|
|
Dazzling Derek New user Fall River, MA 11 Posts |
I perform mostly kid magic shows, birthdays and such. I have noticed on here that some up-sell a big finish routine such as a levitation etc...
I have just acquired a chair levitation and am wondering what others opinions are about using this illusion as an up-sell or if I should just incorporate it into the act. I have studied my market area and I see only one performer ( a great one at that) who offers large illusions for larger functions such as schools etc.. I did not come across anyone offering larger illusions for birthdays so I cant even gauge what an appropriate fee would be for adding this in? Any thoughts/suggestions are deeply appreciated. |
Howie Diddot Inner circle San Francisco & Los Angeles California 3288 Posts |
How big is the trick; do you need a truck to take it? Extra work for transporting the trick requires extra cost
If it’s not a problem getting it to the event and you’re competing against a really great magician, in this economy I would think about an extra charge for the “GOOD” trick I think the other magician get the large jobs because he plays with larger illusions. If you’re working every weekend and are booked far in advance, I’d give it a try, if you’re in need of more work, this may be the start of the larger tricks for the larger venues. This is not an answer; it’s food for thought Do I make sense? |
Close.Up.Dave Inner circle Behind you! 2956 Posts |
My friend does kid shows (a TON of them, he's constantly working) and he uses a levitation as an up sell. He says it works really well as motivation because their child, which is usually the birthday person, gets to float and be unique. I say go for it. As for the price to gauge for the up sell, I would take a good look at your market and see what they might feel is appropriate. Obviously no one necessarily likes to pay more, but if its worth it in their eyes they will go for it.
David |
Howie Diddot Inner circle San Francisco & Los Angeles California 3288 Posts |
Dave,
I’m curious, what percentage of parents go for the up charge and how much extra does he charge for the levitation routine? |
Kevin Ridgeway V.I.P. Indianapolis, IN & Phoenix, AZ 1832 Posts |
This doesn't answer your money question directly, but is food for thought:
Flinch Gambit: Read about it, study it, learn it, apply it.
Living Illusions
Ridgeway & Johnson Entertainment Inc Kevin Ridgeway & Kristen Johnson aka Lady Houdini The World's Premier Female Escape Artist www.LadyHoudini.com www.livingillusions.com |
Close.Up.Dave Inner circle Behind you! 2956 Posts |
Quote:
On 2011-04-18 21:36, Howie Diddot wrote: I really don't know, him an I never discussed this. But, again, he is a very busy worker and is a good salesman. |
Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
Dazzling Derek -
I use the chair suspension in my deluxe package. I offer 2 packages for some customers (like birthdays), and 3 packages for some other customers. Anyhow, not only does the deluxe package for birthdays include the chair suspension, it includes other extras as well. For example, the basic package includes a 30 minute show and balloon animals. The deluxe package includes a 45 minute show (with chair suspension), balloon animals, and balloon hats. So, there is more magic, plus the chair suspension, plus balloon hats, all added on. More show time, larger scale show, more giveaways, etc. It's not an upsell, per se. It's just a choice of 2 different packages. The difference in price is about $75-$100. - Donald P.S. There are many, many threads about the chair suspension in The Little Darlings area.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
|
Dazzling Derek New user Fall River, MA 11 Posts |
Thanks for all of your suggestions.
Howie - I agree, I can see how it will elevate me to the next level (no pun intended) Living illusions - I can totally see how that would work! Donald- Thanks for your point of view. I think the package offering is the way to go! You can buy a Hyundai or you can buy a Cadillac. Giving the option provides the customer with the options without the pressure of an up-sell. I like it! Combining all of your thoughts should put me on the right track. I'm going to search the little darlings board as well! |
SpellbinderEntertainment Inner circle West Coast 3519 Posts |
I don't believe in the "up-sell theory" too many consumers are used to being upsold and recognize and resent it.
I do believe in having various "packages" so the client has a choice of options and levels. Maybe a "commando show" and a "mid-level with more bells and whistles" and the deluxe one with the Suspension? Now you have a small illusion, include it in one package that costs a little more. More services, more glitz, more magic, is all a little more money. The bottom line is to achieve a high level of quality, then sell that aspect of quality along with quantity. Magically, Walt |
The Magic Cafe Forum Index » » Tricky business » » The art of the upsell (0 Likes) |
[ Top of Page ] |
All content & postings Copyright © 2001-2024 Steve Brooks. All Rights Reserved. This page was created in 0.01 seconds requiring 5 database queries. |
The views and comments expressed on The Magic Café are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic. > Privacy Statement < |