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sb Special user 567 Posts |
Hi, I am in the midst of planning something big. We are trying to put together a budget for this project. And in one of our brainstorming sessions we talked about advertising through cable TV. What better place to market a magic show than during a few episodes of Mindfreak. A long time ago I talked with the local cable company and got some info about cable advertising and found that it really was cheaper than I had originally thought. Well today is saturday and the cable sales office is closed so I can't call there now, but will do so on Monday.
So, has anyone ever ran a successfull cable TV ad campaign? Any words of wisdom, pitfalls, warnings, or ideas about how much something may cost? The shows that this will be promoting will be a family show. So, what channels do you think would be best? Since its a family show, who should you market to? The kids, they see the add and say "Mommy, lets go to this show!" The moms, they are probably the ones who will be buying the tickets. The dads, again they may be the ones who will buy the tickets. A&E during Mindfreak certainly seems like a good place to start, as people watching magic tend to like magic. Travel channel during WPT (poker) with the comercial showing some killer card clips? And again, what channels? A&E, Travel, cartoon, Nick, etc....? thanks in advance scott b |
Christopher Starr Inner circle Heart of America 1850 Posts |
Scott:
Very impressed that you are considering such a project, because even though it is "cheaper than you thought", it's still going to cost. To be brief, you are on the right track on targeting your audience. You must 1st decide WHO is going to want to BUY (or go to) your show? Once you narrow down WHO is the buyer, then you must find out WHEN do they normally watch cable tv! So, while you, as a magician, would presume that a magic show like Mindfreak would be the timeslot to show it, you don't really know if your buyer is actually watching cable at that point. One of the pioneers of the 50's-60's infomercials wrote a book on tv advertising, and in it he essentially said NEVER buy prime time tv advertising for any product. Why? Because your ad is an intrusion on the viewer who just wants to watch Desperate Housewives! Instead, he said pick up the off-time slots, late at night, early morning, etc. because the viewers, at those times, are not emotionally attached to what they are watching, and are more suseptible to whatever ads come on! This is why you see so many infomercials during the 3rd shift times of day. At any rate, what you really want is the most rotation for your money. If your target is housewives, then you need to enquire what time of day they are watching. And spread it out across the channels, the key word here is REPETION - the more people see it, the more legitimate it becomes to them. However, don't waste all of your promotional monies on tv, you need a balanced advertising budget for optimum success. Good luck Scott! |
sb Special user 567 Posts |
Thanks Christopher,
Here is another thread that I just started regarding the diversification of my advertising. (in hotel table tent type advertising) http://www.themagiccafe.com/forums/viewt......44&0 I am also looking into billboards, print advertising, radio promotions (probably not radio advertising, unless it will be needed to get extra coverage in terms of being a guest). Hopefully I will be able to capitalize on cross marketing with many local businesses. thanks again scott b |
Mercury52 Inner circle Kevin Reylek 2239 Posts |
I don't know a lot about this, but I do know what I hate to see on TV, and I typically hate local commercials. Local car dealers, credit agencies, etc all have crummy commercials that are poorly written, have untrained buddies who get roped into "acting" in them, etc.
Regardless of the time slot you choose to air in, please make sure you've invested your time, efforts, and money into having an ad that is well-written, well-acted (if acting is required), and that you have an experienced and knowledgable crew to shoot and edit your commercial. If you do reach your audience at the right channel and time of day, it still does you no good if you irritate them with your commercial, because it won't bring them to your show. I'm not trying to be accusatory, for all I know you've done a really terrific job with your ad, but I've seen so many truly horrid local commercials, that I'd hate for yours to end up the same way. Good luck with it! Kevin
Kevin Reylek
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sb Special user 567 Posts |
I second that!
Kevin, I hate "cheesy" local comercials too! Hate is not quite a powerfull enough word here. I think a bad comercial does nothing good for you, but can do some "serious bad". Like lower the image of the entire project. We do not have the comercial filmed yet, but I do know the owner of a small production company that does great work. Actually this entire project is in an early phase. We are trying to put together an inital budget and business plan, trying to make all of the numbers mesh. But we do have a great start and it does look like we are going to be able to make it all come together. I will post some details when we are a little farther down the road. Thanks again scott b |
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