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Topic: The Bash!
Message: Posted by: Mindpro (Jul 25, 2019 10:55AM)
I was told this was coming. Looks like it happening and here and will be released next week. Any thoughts on this?
Message: Posted by: Dannydoyle (Jul 25, 2019 05:52PM)
Umm what is it?
Message: Posted by: Ken Northridge (Jul 25, 2019 09:49PM)
Its a beer tasting event.

https://newjerseycraftbeer.com/the-bash/
Message: Posted by: Wravyn (Jul 26, 2019 05:45PM)
Hmmmm... a little late to hear about it... it said June 2 :hmm:
Message: Posted by: Wravyn (Jul 26, 2019 06:16PM)
Though the last post on this thread may explain?
https://www.themagiccafe.com/forums/viewtopic.php?topic=355674&forum=44
Message: Posted by: Mindpro (Jul 26, 2019 06:40PM)
Unfortunately, no it doesn't at all. A major announcement is being released from Gigimasters who is changing their business model from just a listing site for entertainers, to complete event and party planning services including venues, themes, catering, desserts, food trucks, bar and bartending services, staffing, decorations, balloons, baby showers, and many other types of vendors and services.

It is much more than just a name rebranding. It is completely changing and expanding their business services and platform (and pricing). As part of this, they are also, after 22 years, changing their name to The Bash!

I was curious to see how this sits with current GM members.
Message: Posted by: Ken Northridge (Jul 27, 2019 06:15AM)
About a month ago Gigmaster's raised my subscriber fees from $198 per year to $456 per year. Combining that with paying $20 or more with every gig it pushed me into the 'not enough bang for my buck' territory. After 11 years of membership I quit. Maybe the substantial increase in fees are part of their redesign.
Message: Posted by: Decomposed (Jul 27, 2019 08:00PM)
I posted on the GM thread already but here goes. They promised no change for members only they are changing the name and brand. I emailed them about what I thought about this. I first thought it was related to being so closely in line with GigSalad but they are changing a lot more it appears. I told them it was not a good name and I recommend anyone on GM let them know. GM has worked for me many years now. I am however not listed under magicians. I change category now and then just to test the waters. I will wait until my subscription runs out and see what direction I will take. Perhaps I will still get the SEO I had which is what I want anyways but how many professional corporations will look at the bash seriously? Look at all the other party event balloon popping vendors on line who fell apart. Kazoom is one that called me several times. I am just thankful The Bash is not my only source of SEO.

Here is a portion of what they sent me:


What's changing?
You will notice only two updates to the site next week:

New Logo: The GigMasters logo will be updated across the website.
New URL: All GigMasters URLs will automatically redirect to The Bash URLs.


​How does this affect me as a member?
Aside from the new name, logo, and URL, everything you know and love about GigMasters will remain the same. There will be no changes to your membership, to our service, or to our team. We are still very much dedicated and committed to your success.

How does this affect clients?
Nothing is changing with how clients can request or book our members. We will be contacting all clients that have used GigMasters to inform them about the name change and reassure them that nothing is changing about our service.

What’s next?
We will notify you as soon as the logo and URL have been updated next week. Additional changes like exclusively using “The Bash” across the site and in emails will be coming over the next several months. We’ll continue to keep you updated throughout this rebrand process.



Decomposing Advertising :thumbsdown:
Message: Posted by: Dannydoyle (Jul 27, 2019 08:29PM)
I am going out on a limb and thinking they know more about thier business model and goals than you do.
Message: Posted by: Decomposed (Jul 28, 2019 02:48AM)
Well, as long as it helps me Danny, I am happy for them. They said it will not affect me negatively. I have to trust them. I do not know one performer however who is happy with it. Time will tell.
Message: Posted by: Dannydoyle (Jul 28, 2019 09:03AM)
Which should show you that you are not and have never been included in their list of concerns.
Message: Posted by: Mindpro (Jul 28, 2019 01:52PM)
[quote]On Jul 28, 2019, Decomposed wrote:
I do not know one performer however who is happy with it.[/quote]

While a few performers I've spoken to seem to feel this way, others are quite excited about the greater possibilities. They (GM/The Bash) are stepping up their marketing budget for the next couple of years to promote the new platform, and they are promoting it much more widerspread than just to the entertainment community. This could open many new doors and opportunities for performers that chose to embrace and utilize the new platform to their advantage. Yes, it may take some restructuring on your part, but there are many great possibilities for in-network opportunities for those willing to see the bigger picture and reposition their approach with them and these new members/additions.

I would love to see this lead to less consumer market business and lead toward more professional market-level access, which will remain to be seen. What they don't want or need is it to become just a consumer level, price-based service for only budget events and vendors.

I would think the kids party performers would be excited about the new GigKids platform as well. Nice to have this separated from the rest of the options.
Message: Posted by: Decomposed (Jul 30, 2019 04:32PM)
[quote]On Jul 28, 2019, Mindpro wrote:
[quote]On Jul 28, 2019, Decomposed wrote:
I do not know one performer however who is happy with it.[/quote]

While a few performers I've spoken to seem to feel this way, others are quite excited about the greater possibilities. They (GM/The Bash) are stepping up their marketing budget for the next coup


le of years to promote the new platform, and they are promoting it much more widerspread than just to the entertainment community. This could open many new doors and opportunities for performers that chose to embrace and utilize the new platform to their advantage. Yes, it may take some restructuring on your part, but there are many great possibilities for in-network opportunities for those willing to see the bigger picture and reposition their approach with them and these new members/additions.

I would love to see this lead to less consumer market business and lead toward more professional market-level access, which will remain to be seen. What they don't want or need is it to become just a consumer level, price-based service for only budget events and vendors.

I would think the kids party performers would be excited about the new GigKids platform as well. Nice to have this separated from the rest of the options. [/quote]

For sure Kids Parties....that's what I thought. Time will tell. I will keep paying and check the SEO. For that alone, it is worth it if I am listed in the category I compete in now.
Message: Posted by: MikeClay (Aug 7, 2019 09:30AM)
Ummm... Maybe I don't know much about SEO (WINK WINK NOD NOD)

But they have CRAP SEO..
It's got a slight boost due to being a directory ... but to only have 1.2k top 10 listings with over 800k indexed pages... ummm NOT GOOD

Here is the kicker....

ONLY 13 Top 10 listings for anything related to MAGIC
https://content.screencast.com/users/mike-cdc/folders/Jing/media/e5bc51c9-7fdc-4961-8c8f-778d21aa9f7b/2019-08-07_1028.png

When I was a full time entertainer I just kicked them off the 1st page for the market I wanted, and doing that is less than 6hrs of SEO work.
Message: Posted by: Dannydoyle (Aug 7, 2019 10:05AM)
Is it a good thing to rely on a company like that sor your SEO work? I don't rely on it at all, but would imagine the first thing you would want is control. They can change rules on a whim and leave you out n the cold. Seems like a bad plan to me.
Message: Posted by: Keith Raygor (Aug 7, 2019 11:51AM)
My experience with them, and the other similar sites, is that your listing (free or paid) swallows up your first page of Google search results. Prior to using them, I occupied 7 of the first 8 organic search results on the first page, with my location and magician as the keywords.

After experimenting with GigMasters, GigSalad, (as well as dalliances with MyPartyPlanner, Decidio and Eventective), my organic listings not only virtually disappeared from the first page and was replaced by theirs, but now, the company I was keeping on Google's search results were entertainers and processes I did not want to be associated with. I quit all of them, and not only did my organic results return, but the types of bookings and relative fees improved - dramatically.
Message: Posted by: thomasR (Aug 7, 2019 12:18PM)
Very interesting Keith. I hadn’t thought about organic searches being swallowed up by gig salad.
Message: Posted by: Dannydoyle (Aug 7, 2019 12:45PM)
[quote]On Aug 7, 2019, Keith Raygor wrote:
My experience with them, and the other similar sites, is that your listing (free or paid) swallows up your first page of Google search results. Prior to using them, I occupied 7 of the first 8 organic search results on the first page, with my location and magician as the keywords.

After experimenting with GigMasters, GigSalad, (as well as dalliances with MyPartyPlanner, Decidio and Eventective), my organic listings not only virtually disappeared from the first page and was replaced by theirs, but now, the company I was keeping on Google's search results were entertainers and processes I did not want to be associated with. I quit all of them, and not only did my organic results return, but the types of bookings and relative fees improved - dramatically. [/quote]

Fascinating, no joke.

So it helped you NOT being involved.

I have always maintained that booking through places that encourage low ball offers often gets you low ball offers.

Though I know of a couple of guys who managed to maximize the process.

Interesting point of view. How much work and time do you put into SEO?
Message: Posted by: Keith Raygor (Aug 9, 2019 08:36AM)
[quote]On Aug 7, 2019, Dannydoyle wrote:
How much work and time do you put into SEO? [/quote]

This probably deserves its own thread because its not related to The Bash as much as it is to a larger consideration of our industry. But I think your question is important and I want to answer it directly.

Initially, it required more time, but nowadays, not so much. As Ron Popeil would say - 'set it and forget it'. Within reason. :)

SEO is a strange animal because its a field that has a fair amount of people best left alone. It reminds me of the earlier years of our discussions here, when gurus were popping up let and right, and they all seemed to be getting their chosen 'keywords' from the same YouTube videos or veteran gurus. And figuring out how to separate the wheat from the chaff in SEO is not as easy, in part because even the honest ones sound like the spammers and vice-versa. But also because the mysterious and elusive algorithms of Google have their origins in deep technology that only those that choose to study it earnestly can likely provide the results we're looking for.

In our Café, I've only met one person that appears to understand it on that level, and he happens to be in this thread.

About 7 years ago, I started looking for ways to improve mine. And there's LOTS of people that say they can help you with that problem. I still get 3-4 emails a day from "people" offering their SEO services. I think many of them are auto-generated from India and closer.

Because so many of them were promising the same things, and using the same "funnel" scenarios and language, some pitches just didn't smell right. So I set off trying to educate myself - not so much to try to do it myself (because of the knowledge required to get it right), but more to be able to make a wiser choice in hiring someone.

I started with researching locals companies that specialized in SEO, with great websites and testimonials, then tried companies with national footprints promising the same, and even looked at Fiverr and some of those unsolicited emails back then. I also spent money with experts in our own field that left me hesitant to trust anyone else. Many offered free reviews of my site (I use the WordPress platform) and I was impressed with the info several of them provided. They check a lot of different factors to arrive at their conclusions: keywords, page loading times, landing pages, social media integration, etc. And even details that most of us would never think of, but remain important. It was a good learning experience.

When it came time to implement, I realized two things:
1) It's not an inexpensive proposition. Many of the better companies charge thousands, and may be better suited to healthcare, legal and manufacturing companies, than to us lowly sole proprietorships.
2) You get what you pay for.

I started looking at what others on WordPress were using to help with SEO, and one name kept coming up - Yoast SEO. After reading a lot of reviews of others that were using it, I downloaded it. Its just a plugin that appears in your WordPress dashboard. It was easy to use and implement, and the results started showing up on Google.

Since then, Yoast has improved their user interface, and their results. I'm re-doing my entire site now, so I haven't tweaked it for about a year. But when the new site is done in a few weeks, I'll spend somewhere between 2-4 hours going through the site page by page in the Yoast interface, and just double check all my criteria. The plugin leads you through the process easily, and even helps you understand WHY you're doing what it says you should probably do. It's the secret ingredient for those that are trying to avoid spending thousands. And as you said earlier, it keeps control at my fingertips, where the results match the input. Finding a company that offers the same thing isn't as easy.

Once I've done that 2-4 hours, I'll just leave it alone for another year or two. Once in a while, I'll get an email from Yoast reminding me to check a page that needs updating, or a new change at Google that requires me to make a minor change though their interface, but it has been a no-brainer for me and thousands of other companies, big and small.

I do think that the people that stay up to date with their education from Google and other SEO related information providers can get your there as well. And maybe even better or faster, but there's that price to pay.
Message: Posted by: Al Kazam the Magic Man (Aug 13, 2019 11:41AM)
Very interesting thoughts and discoveries Keith.
I too have downloaded the Yeost SEO plug in. There is one expert in this thread who has dissed Yeost in another thread and suggests a different plug in. I did take a look at it, but I'm not smart enough to figure out the details. I do find the Yeost pretty helpful for me.
Message: Posted by: Keith Raygor (Aug 13, 2019 12:32PM)
[quote]On Aug 13, 2019, Al Kazam the Magic Man wrote:
There is one expert in this thread who has dissed Yeost in another thread and suggests a different plug in.[/quote]

I tend to pay attention to his posts because it appears he does his homework. His previous mentions of Yoast were complimentary, from 2014. SEOPress came out in 2016. My use mirrors something he mentions, the 'spamming' of Yoasts dashboard with suggestions to upgrade to the PRO model. I ignore those and just do my work. It's not unusual for any company to at least try to convince you to upgrade to their paid version. He knows more about it than I do, so there may be more compelling reasons, but I haven't found meaningful ones in the reviews I've read comparing the two to support his opinion that "Yoast sucks".

Both have 5-star ratings.

Yoast has over 5,000,000 installations on Wordpress alone compared to SEOPress with 60,000+. Yoast runs on more than 9 million sites and on 11.4% of the top 1 million sites in the world. I'm comfortable with its ease of use, ubiquitous reach and results. If Mike has specifics that expands on his current opinion, I'd want to hear them.
Message: Posted by: Al Kazam the Magic Man (Aug 16, 2019 09:09AM)
Great thoughts Keith. I did look at SEOPress, but being that I'm a novice I couldn't figure it out very well.
Message: Posted by: MikeClay (Oct 11, 2019 04:50AM)
Sorry for not being around more...
We just moved from Metro Atlanta to just outside of Chattanooga TN.... Been a crazy quarter..

sooo let me sum up Yoast and why I don't like it (=

I personally REALLY don't like Joost (he is the guy who founded the company) and in the past some of the things he did with the plugin to give himself an advantage I feel lacks ethics.
That is a MAJOR influence on why I dislike it.
The other aspect is simple.. It becomes EASY to OVER optimize with it... It's the stupid little green dots.. 9 out of 10 times if you get em all green the content is weak and your site looks spammy to google.

9 out of 10 times... Yoast will do well for you. If your doing high end technical SEO builds and need more control it tends to get in the way and you end up beating your head on the desk and eventually will uninstall it.
Here is an example...

This is a Crawl Map of a site I am working on .. https://www.screencast.com/users/mike-cdc/folders/Jing/media/f4a55ec0-9daf-4e41-8b4c-b2a36aa35bae
Each green dot is a page in the site. To get the site to spiderweb like that I had to get rid of Yoast because its not designed to manage a site at this scale and ends up breaking the technical SEO.
SEOPress is smaller (less code bloat), doesn't slow the site down, and when the site starts to get over the 100 post mark it doesn't start to implode due to bad internal linking.

Hopefully that clears things up a little.. As far as all the other "Gurus" out there.. seems most of them are no longer in entertainment or SEO...

OHH Al... add a LINK to your website in your profile signature... Themagiccafe is a POWERFUL Thematic Relevant Backlink (HINT HINT)
Message: Posted by: Keith Raygor (Oct 11, 2019 09:41AM)
Thanks for the details, Mike. Helps a lot.