|
|
Go to page [Previous] 1~2 | ||||||||||
Marshall Thornside Inner circle chicago 2016 Posts |
I don't expect booking via the website.
I prefer cold calling places, business expos, pick up cards and word of mouth. My website is a reference tool for people to access. And to get to know me!
you will remember my name
World's Youngest Illusionista 7th greatest pianist in the world Go Red For Women and Stroke Ambassador www.mai-ling.net |
|||||||||
NJJ Inner circle 6437 Posts |
Marshall - it can be a great source of work if it is easy to access and find. People searching for "Magician" and your area should find you!
|
|||||||||
ScottRSullivan Special user 874 Posts |
Nicholas is correct. It can be a GREAT source of work.
However, Marshall is also correct in actively pursuing face to face meetings with people. Now combine them and you've got a machine that will earn its keep. (Is that proper english? Hmm.) I think there are two main thoughts on the Internet and marketing. Thought 1: Use my website as an online brochure. This includes quotes, client lists and even some videos. This is a legit way of thinking and rightly so; it works. Thought 2: Use the Internet to build a community and keep engage clients in an ongoing dialogue Also a legit way of thinking. I think this method is actually a natural extention of an old form of marketing. Allow me to explain. Years ago, we would ask people at shows to sign up for a "Birthday Club" or other item (maybe even a loss leader). We would then follow up with a quarterly newsletter sent via the mail. Then in the booming '90s, we began "opt-in" email lists. Many still asked for names/emails after shows in exchange for a free X (or another loss leader). In exchange, we would email them once a month with an email "newsletter." Today and tomorrow we still get their information. But now, we give them a "channel" called an RSS feed. Whenever we want to make an annoucement, we publish it in our RSS feed and all our clients who subscribe receive an MP3 or video file. So we've got from paper newsletter to email newsletter to "podcast" episode. Same marketing concept, different vehicle. And, as always, the content of the message is king. Send them junk and they'll toss it, delete it or not listen/watch it. Think of this: your client (we'll call him Bob) receives your latest "show" which features you backstage getting ready to go on at a big resort. You explain that they are hyped up for you, but you would like to show Bob a teaser of a new effect in your show so he can see it before the audience! Or you do a mock documentary as you set up your show, sort of a "behind the scenes" look at your show just for Bob (and everyone else who is subscribed). If it is exciting and done well, clients would look forward to future "shows". And that's just the tip of the iceberg. Sorry for the ramble, there was some exciting news (for me anyway, but I'm a geek) which prompted me to publish an article (here: http://www.reelsinmotion.com/updates.shtml ) which goes into my thoughts on the trends the media industry is going and how it affects entertainers. I'll ask the same question here, since it seems appropriate. We live in an exciting time. We can 'broadcast' a television show worldwide in seconds to an audience of thousands or even hundreds of thousands for almost no cost. Are we as entertainers going to use technology to its fullest or not? Thanks for letting me rant a bit. I'll give the thread back to its rightful owner! *grin* Scott |
|||||||||
Magic Mike Japan New user Yokosuka, Japan (U.S. Mailing Address) 98 Posts |
Here in Japan 50% of my contacts are from newspaper ads, 25% from the web site, and 25% word-of-mouth. The 25% from the web site is significant when you consider that I was missing that marketing share before I posted my web site. The web site does make a difference in our high-tech globally-connected world.
"There's no limit to what one man can accomplish, as long as he's willing to let someone else have the credit." (These words were inscribed on a small brass plaque which sat on President Ronald Reagan's desk in the White House during his second term.)
<BR><BR |
|||||||||
12345 Loyal user 222 Posts |
I know a few real estate agents, car salesmen, 3 rock bands and 1 magician that gets all their bookings from their website. They promote their website and their website promotes them.
I mean whats the point of spending hours creating your own site or paying hundreds for someone else to make you a website that doesn't sell YOU? |
|||||||||
NJJ Inner circle 6437 Posts |
Consider these examples
A newspaper ad is printed in 2000 copies...it also costs $200 A direct marketing campaign is sent to 2000 people...it also costs $200 A website is seen by 200 people...it costs $200 HOWEVER, If I want my direct marketing and newspaper ad to reach more people, it will cost me MORE money! If I want my website to be seen by more people, it costs me the same. |
|||||||||
CharlieC Elite user 488 Posts |
Hope this is ok, but if anyone needs a website, send me a PM. If you have an existing website that is old or outdated, I also offer redesigns. My prices are pretty reasonable.
I've re-done Vinny's website (http://www.vinnymarini.com) and http://www.crdreaming.com (not magic related) recently if you want to see some samples.
"Whenever he gets in a fix he reaches into his bag of tricks.
Felix the cat, the wonderful, wonderful cat..." |
|||||||||
The Magic Cafe Forum Index » » Tricky business » » How many bookings from your website! (0 Likes) | ||||||||||
Go to page [Previous] 1~2 |
[ Top of Page ] |
All content & postings Copyright © 2001-2024 Steve Brooks. All Rights Reserved. This page was created in 0.02 seconds requiring 5 database queries. |
The views and comments expressed on The Magic Café are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic. > Privacy Statement < |