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m.ruetz Veteran user Peoria Arizona, USA 378 Posts |
We sometimes forget, as magicians, we are in a service industry, here's an article that provides some interesting points:
http://tinyurl.com/56v4sx
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nucinud Inner circle New York, New York 1298 Posts |
I agree, always give more. The clients will remember and recommend you.
Sometimes you have to kiss butt, but do not eat poop.
"We are what we pretend to be" Kurt Vonnegut, jr.
Now U C It Now U Don't Harry Mandel www.mandelmagic.com |
jackturk Elite user 463 Posts |
Great stuff! The golden rule may be old, but it still applies in spades. Treat others how you'd like to be treated.... and I want to be treated like royalty!
I loved the bit about enjoying your profession. I remember running into a guy at a marketing bootcamp who did birthday parties ... and hated kids... I thought to myself, "what a miserable way to live!" Is there anything better than bringing joy and wonder into the lives of others? Hard to imagine. Thanks for sharing! --Jack
"59 Ways To Recession Proof Your Entertainment Business -- FREE!"
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m.ruetz Veteran user Peoria Arizona, USA 378 Posts |
Thanks for the feedback!
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Gerry Hennessey Special user 852 Posts |
Magicians are no different from other consumers. They too deserve the best from the supplier.
Those who wish to stay in the magic supply business need to remember 2 basic rules: Rule #1: The customer is always right. Rule #2: If the customer is wrong, see Rule #1 GH
"Every discipline effects every other discipline. You can't straighten out the corporation if your closet is a mess" Jim Rohn
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Being a professional does not start when the curtains open and stop when they close. Being a professional is a characteristic and a mannerism that is taught and should become a habit. To make it a habit, you must be willing to practice it and use it every day.
How many magicians or entertainers have you seen that are or act simply miserable or unprofessional before or after the show and suddenly “turn it on” when the show begins? I ask a simple question, “Why should you have to turn it on at all?” There is power in being a professional and having a professional demeanor. It carries over into how you conduct yourself and how you interact with people you come in contact with. When you are marketing your magic, you are constantly in the art of meeting people and engaging with people. People read each other all the time. Because of this we all know that first impressions are everything. However, I would like to carry this one step further by saying that first impressions should become lasting impressions. It should be a feeling the prospect or client has with you at all times. Simply put, it means that I go above and beyond from the moment I first make contact with a prospect to the time they turn into a client and long after the event is over. By being a true professional, it means I am really building a relationship with the customer. I do not want to be seen as product A, B or C. I want to be remembered far greater then just a mere product to be used and discarded. If I learn to be a true professional, then I can literally change the way my prospect or client sees and views me. It is literally that strong. Being a professional can change the perceived value the client sees in you. If I am a true professional then I realize that I am not there to just perform a show. Anyone can do that. Every single client has needs, wants and problems they are looking for answers to. The problem is that we as magicians forget this aspect of performance and marketing. There is a reason why they call it "Show BUSINESS" after all. If I know that the above statement is true, I can train myself into learning to listen more to my clients and prospects instead of always selling to them only. I listen to what problems they may be telling me. I listen to their needs and wants. The more of these problems I can directly solve for them, the greater my perceived value becomes in their mind. Now I am not simply just magician A, I am Kyle and Kelly and in that lies a big difference. As a professional I am not just interested in what they can do for me. I am more interested in what I can do and provide to them. You can be a professional often times by doing the little things. It is these little details that can make a difference. Maybe you are very polite when you get to a show and you call them by name. You smile at them and show interest with what they have to say instead of just asking where is the staging area. Maybe you ask permission to do something before just doing it. Maybe you send or give them a nice thank you note after your performance is over. In these examples you can already see that often times simple things like this makes a difference in the consumer's mind. You will start to see that these little things do add up to a lot of great value. The single most important thing many magicians forget about being a professional is that the gig is not over after you leave the event. It never should be. That is such a mistake magicians make. They forget their past clients. Why forget a client who you already performed for? Think about it. If you did your job well, if you were professional, then that person can and should be a walking advertisement for you and what you do. Do NOT forget about these people. Encourage them to spread the word. Grow your perceived value in your customer’s mind through professionalism and I guarantee they will remember you for it. Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
Decomposed Eternal Order High Desert 12059 Posts |
Words of wisdom there Kyle.
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magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
Thanks Candin. It is much appreciated.
Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
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