted by: Looch (Jul 13, 2015 04:15PM)
[quote]On Jul 13, 2015, magicinsight wrote:
How many routines from the two disc DVD set, Your Thoughts are Mine,(a great DVD set) are part of this book set?

Thank you.
Michael [/quote]


Hi Michael

None
Message: Posted by: Looch (Jul 13, 2015 04:23PM)
[quote]On Jul 13, 2015, popcalinda wrote:
Hangar 18 - No access will be granted to those who purchase the book when it is on general sale, so act quickly if you know you want this exclusive content.

Interesting really. All those who will pay more for book will have no access to secret area...

Bad marketing [/quote]

Not at all...

I've pasted below the text you didn't include in the copy above, explaining why the Hangar 18 offer exists:

If you buy into a project before you’ve had a chance to read any reviews, you sometimes run the risk of getting burned. Although I am more than confident that this project will take pride of place on your bookshelf, everyone knows that where there is an increased risk, there should be an increased reward.

So, for those of you who purchase this limited edition book before the release date, I have put together a special package for you. This package is called the Hangar-18 package.
Message: Posted by: magicmerlz (Jul 13, 2015 04:28PM)
A contents list would be appreciated as if the book contains previous pieces by Looch then this would be an influencing factor in the purchase decision if you already owned them.

Any chance of a stock update on remaining copies Looch?
Message: Posted by: Atlas (Jul 13, 2015 04:38PM)
The table of contents was posted much earlier on in the thread.

I think it was March 9th.

Best,

Atlas
Message: Posted by: magicmerlz (Jul 13, 2015 04:40PM)
Thanks Atlas
Message: Posted by: Looch (Jul 14, 2015 04:09AM)
When Atlas posted the initial TOC back in marc, I was still very much settling on the final order. The updated and final TOC is below:

Book 1

Intro
By Looch

Foreword
By Marc Spelmann

Opening a walk around set:
• The Couple
• Relax
• Approaching a group
• My ‘RD’ Routine
• Further thoughts on approaching groups

The Poverty Spec T***b W****r:
• The Benefits
• Ergonomics

Performance Memoir:
Looch the Stripper???

Negotiating the gig:
• Don’t sell yourself short
• Set a fair & reasonable price
• Act as if…
• Don’t apologise
• Justifying your fee
• Be willing to walk away
• When to negotiate & be flexible
• Common client tactics
• Client satisfaction

FO effect:
• Memoir One: The man they call Looch – By Todd Landman
• Memoir Two: Too Strong - By Roni Shachnaey
• My Original Routine
• The Polaroid Development
• No Table?
• Presenting the Information
• Using the Gypsy Glimpse
• Using Equivoque
• Sweet Shop / Candy Store – By Roger Curzon
• Looch’s Sweet Shop
• Incorporating Readings with Neil Scryer & Richard Webster
• Spectator as Mind Reader with Peter Turner
• Additional Thoughts

Performance Memoir:
The Police & The Producer

Marked Cards in Mentalism:
• Pick a Card any Card
• Selecting from a Fan
• Dribbling the Cards
• The Ribbon Spread
• Handing the Deck to a Participant
• Dealing the Cards into a Pile
• Checking for Marks
• Use This Deck!
• Body Language
• Additional Thoughts by Peter Turner
• Marked Memorization

The Subliminal Force:
• Background
• The Effect
• The Method
• Altering a Participants Perception of Reality
• Timing
• Managing the Participant
• Applications for The Subliminal Force

Performance Memoir:
Alpha Male / Drunken A**ehole

Influence:
• An Unwanted Monster? or a Lesson or Everyone?
• The Filming
• The Effect
• Method vs. Approach
• The Reaction
• Meet Dr Franken-Looch
• Influence – Stage Presentation
• Whiteboard G*****g
• Staging & Set Up
• In Closing

Performance Memoir:
Being aware of your surroundings

The Article:
• The Background
• The Effect
• Effect Timeline
• The Handover
• Marking the Envelope
• Documenting the Handover
• The Build-Up
• The Event
• Writing the Prediction
• The Reveal
• Manufacturing the Props
• The First Load
• Opening the Prediction Envelope
• The Second Load
• The Clean Up
• Psychological Illusionist or Clairvoyant?
• Thoughts on Headline Predictions

Performance Memoir:
Thinking on your feet

Peek-Achoo:
• The Effect
• Design #1
• Design #2
• Original Performance – ‘The Name Thing’
• The Original Handling
• Alternative Handling
• An Ultra Bold Peek
• Be Aware of your Lighting
• Performing Seated














Book 2

Foreword
By Marc Salem

The Score:
• Presentation – Number Influence
• Method & Preparation
• The Cards
• The 5 ‘Yours’ Cards
• The ‘Mine’ Card
• The Envelopes
• Handling
• Opening the Final Envelope
• The Rose Subtlety
• Switching Back
• Additional Ideas

Performance Memoir:
5 hours late!

Enigma:
• The Original Routine
• The Method
• The Switch
• The Psychic Participant
• The Newspaper Article
• To Leave or Not to Leave?
• Enigma Variations by Atlas Brookings
• Natalia by Marc Spelmann

The Scene:
• The Effect
• Method & Execution

Performance Memoir:
Mustang Mary

The Spin Force:
• Types of Coins
• Execution
• Variations on The Spin Force
• The Slap – A Perfect Convincer
• Coinfabulation
• Fish & Chips by Laurence Hookway
• Coin in Hand – A New Approach to Reading Behaviour
• The Lucky Talisman by Atlas Brookings
• Other Applications for The Spin Force
• The Teek (Touch Peek)
• The Trap Door Peek
• The Clip Peek
• Twist & Turn
• Orchestration by Michael Murray
• Coinfabulation Updated

Reconnaissance & The Art of Harvesting Online Information:
• How much is Too Much?
• Stereotyping & the Written Word
• Birthdays & Important Dates
• Additives
• Opportunistic Mentalism
• Atlas’ Story

Performance Memoir:
Being aware of your surroundings

Confession:
• The Routine
• The Method
• Alternate Routine
• Alternate Method
• The No Confirmation Confirmation Principle

Tracker:
• The Effect
• The Method
• The Turnover Peek
• The Riffle Peek
• Open or Closed?
• Tracking the Card
• The Equivoque

Performance Memoir:
Junglist Massive

CM Routine:
• What the Audience Sees
• The Breakdown
• Using the ‘Colormatch’ Pens
• Message Words & Customizing Your Routine
• The Envelopes
• Marking the Envelopes
• Selecting the Pens
• If you Fail to Receive a Signal
• The 50/50 Questions
• Handing Out the Envelopes
• The Discrepancy
• Reading the Drawings
• The ‘Sneak Thief’ Peek
• To Write or Draw?
• Killing Dead Time
• Laurence’s Suggestion
• Sitting or Standing?
• How much is Too Much?
• What if you don’t have the ‘CM’ Pens?

Performance Memoir:
The King & Queen

Cue & Hay:
• Thinking about things a little differently
• My first Q&A
• Traditional Q&A versus Audience Reading
• A Psychological Q&A – The SCAM
• Wedding Q&A – Happy ever after…
• The Anonymous Secret
• The Desirable Q&A with Dave Moses
• The Interesting Q&A
• Close Up Q&A
• Billet Gazing – A one on one Q&A routine
• Further thoughts by Iain Dunford

Performance Memoir:
Man vs. Machine
Message: Posted by: SolidSnake (Jul 14, 2015 04:39AM)
Well I think that table of contents will gives enough information for you to judge if it is worth the asking price.
Message: Posted by: XyGreg (Jul 14, 2015 06:22AM)
I'm sure that this book is full of really valuable material but something "tickles" me a little bit, when I read "the vast majority of the material in the books does not appear anywhere else, nor will it ever." or "There will be NO reprints or subsequent editions". I appreciate Looch so this is absolutely not an offense, but I remember I've read on here on the MC that "influence" would never be published. Finally, here it is (although the access to it is quite limited indeed), so I sometimes wonder how much we can trust those "never". This is just a thought I wanted to share :)
Message: Posted by: russellajallen (Jul 14, 2015 01:56PM)
Hi

Are you still on target for a release this month? I wondered how long I had to preorder. Also, is this being posted from the uk or the u.s? I'm in the uk so was curious of the postage cost

All the best
Russell
Message: Posted by: Looch (Jul 14, 2015 02:05PM)
Hi Russell

Did you not sign up to be notified? Orders have been going in since last week! I've been like
A deranged minion packing these up lol. I post from the UK, postage is £15 as its 2.5kg

www.theblackproject.co.uk
Message: Posted by: russellajallen (Jul 14, 2015 02:16PM)
Oh bugger! In did sign up. I think your messages must have been lost in spam :(. Missed the preorder deal then.
Message: Posted by: Looch (Jul 14, 2015 02:32PM)
No it's still on go to the website and read all about the offer :)
Message: Posted by: ReviewerMaster (Jul 15, 2015 06:01AM)
The price is stiff but everything I had from Looch was first class. Time to save up..
Message: Posted by: brehaut (Jul 15, 2015 07:35AM)
[quote]On Jul 15, 2015, ReviewerMaster wrote:
The price is stiff but everything I had from Looch was first class. Time to save up.. [/quote]


That is the spirit! Instead of complaining, take action and do something about it! :)
Message: Posted by: Gumar Oz DuBar (Jul 15, 2015 12:09PM)
I'm not sure if this has been addressed, and usually I'd have the assiduity and persistence to sift through the 10 page thread to find the answer - alas I don't have the time to devote to that now, so I'll just ask, trusting in the generosity of another.

How much of the material is restricted to the UK? In other words, will ALL of the information/effects/etc in The Black Project be applicable and usable to USA performers?
Message: Posted by: Looch (Jul 15, 2015 12:22PM)
Everything can be used by US guys ;)
Message: Posted by: Mark_Chandaue (Jul 15, 2015 12:23PM)
I can't think of anything I've seen Looch put out that was restricted to the UK so my guess is that most, if not all of the material is going to be universal. I'm sure Looch will chime in and confirm that but if you look at his past releases you will see that he is known for simple, direct, practical and workable material of the highest quality. But for the timing and my finances this would be a no brainer for me, well it is still a no brainer but these will go, I'm just hoping I can get the funds together before that happens.

[edit] Looch got there first lol

Mark
Message: Posted by: rasp (Jul 15, 2015 02:09PM)
One more day to get through, then......... Three days hanging out with Michael Murray, Atlas, Looch and numerous other great guys at 2MINDS convention in Newcastle.

Looking forward to collecting my copy of 'The Black Project'.

Rasp.
Message: Posted by: Robb (Jul 15, 2015 02:34PM)
[quote]On Jul 13, 2015, MagicAtlas wrote:
I guess my point was that limited editions aren't always printed to keep things away from people who are just curious, or as sales tactics, but there is an actual moment when a printer asks you how many copies you'll need and you have to make a guess at the figure as retooling and reprinting are also typically expensive enough to not be viable options. You want to get the order just right and that's difficult. If there is a perceived gap in supply and demand, it is because a creator will have erred on the side of caution when it comes to printing the run of books.
[/quote]

Those are all legit points, Atlas, and I appreciate your perspective. However, perhaps I'm wrong, but I'm pretty sure that most mentalists are not getting super rich in this business. I would guess that most full-time working pros are NETTING under $50,000 a year. That's not horrible but it's not great. Most don't have company pensions, savings plans, health insurance, paid vacations or any benefits (obviously). Of course there are a few superstars raking in hundreds of thousands or even millions (DB), but on average, we're more or less "starving artists".

While many have said that a "pro" would pay this much for a book because one gig would pay for it, well, I strongly disagree with that logic. First, a REAL working pro works *** hard for not a lot of money and isn't going to spend $400-500 on a book without strong conviction that it will produce a professional return for them.

Ironically, it's the hobbyists and part-timers who can drop a lot on books and tricks because performing is not their full-time job. I know SO many guys from my "magic club" days that were engineers or doctors or lawyers who would buy every trick and book that came out and got a boner when some "limited edition" expensive product hit the market... But they made big bucks with great benefits working their day jobs, so please everyone, drop this BS argument that "pros" will happily pay a lot of information.

Now, that said, I appreciate a well written book. I love great books on magic and mentalism and will pay a decent price for them. What I don't like these days is the HYPE. The slick videos, the micro-sites, the contests, etc. It's all too much. You can argue it anyway you want, but it's the commercialization of our art taken to a whole other level.

In the "old days", books, videos, lectures, etc. were sources of supplemental income for performers or creators. These days it's a business unto itself with a lot of the product being churned out by guys that have never worked a paying gig in their lives yet justifying the prices as material suitable "just for professionals"... Even though they're not pros themselves! But they are good marketers and have built upon a facade of success at least. Kind of ridiculous, really. (I realize this doesn't apply to Looch, just making a point...)

And think about this... What if everyone just SKIPPED the marketing hoopla, the "exciting" videos, etc., thereby cutting their costs. They could sell their product for less and still make the same money! I don't want to pay for Looch's "Black Project" website or some video production... I want to pay for the information. Does that make sense?

Anyway, I feel bad that Looch's book has become the center or this argument I'm making. I really do love his work and, by all appearances, he is a great guy. But that doesn't invalidate my point.

My final point... Atlas, have YOU ever paid $400 for a single mentalism book? Honestly? Or has Looch? If not, however did you guys succeed?! (If you have paid $400+ for a book, which one?)
Message: Posted by: Jack Straw (Jul 15, 2015 03:02PM)
The free sample effect didn't work for me at all (and yes, I understood it with no problem), so I wouldn't buy this even if a bag of money fell off the armoured truck.
Message: Posted by: Robb (Jul 15, 2015 03:11PM)
Ha, ha! Very nice Jack! Well, I disagree with you there. The sample effect /method DOES work with some practice, but it is not my favorite. I'm sure there is a lot of material in the Black Proejct you'd love and I would love as well. I've just been in this weird world of magic / mentalism so long and this trend over the last few years of ever escalating prices and limited this or that has me questioning things.
Message: Posted by: Garbo (Jul 15, 2015 03:14PM)
Cheer up guys - could've bought Lloyd's "CHANGE"! :wow:
Message: Posted by: Jack Straw (Jul 15, 2015 03:16PM)
Believe me, Robb, I gave it a lot of practice.

I was using US quarters. Were you?

That would be a VERY desirable thing for me to be able to do, so believe me, I tried.
Message: Posted by: Jack Straw (Jul 15, 2015 03:17PM)
[quote]On Jul 15, 2015, Garbo wrote:
Cheer up guys - could've bought Lloyd's "CHANGE"! :wow: [/quote]

I did!

But at least I got my money back.
Message: Posted by: Garbo (Jul 15, 2015 03:20PM)
Me too! Thought they'd mixed mine with a free gift from a packet of cereal! 😳

Anyway - this isn't about that product. Sorry all. Just trying to lighten the mood. Seems to be a lot of negativity - I was always brought up with the age old saying " if you e nothing nice to say......." :cheers:
Message: Posted by: Looch (Jul 15, 2015 03:29PM)
[quote]On Jul 15, 2015, Jack Straw wrote:
Believe me, Robb, I gave it a lot of practice.

I was using US quarters. Were you?

That would be a VERY desirable thing for me to be able to do, so believe me, I tried. [/quote]

Jack, it states specifically in the free chapter that: "it would appear the majority of US coins are too thin, however some report that you can get good results with a Nickel."

Visiting the states in April, I too experimented with Nickels and they work well. My friend Patrick Redford also uses Nickels and lectured his take on the move in his recent second Penguin LIVE lecture.
Message: Posted by: Atlas (Jul 15, 2015 04:08PM)
[quote]On Jul 15, 2015, Robb wrote:
[quote]On Jul 13, 2015, MagicAtlas wrote:
I guess my point was that limited editions aren't always printed to keep things away from people who are just curious, or as sales tactics, but there is an actual moment when a printer asks you how many copies you'll need and you have to make a guess at the figure as retooling and reprinting are also typically expensive enough to not be viable options. You want to get the order just right and that's difficult. If there is a perceived gap in supply and demand, it is because a creator will have erred on the side of caution when it comes to printing the run of books.
[/quote]

Those are all legit points, Atlas, and I appreciate your perspective. However, perhaps I'm wrong, but I'm pretty sure that most mentalists are not getting super rich in this business. I would guess that most full-time working pros are NETTING under $50,000 a year. That's not horrible but it's not great. Most don't have company pensions, savings plans, health insurance, paid vacations or any benefits (obviously). Of course there are a few superstars raking in hundreds of thousands or even millions (DB), but on average, we're more or less "starving artists".

While many have said that a "pro" would pay this much for a book because one gig would pay for it, well, I strongly disagree with that logic. First, a REAL working pro works *** hard for not a lot of money and isn't going to spend $400-500 on a book without strong conviction that it will produce a professional return for them.

Ironically, it's the hobbyists and part-timers who can drop a lot on books and tricks because performing is not their full-time job. I know SO many guys from my "magic club" days that were engineers or doctors or lawyers who would buy every trick and book that came out and got a boner when some "limited edition" expensive product hit the market... But they made big bucks with great benefits working their day jobs, so please everyone, drop this BS argument that "pros" will happily pay a lot of information.

Now, that said, I appreciate a well written book. I love great books on magic and mentalism and will pay a decent price for them. What I don't like these days is the HYPE. The slick videos, the micro-sites, the contests, etc. It's all too much. You can argue it anyway you want, but it's the commercialization of our art taken to a whole other level.

In the "old days", books, videos, lectures, etc. were sources of supplemental income for performers or creators. These days it's a business unto itself with a lot of the product being churned out by guys that have never worked a paying gig in their lives yet justifying the prices as material suitable "just for professionals"... Even though they're not pros themselves! But they are good marketers and have built upon a facade of success at least. Kind of ridiculous, really. (I realize this doesn't apply to Looch, just making a point...)

And think about this... What if everyone just SKIPPED the marketing hoopla, the "exciting" videos, etc., thereby cutting their costs. They could sell their product for less and still make the same money! I don't want to pay for Looch's "Black Project" website or some video production... I want to pay for the information. Does that make sense?

Anyway, I feel bad that Looch's book has become the center or this argument I'm making. I really do love his work and, by all appearances, he is a great guy. But that doesn't invalidate my point.

My final point... Atlas, have YOU ever paid $400 for a single mentalism book? Honestly? Or has Looch? If not, however did you guys succeed?! (If you have paid $400+ for a book, which one?) [/quote]

Hi Robb,

What a great post! I fully agree with most of what you said there.

You stated that "First, a REAL working pro works *** hard for not a lot of money and isn't going to spend $400-500 on a book without strong conviction that it will produce a professional return for them." I fully agree with that assertion and the mindset behind it. You asked me the last book that I paid that much for? It was Andy Nyman's Bulletproof. As with Looch's Black Project, Bulletproof is a book that represents a decade of Andy's work and I was confident that it would help me "produce a professional return".

The only reason I was comfortable paying that much was because I knew the man worked a lot, he had a great reputation, and I was sure I'd learn something from him rather than having to reinvent the wheel. That's the kind of thing that I think a worker will be able to justify paying that much for.

So, as regards the argument that a professional will happily pay high prices for material - I think it depends on the reputation of the person selling it, but as a matter of course I think a performer looks at stuff like this and has to be able to justify his purchase based upon his expected return. Lots of projects flatly don't cut it. I think this one does.

As far as marketing goes, again, we are in complete agreement. There is so much hype out there.

The word "Hype" is, of course, short for hyperbole, which is defined as an "exaggeration". I'm not sure I'd use that word in association with the statements I've made about this book.

You can see that Looch has taken great care over the Black Project, putting a lot of thought into how it will look and feel, and the pictures and video released certainly look amazing. You can tell that he is pretty good at marketing his product - and as his larger stable of products includes himself and his performances, I doubt his ability to successfully market things is something that other professionals are going to hold against him. In fact, as effective marketing is so essential to a working magician's success, I'd expect it to be one of those things they hoped to learn more about from him.

But again, I agree with so much of what you said there. You said:

"In the "old days", books, videos, lectures, etc. were sources of supplemental income for performers or creators. These days it's a business unto itself with a lot of the product being churned out by guys that have never worked a paying gig in their lives yet justifying the prices as material suitable "just for professionals"... Even though they're not pros themselves! But they are good marketers and have built upon a facade of success at least. Kind of ridiculous, really. (I realize this doesn't apply to Looch, just making a point...)"

I couldn't agree with you more. It seems like people pop up here and sell and ebooks, and then they see that it made a little bit of money for them and so they write and sell another one and before you know it, they've released six or seven things in one year - and none of it is good, none of it works because these guys are spending so much time dreaming this stuff up that they don't have any time to perform and test it. It has become a market of its own, and one which I am highly leery of.

Anyway, just taking a moment to answer your post Robb. Again, great post and I agree with SO very much of what you said. If these guys who were so busy building their facade of success (and people know who they are) actually took their marketing abilities and used their skills to actually get gigs, then they'd get work and experience, and the stuff they'd produce would be tried and tested and really worked through - they'd be more like Looch and their thoughts might be worth combing through then.

Best,

Atlas
Message: Posted by: Mark_Chandaue (Jul 15, 2015 04:41PM)
I disagree about pro's not being willing to pay for info, but I do think they tend to be very selective. I'm not sure how the tax system works on the other side of the pond but here this book would be a valid business expense and so is offset against your tax so that cuts the cost before you start. Yes there is a vast difference between what a mentalist can earn and this has more to do with marketing and selling ability than performing talent. The truth is that show business is 90% business and 10% show! many performers go professional with a great show but little knowledge of business. Getting the gigs, negotiating fees and even marketing yourself, and the ability to sell is what determines your earning potential rather than your performance chops. These are the sections of the Black Project that I'm looking forward to most because these will make more difference than any trick.

There is money to be made out there, trade shows pay very good money but they are hard hard graft and you need to market your ability to generate leads rather than your ability to perform. An average performer can make a 6 figure income if he is good at selling and willing to graft. Likewise the corporate market pays more than private parties although that can depend on who is throwing the party. What it comes down to though is that as a pro every penny you spend is an investment into the product that is you and this is when you start looking at value rather than price. Investing well can be what makes the difference between being a starving artist and one of the superstars. I'm not saying the Black Project will change anyone's life but the table of contents combined with Looch's track record are enough to allow people to be able to make an informed decision as to whether this is a good investment for them. For you maybe not and there is absolutely nothing wrong with that. For me, like you, it's a lot, I get a decent salary in my day job and I'm a single dad, raising kids on my own so my finances are up and down but now my kids are getting older my long term aim is to get back to performing full time and for me every little snippet of good advice is priceless. Looch, Atlas, Ken Dyne and David Penn for that matter are people who's advice I put a very large amount of stock in.

As far as the marketing, if you cut out the marketing nobody would know about the book and nobody would buy it, as far as web sites etc, people need somewhere to go to place their order, selling it via pm's on here simply would not be viable. As far as competitions, they can be fun, generate interest and give people who otherwise might not be able to afford the book a chance to own it and in the case of this particular contest they earn it rather than simply having a name drawn out of a hat so assuming I'm not too late to buy my copy I'm certainly not going to begrudge the competition winner their copy, they worked for it.

Not knocking your opinion Robb, just offering my own perspective.

Mark
Message: Posted by: BMWGuy (Jul 16, 2015 07:14PM)
Ordered last night.

Cant wait to get it to dive in.

Looch's lectures were amazing, and I have used items from them.

Thanks

Alex
Message: Posted by: Ashton (Jul 18, 2015 12:44PM)
I see this as an investment, an investment in myself, training for a new career.
Message: Posted by: Mysteryos (Jul 19, 2015 08:12AM)
So. Though it has been discussed about the high price, I want to add one argument about this. I really can understand why people tend to be attracted by all these promises and marketing strategies "Hard hitting effects made in X decades of professional working" "Only X books worldwide" "New principles never seen before"

... But isn't it funny or somehow ironic that a bunch of "mindreaders and thought manipulators" fall for all these sweet words and phrases, where as nearly all techniques are to be found in the basic books, which are often old, dog-eared and boring-looking...and cost only 15-60 Dollars (or in my country euros)?
Everybody, including me, loves exclusivity- I think that's one reason why many of us had started with this hobby/career, but having more money than another to buy a book with "mysteries inside nobody else knows" should never be the core or the goal of mentalism.
Isn't it about the persona or the entertainment of the spectators?

And isn't it much satisfying to buy the fundamentals (thank you very much, Bob Cassidy) and develop routines from the ground up and be proud of the flowers that bloom out of this "old soil"? Nearly every time I buy "the best mentalism book of all time" I am disappointed cause all the mechanics lay in the pages of the dusty books on my shelf and are just waiting to be discovered once again.

Just the 2 cents from a german hobbyist, who loves this art.
Message: Posted by: GaMBiT_101 (Jul 19, 2015 11:27AM)
When does the preorder offer end?
Message: Posted by: brehaut (Jul 19, 2015 02:17PM)
[quote]On Jul 19, 2015, Mysteryos wrote:
So. Though it has been discussed about the high price, I want to add one argument about this. I really can understand why people tend to be attracted by all these promises and marketing strategies "Hard hitting effects made in X decades of professional working" "Only X books worldwide" "New principles never seen before"

... But isn't it funny or somehow ironic that a bunch of "mindreaders and thought manipulators" fall for all these sweet words and phrases, where as nearly all techniques are to be found in the basic books, which are often old, dog-eared and boring-looking...and cost only 15-60 Dollars (or in my country euros)?
Everybody, including me, loves exclusivity- I think that's one reason why many of us had started with this hobby/career, but having more money than another to buy a book with "mysteries inside nobody else knows" should never be the core or the goal of mentalism.
Isn't it about the persona or the entertainment of the spectators?

And isn't it much satisfying to buy the fundamentals (thank you very much, Bob Cassidy) and develop routines from the ground up and be proud of the flowers that bloom out of this "old soil"? Nearly every time I buy "the best mentalism book of all time" I am disappointed cause all the mechanics lay in the pages of the dusty books on my shelf and are just waiting to be discovered once again.

Just the 2 cents from a german hobbyist, who loves this art. [/quote]

Let me respond to your "2 cents" with my two cents. You state that isn't it funny that a bunch of mindreaders fall for these sweet words? Well first, since this is in the thread about Looch's new book, you assume by purchasing the book we are falling for something. Perhaps, the purchase is made from more than just those "sweet words". Many of us have had past purchases from Looch where we were pleased with the product and trust was built. We have also seen Looch perform and trust his advice based upon seeing him. Finally, you seem to suggest that as "mindreaders" we should be the last person to "fall" for something. Hmmmmm. no comment.


You also say everyone including yourself loves exclusivity but that having more money than someone else should never be the goal of mentalism. Well, I appreciate that you want exclusivity but apparently don't want money to be a factor. Do you want Looch to pick or choose who to sell his book to based upon some other criteria? I really don't understand this preoccupation about what someone else charges for their product? Do you want Looch's book and you are mad you can't buy it? Do you want to try and persuade other people not to buy it (that would seem malicious to me)? Do you think it is a bad deal and if so how can you say that without anyone having seen it yet?

We are fortunate in Mentalism that a two volume book containing a plethora of secrets of a working professional can be had for $400 plus. A good set of golf clubs will cost you twice that amount and will be outdated in several years. A coin that is not even very rare (thousand and thousands exists) are bought by collectors for five figures. If you actually use the material in one of these books they pay for themselves in the first performance. And even better, if you don't want it, then don't buy it! The bottom line is that Looch will only make money if people buy it. It looks like there are enough people who do see the value in his work to pay this price.

You say that everytime you buy a book it goes back to the fundamentals. Well I know that in mentalism there are really just a handful of methods and revelations. So yes, in some sense you are right. But certain performers add value to the fundamentals. Some people see the added value, others don't.

Everyone has their right to their opinion. I simply do not understand this obsession regarding arguing about the price of a book that you are not purchasing and haven't read. My two cents.

PS---going to McDonalds now and ask for the manager to reduce the price for the Big Mac---I honestly think it isn't that good and they are making too much money off it.
Message: Posted by: IAIN (Jul 19, 2015 02:37PM)
$400 = one gig, yes?...
Message: Posted by: Stefmagic (Jul 19, 2015 06:38PM)
[quote]On Jul 18, 2015, Ashton wrote:
I see this as an investment, an investment in myself, training for a new career. [/quote]
You can make your investment in many others performers, better and way more experience than Looch! Why do you think this new book will make you better ? Why not Cassidy, Osterlind, Maven,etc. ?

If you want to make an investment, take an acting class and a public speaking course! That's an investment in yourself, not a book!
Message: Posted by: Medifro (Jul 19, 2015 06:42PM)
The very idea that mentalists are starting to rationalize high priced books is disturbing. Yes value is subjective and yes the material could merit the price, but that's not the issue that really worries me. Its the trend that does.

Magic books ( including mentalism ones ) used to cost 30-70$ depending on printing quality and content. Lorayne's books were particularly pricy at 99$ occasionally. The trend of expensive books has started only recently and was mostly done by performers with a psychic persona.

Train Tracking and other material surely deserve a price but what I'm really worried about is the direction of where the market is heading.
Message: Posted by: Stefmagic (Jul 19, 2015 06:44PM)
Atlas : will you pay 400$ for Black project or will you get it for free from you friend Looch ?
Message: Posted by: Medifro (Jul 19, 2015 06:45PM)
- Also interested when the promo will be up, just liked GaMBiT_101 asked

EDIT: Is it finished, 18-20th July? Too bad.


Thanks
Message: Posted by: Stefmagic (Jul 19, 2015 06:50PM)
[quote]On Jul 19, 2015, Medifro wrote:
The very idea that mentalists are starting to rationalize high priced books is disturbing. Yes value is subjective and yes the material could merit the price, but that's not the issue that really worries me. Its the trend that does.
,
Magic books ( including mentalism ones ) used to cost 30-70$ depending on printing quality and content. Lorayne's books were particularly pricy at 99$ occasionally. The trend of expensive books has started only recently and was mostly done by performers with a psychic persona.

Train Tracking and other material surely deserve a price but what I'm really worried about is the direction of where the market is heading. [/quote]
I agreed. It hit through the ceiling with Taboo treatise from Jerome Finley at 1000$ and friends of Jerome all praised that it's worth every penny...did you read recent post about how great this book is or did you read someone upgrading his material in any way ?

Jerome did it before TT with 100$-400$ book (T&R, Guerilla QA)

Jerome has his followers...and he knows they'll buy anything at any price!
Message: Posted by: Atlas (Jul 19, 2015 07:36PM)
[quote]On Jul 19, 2015, Stefmagic wrote:
Atlas : will you pay 400$ for Black project or will you get it for free from you friend Looch ? [/quote]

Interestingly, the fact that I edited half the book for him, meant that I had READ half the book and expected that the other half would have been to the same standard, and so I offered to buy my copy. I have no qualms about paying for material that I use - just ask Laurence Hookway. He sent me a copy of his excellent PIN routine and I use it and love it and so paid him for it.

Looch insisted that I receive my copy free of charge because of all the time I spent in editing the book, which was a very kind thing to do. But to answer your question, I did indeed approach him cash in hand with zero sense of entitlement or any expectations of anything but a straight forward purchase.

Best,

Atlas
Message: Posted by: sbays (Jul 19, 2015 07:48PM)
[quote]On Jul 19, 2015, Medifro wrote:
The very idea that mentalists are starting to rationalize high priced books is disturbing. Yes value is subjective and yes the material could merit the price, but that's not the issue that really worries me. Its the trend that does.

Magic books ( including mentalism ones ) used to cost 30-70$ depending on printing quality and content. Lorayne's books were particularly pricy at 99$ occasionally. The trend of expensive books has started only recently and was mostly done by performers with a psychic persona.

Train Tracking and other material surely deserve a price but what I'm really worried about is the direction of where the market is heading. [/quote]

The market is heading that way because people have figured out that some people will pay these insanely high prices. It is a trend, and it will continue as long as people will pay it.

The interesting thing is, in many cases they end up sitting on a large inventory because they can't move them. They get the initial impule buyers, then it dies off. that's when the underground sales begin of selling the books for less than half what the original price was. I have experiened that several times.

The argument always comes up about them being able to charge whatever they want. Yes indeed they can. But would it be ok with you if gasoline went up to 30.00 dollars a gallon? If a movie ticket went up to 60 dollars? Would you complain about this, or just say, "They have a right to charge whatever they like"?

I would never spend 500 dollars for a book period. It doesn't matter who wrote it or what it contains. It's even more silly of an idea when you are spending that on pure specuation. No book is all of a sudden going to make you a great performer. People keep jumping on the newest, best, eclusive thing because I think they have that idea.

Charging 500 dollars for a book is outlandish, and I do not support this trend. If you do, then more power to you.
Message: Posted by: DynaMix (Jul 19, 2015 08:14PM)
Earlier in the thread there was a line of thought around "if you're a pro then this shouldn't be a problem".

However true that might be, I found it a turn off. I know in my case once I stopped wavering and committed to NOT purchasing this, I did feel whatever the opposite of "buyers remorse" is. I saved aggressively to purchase this and found myself with a few extra bucks! Picked up a few other items and spent some on the girlfriend :)

Best of luck to all of the other purchasers and I look forward to reading reviews if there are any.
Message: Posted by: Mark_Chandaue (Jul 19, 2015 09:52PM)
Personally having seen the books in the flesh so to speak and watching them fly off the shelves I walked away the proud owner of copy #88.

As far as some of the points in this thread, is it the best book ever? Don't know, not read it yet but it is certainly up there with the most beautiful. New trend? I think I paid £35 for Coinmagic and around £50 for Expert coin magic somewhere in the region of 30 years ago. This represented a far larger portion of a weeks wages back then than the black project does today. I paid around £100 for the limited edition leather bound harbincadabra somewhere in the region of 30 years ago. That was over a weeks wages.

Will this book suddenly make me a great performer? No of course not, but the study of many books including this will, in the long run, provide me with more tools that I can use to make myself a better performer. Are there people out there more experienced than Looch (I'm not going to bite on the better because that is purely subjective) sure, of course there are and generally I apply the same buying decision to their work as I applied to Looch's, does their material that I'm familiar with fit me and does the content of that particular book interest me. Personally I would happily pay in this ball park for The Artful Mentalism of Bob Cassidy 2 and much of Richard Osterlinds work. I personally think that Matt Mello's material is vastly underpriced.

Ihowever there are things I can learn from Looch that even Bob C and Richard O can't teach me because they do not have Looch's experience of working in the UK market, it's those areas of this book where I see the true value. However I bought this book for several reasons, first it is thick enough that I can stand on it to reach the top shelf of my kitchen cupboard where I keep the goodies I don't want my kids getting hold of, second I live on a hill and the hand brake is knackered on my car and it's heavy enough to use as a chock to stop my car rolling down the hill. Finally the box it comes in doubles up as a box file and my local WH Smith were out of stock and I need somewhere to keep my bills organised.

Seriously though, I like looch's material and trust him as a creator, this is two large volumes full of very good information particularly pertaining to the UK market. Steve Haresign who's quality is legendary has absolutely surpassed himself, this really is beautiful and a thing of beauty is a joy forever.

As far as the suggestion that Atlas is only promoting the book because Looch is his friend, way way off base. In my 51 years on this planet I have never met a man with more integrity than Atlas Brookings. If there were more like Atlas in the world it would be a far brighter place.

Mark
Message: Posted by: DynaMix (Jul 19, 2015 11:12PM)
Please do give us your thoughts on the book when you can!

I find your opinion always on point and to be of the same integrity you admire.
Message: Posted by: popcalinda (Jul 20, 2015 02:32AM)
Is promo over? It is summer and holidays peirod of the year, would be great to see it extended week or two more...
Message: Posted by: Stefmagic (Jul 20, 2015 07:07AM)
[quote]On Jul 19, 2015, MagicAtlas wrote:
[quote]On Jul 19, 2015, Stefmagic wrote:
Atlas : will you pay 400$ for Black project or will you get it for free from you friend Looch ? [/quote]

Interestingly, the fact that I edited half the book for him, meant that I had READ half the book and expected that the other half would have been to the same standard, and so I offered to buy my copy. I have no qualms about paying for material that I use - just ask Laurence Hookway. He sent me a copy of his excellent PIN routine and I use it and love it and so paid him for it.

Looch insisted that I receive my copy free of charge because of all the time I spent in editing the book, which was a very kind thing to do. But to answer your question, I did indeed approach him cash in hand with zero sense of entitlement or any expectations of anything but a straight forward purchase.

Best,

Atlas [/quote]It's always funny that friends or peoples working a project or even the author himself of a book, are thoses starting
a post about the new upcoming book! I like your honesty Atlas about the fact that you'll get the book for free.

It's always easy to praised a book when you don't have to put your hands in your pocket! Even if you asked for paying it, fact is that you DON'T.

It's what always happened in the past, people praising and hyping books are most of the time the one receiving the book for free! That kind of the deal, you commented positively on the Café and on others forums and in return, the book will be mailed!

But again Atlas, you proved your a first class guy by saying you get the book for free... most of the guys out there won't do that!

Fact is that I owned most of the material out there from Looch, I can't say that I'm impressed that much from his material to throw
blindly 400$ for a book! If you told me that Derren Brown worked on a book project for 10 years about his pet material and performanc tips, then I'll throw easily 400$!

I didn't saw Looch improved that much his performance skill or acting as a "mentalist" from his first DVD "your thoughts are mine" to his recent Penguin lecture. In other hand, Marc Spelmann improved a lot from his first DVD Chapters to his recent performances.

This book might be really good, I won't be able to say because I'll never pay that much money for a single book, even if I'm able to buy 10 times that price!
Message: Posted by: brehaut (Jul 20, 2015 07:13AM)
[quote]On Jul 20, 2015, Stefmagic wrote:
[quote]On Jul 19, 2015, MagicAtlas wrote:
[quote]On Jul 19, 2015, Stefmagic wrote:
Atlas : will you pay 400$ for Black project or will you get it for free from you friend Looch ? [/quote]

Interestingly, the fact that I edited half the book for him, meant that I had READ half the book and expected that the other half would have been to the same standard, and so I offered to buy my copy. I have no qualms about paying for material that I use - just ask Laurence Hookway. He sent me a copy of his excellent PIN routine and I use it and love it and so paid him for it.

Looch insisted that I receive my copy free of charge because of all the time I spent in editing the book, which was a very kind thing to do. But to answer your question, I did indeed approach him cash in hand with zero sense of entitlement or any expectations of anything but a straight forward purchase.

Best,

Atlas [/quote]It's always funny that friends or peoples working a project or even the author himself of a book, are thoses starting
a post about the new upcoming book! I like your honesty Atlas about the fact that you'll get the book for free.

It's always easy to praised a book when you don't have to put your hands in your pocket! Even if you asked for paying it, fact is that you DON'T.

It's what always happened in the past, people praising and hyping books are most of the time the one receiving the book for free! That kind of the deal, you commented positively on the Café and on others forums and in return, the book will be mailed!

But again Atlas, you proved your a first class guy by saying you get the book for free... most of the guys out there won't do that!

Fact is that I owned most of the material out there from Looch, I can't say that I'm impressed that much from his material to throw
blindly 400$ for a book! If you told me that Derren Brown worked on a book project for 10 years about his pet material and performanc tips, then I'll throw easily 400$!

I didn't saw Looch improved that much his performance skill or acting as a "mentalist" from his first DVD "your thoughts are mine" to his recent Penguin lecture. In other hand, Marc Spelmann improved a lot from his first DVD Chapters to his recent performances.

This book might be really good, I won't be able to say because I'll never pay that much money for a single book, even if I'm able to buy 10 times that price! [/quote]

Stef--I don't understand your point. You say "if you told me that Derren Brown worked on a book for 10 years...then I'll easily throw $400". A few sentences later you say "I'll never pay that much money for a single book"???
Message: Posted by: Stefmagic (Jul 20, 2015 07:48AM)
Brehaut

I'll never pay that much money for a single book...except for Derren Brown!
Message: Posted by: Mark_Chandaue (Jul 20, 2015 08:18AM)
I consider Looch a friend however I'm not as close a friend as Atlas, however I did not get the book for free. I walked away from 2Minds with my wallet completely empty and a big smile on my face. As far as comments about acting skill and performance ability, personally I enjoy watching Looch but I didn't buy this book based on Looch as a performer, I based it on Looch as a creator. Derren was mentioned, I love Derren as a performer by much of Derrens released material simply doesn't suit me. I can honestly say that I will use far more from the Black Project than I will from Pure Effect although of course Pure Effect is a great book and I gain value from it in a different way than I will from Looch's book.

As a mentalist I am at best an average performer, but as a thinker I know that I can tweak the crap out of many effects and plug the holes that others sometimes miss. When my book is released anyone that bases their buying decision by comparing my performance ability to Derrens or Marc Spellman's will miss out on some lovely material. Likewise it will be my friends who are probably the most enthusiastic in promoting it because it was those friends that pushed me to put that material into print in the first place.

Let's talk about friendships for a moment, most of my friends in Mentalism were, until quite recently, complete strangers. This is a very friendly industry on the whole, all it takes for a stranger to become a friend is a beer at a convention or a chance meeting. Many of these friendships are born out of mutual respect. I am very lucky to have made some wonderful friendships through mentalism. Michael Murray lives 300 miles from me and without an initial contact in order to share some ideas followed by meeting at camp mental I'd never got to know him and now I love him like a brother regardless of mentalism. The same is true of all of the friends I've made through mentalism. However if one released a turkey I would call it a turkey or I would say nothing at all. I will never give a dishonest opinion about anybodies work whether they are friend or foe and would trust Atlas implicitly and unreservedly.

Mark
Message: Posted by: celebrity (Jul 20, 2015 12:24PM)
They say that you can't judge a book by its cover, TBP proves otherwise. The sheer beauty of these books is only paralleled by the quality of its contents.

They are incredible!!!!
Message: Posted by: Gumar Oz DuBar (Jul 20, 2015 12:43PM)
[quote]On Jul 15, 2015, looch wrote:
Everything can be used by US guys ;) [/quote]

Your response is much appreciated.
Message: Posted by: BMWGuy (Jul 20, 2015 01:53PM)
I already ordered it, but would like to know for those that picked it up at 2MINDS, how are you liking it so far, after a day of having it.

Thanks Michael for your input.

Alex
Message: Posted by: magicinsight (Jul 20, 2015 02:46PM)
When and how will people who pre-ordered the 2 book set be notified of how to access Hanger-18?

Thank you.
Michael
Message: Posted by: JMAuthentics (Jul 20, 2015 03:47PM)
Echoing the words of other posters, I can't wait to get mine!
Message: Posted by: elcycib (Jul 20, 2015 03:52PM)
I have been in the motor trade and selling industry for over 22 years, and can honestly say that the chapter of TBP on negotiation is one of the best pieces of literature on this subject I have ever read. I know Looch is a lover of cars and must have been on the opposite side of the negotiation table on many occasions. The information contained in this chapter alone will serve you well in all aspects of your life, not just in mentalism. This is a business book and is written by someone who clearly knows his stuff. If you were to attend a seminar to gain this info, it would cost you much, much more than the price of this wonderful book.

Oh and by the way, the effects are of the highest quality, as is the beautiful design, printing, and binding, care of Mr Smith and Mr Haresign!!

Very rarely is something as beautiful on the inside as it is on the outside, THE BLACK PROJECT IS!!!

Thank you for sharing Looch.

Cheers
Richie Carrigan
Message: Posted by: bond19 (Jul 20, 2015 04:22PM)
The book is incredibly well put together and will sit on my shelf with other esteemed tombs. I'm actually looking forward to when I'm 75 with pipe in hand staring proudly at my eccentric collection of magic and mentalism books. And TBP will look lovely nestled amongst them!

But seriously, for me £250 for Looch's 10 years of graft, honing his skills in the UK market, refining his material and then served up in one the most impressively produced two volume book sets I've yet seen. Count me as a satisfied and happy buyer (and no, I am not friends with Looch so I have nothing to gain here). I have met him and he does seem like a down to earth chap.

Best of luck with your sales. I will enjoy and no doubt benefit from the routines, stories, philosophies and solid business / marketing advise you have included in your past 10 years work..

Chris
Message: Posted by: jbadman (Jul 21, 2015 02:19AM)
Uncompromisingly high production values and the content is absolutely top notch. This hasn't just been thrown together by someone trying to make a quick profit from the mentalist market - it's clearly a labour of love and something Looch will look back on when he's old and grey and proudly declare "I did that."

So pleased I bought these lovely books!

Jamie
Message: Posted by: Paul Fitzgerald (Jul 21, 2015 09:42AM)
Consider this please before making your decision on TBP

1. The previous quality of material released by Looch over the last 10 years including SAD, Area Booktest, LPI, Hamburg notes and so on...........

2. The reliability of Looch to deliver on time, without any fuss and to reply quickly to emails answering questions, clarifications and not just orders.

3. The success this guy has had in the markets he operates from weddings to corporates, close-up to stage.

4. The knowledge and real-life experiences performing mentalism and managing his business that he is willing to share.

5. The support Looch has from many respected professionals globally, from Bob Cassidy to Michael Murray and so on...

6. For Ten years work the guy is asking for an outlay of something like two british pounds for each month 250/120 months...seriously that is crazy

7. The quality of the book's production values are second to none courtesy of Steve Haresign.

8. I've only had the book a few days and will provide a more detailed review at a later date on content, however this is a mentalist that has been around and contributed to our community for over 10 years, and not someone who has disappeared after a single release... I know it's a hefty one-off outlay but if you're serious about mentalism and performing we have to try our best to support TBP and mentalists such as Looch, Atlas, Michael Murray, Kennedy otherwise they will focus on performance only and their creativity will be lost to this community.

Best of Luck Looch with TBP.

Cheers,
Paul.
Message: Posted by: brehaut (Jul 21, 2015 05:51PM)
[quote]On Jul 21, 2015, jbadman wrote:
Uncompromisingly high production values and the content is absolutely top notch. This hasn't just been thrown together by someone trying to make a quick profit from the mentalist market - it's clearly a labour of love and something Looch will look back on when he's old and grey and proudly declare "I did that."

So pleased I bought these lovely books!

Jamie [/quote]


Well said !
Message: Posted by: Ustaad (Jul 21, 2015 09:25PM)
With few nice opinion/ reviews coming in 'The Black Project' looks quite promising and could be worth the high price tag.

:xmas:
Message: Posted by: BlakeAdams (Jul 21, 2015 09:43PM)
I have only read 30 pages so far and I'm really enjoying it. The book itself is a thing of beauty and there are a few fun surprises along the way. Again, the quality of the book and the material it's made out of is awesome. Im really looking forward to reading the rest
Message: Posted by: Looch (Jul 22, 2015 05:49AM)
[quote]On Jul 20, 2015, magicinsight wrote:
When and how will people who pre-ordered the 2 book set be notified of how to access Hanger-18?

Thank you.
Michael [/quote]

Once Skunkworks is open to personel, an email will be sent. Wont be too long now

:comply:
Message: Posted by: RedDevil (Jul 22, 2015 05:54AM)
Looch, will you notify us with tracking when our package is sent?
Message: Posted by: Chris H (Jul 22, 2015 08:58AM)
[quote]On Jul 22, 2015, RedDevil wrote:
Looch, will you notify us with tracking when our package is sent? [/quote]

FYI - I received my copy twenty minutes ago, but had no idea it was on its way. Based on my experience, I don't believe that you will be provided with a tracking number.

Chris
Message: Posted by: Looch (Jul 22, 2015 09:37AM)
All copies are tracked and I have those numbers.
Message: Posted by: overflow (Jul 22, 2015 12:30PM)
Hi Looch,
maybe I'll order it before the 27th, but in that case I will need the tracking number because the Italian postal service is so bad and I'll need to follow it from source to the destination.......even because during the summer holiday....everything can happen with the post.
So will you be able to give me the tracking ?

Thanks
Message: Posted by: Stephen Young (Jul 22, 2015 02:48PM)
Got mine today.
Will begin reading it in about 30 minutes.

:)
Message: Posted by: bond19 (Jul 22, 2015 03:53PM)
The F**c off effect (vol 1) is genius. Lots of clever ploys mixed together for some pure mind reading.

:applause:
Message: Posted by: Michael Pearce (Jul 22, 2015 06:35PM)
A quality production inside and out. I'm only a little way into volume one, and the real die routine will be going straight into my mix and mingle set.
Message: Posted by: Mark_Chandaue (Jul 22, 2015 06:58PM)
I'm just over 150 pages in and thoroughly enjoying the book.

Mark
Message: Posted by: truman (Jul 22, 2015 09:21PM)
[quote]On Jul 13, 2015, MagicAtlas wrote:
I guess my point was that limited editions aren't always printed to keep things away from people who are just curious, or as sales tactics, but there is an actual moment when a printer asks you how many copies you'll need and you have to make a guess at the figure as retooling and reprinting are also typically expensive enough to not be viable options. You want to get the order just right and that's difficult. If there is a perceived gap in supply and demand, it is because a creator will have erred on the side of caution when it comes to printing the run of books.
[/quote]

Atlas, I appreciated your explanation given above. Thank you for that. Can you shed some light on why an author would limit himself not only to a set number of copies for the first run but also for the rest of all time ("NO reprints or subsequent editions")? I'm struggling to understand the motivation for that. If the first run sells out, and there's enough demand for a re-print, go for it and have more copies printed. That's what Hector Chadwick does from time to time. Max Maven reprinted the Color Series decades after the initial runs.

The first run will sell out, and those copies will eventually find their way to ebay and the "for sale" forum here at the Café. It's not like 400 copies limits the number of readers to 400 people. Why shouldn't the author benefit monetarily from those future sales?
Message: Posted by: Chris H (Jul 23, 2015 01:04AM)
[quote]On Jul 22, 2015, RedDevil wrote:
Looch, will you notify us with tracking when our package is sent? [/quote]

Quick update on this. There is a method in the books for divining your tracking number. 😉
Message: Posted by: johoyo (Jul 23, 2015 08:16AM)
Expensive, but worth it. I paid for my copy and have no connection with anyone involved in the project. On a per effect/per item basis it's good value.

The physical books are beautifully produced with a Taschen/MM style externally and a "leaked documents" style for the text. Great design work by Sushi (Phil Smith).

There is some really strong, flexible material, presented simply and low key, but not limited to that type of presentation. Most elements are not limited to a particular effect, so you can adopt a construction kit approach using the Looch components.

No one will like/use all the material, some features/techniques are well established (but usually with novel application), some use commercially available effects and there's even some DIY!

Yes, some effects have embarrassingly mundane explanations, given the benefit of hindsight, but if you want fairy dust, look elsewhere.

However, the number and range of the effects ensures that there is enough to suit everyone, assuming their sanity and discretion.

The background information relating to development, presentation and business aspects is extensive and useful.
Message: Posted by: Stefmagic (Jul 23, 2015 09:14AM)
[quote]On Jul 22, 2015, truman wrote:
[quote]On Jul 13, 2015, MagicAtlas wrote:
I guess my point was that limited editions aren't always printed to keep things away from people who are just curious, or as sales tactics, but there is an actual moment when a printer asks you how many copies you'll need and you have to make a guess at the figure as retooling and reprinting are also typically expensive enough to not be viable options. You want to get the order just right and that's difficult. If there is a perceived gap in supply and demand, it is because a creator will have erred on the side of caution when it comes to printing the run of books.
[/quote]

Atlas, I appreciated your explanation given above. Thank you for that. Can you shed some light on why an author would limit himself not only to a set number of copies for the first run but also for the rest of all time ("NO reprints or subsequent editions")? I'm struggling to understand the motivation for that. If the first run sells out, and there's enough demand for a re-print, go for it and have more copies printed. [/quote]
it's easy. Is Looch be able to ask 400$ if it has not a limited nujmber of copies ? NO

It's an old trick, but limiting the number of copies, you can easily ask 4-5 times the price. So if you have limited the number of copies to for example 500... it will be like selling 2000-2500 copies at regular price!
Message: Posted by: truman (Jul 23, 2015 09:53AM)
[quote]On Jul 23, 2015, Stefmagic wrote:
it's easy. Is Looch be able to ask 400$ if it has not a limited nujmber of copies ? NO

It's an old trick, but limiting the number of copies, you can easily ask 4-5 times the price. So if you have limited the number of copies to for example 500... it will be like selling 2000-2500 copies at regular price! [/quote]

I don't suspect for a moment that Looch's primary motivation with this release is financial gain.
Message: Posted by: Atlas (Jul 23, 2015 09:59AM)
[quote]On Jul 22, 2015, truman wrote:
[quote]On Jul 13, 2015, MagicAtlas wrote:
I guess my point was that limited editions aren't always printed to keep things away from people who are just curious, or as sales tactics, but there is an actual moment when a printer asks you how many copies you'll need and you have to make a guess at the figure as retooling and reprinting are also typically expensive enough to not be viable options. You want to get the order just right and that's difficult. If there is a perceived gap in supply and demand, it is because a creator will have erred on the side of caution when it comes to printing the run of books.
[/quote]

Atlas, I appreciated your explanation given above. Thank you for that. Can you shed some light on why an author would limit himself not only to a set number of copies for the first run but also for the rest of all time ("NO reprints or subsequent editions")? I'm struggling to understand the motivation for that. If the first run sells out, and there's enough demand for a re-print, go for it and have more copies printed. [/quote]

This was the Black Project arriving. It filled an entire garage. I think frequently, mundane logistical considerations factor into these types of decisions.

Best,

Atlas
Message: Posted by: Looch (Jul 24, 2015 09:39AM)
Hello, I'm getting a lot of PM's & emails from people wanting to know if their copy of TBP has been shipped yet. Please be aware I am currently around 3/4 of the way through the orders and am posting currently Mon, Fri & Sat. I expect all remaining orders (ordered up until last night) to be sent by Mon 27th July.

Thank you
Message: Posted by: sjrw (Jul 24, 2015 10:08AM)
The post office must love you!

I guess it's nice to see so many people eager to receive the books!
Message: Posted by: Ulrich (Jul 24, 2015 10:11AM)
Very happy for Looch to see that the book is being sold like that.

Hopefully will have mine copy as well!
Message: Posted by: Looch (Jul 24, 2015 05:01PM)
[quote]On Jul 24, 2015, sjrw wrote:
The post office must love you!

I guess it's nice to see so many people eager to receive the books! [/quote]


Yes! I think I'm keeping them in business 😄
Message: Posted by: taf78 (Jul 25, 2015 05:16AM)
Hi guys, I'm not sure this is in the correct place, but please feel free to move it accordingly!

First off, before I give my unbiased and honest review of Looch’s Black project, I must point out 2 things!
i have been a member of the Café since 2008, visiting every day but very rarely commenting, just an inpartial observer.
I have no connection or even know Looch. I am like most people, I know of Looch and his work but I have never met him, spoke to him or have any connection what so ever to the Black Project!



I decided to write this review as I feel this is worthy of my time. I have over the years listened to other Café users opinions and views on products and effects and have gone and either purchased the effect or stayed well clear! So I thought I should repay the favour, and let the people who are unsure or sitting on the fence over this hear my opinion! And just to be clear, I have been a working professional for the best part of 10 years.


Ill start from the very beginning. From the very outset, all I ever received from Looch was extreme professionalism.

I received my copy of the Black Project a lot earlier than anticipated, so I was very pleased to say the least. I wanted to to take everything in about this book, so I waited until the kids were in bed before finally opening the packaging!

All I can say is WOW! From the very moment you open up the package to reveal whats inside, you know you’ve made the right decision in purchasing this! The 2 books and the folder just ooze class and screams professionalism at you! Just to look at it is a thing of beauty, and that is even before you delve into the vastness of information that is waiting for you!


To be honest, I felt like a child at Christmas! I was nervous about opening and reading loochs thoughts and ideas.

The content of these books is phenomenal, and above all else, honest!

The books are packed with hard hitting, road tested and proven performances. Looch doesn’t just describe the basic effect, method, and presentation like most effects or books. He provides you with several effects, methods, presentations and constant outs for the one effect!
For anybody out there who has ever worked a professional booking or even for your family and friends down the pub, then at some time you will have eventually run into the problem that the spectator never really does or reacts to what you were hoping for.
You’ve performed the effect a thousand times and everytime is a different reaction
You’ve done everything you’re supposed to do, learned the effect till you know it backwards and inside out, but the spectator doesn’t and this often throws a spanner in the works.

looch covers this in incredible detail with so many versions or variations of the same effect to still get that killer finish, as he knows through experience that no two bookings are the same, no two people are the same and everyone will react differently.

Probably my favourite aspect of this incredible project, is Loochs personal stories of trials and tribulations over come, and incredibly funny and amusing stories of events that has happened to him over the years whilst performing!
I love this as I can relate to Looch, and dare I say everyone of you who has worked professionally in magic or mentalism.
It just made me realise and appreciate that it doesn’t only happen to me, but to the very best of us also, thus reassuring myself.

It is beautifully written, no fancy mumbo jumbo or jargon. it is ironically, simple and direct! The best way I could describe the way in which the information is given to you is, imagine you’re down the local pub sat in a quiet corner with looch enjoying a pint and he just simply and honestly divulges all his workings, thoughts, ideas, methods etc to you.
looch also goes into detail not just about the performance side of the art, but also about the business side of things,Looch effectively talks you step by step from the first initial contact off a potential client right through to when you are saying goodbye to them at the end of their event!

I have read many times that people think the cost is expensive, this obviously is a very personal opinion, with each opinion varying and differing to the individuals position. My opinion is, Looch could have easily sold this for double the price of what it is! What you are investing in is a decade of a top class pros working repertoire! Skilfully carved out for over 10 years, learning from his mistakes, developing skills and routines which as I’ve stated before are solid and are real workers! you are not simply buying the latest gimmick or effect, you are investing in your own future as a performer! looch has done the hard work for you, discovered the nuances, discovered the pit falls and given you the license to get out there and blow people away time and time again!

The price is actually cheaper than what any working pro would charge a client,so to me this is a no brainer! Ill be honest and say I’m glad it is this price, I would have easily paid double for the contents of this book, as I do not want any Tom dick or Harry obtaining this information and squandering it or not doing it the justice it deserves! The information that lives in these books are quite literally priceless, if you know how to utilise them!


I can honestly say this Black Project is amazing, if you are interested or toying with the idea, I recommend you get it now before the copies are all gone and you find this on eBay for over a £1000. This is quite simply going to be a legendary classic, the holy grail of mentalism if you wish!

These are just my thoughts and opinions guys, I am not here to preach or tell you what you must think or do.
As I stated from the very start I have no connection Looch, but I am an advocate of the Black Project.
I wish Looch all the very best in this project, and to thank him for it, as I know this has all ready made a difference to myself personally.
For those of you who have the Black project I applaud you for your wisdom and beg you to keep the information you have obtained a very guarded close secret, very much in the way Looch has done for the entirety of his career.

Cheers
Message: Posted by: Stefmagic (Jul 25, 2015 07:42AM)
So Craig, you're able to make a review of this monster book (600 pages) in less than a week of receiving it ?
Message: Posted by: Mark_Chandaue (Jul 25, 2015 08:00AM)
It's not that hard, I'm a single parent with a full time job, a new girlfriend and I'm in the process of writing a book myself. Since I picked up TBP I've managed to read 200 pages of that book, read a couple of ebooks by Marc Paul, read the convention book from 2Minds, read part of Dustin Deans new book. All this despite having to spend the best part of a whole day driving home from 2Minds and having to devote some quality time to my girlfriend after a long weekend away. To be fair I actually found TBP pretty hard to put down once I started reading it.

Mark
Message: Posted by: Atlas (Jul 25, 2015 08:14AM)
I have to agree that it is a simple and direct book to read, as Looch has a real skill for making a concept clear and concise. This is an eminently easy book to read as it feels quite conversational throughout.

I'm not surprised that people are powering through the book, and I'm certainly not surprised that they are loving it.

Best,

Atlas
Message: Posted by: brehaut (Jul 25, 2015 08:43AM)
I do have to laugh. People go on and on about wanting reviews posted as soon as the book comes out. Someone takes the time to express their opinion and then their integrity is questioned. Thanks for the review Taf. I hope to get mine soon and will post my thoughts.
Message: Posted by: taf78 (Jul 25, 2015 08:55AM)
Hi Stefmagic, yes I have. In fact believe it or not, I have not put it down since receiving it! Its a compelling read, as the more you get into it the more you discover! (Literally) As Atlas has pointed out and myself, it reads as if you were having a conversation with Looch.
It just flows. I guarantee that anyone who has, or will purchase this project will understand what myself, Mark and Atlas has stated. All the best CJ.
Message: Posted by: Mark_Chandaue (Jul 25, 2015 08:57AM)
The biggest problem I'm having with The Black Project is that I find it hard to put down but at the same time I don't want it to finish. I read the first 150 pages in a single sitting. My money is extremely limited right now and every bit of spare cash I had went on this book and I do not regret buying this book one iota, far from it. My pocket will recover in a matter of weeks but that book will still have a prominent place on my shelf in years to come and I'm pretty sure that some of the items in that book will have a permanent place in my repertoire just as I still use items from Looch's first lecture.

Mark
Message: Posted by: Waters. (Jul 25, 2015 08:57AM)
[quote]On Jul 25, 2015, Mark_Chandaue wrote:
It's not that hard, I'm a single parent with a full time job, a new girlfriend and I'm in the process of writing a book myself. Since I picked up TBP I've managed to read 200 pages of that book, read a couple of ebooks by Marc Paul, read the convention book from 2Minds, read part of Dustin Deans new book. All this despite having to spend the best part of a whole day driving home from 2Minds and devote some time to my girlfriends after a long weekend away. To be fair I actually found TBP pretty hard to put down once I started reading it.

Mark [/quote]

I feel weak & whiny. I have respect for you Mark. By the way, your bend looks awesome.

Looch, this sounds incredible. I will have to crush a lot of soda cans for this one 😳
Message: Posted by: Mark_Chandaue (Jul 25, 2015 09:02AM)
Haha that's not a normal week Sean but I was still buzzing from 2Minds, Marc Paul was selling his complete works at a bargain basement price and after his incredible lecture I had to soak up the material I didn't already have. TBP just screams READ ME. The hidden effect in the book is the time dilation effect, you open the book and when you close it you find that many hours have mysteriously passed. I did promise myself not to open the book until I've finished writing mine but lacked the will power.

Mark
Message: Posted by: taf78 (Jul 25, 2015 09:05AM)
[quote]On Jul 25, 2015, Mark_Chandaue wrote:
Haha that's not a normal week Sean but I was still buzzing from 2Minds, Marc Paul was selling his complete works at a bargain basement price and after his incredible lecture I had to soak up the material I didn't already have. TBP just screams READ ME. The hidden effect in the book is the time dilation effect, you open the book and when you close it you find that many hours have mysteriously passed.

Mark [/quote]

It literally is an absorbing book! Its true what you say Mark, once you pick it up you can not wait to see what the next page holds, then the next then the next!
Message: Posted by: Looch (Jul 26, 2015 05:23AM)
Thanks for your review Craig. Reading through it I just knew that you 'got it' in regards to TBP. I'm very happy you are enjoying it! :nod:
Message: Posted by: Stephen Young (Jul 27, 2015 02:44AM)
I've had The Black Project for about a week now.
I haven't finished it yet.
But I've read enough to be able to give a view on it for those who are interested in the views of others.

I can't imagine any commercial mentalist (one who gets paid for performing) NOT getting his money back very quickly from the things they will learn in these books.
As for hobbyists (and I don't use that term in any derogatory sense) they will get there return on investment in the form of improved performances and heightened reactions form whoever they perform for.

Bottom line, this book really delivers on the expectations that it's high price tag generates in the minds of potential buyers.

Steve
Message: Posted by: RedDevil (Jul 28, 2015 07:32PM)
I am about half way through the first book so far. I agree with earlier reviews, very well-written and engaging. And yes, for a collector, the books are beautiful. I'm very pleased so far with my purchase.

I just tried out !@#$ O** on the hardest person in my family to perform for without her knowing the secret (other than my wife)...my 13 year old daughter. She is the one that somehow has a brain that is born to perfect routines on. You know the types I mean...Their mind just jumps logically to the method, even if they don't know the exact mechanics or even if they didn't actually "catch me." They just know. So I perform this as a lark on her at the coffee table, and it worked like a champ. She thought of three places she wanted to visit. I then asked her to select one of those in her mind and think of a something she might see during her visit (paraphrasing specifics for obvious reasons). I then paused a minute, took out a note card and wrote: New Mexico and Desert.

I then asked what she was thinking of, and she said, "I chose New Mexico, and I was imagining a desertish place..." Jeez, it just worked beautifully. And to be honest, I had hard time seeing how this would fly well. This effect has some distinct similarities with another effect from a mentalist we also know and love in an ebook recently released (but was written after Looch's, I'm pretty sure). I won't name the creator or effect because it will give away the method. I had the same thought about that effect as well, so I am going to have to rethink and try this a little more often.

With that said, she did not, however, tell her dad to FO. Which was very fortunate for her.
Message: Posted by: Stephen Young (Jul 29, 2015 01:36AM)
I am well into reading The Black Project now (I'll be finishing it on holiday next week)

I can only say that my first impressions were correct (as they invariably are) :D


The book is obviously a delicious piece of craftsmanship and design.
But this is no 'form over function' piece of art.

TBP delivers in bucketfuls on it's promise to provide knock-out mentalism throughout both books.

Easy to read and easy to understand.
There is nothing here that is pie-in-the-sky or unrealistic mentalism.
Every piece is possible, practical and presentable.

The effects are interspersed with case studies and essays covering stuff from how to negotiate bookings all the way to descriptions of events and dealings with the ups annd downs of performing mentalism.

This book is value for money in my opinion, and I can't see how any serious performer of mentalism couldn't make this book pay for itself in a very short time.
Be that financially for those who get paid to perform, or improved performance and a more professional attitude for those who perform for the love of mentalism.


Steve
Message: Posted by: popcalinda (Jul 29, 2015 04:03PM)
"For those of you who want to purchase The Black Project now
your discounted price will be:

£260 + Postage

(The general sale price will rise to £290 + Postage)
"

Preorder period is over and price is still the same £260??
Message: Posted by: Looch (Jul 30, 2015 04:41AM)
[quote]On Jul 29, 2015, Stephen Young wrote:
I am well into reading The Black Project now (I'll be finishing it on holiday next week)

I can only say that my first impressions were correct (as they invariably are) :D


The book is obviously a delicious piece of craftsmanship and design.
But this is no 'form over function' piece of art.

TBP delivers in bucketfuls on it's promise to provide knock-out mentalism throughout both books.

Easy to read and easy to understand.
There is nothing here that is pie-in-the-sky or unrealistic mentalism.
Every piece is possible, practical and presentable.

The effects are interspersed with case studies and essays covering stuff from how to negotiate bookings all the way to descriptions of events and dealings with the ups annd downs of performing mentalism.

This book is value for money in my opinion, and I can't see how any serious performer of mentalism couldn't make this book pay for itself in a very short time.
Be that financially for those who get paid to perform, or improved performance and a more professional attitude for those who perform for the love of mentalism.


Steve [/quote]

Thank you Steve, I appreciate your feedback
Message: Posted by: Atlas (Jul 30, 2015 06:23AM)
And to those who perpetually ask - yes, the game IS afoot.

No emails. Seek and you will find.

Best,

Atlas
Message: Posted by: Looch (Jul 30, 2015 06:40AM)
Uwwww exciting :-)

Who's going to win a copy of The Black Project? :bg:
Message: Posted by: Daren (Jul 30, 2015 07:04AM)
TBP is one of the best, if not the best set of books I own, I have only read through half of the first book but the stories, advice, routines I have read so far are extraordinarily brilliant!!!!! I have also had a quick skim through the vol 2 and came across subliminal force, omg, what a fantastic idea!!!! Looch I will pm you an idea re this
Message: Posted by: Garbo (Jul 30, 2015 08:00AM)
I'm certainly going to do my best to win it!! I wanted to win badly before it came out - now, after reading all the reviews, I want to win even more!! :bg:
Message: Posted by: magicmerlz (Jul 30, 2015 08:10AM)
[quote]On Jul 30, 2015, looch wrote:
Uwwww exciting :-)

Who's going to win a copy of The Black Project? :bg: [/quote]

How do we enter?
Message: Posted by: magicinsight (Jul 30, 2015 08:45AM)
Has anyone in the States received his/her set of books yet? Still waiting for mine. Hepefully they will arrive soon.

Michael
Message: Posted by: Investigative Mentalist (Jul 30, 2015 05:00PM)
[quote]On Jul 30, 2015, magicinsight wrote:
Has anyone in the States received his/her set of books yet? Still waiting for mine. Hepefully they will arrive soon.

Michael [/quote]

I received mine last Friday, and I'm way out on the Left Coast.

My book is #46.

Great book, full of great ideas and tips based on real world experience.
Message: Posted by: brehaut (Jul 31, 2015 07:02PM)
[quote]On Jul 30, 2015, magicinsight wrote:
Has anyone in the States received his/her set of books yet? Still waiting for mine. Hepefully they will arrive soon.

Michael [/quote]


Yep. Got mine a few days ago. Beautiful books
Message: Posted by: AngeloR (Aug 2, 2015 12:16AM)
I live in the Midwest and received mine a few days ago. A great read!
Message: Posted by: Dave Nic (Aug 2, 2015 03:14AM)
The eagle has landed. Looking forward to reading the two books. I’m about half way through the first book and am rather enjoying the stories. Looch's stripper story had me laughing out loud.

Very nice books. I don’t know why but I smell books when I open them. These books have a unique smell that if I ever smell anywhere again will make me remember the time I was absorbed in The Black Project.

Good times.

Thanks Looch.
Message: Posted by: Looch (Aug 3, 2015 03:37AM)
I'm extremely happy that you guys are receiving your copies and subsequently enjoying them. I look forward to hearing more of your thoughts once you have had time to digest their contents.

A couple of people have contacted me regarding the price of the book on the site.

I appreciate its not a cheap book, and when The Black Project was released several people who have bought my material for years independently got in touch and requested a little more time to put the money together to be able to purchase it. Each of these requests were fair and genuine and as a result I said yes, I didn't want people missing out (especially those that had supported my work for years) just because their current situation dictated that they couldn't purchase at the time of the introduction.

as a result I am currently extending the introductory price until midnight on Sunday 16th August. At that point the general sale price WILL take over

Please note: Only the preorders will get access to Hangar 18 (Not the current orders, that was the deal) so if you want to take advantage of the introductory price do so before the 16th

Thank you for your understanding :comply:
Message: Posted by: CL (Aug 3, 2015 08:14PM)
Just received mine today. They are gorgeous. Can't wait to get into the contents. Thanks Looch!
Message: Posted by: insight (Aug 3, 2015 11:20PM)
The best books of 2015, by far. My god,they are gorgeous...both inside and out.

Regards,
Mike
Message: Posted by: RileyG (Aug 4, 2015 12:36AM)
Looking forward to my copy to arrive... Price is no object for a professional product.
Message: Posted by: Atlas (Aug 4, 2015 04:27AM)
Well, it is all over! The current leader got the most amount of points possible, and so the Black Project Riddle is over! Congratulations to GARBO! Winner of the Riddle challenge and proud new owner of a free copy of The Black Project!

Garbo....................55,000
CJ.........................31,000
Michael Zarek........26,000
Ash2Arani...............24,000
Mr.Thomas.............23,000
Perl.......................22,000
LinfordShade..........21,000
Minsting..................17,000
Hermione..............11,000
Shakuni................10,000
Gorgeous................6,000

Best,

Atlas
Message: Posted by: magicinsight (Aug 4, 2015 09:54AM)
Just got mine in New York. Beautiful looking set of books. I am confident that what is written between the covers will be jsut as impressive as the covers themselves.

Michael
Message: Posted by: Seth speaks (Aug 5, 2015 12:52AM)
Wow... Congrats, Garbo! That's quite a prize.
Message: Posted by: Garbo (Aug 5, 2015 03:03AM)
Cheers all! :)
Message: Posted by: Iain Moran (Aug 5, 2015 03:28AM)
I've had my copy for a week or so and have been struggling to put it down! Soon as I opened the packaging I thought "wow", as it's such a stunningly beautiful set of books. I've found myself saying "wow" again several times when reading it! It's also brilliantly written and very easy to read.

I'm absolutely thrilled with my purchase and feel it's well worth every penny. If anyone is on the fence about getting this, I strongly suggest you do so before they sell out, as I'm sure they will.

I'm very proud to have this in my library and am excited about using several of the routines and I'm only on book 1 so far...

Iain.
Message: Posted by: bond19 (Aug 5, 2015 05:08AM)
I've just finished book 1 and this has satisfied my purchase already... And I've got a second book to devour now!!!. There are many working mentalists out there who have no doubt spent a combined small fortune on eBooks that promised so much but provided so little and ultimately left you disappointed.

Here TBP is brimming with valuable (and blooming astonishing) working routines, ideas and stories. Plus this is a beautifully produced hard bound book set and you could always sell and get a return once you feel you've fished with it.

Like Iain I too had many WOW moments reading the first vol. I just have read the 1st effect in Vol 2.. If you perform or want to perform a bank night type effect Looch has just set a new gold standard.

10/10 so far for Vol 1

Chris
Message: Posted by: Stephen Young (Aug 5, 2015 05:51AM)
I have used my week off well, and finished TBT

I made a short post earlier as I'd got into book 1 and was already happy with my purchase.

Now having finished book 2 I am even more certain that buying this was a good move.

What did it for me in terms of making it value for money?

Quality? well you would be hard pressed to find a better book anywhere in terms of quality of manufacture.
Effects? of course there are great effects described in silky ink flowing across velvet pages (OK enough of that I think)
Essays? it's great to read episodes from real world situations, and to learn form other peopl's successes and mistakes.

Mostly I think it's Looch's style of operation I like.
No histrionics,
No flash bang look at me,
Just easy, hard-hitting effects presented with the minimum of fuss.

260 quid well spent as far as I'm concerned.


Steve
Message: Posted by: brehaut (Aug 5, 2015 06:30AM)
So before the book went out we had a few individuals post complaining about the cost of the book, etc. They said they would never buy a book for this price. Now the actual book is out and the most important reviews are in from the individuals who actually paid their hard earned money for the book (including myself). Each and every post of an actual purchaser appears to be beyond satisfied---to me these are the comments and reviews that mean something. Well done Looch!
Message: Posted by: Looch (Aug 5, 2015 06:55AM)
I'm genuinely overwhelmed at your feedback guys. As I'm sure you are all aware TBP was a labour of love and me at my most honest. My best work is in there with every little subtlety and nuance thrown in for completion. One of the most difficult decisions was to include my working repertoire in there. Its difficult to open yourself up and give the pieces away that you use week in week out to earn a living. By doing this it has ignited a creative fuse and pushing me into developing new material for shows! In a way I feel more creative now than Ive ever been :-)

Kind regards
Message: Posted by: Rolyan (Aug 5, 2015 07:09AM)
I'm really enjoying TBP so far (with only one extremely minor little niggle). As fuller reviews come out I'm sure that more will join the bandwagon.

Plus, we've got Hanger 18 to look forward to once access is granted; I admit to a little frisson of excitement waiting for the unlocking.

We're having a magic jam tonight (magic and mentalism combined) at our local watering hole for a group of knowledgeable (and working) performers; they will definitely be asking about 2Minds and The Black Project. I'm looking forward to their questions!
Message: Posted by: Johannes Lindrupsen (Aug 5, 2015 08:37AM)
My book (#90) Is standing to the right of my mac as I am typing this. I have just read a couple of pages so far (been busy) but I am really looking forward to read it all! :D
Message: Posted by: tpratt38 (Aug 5, 2015 09:19PM)
I made the leap of faith, pulled the trigger on TBP can't wait till it arrives.

thanks for sharing your thoughts with us Looch.
Message: Posted by: Looch (Aug 6, 2015 09:45AM)
It will be going out for you tomorrow buddy, thanks :-)
Message: Posted by: CL (Aug 8, 2015 07:14PM)
Halfway through book 1 and it's better than I expected.
Message: Posted by: Atlas (Aug 9, 2015 02:59PM)
It is nice to see all the great reviews rolling in. I knew when I was editing the book that the content was extremely special and when I actually held a copy for the first time, it exceeded all expectations I had as regards quality.

I've only endorsed two books this year - Bairn and this (both widely agreed to be excellent), and each time I did, I had read a good portion of the contents. Stefmagic - I can understand your initial skepticism, especially as I am friends with Looch, but I think in the face of such widespread and overwhelmingly positive feedback, I can gently tease you by posting this video link:

http://www.videojug.com/film/how-to-admit-you-were-wrong-and-not-lose-face

:)

Best,

Atlas
Message: Posted by: Garbo (Aug 9, 2015 03:18PM)
:applause:
Message: Posted by: EricDraven (Aug 11, 2015 04:50AM)
Back from my summer vacation, now eagerly awaiting my editions... ;-)
Message: Posted by: Elliot Marx (Aug 11, 2015 07:35AM)
Allow me to begin this post by saying that I appreciate when a 'new member' writes a favourable review of a product there are often cries of shill or hyperbole; let me assure you that while my posts on the forum have been few and far between over the years and I am not that active on the Café, I felt compelled to share my thoughts on The Black Project, simply because it is SO good. In light of this, I am hopeful my somewhat meagre post count will add more weight to my comments.

To be clear, I am not connected to Looch in any way other than having been a customer over the past few years, but, like many who have posted on this thread before me, I have long been a fan of his thinking, approach and teaching style. His previous works have all delivered and TBP is certainly no exception.

Having purchased many physical releases over the years, it's rare to find something of this quality, both in terms of look and feel and content. This is definitely one of those books you'll feel proud to own for years to come: the workmanship is second to none and you can see this has been a labour of love from beginning to end.

I wanted to absorb the entire content of both volumes before sharing my thoughts, but knew halfway through the first book that this was going to be pure gold. The mix of real life memoirs, lessons and experiences interspersed amongst the effects was great and really gives a wealth of added value to the overall experience. I feel Looch has really given us so much more than just a series of great effects (which, I might add, would have been great on their own); what you have is something rarely shared or discussed: the real world experience of one of mentalism's busiest performers who has been honing his craft through much trial and error. For that, I thank Looch, as it's these tweaks and subtleties I believe have the most value to performers and practitioners of our art.

Moreover, Looch has one of the most accessible teaching styles I've experienced - no fluff, no BS and what you see is what you get. This is underpinned by an unquestionable level of integrity, modesty and sense of humour that shines through in his writing style.

It's often said that if one can find even one or two effects from a release that can be used in one's performances it's 'worth the price of admission'. While I can only speak for myself, I would be confident in saying there is a great deal more than that available for anyone looking at investing in hard hitting, practical and truly workable mentalism. Moreover, the ideas are shared and expanded upon by a great group of Looch's friends and cohorts, so you're getting a really well-rounded product.

I would hazard a guess at this being a top mentalism product for 2015 and wholeheartedly encourage anyone who hasn't yet made the decision to purchase to do so, and can see this as a great investment.

To make this review somewhat more balanced, the one small gripe (and this is more me being more anally retentive than most - I'm a stickler for these things) is there were a few very minor editorial and layout flaws and discrepancies, which I have brought to Looch's attention. Having said that, I appreciate the amount of time and effort that would've gone into this project and, oftentimes one is at the mercy of other people, budgets and time constraints.

In summary, buy this release while you still can - you will be glad you did so.

Thank you Looch (and friends) for this wonderful release, and thank you Café members for considering my review.

Elliot
Message: Posted by: NeilS (Aug 11, 2015 08:07AM)
And thank you Elliot for your helpful review and taking the time to share your thoughts.

Neil
Message: Posted by: saysold1 (Aug 11, 2015 02:02PM)
Thank you for the review Elliot Marx! This looks like a gorgeous set and filled with nuggets of wisdom and routines.

I'm curious in terms of percentages - any idea how much strolling Looch does in his work compared with Parlour & stage?
Message: Posted by: bond19 (Aug 11, 2015 02:08PM)
I'm sure Looch will chime in Brett
Message: Posted by: Looch (Aug 11, 2015 02:17PM)
[quote]On Aug 11, 2015, saysold1 wrote:
Thank you for the review Elliot Marx! This looks like a gorgeous set and filled with nuggets of wisdom and routines.

I'm curious in terms of percentages - any idea how much strolling Looch does in his work compared with Parlour & stage? [/quote]


Hi bud

Over the past 18 months it's moved from about 80% close up to around 60% now
Message: Posted by: Giannim (Aug 11, 2015 02:26PM)
Sorry, but the introductory price is £260 until midnight on Sunday 16th August.: is it correct ?
Message: Posted by: Looch (Aug 11, 2015 02:30PM)
Yes...5 days remain for the introductory offer
Message: Posted by: Giannim (Aug 11, 2015 02:33PM)
...and then ? Thanks again - Gianni
Message: Posted by: Looch (Aug 11, 2015 02:47PM)
It's all been mentioned on this thread:

£260 rising to £290

Kind regards
Message: Posted by: Giannim (Aug 11, 2015 03:04PM)
Thanks Loach and sorry for the questions..I don't have read all the thread..
Message: Posted by: MJG (Aug 11, 2015 04:05PM)
Just ordered this today as I'm a big fan of Looch's way of thinking. Look forward to checking it out very soon :-)
Message: Posted by: saysold1 (Aug 11, 2015 06:50PM)
[quote]On Aug 11, 2015, Looch wrote:
[quote]On Aug 11, 2015, saysold1 wrote:
Thank you for the review Elliot Marx! This looks like a gorgeous set and filled with nuggets of wisdom and routines.

I'm curious in terms of percentages - any idea how much strolling Looch does in his work compared with Parlour & stage? [/quote]


Hi bud

Over the past 18 months it's moved from about 80% close up to around 60% now [/quote]

Cool! I do about 70-80% strolling myself.

Also it's BRETT not BUD... thanks Looch :-)

I saw Marc Spelmann was very happy with his books.
Message: Posted by: Looch (Aug 12, 2015 01:06AM)
Bud = Buddy

We've had enough interactions in the past for me to put you in that category :)
Message: Posted by: Looch (Aug 12, 2015 03:15AM)
Thought I'd share this email that I received from Marc Spelmann last night...

Looch, it's stunning, genuinely this is absolute class and is destined to be a collectors piece. I own The Mind & Magic Of David Berglas which now changes hands for almost a thousand pounds and I'd be very surprised if TBP didn't do the same. It is easy the finest produced set of books I own, Steve, Phill & yourself have done a truly outstanding job.

"Never judge a book by it's cover" it's hard not to with TBP but the contents is superb, one of the elements I absolutely love and is something I apply in my lectures are the true stories, your humility and discussion on your mistakes & successes is a breath of fresh air. I love telling my horror stories, they help us grow and if someone hasn't made a few big mistakes in their career then they simply have not performed enough. I remember you telling me about '5 hours late' but forgot until I read it in the book.

The effects are as always superb, The Score in book 2 is a favourite and I use a similar principle in a very different way, yours is wonderful and my mind is racing with variations.
These are not simply books of a collection of tricks, more a journey with you over the last ten years, it's invaluable to any worker or potential worker. It is a guide, road tested with all the bumps on display so we can try to avoid them.. Like I said 'It's stunning'

I thought I knew what to expect but TBP in its final form surpassed that tenfold...

Marc Spelmann

---------------------

Kind regards
Looch
Message: Posted by: Giannim (Aug 12, 2015 06:04AM)
Just ordered this now. Thanks again Looch
Message: Posted by: Rolyan (Aug 13, 2015 12:49AM)
I've thought long and hard about posting this, but since it's been brought up, I think it's only fair to say that potential buyers should buy this on how they value the author or the material, not as an investment.

Mind and Magic can be obtained for between £400-£500 (and a lot less on auction sites), not nearly £1000, and it was written by an author with over 50 years in the business and regarded by some as one of the greatest mentalists of all time. TBP may or may not reach these dizzy heights, but in my opinion we should be careful about encouraging newcomers, many of whom will have limited funds, to regard this as an investment.

Buy it as a book, not a cash cow.
Message: Posted by: saysold1 (Aug 13, 2015 01:04AM)
The whole investment concept is a bit of a joke and yet that is the unstated goal it seems with a many limited edition books recently + raising prices after a short intro period.

I agree with Rolyan - buy the book & information in it if the book suits you.
Message: Posted by: Looch (Aug 13, 2015 01:09AM)
It's certainly not the goal here Brett.
Message: Posted by: voh002 (Aug 13, 2015 03:51AM)
I booked a show yesterday just because of this book. So for me the value of this book has paid it self many times already. Great routines, great tips regarding sales, and a great read overall.
Message: Posted by: magicmerlz (Aug 13, 2015 03:00PM)
Looch

Can you give us an idea of how many are left...doesn't have to be an exact figure but for those that are frantically saving the pennies it would be a good indicator of how long they have left to get in on this.

Thanks in advance.

Matt
Message: Posted by: Looch (Aug 13, 2015 03:10PM)
I would estimate around 3/4 have been sold now Matt

Kind regards and thanks
Message: Posted by: Looch (Aug 14, 2015 04:23AM)
Less than 72hrs to take advantage of the introductory price...
Message: Posted by: lucavolpe (Aug 14, 2015 05:29AM)
I got this wonderful set at 2MINDS, and I am at the moment reading the books between one show and another!
Guys....this is a masterpiece...first the ideas and routines inside are VERY workable and very inspirational.
Then...well...the quality of the book?...gorgeous!
Good job mate!!!
Message: Posted by: Ceratini (Aug 14, 2015 10:09AM)
[quote]Last Chance...

Less than 72 hours remain until the introductory price is removed and The Black Project goes up to the general sale price. Now is the time to take advantage of the lower price and secure your copy if you want to become a Black Project Agent.[/quote]

Isn't 260£ the final price?
Message: Posted by: BMWGuy (Aug 14, 2015 10:17AM)
Here is a performing story featuring an effect from the book:

For those that have the book, there is an effect which I really enjoyed called !@#$ O**.

Well I have done this several times now, but today as I was waiting at a shipping counter, the guy from DHL knows Im a mentalist and asked me to show him something so I decided to do the effect from the book.

The three cities thought of were: Ibiza, Paris, Dubai.

I then took him through the process, and at the end, made a drawing.

I asked him what he was thinking of, and he said, since I had already committed, and he said Dubai.

I turned around the drawing and told him I was getting this from you.......and he was in shock.

He said.........I swear that was the first thing I thought of, and I changed it at the last second in my mind only.

How could you know? Not only did I get the city, I also got something very rare from the city, that I knew he was thinking about.

The Catacombs........ just goes to show that one effect can take you places you never dreamed of, no pun intended.

Alex
Message: Posted by: Rolyan (Aug 14, 2015 02:59PM)
[quote]On Aug 14, 2015, Ceratini wrote:
[quote]Last Chance...

Less than 72 hours remain until the introductory price is removed and The Black Project goes up to the general sale price. Now is the time to take advantage of the lower price and secure your copy if you want to become a Black Project Agent.[/quote]

Isn't 260£ the final price? [/quote]
No, £260 is the introductory price. After Sunday it goes up to £290.
Message: Posted by: Giannim (Aug 14, 2015 05:09PM)
[QUOTE] Hi Looch,
maybe I'll order it before the 27th, but in that case I will need the tracking number because the Italian postal service is so bad and I'll need to follow it from source to the destination.......even because during the summer holiday....everything can happen with the post.
So will you be able to give me the tracking ?

Thanks[/QUOTE]

I ordered the book two days ago and I could have the same problem due the Italian postal service.. Looch, .could you please let me know the tracking number ? Thanks a lot - Gianni
Message: Posted by: Looch (Aug 15, 2015 05:05AM)
[quote]On Aug 14, 2015, lucavolpe wrote:
I got this wonderful set at 2MINDS, and I am at the moment reading the books between one show and another!
Guys....this is a masterpiece...first the ideas and routines inside are VERY workable and very inspirational.
Then...well...the quality of the book?...gorgeous!
Good job mate!!! [/quote]


Thank you Luca.. I'm Glad you are enjoying the set :bg:
Message: Posted by: Looch (Aug 15, 2015 05:05AM)
[quote]On Aug 14, 2015, Giannim wrote:
[QUOTE] Hi Looch,
maybe I'll order it before the 27th, but in that case I will need the tracking number because the Italian postal service is so bad and I'll need to follow it from source to the destination.......even because during the summer holiday....everything can happen with the post.
So will you be able to give me the tracking ?

Thanks[/QUOTE]

I ordered the book two days ago and I could have the same problem due the Italian postal service.. Looch, .could you please let me know the tracking number ? Thanks a lot - Gianni [/quote]

PM'd you
Message: Posted by: EricDraven (Aug 15, 2015 08:54AM)
My sets arrived!! Will dive into them now! They look great and the first glance was very promising! ;-)
Message: Posted by: tpratt38 (Aug 16, 2015 01:00AM)
Got my copy yesterday in the mail. Half way thru volume one and I am enjoying it so much. FO can be a great hands free effect. The quality is amazing. The content is amazing, Looch does a great job of capturing what can really help the person wanting to transition to paid performer and the hobbyists. The articles on negotiating price are my favorite so far. The books cover far more than just tricks.
Message: Posted by: Garbo (Aug 16, 2015 04:12AM)
How does one qualify for Hangar-18?
Message: Posted by: Atlas (Aug 16, 2015 04:58AM)
You have to show proof that you own 18 coat hangers.

No more than that, and no less.

18 exactly.

Best,

Atlas
Message: Posted by: Garbo (Aug 16, 2015 05:01AM)
Result!!! I'll be home in 10 mins to count them..... Last time I counted I had 17 but I bought a new Spiderman onesie yesterday.....
Message: Posted by: Garbo (Aug 16, 2015 06:25AM)
Ive sent proof Atlas..... :bg:
Message: Posted by: DrTodd (Aug 16, 2015 02:59PM)
[quote]On Aug 14, 2015, BMWGuy wrote:
Here is a performing story featuring an effect from the book:

For those that have the book, there is an effect which I really enjoyed called !@#$ O**.

Well I have done this several times now, but today as I was waiting at a shipping counter, the guy from DHL knows Im a mentalist and asked me to show him something so I decided to do the effect from the book.

The three cities thought of were: Ibiza, Paris, Dubai.

I then took him through the process, and at the end, made a drawing.

I asked him what he was thinking of, and he said, since I had already committed, and he said Dubai.

I turned around the drawing and told him I was getting this from you.......and he was in shock.

He said.........I swear that was the first thing I thought of, and I changed it at the last second in my mind only.

How could you know? Not only did I get the city, I also got something very rare from the city, that I knew he was thinking about.

The Catacombs........ just goes to show that one effect can take you places you never dreamed of, no pun intended.

Alex [/quote]

And that says it all....
Message: Posted by: RedDevil (Aug 16, 2015 08:10PM)
***, I have visited Dubai twice, and I had no idea there were catacombs to check out...hmmm...Personally, I too like FO very much.
Message: Posted by: Mark_Chandaue (Aug 17, 2015 08:00AM)
I've been to Dubai dozens of times and also had no idea there were catacombs. Not only a brilliant effect but educational too.

As far as don't buy the book as an investment, well yes do but not as a financial investment, as in investment in yourself that will pay dividends every time you book a gig. I love this book and I don't care if they end up selling for 5 grand I will be keeping mine permanently.

Mark
Message: Posted by: Rolyan (Aug 17, 2015 08:41AM)
I've just realised that we've passed the cut off date. Will access details for the Hanger soon be available, I'm looking forward to it.
Message: Posted by: ash2arani (Aug 17, 2015 09:06AM)
Loool, I live in Dubai (been here all my life), and The Catacombs (when called that) is quite new to me. So kudos to Alex and the FO effect.

And it goes without saying, anyone coming to Dubai, feel free to PM me if you need anything.

On another note, I have been enjoying The Black Project, especially the stories and the business side.

Also, Looch is sharing so many details in terms of scripts. The ones geared towards walkaround mentalism are priceless.

Great work Looch and co.
Message: Posted by: BMWGuy (Aug 17, 2015 05:51PM)
What I meant to say was the target selected by the spectator was Paris, so I felt, that he wouldnt go for something traditional, so I drew something that resembled the catacombs, hence Paris.

So then, when I asked him what he was thinking of, not the city, but something within the city, and I was expecting something along those lines, and he said DUBAI

So then I felt I had failed, but I told him, I don't know why but the whole time I was getting this from you, and showed him my drawing, and that is when he freaked out, because he said he originally thought of Paris and the Catacombs, but at the last second he switched cities on me, but was highly impressed when I nailed his first thought.

Go figure

Alex
Message: Posted by: RedDevil (Aug 17, 2015 06:16PM)
Haha...okay, I have all my marbles back now...That makes sense.
Message: Posted by: Looch (Aug 18, 2015 05:36AM)
For those agents enquiring about the online material, you can access the Skunkworks section by entering the last encoded word on page 83 of book 1 of TBP. ;)
Message: Posted by: Rolyan (Aug 18, 2015 06:46AM)
[quote]On Aug 18, 2015, Looch wrote:
For those agents enquiring about the online material, you can access the Skunkworks section by entering the last encoded word on page 83 of book 1 of TBP. ;) [/quote]
I appreciate that I may be being really stupid here (I blame my age, my general ignorance and my secret drink problem) but is skunkworks hanger 18, or is hanger 18 something different in addition to skunkworks?
Message: Posted by: Looch (Aug 18, 2015 07:22AM)
Rolyan did you not get the last mail out? In it I explained that those with access will be notified very soon :)
Message: Posted by: Rolyan (Aug 18, 2015 08:14AM)
[quote]On Aug 18, 2015, Looch wrote:
Rolyan did you not get the last mail out? In it I explained that those with access will be notified very soon :) [/quote]
No email received. I had better check the spam folder.
Message: Posted by: Rolyan (Aug 18, 2015 09:34AM)
[quote]On Aug 18, 2015, Rolyan wrote:
[quote]On Aug 18, 2015, Looch wrote:
Rolyan did you not get the last mail out? In it I explained that those with access will be notified very soon :) [/quote]
No email received. I had better check the spam folder. [/quote]
Nothing in the spam folder. I've sent a pm.
Message: Posted by: tpratt38 (Aug 19, 2015 01:00AM)
Got my books on Saturday they are beyond words a value. The content is incredible.
Message: Posted by: ed wood (Aug 19, 2015 04:17PM)
[quote]On Aug 18, 2015, Looch wrote:
Rolyan did you not get the last mail out? In it I explained that those with access will be notified very soon :) [/quote]

How do I go about getting these mail outs you talk of? I believe I should have access.
Message: Posted by: Looch (Aug 19, 2015 04:23PM)
Lots of PMs coming in so ill post here:

1. You need to be on my mailing list to receive mailouts. If you are not then PM me and I'll add you
2. Hangar-18 is NOT open yet. Those with access will be emailed when ready.
Message: Posted by: takeachance (Aug 23, 2015 07:00PM)
Is there anything on how to establishing first time connections with clients, as in through an agent, cold calling, basically how to advertise yourself starting from ground zero. Thanks
Message: Posted by: bond19 (Aug 24, 2015 03:47AM)
There is a bit about agents but not the in depth info you are seeking.
Message: Posted by: takeachance (Aug 24, 2015 05:12AM)
Thanks bond19, appreciated.
Message: Posted by: Looch (Aug 28, 2015 07:51AM)
Looks like Kens finally gotten round to reading his, just received this quote:

"This is one of the most talked-about mentalism releases of the year. For hobbyists, Looch shares some great stories from his time on the road, and for the professional we get a glimpse inside of how Looch's mind works when it comes to performing commercial material. For me though, the full work on Looch's dastardly prediction of a sporting event, under the stringent, watchful eye of the police is worth the price of this beautiful book."

- Ken Dyne
Message: Posted by: RileyG (Sep 3, 2015 09:48PM)
I don't buy that many Mentalism or Magic books but this is one that I had to have as Ive known Looch for a few years since meeting him at MindVention here in Las Vegas. I'm glad that I have The Black Project and will not part with the set at any price...

For those whom don't know me, I retired from performing years ago and have the drive to start performing my own style of Mentalism again.
Message: Posted by: Looch (Sep 8, 2015 01:49PM)
This just in...

AGT's Eric Dittelman has just finished reading TBP and has sent me the following testimonial:

"I loved Looch's Black Project, even though the title has a totally different meaning in NYC...and it will also at time make you look like a lunatic as you try and decipher the coded sections while you in a public airport. It is a fantastic book filled with his best effects and routines. You can tell that he has tested these ideas out in the real world in real life situations and they aren't just pipe-dreams that are seem to be so popular in our field these days. This is backed up by some great anecdotes from his performance career...including my personal favorite which are "gigs-gone-wrong" stories. Once I've adapted a few of the presentations to fit my personal needs, I foresee at least two of these routines going straight into my own working material. Highly recommended!"

www.theblackproject.co.uk
Message: Posted by: Eric Dittelman (Sep 8, 2015 06:45PM)
[quote]On Sep 8, 2015, Looch wrote:
This just in...

AGT's Eric Dittelman has just finished reading TBP and has sent me the following testimonial:

"I loved Looch's Black Project, even though the title has a totally different meaning in NYC...and it will also at time make you look like a lunatic as you try and decipher the coded sections while you in a public airport. It is a fantastic book filled with his best effects and routines. You can tell that he has tested these ideas out in the real world in real life situations and they aren't just pipe-dreams that are seem to be so popular in our field these days. This is backed up by some great anecdotes from his performance career...including my personal favorite which are "gigs-gone-wrong" stories. Once I've adapted a few of the presentations to fit my personal needs, I foresee at least two of these routines going straight into my own working material. Highly recommended!"

www.theblackproject.co.uk [/quote]

Fixed my typos. Sent this late last night and I don't my poor grammar to reflect the credibility of how awesome I thought this book is!

"I loved Looch's Black Project, even though the title has a totally different meaning in NYC...and it will also at times make you look like a lunatic as you try and decipher the coded sections while you're in a public airport. It is a fantastic book filled with Looch's best effects and routines. You can tell that he has tested these ideas out in the real world in real life situations and they aren't just pipe-dreams that seem to be so popular in our field these days. This is backed up by some great anecdotes from his performance career...including my personal favorite which are "gigs-gone-wrong" stories. Once I've adapted a few of the presentations to fit my personal needs, I foresee at least two of these routines going straight into my own working material. Highly recommended!"
Message: Posted by: Looch (Sep 17, 2015 04:47AM)
Skunkworks instructions should be with the owners, if you have any problems please email me.

Hangar-18 access has been granted to those who are eligible (pre-ordered before the release at 2MINDS convention)

Kind regards and thanks
Message: Posted by: Phren (Sep 18, 2015 07:08AM)
Just started reading TBP and just after 100 pages this book already inspires! Some stories make you feel like your not alone and that difficult times happen to the best (like Looch here)

I'm so happy I made this scary step. It's my first, more expensive, book and have no regret at all! Thank you Looch for producing this beautiful Project!
Message: Posted by: DrTodd (Sep 20, 2015 01:46PM)
I too really like the prediction used with the police. I remember watching the social media in the build up to the revelation, and the multiple hits make this all the better, the method is great and the insights and precision of the explanation make this a superb addition to prediction effects.
Message: Posted by: Looch (Sep 30, 2015 01:20PM)
Thanks guys :)

Did any one catch Jheffs Marketplace review of TBP ??
Message: Posted by: Oliver Wallen (Sep 30, 2015 07:33PM)
Do you have any left? I've been saving up for a while and I'm almost there!
Message: Posted by: Looch (Oct 1, 2015 06:20AM)
Hi Oliver

Yes there still copies left, Jheffs review has spurned on a wave of fresh sales. Send me a PM and id be happy to set one aside for you
Message: Posted by: Looch (Oct 6, 2015 10:11AM)
Below is a copy of Jheffs review from his latest mail out to his MOTM LIST

**JHEFF’S GUIDE**

WHAT IT IS:
2 book set, hardcover with slipcase

HOW ACCURATE OR COMPLETE THE BLURB IS:
It doesn't list all the contents, but it is a long list of effects and essays.

JHEFF’S JUDGMENT:
This limited edition set of books is one of the most handsomely produced set of mentalism books ever made. I did enjoy reading the books, which focus mostly on material for close-up gigs and Looch's wisdom gained from his performing and creating experiences, and there are a number of effects which greatly intrigue me.


**MY COMMENTS**
This limited edition set of books is one of the most handsomely produced set of mentalism books ever made. I don't think anyone who has seen this set will dispute that. If you have Chris Philpott's BOOK OF MONKEYS, it is similar in quality. If you're going to pay this amount for books, they better be handsomely produced and Looch has delivered a set of beautiful hardbound books in a slipcase. Also, most of the material in this book is unpublished. So, with one exception (I think), you will not be duplicating the material in this with, say, Looch's S.A.D. book or his DVDs.

Most of this book focuses on close-up routines and on Looch's experience performing and developing his routines. He presents many variations of his ideas, including ones from other mentalists who are using Looch's ideas. It is an incredibly fascinating and readable journey that Looch takes you on. At two volumes, it took me awhile to read them, but I thoroughly enjoyed the time doing so.

But I know you're waiting for me to address the "elephant in the room." You're waiting for me to tell you if this is worth the price or if this is arrogantly overpriced. The value of a book set like this really depends on the individual's style, needs, and finances. There are books with high cost which I find utterly useless and others which I find to be extremely valuable. And other performers will find the exact opposite with the same material.

What's important to know is as much information as you can to determine whether this will be useful to you. So, first, most of the material is intimate and walkaround routines. I really liked a routine from the first volume with the initials F and O. Unfortunately, I can't say the actual title as it's not "family friendly." It's one of those effects that just doesn't read well because it's bold and you'd think that anyone who's intelligent would be able to follow it and, thus, you'll probably be unimpressed. As I said, that's how it reads, but when you try it and see, you'll find it's not the case at all. It is impressive. Another effect I like is from the second volume and it's entitled "Enigma." It's got some very cool variations that certainly has me thinking about using this unique premise.

There are certainly some really strong stage and parlour effects, too. "The Scene" is one of those and Looch's Q&A routine is another. There are certainly some effects with playing cards here, too. It is, indeed, a variety of effects, but, as mentioned, most are geared for intimate or walkaround venues. And, knowing that, that may help to make your purchasing decision.

Besides the effects included, what I felt was most important in this book is the description of the journey Looch took in both the mentalism arts and in creating these effects. Looch explains many of his philosophies of mentalism and performing and, if they've evolved, how they have evolved and why. From someone who is this clever and dedicated to his art, this is always valuable information to read, although it is true that many experienced mentalists and other performers may have already discovered and written about the very same lessons and techniques to being successful.

Now, I have certainly seen some of the criticisms for this. Most of it is valid, but it really all comes down to whether you can afford to buy it and you feel that you can your money's worth of ideas out of it. Since everyone is different, I can't make a blanket judgment regarding that. As Looch has told me, though, the average close-up gig in England is £500. There is enough material in this volume to put together a solid close-up set and one gig will certainly pay for this. Looking at that way, then this extraordinary volume of material certainly is worth it. Everyone certainly has their own criteria, though, and I hope I've given you enough information to make your decision. Price aside, I did enjoy reading the books and there are a number of effects which greatly intrigue me. If you decide to invest in this book, which I hope you can afford to do, you should do it soon. It's a limited edition and once they're gone, ... well, you know.
Message: Posted by: ThoZ (Oct 6, 2015 11:12AM)
Do you still have some left (and if yes, how many?)

Thank you,
Thomas
Message: Posted by: Looch (Oct 6, 2015 11:58AM)
Thomas

Yes there are copies left, and I don't know then act amount but not many.

Regards
Message: Posted by: Looch (Oct 7, 2015 06:51AM)
Whoops, the last reply was written on my phone and it auto corrected wrongly...it should have read:

Thomas

Yes there are copies left, and I don't know the exact amount but not that many.

Regards
Message: Posted by: jasonmurphy (Oct 8, 2015 03:10PM)
Hi Looch,

I have sent you a couple of emails, not sure if you have received them or not - I got the Black Project through and the 2nd book is damaged, wanted to see what I need to do to get it replaced.

can you contact me directly, or respond to my email?

thank you

Jason
Message: Posted by: Looch (Oct 8, 2015 03:59PM)
Jason

I have not received any emails from you

Please PM me
Message: Posted by: jasonmurphy (Oct 11, 2015 01:55PM)
I am not sure why they have not got to you, but have pm'd you - thank you
Message: Posted by: Rolyan (Nov 7, 2015 05:19PM)
[quote]On Mar 10, 2015, Looch wrote:
The Black Project is MORE than a book. It is a 2 volume hardback set in a box with online access to performance videos, memoirs, forum and interviews. Owners will be buying the entire project, which will be designed in a specififc way. This is the only vision that I have for the project and its the only way in which it will be presented to the community.

Thank you for your input

Kind regards [/quote]
I've seen the online performance videos, but no memoirs, forum or interviews. What am I missing?
Message: Posted by: Looch (Nov 8, 2015 03:45AM)
The book contains the memoirs
The Interview is to be completed and uploaded soon
The PDF's & online videos have been up since the release
The forum has been cancelled for logistical reasons
Message: Posted by: Rolyan (Nov 8, 2015 08:28AM)
Perhaps it's just me, but I find that disappointing considering the pre-release hype over the hangar 18 content and the forum. There are 3 video effects shown, with instructions on how to make up the envelopes. I thought the intention was to continually add to the material, so that it was more than just a book. Were you going to announce that the forum wasn't now going to happen?

I'm sure I will now be vilified, but I honestly think the hangar 18 for pre-release purchasers was mis-sold. That doesn't affect the quality of the book, but it may affect how new releases are regarded in the future.
Message: Posted by: heliz (Nov 8, 2015 09:42AM)
Yep!
Please a little more Videos on Skunkworks and everything is fine.
Maybe how I can make the B...y Pad!
Message: Posted by: Looch (Nov 8, 2015 11:42AM)
[quote]On Nov 8, 2015, Rolyan wrote:
Perhaps it's just me, but I find that disappointing considering the pre-release hype over the hangar 18 content and the forum. There are 3 video effects shown, with instructions on how to make up the envelopes. I thought the intention was to continually add to the material, so that it was more than just a book. Were you going to announce that the forum wasn't now going to happen?

I'm sure I will now be vilified, but I honestly think the hangar 18 for pre-release purchasers was mis-sold. That doesn't affect the quality of the book, but it may affect how new releases are regarded in the future. [/quote]

Rolyan

Firstly, I am glad you feel the books are quality. I do too and am very proud of them...

Hangar 18 - Is a place where I will upload ideas, videos, thoughts and additions. This is still and always will be the case so nothing has been mis-sold in regards to that. Atlas has several videos on his iphone that we have shot that cover some of the material in the books in more detail. Those videos will be processed and uploaded in due course, along with the audio interview that we have been in the process of recording over the past couple of months. I am not rushing to continously upload and update material in Hangar 18, because I want it to be of significance and to really help buyers with specific issues on material, I wont upload material for the sake of it.

One thing that I have to point it is that due to mine and Atlas's busy schedules its not always easy to get together to do things. we both perform on average 2-4 times per week, have families and other commitments so please bear that in mind.

It has never been the intention to update Hangar 18 on a weekly or monthly basis, it is designed to be an online portal where I can share thoughts with those who pre-ordered the book as a thank you. Updates will be avaliable as and when I want to share something pertaining to the material. Infact only yesterday I performed one of the routines in Book 2 and changed something that made a huge difference to the streamlining of the routine and cleared up a moment that had previously 'slowed down' a reveal. This update will be put together specifically for Hangar 18 users because I feel it genuinely improves the routine from a structural point of view.

Bear in mind the books are still on sale (at the time of writing this) both via the black project website and Alakazam. Many people are still reading and studying the 600 pages in the books, the material in Hangar 18 is a bonus, not a right. I certainly wont vilify you for your opinion, that's not my style but I certainly wanted to respond to you and show you the other side of the coin.

As for the forum, overall the general feedback I have receieved has been that most people were'nt that interested in participating on a forum, there were more interested in the extra material. However since you have expressed a genuine interest in having some forum or area then the most simple solution to cater for those who do want such an addition is to set up and private owners group via FaceBook? This could be done if there is enough demand??

Kind regards

Looch
Message: Posted by: Atlas (Nov 8, 2015 02:29PM)
I have to issue a sort of mea culpa here, as I am part of the reason that some of these bits haven't been uploaded yet.

It is convenient to work together on some of these extras as we live so close together, but over the summer months and into the fall, our schedules have been so busy that we really haven't gone to dinner anywhere near as frequently as we used to - and that is where many of these bits were originally intended to have come together. I know that is somewhat frustrating, but take solace in the fact that in addition to the extra material, Hangar-18 purchasers also got a discount. I suppose the silver lining is that with each passing day, we gain more experience and wisdom that we can share.

And it will be shared, I know Looch is committed to offering more updates and I have no doubts that he will do so.

Best,

Atlas
Message: Posted by: Orlan (Nov 8, 2015 02:56PM)
[quote]On Nov 8, 2015, Looch wrote:
The forum has been cancelled for logistical reasons [/quote]


[quote]On Nov 8, 2015, Looch wrote:

As for the forum, overall the general feedback I have receieved has been that most people were'nt that interested in participating on a forum, there were more interested in the extra material. However since you have expressed a genuine interest in having some forum or area then the most simple solution to cater for those who do want such an addition is to set up and private owners group via FaceBook? This could be done if there is enough demand??

Kind regards

Looch [/quote]

I haven't seen the books yet (or the private area), since the books are on the way- so I can't comment on content. The idea of a private forum/area sounds interesting to me, but I have yet to see it done in a sustainable way (participation usually dies off after a while, or it never takes off at all). However you also mention logistical reasons. If you want to give it a try and need any assistance on the technical side of things, setting it up or maintaining it, let me know. I might be able to help.
Message: Posted by: Rolyan (Nov 8, 2015 05:32PM)
Thank you for responding Looch.

To be fair, from my point of view, hangar 18 material is a right not a bonus, as access was promised as part of the pre-order purchase. However, that aside, I'm pleased to hear that you will continue to add material. Your initial response to my post gave me the impression that the material on line was it; I may have been mistaken but that was honestly the impression you gave. If you had commented that more was to follow etc., then I'm sure the confusion wouldn't have happened. But I found your 4 line response curt and a little defensive. When you said that the video uploads have been available since the release, without mention of further treats in store, then it looked as if that was it, and I'm sure you'll agree the original hype and discussions promised more.

Anyway, I'm glad that you will be adding extra material and as I never suggested that it was meant to be weekly or monthly there is no timescale; just the reassurance that it will be done is enough. While I appreciate that like many of us you are busy with work and family, a little communication goes a long way. Re the forum, I'm not particularly convinced of the value, and most in recent years have come to an inglorious end after a relatively short while. However, I still think that if it is promised as part of the sale, then it needs more than a brief "it's cancelled". It's the principle and the customer focus that matters, not the forum itself.

Thanks again for responding in more depth; I shall now go back to reading and I await the future uploads with eager anticipation.
Message: Posted by: craig filicetti (Nov 12, 2015 10:32AM)
The Black Project is the best book I have read all year. The entertaining routines are excellent, with depth and breadth. Looch has obviously worked them in. The books go well beyond routines and explanation and covers information valuable to all entertainers. Excellent work and thanks for sharing Looch!

-Craig
Message: Posted by: Looch (Nov 17, 2015 04:27AM)
[quote]On Nov 12, 2015, craig filicetti wrote:
The Black Project is the best book I have read all year. The entertaining routines are excellent, with depth and breadth. Looch has obviously worked them in. The books go well beyond routines and explanation and covers information valuable to all entertainers. Excellent work and thanks for sharing Looch!

-Craig [/quote]

Thank you for your words Craig, I'm glad you enjoyed the books. I'm particularly proud of some of the work I've produced with your products!
Message: Posted by: aviso (Nov 26, 2015 06:32AM)
After being tempted by Looch at PSYCRETS recent Tabula Mentis - I refused to even look at it .. but the quality lured me in.
I received my copy the other day!

Even though there's now 16 pages of egotistical head expanding comments for Looch to re-read on grey day - I felt compelled to further add that the content really is impressive and comes across as 'genuine' Looch.
All I can say is 'SAD' now represents Looch's 'Secretive Art of being Diabolical'.
It's a phenomenal release.
Message: Posted by: Looch (Nov 26, 2015 11:40AM)
Black Friday for 'The Black Project'

Offer ends Midnight on Monday....

Don't sleep on it

www.theblackproject.co.uk
Message: Posted by: Rolyan (Nov 27, 2015 04:27AM)
Well, as the song goes, I never expected that!
Message: Posted by: pancho247 (Nov 29, 2015 12:05PM)
Unbelievably tempted by the Black Friday deal. Now, how do I convince the wife???
Message: Posted by: Tom Jorgenson (Nov 29, 2015 12:37PM)
Sometimes it is easier to ask forgiveness than permission.

Depends on the wife, I suppose. Tell her it will put money in her pocket.
Message: Posted by: sychou (Dec 1, 2015 02:04PM)
Http://www.talkmagic.co.uk/ftopic59478.php
Another site talking about the book.
Nowadays I would ignore other professional mentalist's review,
especially if the reviewers also sell product them selves.
Praise for each other's work for marketing became common tactics among professional mentalists group nowadays.
I would rather see those who are not mentalism seller's review,more reliable for me.
Message: Posted by: Atlas (Dec 1, 2015 02:18PM)
[quote]On Dec 1, 2015, sychou wrote:
I would rather see those who are not mentalism seller's review,more reliable for me. [/quote]

Well then, you're in luck! There are plenty of them on this thread, all of them positive.

Best,

Atlas
Message: Posted by: brehaut (Dec 1, 2015 02:24PM)
[quote]On Dec 1, 2015, sychou wrote:
Http://www.talkmagic.co.uk/ftopic59478.php
Another site talking about the book.
Nowadays I would ignore other professional mentalist's review,
especially if the reviewers also sell product them selves.
Praise for each other's work for marketing became common tactics among professional mentalists group nowadays.
I would rather see those who are not mentalism seller's review,more reliable for me. [/quote]

I just read the link with the "reviews". After reading the comments my first thought was "people suck". Really almost nothing substantive in any comments other than attacking looch for the price of the book. No one said that the were books expertly presented and contained years and years of his professional repertoire and thoughts---and some may find it a bargain. I could go on and on but my I'll stick with my initial thought.
Message: Posted by: phillsmiff (Dec 1, 2015 03:08PM)
They are reviewing the price really since they have none of them bought or read the books.

A Rolex is less accurate than a £50 Casio so why does it cost so much?

Phill
Message: Posted by: SolidSnake (Dec 1, 2015 03:28PM)
So Looch is the Rolex of mentalism. Going by you criteria of price - Bob Cassidy must be a Casio?
Message: Posted by: nonprofitmagic (Dec 1, 2015 03:52PM)
Revenue = price * quantity.

Bob Cassidy's books are priced lower, but quantity is much higher.

Looch's books are priced much higher, but quantity is much lower.

What am I missing?

Kevin
Message: Posted by: IAIN (Dec 1, 2015 03:55PM)
Price is down to the creator and always will be...

some want to price it low and sell it forever, its the long game... and partly because they want to share it with the wider community...

some want to do a limited run and sell it at a higher price, which is a shorter game...and partly because (if they choose to, dunno how Looch has done it), they have the chance to vet the people who buy it...

even if you have your own act, and its an established one - you might get a ruse, an idea or a presentational angle that makes something already in your act that much better...or you might find something that you feel suits your act and start including it...

what it boils down to though, is whether you perform for money... one gig would cover the cost of Looch's book, that's the bottom line...so what's that in the scheme of things to someone who does that? or what if they have a healthy disposable income and have bought Looch's other work and want more?

there are reasons beyond the end of your nose (not aimed at anyone specifically, just in general terms) - the reasons behind someone doing something is purely down to them...everything else is guess work and bias...
Message: Posted by: SolidSnake (Dec 1, 2015 04:02PM)
I get its not even a gigs money. I personally do gigs regularly that pay more than the price of the book. That being said - I'm not sure why I'd buy it - most of my act comes from classic texts reworked. If this is aimed at the professional - why do they need it? They undoubtedly already have a good act. If amateur - they would be better placed buying £200 worth of classic books and props.
Message: Posted by: phillsmiff (Dec 1, 2015 04:06PM)
[quote]On Dec 1, 2015, SolidSnake wrote:
So Looch is the Rolex of mentalism. Going by you criteria of price - Bob Cassidy must be a Casio? [/quote]

It was not a direct comparison, but since you make it: iconic, reliable, accessible, beloved internationally, refined for decades and engineered to the highest standard possible? Yeah, sure. Love my Casio stuff.

My point was more that value is measured by more factors than just cost.

Phill
Message: Posted by: IAIN (Dec 1, 2015 04:10PM)
Well, there's no debate here really is there... you've got your opinion and view, and others have different ones... there's no change in that outcome is there?

why do people buy any book or dvd? if you feel you're not going to get anything out of it, then you're not gonna buy it - and that's the end of it, isn't it?

but that doesn't mean that view is true or right for everyone else though does it...that's not how opinions and choices work...

if you like and enjoy Looch's work, the areas in which he performs, and that you know (via his facebook page or whatever), the quality of clientelle he performs for, the setting in which he works...if you feel its relevant to you - then you can buy his Black Project... if you don't, you don't...

isn't it as simple as that?

the same argument goes for any mentalism work/release really... everyone has their own line in the sand to work with... that's how I see it anyway...
Message: Posted by: innercirclewannabe (Dec 1, 2015 05:10PM)
[quote]On Dec 1, 2015, IAIN wrote:
Well, there's no debate here really is there... you've got your opinion and view, and others have different ones... there's no change in that outcome is there?

why do people buy any book or dvd? if you feel you're not going to get anything out of it, then you're not gonna buy it - and that's the end of it, isn't it?

but that doesn't mean that view is true or right for everyone else though does it...that's not how opinions and choices work...

if you like and enjoy Looch's work, the areas in which he performs, and that you know (via his facebook page or whatever), the quality of clientelle he performs for, the setting in which he works...if you feel its relevant to you - then you can buy his Black Project... if you don't, you don't...

isn't it as simple as that?

the same argument goes for any mentalism work/release really... everyone has their own line in the sand to work with... that's how I see it anyway... [/quote]

I think you're overlooking an unsavory aspect to a lot of "magic releases", and that is one of Hype and misleading information. That is NOT to suggest that this book is guilty of either, I don't own it, but I think as you grow and get more experienced in this art form, you really become a lot more careful about your purchases.
Message: Posted by: Atlas (Dec 1, 2015 05:11PM)
[quote]On Dec 1, 2015, SolidSnake wrote:
I get its not even a gigs money. I personally do gigs regularly that pay more than the price of the book. That being said - I'm not sure why I'd buy it - most of my act comes from classic texts reworked. If this is aimed at the professional - why do they need it? [/quote]

This is an interesting statement. I might be mistaken, but I thought you contacted Looch asking him in your own way how and why he could command higher prices than other performers generally were able to obtain.

Am I mistaken?

Best,

Atlas
Message: Posted by: SolidSnake (Dec 2, 2015 12:58AM)
More curious to see what he charges. What is indeed telling and interesting is exactly how many gigs Looch seems to do according to his public facebook page.
Message: Posted by: IAIN (Dec 2, 2015 02:09AM)
"seems to do" implies that you are unsure whether to believe it/him...
Message: Posted by: Looch (Dec 2, 2015 03:04AM)
[quote]On Dec 2, 2015, SolidSnake wrote:
More curious to see what he charges. What is indeed telling and interesting is exactly how many gigs Looch seems to do according to his public facebook page. [/quote]

David Clellend

Firstly, I have in the past offered you advice on the business side of mentalism, I have offered you my time and invited you to attend a workshop both myself and Atlas were hosting in Newcastle. You then make a fake enquiry via my website, looking to book me to entertain your guests at a non existing wedding in Derby. You forget to realise that upon replying back to me questioning my prices that your actual real name comes up in my inbox. I explain that it is a waste of my time, unprofessional and if you wanted advice, simply come to me and ask. You hold your hands up and apologise.

Now, you want to try and speak negatively about my product, which you don't own, and question my integrity by attempting to cast doubt over the number of bookings I have.

You are beginning to look like a bitter, stalking, unprofessional.
Message: Posted by: Sean Giles (Dec 2, 2015 03:50AM)
David, why do you even care enough to go to al that trouble of deceiving someone?
Message: Posted by: voh002 (Dec 2, 2015 04:59AM)
People who argue about the price and complain that books are too high priced must be incredible bad at selling their show to the best possible price. This is business. If Looch can charge a high price for his books, he can`t put a lower price tag on them just because some fellow mentalist feel it is way over their budget. If you can`t afford them, or you feel it is too expensive, just don`t buy them. Simple as that.

I don`t know Looch, and never talked too him, but I can honestly say that these books are the best investment I have done this year. Many excellent routines, performance tips and marketing tips. And I like that he gives a honest explanation on a routine there has been much fuzz about. I know others may have been tempted to give a sudo-explanation too keep the secret and mystery for them selves.

And making fake enquiry is very bad ethic SolidSnake (David Cellend), and I am surprised and a bit sad people can behave like this in our community.
Message: Posted by: Sean Giles (Dec 2, 2015 05:20AM)
I can understand people complaining about 1 effect ebooks for $100 but Looch is selling the last 10 years of creative output in a 2 volume edition set. Seems to be priced about right to me.
Message: Posted by: SolidSnake (Dec 2, 2015 06:59AM)
Up to me if I want to complain about the price of a book really. And in reply to Looch, I never implied you didn't have enough bookings. Common practice for professionals in any industry to check value of competition. Not sure what you have to hide.
Message: Posted by: Looch (Dec 2, 2015 07:08AM)
[quote]On Dec 2, 2015, SolidSnake wrote:
More curious to see what he charges. What is indeed telling and interesting is exactly how many gigs Looch seems to do according to his public facebook page. [/quote]

I didn't say that, You seem to imply I say I have more than I do...Is that what are you suggesting here then?
Message: Posted by: SolidSnake (Dec 2, 2015 07:10AM)
My final say on the matter Wayne Bolsover. I personally have no problem with you and have enjoyed some of your output. However, being scared of some criticism is unprofessional.

You put this product on the market and chose your price. It is therefore prudent of any potential buyer to check your claims before making such a hefty purchase.

I should be nothing more than a potential customer to you. You should therefore act accordingly.

Anyway you have made your feelings clear. Only those who actually purchase the book can have any criticism of it. I'll take note for future purchases.
Message: Posted by: CharlieThomms (Dec 2, 2015 07:12AM)
[quote]On Dec 2, 2015, SolidSnake wrote:
Not sure what you have to hide. [/quote]

Says the man who allegedly hid his identity and posed as a costumer to Looch
Message: Posted by: SolidSnake (Dec 2, 2015 07:14AM)
Indeed as most companies do carrying out market research - should be flattered really.
Message: Posted by: Atlas (Dec 2, 2015 07:15AM)
[quote]On Dec 2, 2015, SolidSnake wrote:
It is therefore prudent of any potential buyer to check your claims before making such a hefty purchase.
[/quote]

Assuming that the above was your motivation for emailing him as you did, did you then follow through then when satisfied as to his claims and make the purchase? If not, then this sounds like bluster to me.

Best,

Atlas
Message: Posted by: Looch (Dec 2, 2015 07:16AM)
What claims are you checking by making false enquiries to my website, posing as a client?

I love criticism, When its constructive and well thought out, not from someone who seems to enjoy stalking me, pretends to be a client, copies a friend of mines 'advert copy' word for word and attempts to use it to promote his own website, and complains about the price of a book he has had no insight into.
Message: Posted by: IAIN (Dec 2, 2015 07:22AM)
Oh dear...a snake has been caught out...

What a snidey little character he must be to do all that...

Where's the professional courtesy? Mutual respect? Why all the behind people's back stuff? Very poor and cheap behaviour...
Message: Posted by: SolidSnake (Dec 2, 2015 07:39AM)
Had insight. I read your free chapter.
Message: Posted by: Energizer (Dec 2, 2015 10:34AM)
I'm an amateur performer, and I brought the Black Project (second hand I have to say) and I am very, very pleased I did. The material contained within is quality and real pleasure to learn.
Message: Posted by: Mister E. (Dec 2, 2015 11:13AM)
Boy, this has become one annoying thread! To support the matter: I also am an amateur magician, I bought my copy from Looch (310/400) and I can say only the best about the experience. These are two lovely books, I will use one of the routines in my December shows. They are well written which is a joy and contain a wide variety in content. Will these books pay for themselves? I don't know, for me probably not too soon, simply because I don't have these kinds of gigs.
Doing business with Looch is was a great experience. I bought the books on a Friday and had them in Germany the following Tuesday!
Are they worth their price? I would offer a comparison: I took Skype training from a well-known british mentalist. The price-tag was about the same. For me the value is comparable in scope and intensity. It's not a one-on-one personal thing, obviously, but like said training and the notes coming with it, I am sure to return to these books often and will take a while to digest its contents fully.
Message: Posted by: brehaut (Dec 2, 2015 11:15AM)
[quote]On Dec 1, 2015, SolidSnake wrote:
I get its not even a gigs money. I personally do gigs regularly that pay more than the price of the book. That being said - I'm not sure why I'd buy it - most of my act comes from classic texts reworked. If this is aimed at the professional - why do they need it? They undoubtedly already have a good act. If amateur - they would be better placed buying £200 worth of classic books and props. [/quote]

Ive never really understood this "all I need are the classics" and your "better placed buying...the classics." So, can a professional or hobbyist only buy the classics? What about those of us who already have the classics and would like to investigate other works? Is there nothing of value in any new releases?

Obviously there are classic works that every mentalists should have and study but this cliché and snobbish attitude that looks down on anyone who buys anything other than the classics is silly.
Message: Posted by: AttnPls (Dec 2, 2015 11:37AM)
I purchase very few mentalism releases, but I did purchase The Black Project. Looch's offerings have always been of the highest quality and The Black Project is no different. Its a beautifully produced book.

This book is not for everyone. If you are an amateur or a student of mentalism and are primarily interested in learning a bunch of new routines, this book may be a little expensive and you may be better off sticking to some of the classic texts. However I did enjoy reading about Looch's performing experiences and his insights into his performing repertoire. I would equate the experience of reading this book to spending a weekend with Looch talking about routines and experiences.

I'm very pleased with the purchase.

I hope The Black Project sells out very soon.
Message: Posted by: Shaukat (Dec 4, 2015 11:06AM)
I don't own The Black Project, but I think that before criticizing the price we should understand that there are crappy effects out there that sell for a ton of money. Mostly, nowadays, you can buy a single effect that costs anywhere from $15 to $20 (Yes, some sell for less too). So, if Looch's book contains even 20 effects and if we say that the price of each effect is 10 GBP then that's 200 GBP there. Then, he shared his insight, his experience and his valuable suggestions. From this perspective, Looch can ask for more for The Black Project. It's years of work. A simple thing to do is not to buy it if it's too expensive. Well, I didn't buy it because it was expensive, but that doesn't give me the right to criticize his work.
Message: Posted by: Robb (Dec 4, 2015 01:19PM)
I think the question of pricing for TBP has been beaten to death. I was one of those who initially objected to what seemed to me a very high price for the book, but at the same time, I am 100% of the mind that Looch can and should charge whatever the market will pay for his work. I was primarily coming from a weariness of "limited releases" at ever escalating prices. I think it is bad for the art of mentalism.

I am certain that TBP is an excellent release and I would have bought it no question at $250 USD, but closer to $500 with shipping? I considered it and ultimately decided I have more than enough routines (it's scripts I need *** it!) and that Looch's primary performance mode (walk around) wasn't what I do (professionally, stage and parlor only). I try not to buy anything these days "just to have it" or to satisfy my curiosity.
Message: Posted by: pancho247 (Dec 4, 2015 02:27PM)
I ordered copy today, really looking forward to reading it. I am new to magic and mentalism, so it is not my job, its more of a hobby. I will add a review (from a novices point of view) once I finished it.

Cheers
Russ
Message: Posted by: Mark_Chandaue (Dec 6, 2015 06:39AM)
[quote]On Dec 2, 2015, SolidSnake wrote:
I'll remember to never criticise another performer again. [/quote]
That would be a good policy indeed. Public criticism often says more about the critic than it does about the target. Yes constructive criticism is a good thing but as a general rule it should be delivered privately and from a genuine desire to help. Dale Carnegie said something along the lines of be hearty in your approbation and lavish in your praise. Suffice it to say that what you deem praiseworthy in others you should carefully imitate, and what in them may appear defective, you should in yourself amend. Yes reviews should always be honest but that should be about the content, not the performer.

I'm only half way through the content so not ready to post my full review beyond I love what I have read so far and I love the quality of the books. Nobody will be buying my copy second hand while there is breath in my body. One thing I will say about the performer in this case is that he is a thoroughly decent chap. Looch may not appreciate me sharing this but I still owe Looch £50 (which I need to get my ar5e into gear and pay). When I bought the book I had just enough to buy the book but Looch refused to leave me without any cash in my pocket, handed me £50 back and told me to owe it to him.

Full disclosure, I consider Looch a friend, we don't hang out together like Atlas and Looch do, we don't chat regularly, but from the kindness, generosity and respect he has shown me on every interaction I have had with him, how could I consider him as anything but a friend.

Mark
Message: Posted by: AllenChilver (Dec 6, 2015 08:52AM)
I purchased The Black Project (no. 25) and I cannot fault the pricing, given the content. Some outstanding routines, fascinating anecdotes drawn from real-world experience, beautifully packaged and presented, and above all real insights into the presentation side - that is to say, what is impressive to the spectator rather than the performer - which, to me, is so much more important than methods.

I particularly loved "The Article" and "The Score".

One of my best buys this year.
Message: Posted by: WitchDocChris (Dec 6, 2015 10:28AM)
Why does a professional need to buy it? They don't need to. But that's no reason not to.

I purchased this set for three reasons. First, I love books. My mother instilled in me a great love of the written word, and finding a beautifully bound book is almost enough to motivate me to buy it no matter what it contains. I have a few books I cannot even read (languages I don't speak) just because I enjoy the physical book so much. Second, I genuinely enjoy studying this art form. I constantly look for methods I've not learned yet which means I can constantly improve my act. I don't often change the things I perform, but I do search for the best methods to perform those things. And lastly, I purchased it because it has something I hold very valuable: Information about a successful performer's experience and thinking.

When I began learning magic I found The Magic News Wire interviews. I listened to all of the ones that existed. I got more information about being a performer and creating success from those interviews than any book or DVD I purchased. To this day I constantly look for sources for the philosophies of magic, the methods of building a successful business, real world experiences, etc. These are very valuable.

So the price tag isn't about the tricks for me - though I will use some of Looch's methods and indeed, two of them helped me improve a portion of my show dramatically. I care more about the essays and interviews.
Message: Posted by: Taterini (Dec 6, 2015 02:49PM)
I haven't made it all the way through yet but one thing about it that I didn't like was the use of the filter to read certain pages... just useless in my opinion... just one more thing to hope and pray that you don't lose by accident as time goes by.

One of the main reasons I purchased the book(s) was for "Influence" which I had seen Looch perform on YouTube awhile back.
I found the technique disappointing to say the least after reading it.

I skipped around skimming different parts after that and haven't picked it up since.
Message: Posted by: WitchDocChris (Dec 6, 2015 05:53PM)
[quote]On Dec 6, 2015, Taterini wrote:
I found the technique disappointing to say the least after reading it.
[/quote]

You'd be amazed at how often I hear this about so many tricks, routines, or effects.
Message: Posted by: brehaut (Dec 7, 2015 06:31AM)
[quote]On Dec 6, 2015, Taterini wrote:
I haven't made it all the way through yet but one thing about it that I didn't like was the use of the filter to read certain pages... just useless in my opinion... just one more thing to hope and pray that you don't lose by accident as time goes by.

One of the main reasons I purchased the book(s) was for "Influence" which I had seen Looch perform on YouTube awhile back.
I found the technique disappointing to say the least after reading it.

I skipped around skimming different parts after that and haven't picked it up since. [/quote]

My biggest jump in mentalism was after reading Berglas and Staniforth and I realized the effect is everything and the method is nothing. Some of my biggest reactions have been from effects where the method is something that I am sure would disappoint many. If you are performing for cool, super sneaky methods---that's fine. There are a lot of effects out there to choose from. If on the other hand, you want to make a lasting impression on a spectator or spectators---remember that the method is unimportant so long as it creates the miracle you seek.
Message: Posted by: Robb (Dec 7, 2015 12:14PM)
Most guys I would suspect get more excited about discovering a new method more than an innovative use of a well known method. I am the opposite. I like innovative uses of the simple, well known methods. When something comes along that is a "revolutionary" method, it's seldom practical or reliable, but one in a thousand or so is truly innovative, unique and WORKS.

Besides that, building up drama, suspense, surprise in mentalism is our greatest challenge and the method doesn't help much with that. It helps, but not much.

One of the most popular demonstrations I do uses the cr*ss c*t f*rc*. It's SO SIMPLE, but absolutely stuns. That to me is pure gold.
Message: Posted by: Looch (Dec 8, 2015 03:43AM)
[quote]On Dec 7, 2015, Robb wrote:
Most guys I would suspect get more excited about discovering a new method more than an innovative use of a well known method. I am the opposite. I like innovative uses of the simple, well known methods. When something comes along that is a "revolutionary" method, it's seldom practical or reliable, but one in a thousand or so is truly innovative, unique and WORKS.

Besides that, building up drama, suspense, surprise in mentalism is our greatest challenge and the method doesn't help much with that. It helps, but not much.

One of the most popular demonstrations I do uses the cr*ss c*t f*rc*. It's SO SIMPLE, but absolutely stuns. That to me is pure gold. [/quote]

Robb, based on the above post, You would love an effect of mine called 'Tracker'...it doesn't utilise the move you mention, but it is a spin on a very old card move that flies past those in the know. It is in TBP but also on my 2nd Penguin lecture if you wanted to check it out...

Kind regards
Message: Posted by: Robb (Dec 8, 2015 12:37PM)
Cool, I check it out (on the Penguin lecture). Thanks, Looch!
Message: Posted by: peculiarone (Dec 11, 2015 08:48AM)
Hi, at work so I skimmed the topic quickly.

Is the sample chapter still available?

pO
Message: Posted by: pancho247 (Dec 11, 2015 09:36AM)
My copy has just arrived, looking forward to getting through it.

Cheers Russ
Message: Posted by: Atlas (Dec 14, 2015 11:48AM)
[quote]On Jul 20, 2015, Stefmagic wrote:
[quote]On Jul 19, 2015, MagicAtlas wrote:
[quote]On Jul 19, 2015, Stefmagic wrote:
Atlas : will you pay 400$ for Black project or will you get it for free from you friend Looch ? [/quote]

Interestingly, the fact that I edited half the book for him, meant that I had READ half the book and expected that the other half would have been to the same standard, and so I offered to buy my copy. I have no qualms about paying for material that I use - just ask Laurence Hookway. He sent me a copy of his excellent PIN routine and I use it and love it and so paid him for it.

Looch insisted that I receive my copy free of charge because of all the time I spent in editing the book, which was a very kind thing to do. But to answer your question, I did indeed approach him cash in hand with zero sense of entitlement or any expectations of anything but a straight forward purchase.

Best,

Atlas [/quote]It's always funny that friends or peoples working a project or even the author himself of a book, are thoses starting
a post about the new upcoming book! I like your honesty Atlas about the fact that you'll get the book for free.

It's always easy to praised a book when you don't have to put your hands in your pocket! Even if you asked for paying it, fact is that you DON'T.

It's what always happened in the past, people praising and hyping books are most of the time the one receiving the book for free! That kind of the deal, you commented positively on the Café and on others forums and in return, the book will be mailed!

But again Atlas, you proved your a first class guy by saying you get the book for free... most of the guys out there won't do that!

Fact is that I owned most of the material out there from Looch, I can't say that I'm impressed that much from his material to throw
blindly 400$ for a book! If you told me that Derren Brown worked on a book project for 10 years about his pet material and performanc tips, then I'll throw easily 400$!

I didn't saw Looch improved that much his performance skill or acting as a "mentalist" from his first DVD "your thoughts are mine" to his recent Penguin lecture. In other hand, Marc Spelmann improved a lot from his first DVD Chapters to his recent performances.

This book might be really good, I won't be able to say because I'll never pay that much money for a single book, even if I'm able to buy 10 times that price! [/quote]



Meanwhile over at the "Best of the Year" thread...



[quote]On Dec 9, 2015, Stefmagic wrote:
1. Looch - The Black project
2. Ken Dyne - Bairn
3. Colin McLeod - Epiphanies [/quote]

Glad you changed your mind! I meant it when I said this book set was excellent, and I had every confidence you'd be pleased if you got it.

Best,

Atlas
Message: Posted by: pcrpttc (Dec 18, 2015 03:40PM)
Just bought it! cannot wait for it. Thank you Atlas for answering my PM tho :D
Message: Posted by: Harry the magic man (Dec 18, 2015 04:02PM)
I purchased this Project yesterday and am now anxiously awaiting the arrival of this resource. I am quite excited and look forward to unlocking the secrets held within.
Best wishes,
Harry
Message: Posted by: Withnail (Dec 18, 2015 05:05PM)
[quote]On Dec 6, 2015, Taterini wrote:

One of the main reasons I purchased the book(s) was for "Influence" which I had seen Looch perform on YouTube awhile back.
I found the technique disappointing to say the least after reading it.

I skipped around skimming different parts after that and haven't picked it up since. [/quote]

Funniest post in a long time.
Message: Posted by: brehaut (Dec 19, 2015 08:36PM)
[quote]On Dec 18, 2015, Withnail wrote:
[quote]On Dec 6, 2015, Taterini wrote:

One of the main reasons I purchased the book(s) was for "Influence" which I had seen Looch perform on YouTube awhile back.
I found the technique disappointing to say the least after reading it.

I skipped around skimming different parts after that and haven't picked it up since. [/quote]

Funniest post in a long time. [/quote]

How so ?
Message: Posted by: Mark_Chandaue (Dec 19, 2015 09:05PM)
The effect impressed him enough to spend hundreds on the book but the method disappointed him. The very same method that impressed him enough to buy the book.

Mark
Message: Posted by: brehaut (Dec 20, 2015 10:06AM)
[quote]On Dec 19, 2015, Mark_Chandaue wrote:
The effect impressed him enough to spend hundreds on the book but the method disappointed him. The very same method that impressed him enough to buy the book.

Mark [/quote]


I see and yes that is funny
Message: Posted by: Taterini (Dec 21, 2015 09:13AM)
Let's make one thing perfectly clear, I love Looch's work and have purchased probably everything he has brought to market so far

That being said...
Although seeing the effect performed on YouTube was quite appealing, the method used is a technique I would never consider using and I'm sure there are several others that wouldn't use it either if you knew what it was.

To help clear this bit of funny business up please feel free to PM me to prevent any exposure here in this public searchable section and I'll gladly explain why the method used in this effect did not appeal to me and possibly, may not appeal to some of you either.

Have a safe and wonderful Christmas and holiday season everyone ! :xmas: :happyxmas:
Message: Posted by: voh002 (Dec 21, 2015 05:34PM)
[quote]On Dec 21, 2015, Taterini wrote:
Let's make one thing perfectly clear, I love Looch's work and have purchased probably everything he has brought to market so far

That being said...
Although seeing the effect performed on YouTube was quite appealing, the method used is a technique I would never consider using and I'm sure there are several others that wouldn't use it either if you knew what it was.

To help clear this bit of funny business up please feel free to PM me to prevent any exposure here in this public searchable section and I'll gladly explain why the method used in this effect did not appeal to me and possibly, may not appeal to some of you either.

Have a safe and wonderful Christmas and holiday season everyone ! :xmas: :happyxmas: [/quote]

Do you intend to expose the method to anyone interested in a PM? You have the right to be disappointed, but please do not expose methods just to prove your point.
Message: Posted by: nonprofitmagic (Dec 21, 2015 05:47PM)
In "INFLUENCE", the fact that our (meaning the audience of YouTube viewers) reality is different than the actual spectators' reality is a bit troubling, especially because Looch explicitly discounted the use of such an approach.

I don't think the point is very funny. I think it's perfectly valid to be disappointed because this was misleading.

Kevin

[quote]On Dec 21, 2015, voh002 wrote:
[quote]On Dec 21, 2015, Taterini wrote:
Let's make one thing perfectly clear, I love Looch's work and have purchased probably everything he has brought to market so far

That being said...
Although seeing the effect performed on YouTube was quite appealing, the method used is a technique I would never consider using and I'm sure there are several others that wouldn't use it either if you knew what it was.

To help clear this bit of funny business up please feel free to PM me to prevent any exposure here in this public searchable section and I'll gladly explain why the method used in this effect did not appeal to me and possibly, may not appeal to some of you either.

Have a safe and wonderful Christmas and holiday season everyone ! :xmas: :happyxmas: [/quote]

Do you intend to expose the method to anyone interested in a PM? You have the right to be disappointed, but please do not expose methods just to prove your point. [/quote]
Message: Posted by: Taterini (Dec 21, 2015 08:14PM)
[quote]On Dec 21, 2015, voh002 wrote:
[quote]On Dec 21, 2015, Taterini wrote:
Let's make one thing perfectly clear, I love Looch's work and have purchased probably everything he has brought to market so far

That being said...
Although seeing the effect performed on YouTube was quite appealing, the method used is a technique I would never consider using and I'm sure there are several others that wouldn't use it either if you knew what it was.

To help clear this bit of funny business up please feel free to PM me to prevent any exposure here in this public searchable section and I'll gladly explain why the method used in this effect did not appeal to me and possibly, may not appeal to some of you either.

Have a safe and wonderful Christmas and holiday season everyone ! :xmas: :happyxmas: [/quote]

Do you intend to expose the method to anyone interested in a PM? You have the right to be disappointed, but please do not expose methods just to prove your point. [/quote]
____________________________________________

No, I do not plan to expose it to everyone who PM's me... not my intention at all.
I just didn't want to go into any detail at all here and take a chance of someone else exposing it in an open forum discussion.

I'm not posting here to prove a point, there are plenty of others here that do that on a daily basis.

I'm just saying that the method used in this particular effect is a method I personally do not consider a desirable one and not something I would ever use and I was disappointed to discover that it was the method being used.

I bought the book set and, just as everyone praising the book(s) are entitled to their opinion, I'm entitled to express what I feel is my honest opinion of what I thought was a bit of a let-down when it came to this particular effect.

Have a great day !
Message: Posted by: dan the man (Dec 22, 2015 02:43AM)
[quote]On Dec 21, 2015, nonprofitmagic wrote:
In "INFLUENCE", the fact that our (meaning the audience of YouTube viewers) reality is different than the actual spectators' reality is a bit troubling, especially because Looch explicitly discounted the use of such an approach.

I don't think the point is very funny. I think it's perfectly valid to be disappointed because this was misleading.

Kevin

[quote]On Dec 21, 2015, voh002 wrote:
[quote]On Dec 21, 2015, Taterini wrote:
Let's make one thing perfectly clear, I love Looch's work and have purchased probably everything he has brought to market so far

That being said...
Although seeing the effect performed on YouTube was quite appealing, the method used is a technique I would never consider using and I'm sure there are several others that wouldn't use it either if you knew what it was.

To help clear this bit of funny business up please feel free to PM me to prevent any exposure here in this public searchable section and I'll gladly explain why the method used in this effect did not appeal to me and possibly, may not appeal to some of you either.

Have a safe and wonderful Christmas and holiday season everyone ! :xmas: :happyxmas: [/quote]

Do you intend to expose the method to anyone interested in a PM? You have the right to be disappointed, but please do not expose methods just to prove your point. [/quote] [/quote]
I have to agree with this.. To me the reason why this piece was so fooling was the fact that the method behind it was explicitly discounted, which in fact is not true. Not that this method is bad or anything (I love it), but mentioning that it wouldn't be used was very misleading IMO.

However, still love the book! It's beautiful and full of great information.
Message: Posted by: Withnail (Dec 22, 2015 02:50AM)
Ooh, how does Looch do influence? How does he do it? How does he do it?

Repeat for several years.

Then complain about how he does it.

OR...

Look at the end result, you know, the effect on a spectator, and figure out your own way of making it happen. You know, like Looch does, and tells you to do, in his books...

Big sigh...
Message: Posted by: Rolyan (Dec 22, 2015 04:04AM)
[quote]On Dec 22, 2015, Withnail wrote:
Ooh, how does Looch do influence? How does he do it? How does he do it?

Repeat for several years.

Then complain about how he does it.

OR...

Look at the end result, you know, the effect on a spectator, and figure out your own way of making it happen. You know, like Looch does, and tells you to do, in his books...

Big sigh... [/quote]
Read his post again. He's complaining that the method used was explicitly discounted as the method. That's the complaint and he's entitled to it.

I'm sure he's just as capable of creating his own routines as you are. But he's entitled to his opinion and entitled to express it on here; your response would be better if it addressed the issue, rather than making fatuous comments which seems the norm when anyone dares criticise an author or publication on the Café.
Message: Posted by: SolidSnake (Dec 22, 2015 08:52AM)
Withnail - You say consider the effect that Influence has on the spectator. Well that just depends on who the spectator is meant to be. If it is a live audience then great but if the spectator is those watching on youtube the quite frankly anyone can create any effect or method for a spectator through video.
Message: Posted by: Withnail (Dec 22, 2015 01:58PM)
[quote]On Dec 22, 2015, Rolyan wrote:

your response would be better if it addressed the issue, rather than making fatuous comments which seems the norm when anyone dares criticise an author or publication on the Café. [/quote]

Wow. Thanks for the advice, dad. It's not about anyone criticising authors. It's about whining and moaning from people who don't like the price of a publication then try and pull it down. Oh well. Maybe I should just stick to using mentalism to pick up girls...
Message: Posted by: Taterini (Dec 22, 2015 09:27PM)
[quote]On Dec 22, 2015, Withnail wrote:
[quote]On Dec 22, 2015, Rolyan wrote:

your response would be better if it addressed the issue, rather than making fatuous comments which seems the norm when anyone dares criticise an author or publication on the Café. [/quote]

Wow. Thanks for the advice, dad. It's not about anyone criticising authors. It's about whining and moaning from people who don't like the price of a publication then try and pull it down. Oh well. Maybe I should just stick to using mentalism to pick up girls... [/quote]
---------------------------------------------------------------------------------------------------------------------------

I never complained about the price of the books... nowhere in my posts have I said anything of the sort.
I bought them and I'm glad I did as I am a Looch fan who owns a lot of his work and enjoys it a great deal.

I never criticized Looch as an author, but rather I said I was disappointed by the method being used since I will not be able to use it without fear of exposure after the performance. It's one that I feel is unusable in a public environment in front of a live audience. I wouldn't feel comfortable performing it without fear of the method being exposed afterward when it's likely to be discussed by the participant and some of the spectators.

I didn't in anyway "try to put it down" as you stated, I simply stated that the method used in an effect was disappointing to me for the reasons stated above.

As for my comment about "not picking it up since"... it was not meant as a derogatory statement, if that is the way you read it. It's in reference to the fact that I have a busy schedule and travel quite a bit especially at this time of year and still haven't had time to read the entire book set completely yet. Hopefully across the holiday season I will get time to dig into it more.

There is no "whining or moaning" in my posts, I just stated that I was disappointed that I could not use the method described in this effect and feel comfortable doing it.

It all boils down to this...
We all have different likes and dislikes, otherwise we'd all be married to the same woman... that wouldn't be much fun now would it?

Merry Christmas and happy holidays to everyone!!! :xmas:
Message: Posted by: Rolyan (Dec 23, 2015 12:29AM)
[quote]On Dec 22, 2015, Withnail wrote:
[quote]On Dec 22, 2015, Rolyan wrote:

your response would be better if it addressed the issue, rather than making fatuous comments which seems the norm when anyone dares criticise an author or publication on the Café. [/quote]

Wow. Thanks for the advice, dad. It's not about anyone criticising authors. It's about whining and moaning from people who don't like the price of a publication then try and pull it down. Oh well. Maybe I should just stick to using mentalism to pick up girls... [/quote]
No, you should stick to being a little bit more adult. You don't know the reasons why people complain, and the complaint is valid in this case. Tarerini expressed it well, and she he's stated that he is a Looch fan and owns the books, his comments are just as valid as yours.
Message: Posted by: Looch (Dec 29, 2015 03:40AM)
I've recently set up a private group on Facebook for those owners who would like to discuss aspects of The Black Project. I'm manually adding people on there that I am friends with but with nearly 400 owners it's not easy. If you own the book and have a Facebook account please either inbox me here or on FB and I'll add you. Please check first to see if you have already been added... This is something a few owners have requested and is optional, so if you want to get involved then you know what to do :)
Message: Posted by: Aaron Smith (Dec 30, 2015 09:16AM)
My copy has just arrived. Only had a quick look through it but the quality of the set is fantastic. Easily taking pride of place on my bookshelf. Will chime back in with my thoughts after having a proper read.
Message: Posted by: Looch (Dec 30, 2015 11:27AM)
Not sure if you guys are aware but TBP has been nominated in the best book of the year thread: http://www.themagiccafe.com/forums/viewtopic.php?topic=604159&forum=110

If you feel it deserves your vote then please by all means cast it on the thread. It's currently neck and neck with another book. Every vote will count because TBP was a limited release of just 400, so I'd appreciate your vote if you liked it!

Happy new year! :)
Message: Posted by: Nerdy Wizard (Jan 6, 2016 02:02PM)
Hi Looch,
Probably a long shot but I was wondering if there were any copies of TBP still available?
Thanks
Message: Posted by: overflow (Jan 8, 2016 08:01AM)
[quote]On Jan 6, 2016, Nerdy Wizard wrote:
Hi Looch,
Probably a long shot but I was wondering if there were any copies of TBP still available?
Thanks [/quote]

It seems that you can still buy the book from www.theblackproject.co.uk

Best
Overflow
Message: Posted by: Rolyan (Jan 8, 2016 03:57PM)
[quote]On Jan 8, 2016, overflow wrote:
[quote]On Jan 6, 2016, Nerdy Wizard wrote:
Hi Looch,
Probably a long shot but I was wondering if there were any copies of TBP still available?
Thanks [/quote]

It seems that you can still buy the book from www.theblackproject.co.uk

Best
Overflow [/quote]
Or even http://www.alakazam.co.uk/product-The-Black-Project-By-Looch.html and get a free DVD!
Message: Posted by: Aaron Smith (Jan 12, 2016 11:46AM)
So finished my first read through of this the other day so thought I'd post my thoughts. As I've already said the actual quality of this set is unbelievable. Easily the nicest set of books I own. The content, as you'd expect is excellent. Some great effects included throughout. And so many times I'd have a smile on my face reading the explanations of them, the **** off effect being one of them. Great thinking throughout. One of my favorite parts was the memoirs. Its great being able to get an insight into the professional performer like that.
Message: Posted by: Looch (Jan 15, 2016 08:05AM)
The Black Project has officially sold out. My good friend Peter Nardi at Alakazam Magic has the final few books for sale and that's it. A huge thank you to those who supported this labour of love and purchased a copy, Along with Team TBP; Atlas Brookings, Lars Hookway, Thomas Heine, Phil Smith & Steve Haresign.

Thank you and all the best for 2016
Message: Posted by: Nerdy Wizard (Jan 15, 2016 12:22PM)
Glad I bought mine when I did then. Looking forward to receiving it =D
Message: Posted by: Aaron Smith (Jan 15, 2016 01:16PM)
[quote]On Jan 15, 2016, Looch wrote:
The Black Project has officially sold out. My good friend Peter Nardi at Alakazam Magic has the final few books for sale and that's it. A huge thank you to those who supported this labour of love and purchased a copy, Along with Team TBP; Atlas Brookings, Lars Hookway, Thomas Heine, Phil Smith & Steve Haresign.

Thank you and all the best for 2016 [/quote]
I was going to wait until my birthday, which isn't till next week, to buy it. Glad I got it earlier now!
Message: Posted by: Looch (Jan 15, 2016 01:36PM)
Went out today !
Message: Posted by: Michael Mindreader (Jan 20, 2016 11:11AM)
I heard great things about it but still on the fence. Quite an investment...
Message: Posted by: Nerdy Wizard (Jan 20, 2016 11:57AM)
Unfortunately Michael it seems Looch has sold out now so you've missed your chance.
I received mine a couple of days ago and have read them cover to cover twice. Any reservations I had about price are long gone and I'm so glad I have this in my collection. It's the sort of tome I'll be referencing to many times in the future.
Message: Posted by: KyleSW (Jan 31, 2016 10:07AM)
I've just finished my second reading of The Black Project and have to say this is a simply beautiful work. From its production value - which is second to none - to its content it far surpassed my expectations. From the moment I first held it in my hands there was a very visceral sense that here was something special. I think we've all on all too many occasions bought something from a magic dealer that has left us feeling cold and rather foolish at having been stung again, but this was quite the opposite. Thank you Looch for sharing this work with us. Your love of this project comes across in every page.
Message: Posted by: Mark_Chandaue (Jan 31, 2016 12:30PM)
Now that I have finished writing my own book I can finally sit down and give this a proper read.

Mark
Message: Posted by: Atlas (Feb 1, 2016 02:21PM)
From the VERY first post on this thread:

[quote]On Dec 23, 2014, Atlas wrote:

I will be surprised if it isn't THE book of 2015.
[/quote]

That's a nice little time stamped prediction that I'm pleased to announce has just been fulfilled. Congratulations Looch!

Best,

Atlas
Message: Posted by: phillsmiff (Feb 1, 2016 05:00PM)
I predict that Atlas' "Predicting the book of 2015" book will be the book of 2016! TIMESTAMPED

Phill
Message: Posted by: Looch (Feb 2, 2016 05:13AM)
Great news, very proud that The Black Project is the recipient of the Tarbell Award for 2015.

Thank you all who voted :-)
Message: Posted by: Nerdy Wizard (Feb 2, 2016 01:22PM)
Congratulations Looch, extremely well deserved! If I had my 50 posts, I'd have voted for it myself xD
Message: Posted by: bond19 (Feb 3, 2016 02:49AM)
I've bought several high priced and limited book over the years and some purchases I regret. Not with TBP. This will sit proudly on my shelf for a very long time
Message: Posted by: DrRob (Feb 28, 2016 08:27PM)
Looch found another 5 copies of The Black Project in his garage so if anyone wants one (if he still has any) Don't delay and contact him now.

I would if I had the money available !

Regards
Dr Rob
Message: Posted by: Looch (Mar 4, 2016 04:02AM)
Thanks Rob, that was true I found a box when clearing out the garage. They sold pretty much straight away.

On a side note, There is an audio interview live on TBP Facebook page for owners to listen to. It covers some updated material and thoughts...

Kind regards
Message: Posted by: Looch (Mar 7, 2016 12:30PM)
Audio Interviews now in the Skunkworks
Message: Posted by: brehaut (Mar 7, 2016 02:33PM)
[quote]On Mar 4, 2016, Looch wrote:
Thanks Rob, that was true I found a box when clearing out the garage. They sold pretty much straight away.

On a side note, There is an audio interview live on TBP Facebook page for owners to listen to. It covers some updated material and thoughts...

Kind regards [/quote]

So with the extra ones sold it is now sold out?
Message: Posted by: AttnPls (Aug 14, 2016 02:21PM)
FYI, A copy is up for sale in the book sales area.
Message: Posted by: Woolfie (Aug 16, 2016 01:53AM)
I was going through TBP last night while putting together a routine (inspired by Mark Chandaue's Harpacrown). I was getting some extra ideas from the Colour Match section when I started to get absorbed back into reading it again. Routine building got pushed to one side as I spent the evening rereading. This really is a great set of books.
Message: Posted by: Looch (Oct 13, 2017 06:54AM)
Clearing out my garage for new stock for Read My Mind Ltd, I have uncovered a box which 3 sets of The Black Project inside. These are in perfect condition but come with no slipcase. They were additional stock to cover damages in transit. If you want one please Pm me!
Message: Posted by: Looch (Oct 17, 2017 07:07AM)
Sold Now
Message: Posted by: Looch (Sep 19, 2018 04:22AM)
I know many people who purchased 'The Black Project' are collectors so I wanted to give a heads up on something we are doing at RMM.

As part of my ongoing and constant research and development for ideas, I often come into contact with unusual companies and suppliers. One of those a while back was found whilst speaking with Phill Smith. This company specialised in custom textiles and embroideries, as a result we had 30 'The Black Project' embroidered patches made to check out the quality. in short, they are Amazing! We kept a couple each but have decided to offer the rest to owners of the book or those who like to collect 'patches'

Be quick, they wont last long: https://www.readmymind.co.uk/product/black-project-embroidered-badge/

;)