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jkvand Special user Johnstown, PA 658 Posts |
Hi everyone,
I'm working on my marketing plan and fine-tuning my focus on banquet entertainment. I'm talking about things like company recognition dinners, holiday parties, installation dinners, blue and golds, etc. Your basic banquet, where the planners want to have a dinner, perhaps an award presentation, some remarks from the VIPs, and have some entertainment as well. My question is - who are the major competitors (non-magic) when it comes to entertainment for this type of venue? DJ's and bands spring to mind first for me, but I'm very interested in your thoughts on who else we are competing with for events like banquets? Thanks! -Jeff |
Lyndel Inner circle wrote the theme to the TV show COPS! 1623 Posts |
DJ's
Photographers Singers Musicians Acrobats Balloon Twisters Caricaturists Clowns Comedians Costumed Characters Face Painters Fire Eaters Fortune Tellers Hypnotists Impressionists Jugglers Karaoke Mentalist Motivational Speakers Psychics Puppet Shows Stilt Walkers and Ventriloquists To name few... Lyndel |
Bob Sanders Grammar Supervisor Magic Valley Ranch, Clanton, Alabama 20504 Posts |
Jeff,
Think of your major competitors as event planners who don't know or think of you! They are seeking solutions! Bob Sanders Magic By Sander |
jkvand Special user Johnstown, PA 658 Posts |
Thanks for the feedback, Lyndel and Bob! -Jeff
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Bob Sanders Grammar Supervisor Magic Valley Ranch, Clanton, Alabama 20504 Posts |
Jeff,
As an old marketing professor, I want to encourage you to think is terms of solving the customers' problems rather than "out doing" the competition. One simply pays better! Yes there will be competition. But if your solution isn't the one customers want you are not in competition! There are no run-offs in most races! Bob Sanders Magic By Sander |
TheDean Inner circle Reno, Nevada 2164 Posts |
B-I-N-G-O!
"The More RESULTS You Create, The More Money You'll Make!"
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Absolutely correct. I do not worry about my competitors cause I know that most can not deliver what I give to my clients. My wife and I are total solution providers and solve the problems of our clients time and again. When we do so, our perceived value in their mind climbs very high and they come back to us again and again. We build relationships with these clients that last year after year.
Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
Bob Sanders Grammar Supervisor Magic Valley Ranch, Clanton, Alabama 20504 Posts |
Wow! Support!
Thanks, Guys! Bob Sanders Magic By Sander |
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