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Topic: Official Magic Café Book of the Year 2020
Message: Posted by: Dr. JK (Jan 4, 2021 12:00PM)
Well, I'm not sure who's "supposed" to launch these things, but since books are my thing, I want to get this party started. Let's discuss what book deserves the prestigious 2020 Magic Café Book of the Year award! I know 2020 wasn't always great, but there sure were a lot of good books, so let's get busy picking which one was the best. As others have done, I'll plagiarize the rules, then let us get to the good stuff...

Who will win The Tarbell for 2020?!


What is your favorite book that was released in 2020?

Please submit up to 3 entries and we'll tally them up on February 15.


1.
2.
3.

_______________________________________________________________

And, gang, Jamie D. Grant knows firsthand how much of an impact this thread will have on someone's life. Seriously. The prestige from this little thread will drive their sales through the roof. So please let's take this seriously, say nothing but nice things, and have fun! We're going to change someone's life!


RULES:
_____________

To help reduce drama (we can never eliminate it, I'm afraid) let's try and keep to the following...

Vote with Book Title and the Writer Name. Please submit 3 Entries(if you're able).


You must have 50+ posts on the Magic Café for your vote to count. If you're new, that gives just over a month to join in the community and share in our passion.

It is impossible to police or enforce a "no asking your clients, friends, etc to vote" rule and, personally, I think it's silly to ask people not to share their excitement. How can you have a contest if you're not allowed to talk about it?! On that note, I ask that you please...

Don't offer financial incentives.
Encourage people to vote for 3, if possible (I know it's harder to find 3 books in a single year than an effect) not just one.
Limit the number of your announcements to 3 times.

I trust people (perhaps that's a fault, lol) but I also trust the voting public to choose what they truly feel is the best and not just what someone tells them to do.

Lastly, this is a thread for JOY. Let me be clear- HAPPINESS! Any post that is not a vote or is something positive, I will ask for it to be deleted. There are other places on the Café (Right or wrong) for political discussions. But they won't be here.

Sweet Marie- wish me luck (I mean for moderating this thread), lol...


_____________________________________

PREVIOUS WINNERS of The Tarbell
______________________________________

2000: no voting took place
2001: no voting took place
2002: no voting took place
2003: no voting took place
2004: no voting took place
2005: Dear Mr Fantasy, John Bannon
2006: Power Plays, Mike Power
2007: Session/547, Joshua Jay
2008: Approaching Magic, David Regal
2009: Magic: 1400s to 1950s, Mike Cavenry
2010: One Degree, John Guastaferro
2011: Researching
2012: Luca Volpe, Emotional Mentalism
2013: The Approach, by Jamie D. Grant
2014: A Piece of My Mind, by Michael Murray
2015: The Black Project, by Looch
2016: The Jerx Volume 1 by Andy
2017: Temporarily Out Of Order by Patrick Redford
2018: Repertoire by Asi Wind
2019: Interpreting Magic by David Regal
Message: Posted by: godan65 (Jan 4, 2021 12:07PM)
Great Jeff, thank you for starting the election process. Love your book reviews as well :-)
Jorn
Message: Posted by: Dr. JK (Jan 4, 2021 12:13PM)
[quote]On Jan 4, 2021, godan65 wrote:
Great Jeff, thank you for starting the election process. Love your book reviews as well :-)
Jorn [/quote]
Thanks, Jorn - this should be fun!!
Message: Posted by: Nathan Alexander (Jan 4, 2021 01:00PM)
1. Perform: All the Stuff to Think About by Tim Hannig
Message: Posted by: Seluj (Jan 4, 2021 02:01PM)
Don't have 50 posts, but I will follow the election with great interest.

Is there a list of all the 2020 releases ?
Message: Posted by: Hondo88 (Jan 4, 2021 03:46PM)
1) Cards Against Reality by Lorenz Schar
2) Resigned to Miracles
3) Gambling Sleight of Hand by Steve Forte
Message: Posted by: andykean (Jan 5, 2021 12:20AM)
1) Principia - Harapan Ong
2) The illusioneer - Carlos Vaquera
3) Magicana - Charlie Miller columns from Genii
Message: Posted by: Dr. JK (Jan 5, 2021 05:44AM)
I should add - the book needs to have been published in 2020...
Message: Posted by: Einmaliger (Jan 5, 2021 06:47AM)
Thanks for doing this, Jeff!

If it helps, there is thread in this forum where we tried to list all magic books released in 2020.

https://themagiccafe.com/forums/viewtopic.php?topic=709493&forum=110
Message: Posted by: Einmaliger (Jan 5, 2021 06:53AM)
[quote]On Jan 4, 2021, Hondo88 wrote:
1) Cards Against Reality by Lorenz Schar[/quote]
[quote]On Jan 5, 2021, andykean wrote:
1) Principia - Harapan Ong[/quote]
Cards against Reality seems to have been published in 2019: https://www.conjuringarchive.com/list/book/2092
Prinicipia is from 2018: https://www.conjuringarchive.com/list/book/1695
Message: Posted by: Aaron Isaacs (Jan 5, 2021 10:11AM)
Distilled - Ryan Plunkett
Message: Posted by: snape (Jan 5, 2021 10:34AM)
1. Gambling Sleight of Hand
2. Magicana
3. Rubinstein Coin Magic
Message: Posted by: Wravyn (Jan 5, 2021 11:37AM)
I only purchased one book that was published in 2020 and it gets my vote...
The Trojan Horse Project
Message: Posted by: Wordsworth (Jan 5, 2021 04:43PM)
Secret Language - HELDER GUIMARÃES
Message: Posted by: FrankFindley (Jan 5, 2021 09:40PM)
1) Reflections by John Carey
2) Rubinstein Coin Magic by Dr. Michael Rubinstein
3) Eugene Burger: From Beyond by Lawrence Hass and Eugene Burger (Not sure if this qualifies for 2020 as it was released in very late 2019 like Reflections which is on the referenced list of 2020 releases).
Message: Posted by: ActionJack (Jan 5, 2021 10:11PM)
1. Gambling Sleight of Hand by Steve Forte
2. Rubinstein Coin Magic by Dr. Michael Rubinstein
3. Parlour Tricks by Morgan and West
Message: Posted by: andykean (Jan 6, 2021 02:45AM)
Sorry my third choice would be Coin Magic - by Dr Michael Rubinstein ( I only got Principia this year my mistake)
Message: Posted by: magicfish (Jan 6, 2021 04:07AM)
1. More Jaw Droppers! by Harry Lorayne

2. Suzy Wandas: The Lady with the Fairy Fingers by Kobe Herwegen
Message: Posted by: Geoff Pfeiffer (Jan 6, 2021 09:47AM)
1. Rubinstein Coin Magic by Dr. Michael Rubinstein
2. Parlour Tricks by Morgan and West
Message: Posted by: Winks (Jan 6, 2021 10:33AM)
Eugene Burger: From Beyond by Lawrence Hass and Eugene Burger
Message: Posted by: Joey Evans (Jan 6, 2021 11:29AM)
Perform: All the Stuff to Think About by Tim Hannig

Seriously a fantastic book.
Message: Posted by: unclesamayen (Jan 6, 2021 11:44AM)
Secret Language - HELDER GUIMARÃES

NEAT review
Message: Posted by: Christophercarter (Jan 6, 2021 12:03PM)
Perform by Tim Hannig. The book I wish I had when I was starting out.
Message: Posted by: Sh9bum9 (Jan 6, 2021 02:11PM)
Eugene Burger: From Beyond by Lawrence Hass and Eugene Burger
Message: Posted by: Rachmaninov (Jan 6, 2021 05:39PM)
Gambling SoH by Steve Forte.
Message: Posted by: landmark (Jan 6, 2021 08:36PM)
[i]Faro Fundamentals[/i] by Greg Chapman
Message: Posted by: alexK (Jan 7, 2021 06:14AM)
1. Rubenstein Coin Magic by Dr. Michael Rubinstein
2. Parlour Tricks by Morgan and West
3. The Trojan Horse Project by Manos, Murray and Rasp
Message: Posted by: rasp (Jan 7, 2021 04:09PM)
The Trojan Horse Project...... Manos, Murray and Rasp.
Message: Posted by: Brian H (Jan 8, 2021 11:26AM)
1. The Trojan Horse Project by Manos, Murray and Rasp
2. Resigned to Miracles by Peter Gröning
3. Secret Language by Helder Guimarães
Message: Posted by: Andy Young (Jan 8, 2021 05:53PM)
Rubinstein Coin Magic
Message: Posted by: emyers99 (Jan 10, 2021 01:53AM)
1) Resigned to Miracles
2) Distilled
3) Darkest Corners of My Mind.
Message: Posted by: nooner (Jan 10, 2021 10:31PM)
Rubinstein Coin Magic by Dr. Michael Rubinstein
Gambling Slight of Hand by Steve Forte
Message: Posted by: reese (Jan 11, 2021 12:06AM)
Gambling Sleight of Hand by Steve Forte...and runner up: Parlour Tricks by Morgan & West
Message: Posted by: Manos Kartsakis (Jan 11, 2021 01:57AM)
1. Harpacrown Too by Mark Chandaue
2. Mosaic by Perseus Arkomanis
3. The Trojan Horse Project by Manos, Michael and Ian
Message: Posted by: Peckham (Jan 11, 2021 12:19PM)
1. Rubinstein Coin Magic
Message: Posted by: Nev Blenk (Jan 12, 2021 09:03AM)
1 - Rubinstein Coin Magic. Not just the content but also the production quality - superb
Message: Posted by: dirtyfoucault (Jan 13, 2021 06:32AM)
Another vote for Eugene Burger: From Beyond by Lawrence Hass and Eugene Burger
Message: Posted by: pabloinus (Jan 13, 2021 03:01PM)
Rubinstein Coin Magic
Message: Posted by: MattSzat (Jan 14, 2021 09:51AM)
Perform: All The Stuff to Think About by Tim Hannig
The Boy Who Cried Magic by Andi Gladwin
Message: Posted by: jlevit (Jan 15, 2021 03:39PM)
Perform: All the Stuff to Think about by Tim Hannig.

It's the perfect book. You can read through it from front to back. Or keep it at your bedside and open it up to any page and you will be greeted with valuable insight that WILL help you. Whether you are just getting going, or you are seasoned pro, there is something for everyone in this book. And no matter how long you've been in the business, Tim reminds you of all the stuff that we all need to hear and remember. Thank you, Tim, for sharing so much, so generously, with all of us!
Message: Posted by: charliemartin (Jan 15, 2021 03:53PM)
1. Perform by Tim Hannig
2. Magic for Cool Cats by Jonathan Friedman
3. Darkest Corners of my Mind by Ben Hart
Message: Posted by: robsigns (Jan 15, 2021 09:59PM)
1. Perform by Tim Hannig
2. Parlour Tricks by Morgan and West
3 Secret Language by Helier Guimaraes
Message: Posted by: EvilClown (Jan 17, 2021 08:15AM)
1. Rubinstein Coin Magic
2. Gambling Sleight of Hand
3. Secret Language
Message: Posted by: MarkinMadison (Jan 17, 2021 07:41PM)
Perform by Tim Hannig

If you haven't read it, you should. It has GREAT content.
Message: Posted by: Ken Dumm (Jan 17, 2021 08:25PM)
1. Perform Tim Hannig- Best book since Maximum Entertainment

2. Resigned
Message: Posted by: magicmayne (Jan 17, 2021 09:38PM)
Perform by Tim Hannig - Love this book.
Message: Posted by: Mark Holstein (Jan 19, 2021 11:31AM)
Perform by Tim Hannig. I posted this on Facebook when I received my copy.

We’ve known Tim Hannig a long time. We were at David Sandy’s Workshop when Tim performed his show, while the attendees sat awestruck in the back of the room. In my 40 plus years in magic, I never experienced the explosion of applause and emotion that filled that room after the last student left and the conference room door closed. I will never forget it. We’d seen a complete master of his craft own the room.

So now, about 20 years later, I am thrilled to say I’ve just finished reading Tim’s book, PERFORM. First, a comment about the physical product. In this age of digital downloads and one trick DVDs, this is a beautiful book. Hardcover, over 400 pages, great design and layout, lots of color photos. It’s a joy to own.

But it wouldn’t matter if the content were not up to the beauty and design of the book. Well, not to worry. Tim holds nothing back. It’s a study in being a professional magician. It’s all here, from the nuts and bolts of running a small business, to marketing, show design and everything else. If someone is new to making a living at magic, and carefully studies this book, they will have everything they need to succeed.

To me, being a “professional” magician is a mindset. It’s not about whether magic is your primary source of income - for me, it’s never been that. It’s about the magic you do and the mindset that underpins your delivery of that product. Here, Tim’s book really delivers. He has thought about “why” he does things a certain way. He’s got 1000s of hours of actual performance time. He has found a way to articulate all of this in here. It matters not if you do children’s magic. If you study this book, and take its lessons on board, you will be a better performer.

We are so proud to call Tim a friend. He’s the real deal. A great father and husband, a generous and giving friend, and a very talented performer. He hit it out of the park with this project.
Message: Posted by: sgtgrey (Jan 20, 2021 10:43PM)
1. Perform by Tim Hannig
2. Parlour Tricks by Morgan & West
3. Secret Language by Helder Guimaraes

I realize this looks like I copied robsigns above, but apparently we have similar tastes in magic books. Perform is not just one of the best books of the prior year, but one of the best books out there on performance - period. I cannot speak highly enough about it.
Message: Posted by: Silversleights04 (Jan 21, 2021 08:20AM)
1. Trojan Horse
2. Rubinstein's Coin Magic

I haven't gotten much else that was published this year, just from years prior.
Message: Posted by: danielluskmagic (Jan 21, 2021 10:28AM)
Perform By Tim Hannig
Message: Posted by: Sam Sandler (Jan 21, 2021 02:27PM)
I am deaf so I tend to read more then watch videos especially as most don't have closed captions.

over the years I have read many books but I will say that this book
Perform By Tim Hannig is fresh and to the point.

this is a new book that should be read by evrey magician whether full time pro, weekend warrior or well everyone else.
Message: Posted by: Dr. JK (Jan 21, 2021 02:36PM)
[quote]On Jan 21, 2021, Sam Sandler wrote:
I am deaf so I tend to read more then watch videos especially as most don't have closed captions.

over the years I have read many books but I will say that this book
Perform By Tim Hannig is fresh and to the point.

this is a new book that should be read by evrey magician whether full time pro, weekend warrior or well everyone else. [/quote]
If you like books, but don't watch a lot of video because of the captioning, check out my YouTube channel: Erudite Magic. I review magic books, and I always try to make sure my YouTube videos get captioned.

Thanks for voting, and I agree with your assessment!
Message: Posted by: knightmagic98 (Jan 23, 2021 07:04PM)
Perform: All the Stuff to Think About by Tim Hannig
Message: Posted by: Einmaliger (Jan 25, 2021 01:41PM)
This year, I wasn't very lucky with my purchases of current books. Some were really disappointing. Only two really stand out:

1. Trojan Horse Project
2. Resigned to Miracles
Message: Posted by: Jake Austin (Jan 25, 2021 01:41PM)
1. Parlour Tricks by Morgan & West
2. Perform by Tim Hannig
3. GSOH by Steve Forte
Message: Posted by: Alikzam (Jan 25, 2021 09:34PM)
1. Perform by Tim Hannig

It contains all the "real work" on the behind the scenes efforts it takes to make a career in magic. Highly recommended!

:dancing:
Message: Posted by: celebrity (Jan 26, 2021 01:56PM)
A huge thanks to those who have nominated Trojan Horse, myself, Manos and Ian are very grateful to you all!

My nominations in no particular order are -

Harpacrown 2 by Mark Chandaue
Ten Types by Steve Wood
and Trojan Horse*

*Whilst I would never nominate a book written exclusively by myself, the concept behind the Trojan project belongs to Manos and I can hand on heart say that had I purchased Manos’ work on its own I would have been more than satisfied with my purchase.

Best Wishes Michael
Message: Posted by: Cris Johnson (Jan 26, 2021 02:18PM)
Perform by Tim Hannig - This book focuses on the BUSINESS of magic show business. As opposed to yet another book on tricks, this book delves into running a business. We have enough books on tricks. We need more books like this, but frankly I don't think anyone will be able to top it.
Message: Posted by: theothermentalist (Jan 26, 2021 03:40PM)
1. Perform by Tim Hannig
2. Parlour Tricks by Morgan & West
3. Magic is my Weed Steve Spill
Message: Posted by: jamiedoyle (Jan 27, 2021 10:30PM)
1. Perform by Tim Hannig

Best book of 2020!
Message: Posted by: paulmartinmagic (Jan 29, 2021 03:57PM)
Perform by Tim Hannig
This is a brilliant book that should be essential reading for all. Best book I’ve read in over 5 years. Get a copy you won’t regret it.
Message: Posted by: jkr (Jan 31, 2021 03:51PM)
Gambling Sleight of Hand by Steve Forte
The Boy who Cried Magic by Andi Gladwin
Message: Posted by: Michael Rubinstein (Jan 31, 2021 04:13PM)
As an author of one of the pubblications in question I don't feel it is my place to vote, but I should point out that my book Rubinstein Coin Magic sold out before its official release date in July, and is now in its third printing.
Message: Posted by: Ray Haining (Feb 4, 2021 08:04PM)
[i]Rubinstein Coin Magic[/i] (I'm voting for this regardless of Michael's post.)

Just out of curiosity, [i]Perform[/i] by Tim Hannig is not offered by any of the major magic retailers (Vanishing Inc., Penguin, Hocus Pocus, etc.), yet a large number of people are voting for it. How did it come about that so many people even know about it, never mind bought and read it?
Message: Posted by: LFoxx (Feb 4, 2021 10:27PM)
Perform: All the Stuff to Think About by Tim Hannig
Message: Posted by: dlachance (Feb 4, 2021 10:48PM)
1. Perform by Tim Hannig
2. Secret Agenda by Robert Giobbi
3. The Boy Who Cried Magic by Andi Gladwin
Message: Posted by: Norden (Feb 4, 2021 11:05PM)
1 - Perform by Tim Hannig
2 - The Boy Who Cried Mafic - Andi Gladwin
3 - The Magic House - Dave Atwood
Message: Posted by: FrankFindley (Feb 4, 2021 11:21PM)
One nice thing about the award threads is that it encourages people to post who haven't in a long time, sometimes a decade! Welcome back! Hope you all will join in on other threads.
Message: Posted by: Jake Austin (Feb 13, 2021 02:17PM)
Ray,

I learned about Perform here on the Magic Café:

https://www.themagiccafe.com/forums/viewtopic.php?topic=715030&forum=110

Jake
Message: Posted by: Ray Haining (Feb 13, 2021 03:13PM)
Jake, thank you. Finally, somebody answered my question.
Message: Posted by: magicmanfrank (Feb 13, 2021 07:16PM)
Perform by Tim Hannig.

Tim Paid me to say this.

(Kidding....or am I ???) ;)

=Frank=
Message: Posted by: Dr. JK (Feb 14, 2021 06:58AM)
Reminder that the voting closes out at midnight tonight so the winner can be announced tomorrow - looking forward to it!
Message: Posted by: swood (Feb 14, 2021 07:14PM)
I've just seen this, and I want to say a huge thanks to Michael Murray for voting for my book 10 Types. Coming from one of the best creators in mentalism, that is a real compliment and I'm delighted to be listed alongside some of my favourite authors, whose work I really admire. Thanks Michael!
Message: Posted by: swood (Feb 14, 2021 07:20PM)
And if I'm not too late, my vote goes to the Trojan Horse Project. Each of the approaches in that book are different, but in their own way they each excel and together the authors complement each other perfectly. Well done to those involved! This one was a joy to read.
Message: Posted by: DrewBstoss (Feb 14, 2021 07:41PM)
1. Perform by Tim Hannig
2. Harpacrown Too by Mark Chandaue
3. Parlour Tricks by Morgan and West
Message: Posted by: Michael Messing (Feb 14, 2021 07:46PM)
Perform by Tim Hannig.
Message: Posted by: BradBrown (Feb 14, 2021 09:06PM)
Perform by Tim Hannig

I believe it's the only 2020 magic book I read, but it is a good one.
Message: Posted by: Christian & Katalina (Feb 14, 2021 11:36PM)
Perform by Tim Hannig

There are a multitude of books about tricks. However, every now and then a book comes along that examines the bigger picture..and that is how to do those tricks well. If you are a person who is thinking about performing for compensation or you're an aspiring professional magician, then this book is a must read. This is a thick tome of over 400 pages. It covers so many important elements of performing and business that you will need to take notes and refer back to it many times over the years. If I was teaching young people how to become a professional, this book would be an important part of that course.

Initially, I had passed by this book. Tim is a professional family entertainer and I thought the book was about how to perform in the family/school market. Well, it does cover that subject, but it goes way beyond that. In fact, it was recommended to me by so many of my professional friends that they forced me to get it. I was extremely impressed by the sheer amount of information and concepts that Tim Covers in this book. He also makes it fun to read. Stories, pictures, QR codes, all make this just as much fun as it is educational.

Bottom line...you have enough trick books..get this book and learn how to be a better performer..and how to market better, and how to run your business better.
Message: Posted by: Dr. JK (Feb 15, 2021 08:45PM)
Thanks to everyone who took time to vote! The Tarbell Award (aka Magic Café Book of the Year) is a prestigious people’s choice, determined by you, the members of the Magic Café. Here are your results for the 2020 award:

In 3rd place, we have a 2-way tie: [url=https://www.mindfx.co.uk/products/the-trojan-horse-project]The Trojan Horse Project[/url] and [url=https://www.vanishingincmagic.com/stage-and-parlor-magic/parlour-tricks-book/]Parlour Tricks[/url] - each receiving 9 votes

In the silver position, you chose [url=https://www.vanishingincmagic.com/money-magic/rubinstein-coin-magic/?gclid=Cj0KCQiA1KiBBhCcARIsAPWqoSr0_iTslmPyFjriGB60UZMKv544NuGpuOj6vhWWI9ywOjuQ5Is61osaAu1NEALw_wcB]Rubinstein Coin Magic[/url] with an exceptional 15 votes. Bravo for one of the most significant coin books in decades! 👏.

Finally, the grand prize winner and official Magic Café Book of the Year goes to the incomparable Tim Hannig for [url=https://performbettershows.com/]Perform: All the Stuff to Think About[/url] with a dominating 29 votes!😱 What a great book, and a well-deserved win!!

Congrats to all of our authors, publishers, and readers who helped to make 2020 bearable with so many excellent magic publications! Thanks for participating in The Tarbell awards this year, and as always, KEEP READING!
Message: Posted by: Tim Hannig (Feb 17, 2021 10:17PM)
Winning this award means a lot to a self-published author like myself.

Thanks to all who bought, read and voted!

I especially appreciate the comments many of you left as you voted -- I read every one of them.

Woo-hoo!!

Now let's get out there and PERFORM!
Message: Posted by: Rspangl (Feb 18, 2021 10:52PM)
Jeff. Thanks for organizing this. I enjoy seeing everyone's picks and I shall resolve to be more involved this year so I can actually cast my votes for 2021 book of the year. Christian, and others who did so, I appreciate the additional commentary on your votes. It is very helpful. I actually came to the same conclusions for #1,#2, and #3 (with a bit of a tie for #3). So just for the record...

1. Perform by Tim Hanning. I think this book has broad appeal for anyone who performs for an audience. Yes, Tim provides some very good advice on putting a show together. But, what I found enjoyable was the positive way Tim treats his clients. This is smart business so that he can set up an annuity of future business. An even bigger take away is how he teaches us how to be a decent human being. Yes, things will go wrong, and the client may not provide ideal conditions, but Tim has a great attitude and strategies to get clients on his side to help him work through those challenges. Great book to refer back to. My vote is also very much influenced by the fact that I've been able to see Tim perform for kids a few times, and so I know the ideas in the book are real world.

2. Rubenstein Coin Magic. I've been wanting to add a little coin magic skills. This book is a great reference book, and what I like even more is that Michael has video available for many moves (maybe all?) and items in his Penguin Magic lecture are in the book. I like being able to combine the reading with the visual. I'm working on a short routine using the Spellbound move; of course I feel like I already know the Spellbound move. But I like looking over some of the variations of the move that Michael provides. Now that I have a video studio set-up, I think it will be very helpful for me to try the different Spellbound moves on camera to see how they actually look in my hands.

3. This is a toss-up for me between Parlour Tricks by Morgan and West and The Darkest Corners by Ben Hart. There are three main reasons I mention these two books here: They are full of stand-up/parlor routines, I've seen both of these acts performed live, and there are good scripting ideas in both. Again, it is very helpful for me to read the book, and recall how I saw and experienced the effects when I saw them performed live. And, the books are just beautifully printed and bound.

I'm intrigued to research more about some of the other books mentioned to better understand what was special about them. Thanks to all who voted to help us all gain some perspective on the books released in 2020. Here's to great releases in 2021!
Message: Posted by: Tim Hannig (Feb 19, 2021 12:50PM)
[quote]On Feb 4, 2021, Ray Haining wrote:

Just out of curiosity, [i]Perform[/i] by Tim Hannig is not offered by any of the major magic retailers (Vanishing Inc., Penguin, Hocus Pocus, etc.), yet a large number of people are voting for it. How did it come about that so many people even know about it, never mind bought and read it? [/quote]

Good question! Since there is more than one way to answer it, I thought I'd try. Maybe this will help someone else who has a product to promote.

Here's how I think most people have heard of PERFORM:

1) Magi-Fest Performance & Lecture
This was where PERFORM was first talked about and pre-sold. After the response to my lecture & book announcement, I decided to go full-color, hardcover, add the QR codes, etc.
Joe Diamond and Danny Orleans ran the merch table that day... and they can tell you how crazy it was.

2) Feb 2020 -- for a full month I ran ads on SME Talk Magic and Surplus Magic Exchange to get the word out.

3) Four 2020 Virtual Lectures where the book was promoted:

Unconventional Convention (put on by Jonah Babins & Ben Train)
FCM International Conference
IBM International Lecture as part of their Monday night series
Kidabra Lecture

4) Magic Reviews on youtube from:
Magic Orthodoxy (David Kenney)
Erudite Magic (Jeff Kowalk)
both gave very positive reviews of PERFORM (Thanks guys!)

5) Podcasts interviews centered around the book launch
Discourse in Magic (Jonah Babins)
Chasing Wonder (Taylor Hughes)
Magicians Talking Magic (Graeme Reed)

you can listen to those episodes here:
https://performbettershows.com/podcast-interviews/

6) My own social media:
I posted about the book for several years as I was working on it, and had quite a long list of interested magicians by the time the book was launched.
You know how facebook is... I probably have 2,500 magician friends there. Many of my readers have followed my career and know that I'm not releasing things every other week.
This book is my opus, as Josh Jay called it in the introduction.
You can watch the promo video for the book on the home page here:
https://performbettershows.com/

7) word-of-mouth
By far, this has been the most effective. Read Christian Painter's post in this thread.

He didn't want the book, as he had me pegged as a family entertainer, and he's a mentalist.

But, his friends kept telling him to buy it. He asked them "why?" and was told... "Just get it. You'll see."
Christian shared that with me in a private message and it made me laugh.

Sometimes one person will buy the book, and then I'll get 4 more orders from their magic pals. It's happened more than once.
Jeff McBride bought the book, and I asked him how in the heck he heard about it. "Jon Armstrong told me to buy it." Thanks, Jon!

Not only that, after people buy the book, many of them have posted about it. That almost always generates sales.
You can see many of those posts on this page:
https://performbettershows.com/people-are-talking/

I was offered a publishing deal for PERFORM by a major magic publisher. If I had gone that route, you would probably have heard about the book in a more traditional way.

However, I was excited to take on the challenges of self-publishing, as I knew I would learn a ton.

I chose to spend the money up front, not skimping on things like graphic design or the best copy editor I could find. I think I have only found one mistake in the entire book, and there are over 100,000 words.

I now look at magic books in a whole new way, and have a tremendous amount of respect for anyone who publishes a book that finds a spot on my shelf.
Message: Posted by: Michael Rubinstein (Feb 23, 2021 05:14PM)
Hi, and thanks to all who participated. Honored to be one of the selections. For anyone interested, many of my routines (with older handlings) can be found on the Penguin and At the Table DVD/downloads and the New York Coin Magic Seminar DVD series. I did record some of the newer material and updated handlings found in the book, and it can be seen on my YouTube channel, Rubinstein Coin Magic. See the playlist of the same name. Thanks again to all, Michael Rubinstein