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funsway Inner circle old things in new ways - new things in old ways 9987 Posts |
Is anyone else bothered by a recent shift in advertising to making statements about businesses without any proof or foundation and completely in error.
These include, "We can give better pricing because we are not obligated to stockholders." and "Better deals because our salespeople or on salary rather than commission." These provide implication of unsupported myths that all businessmen are crooks and all salesmen unscrupulous. From my experience, the only reason why folks might buy these claims is that the media has convinced the public of these ideas. It's bad enough the "magic" is being destroyed as a concept by advertising, but ...
"the more one pretends at magic, the more awe and wonder will be found in real life." Arnold Furst
eBooks at https://www.lybrary.com/ken-muller-m-579928.html questions at ken@eversway.com |
Pecan_Creek Veteran user The Nation of TEXAS! 323 Posts |
Like:
Walmart! Always Low Prices! Yup don't know why anyone believes the hype. Caveat Emptor! |
LobowolfXXX Inner circle La Famiglia 1196 Posts |
I don't think it's a shift. I suspect advertising today is on balance more honest than it's ever been. Listerine, for instance, had to retract the claim that it kills colds.
I also disagree with the "all" in your suggested implications.
"Torture doesn't work" lol
Guess they forgot to tell Bill Buckley. "...as we reason and love, we are able to hope. And hope enables us to resist those things that would enslave us." |
Slide Special user 533 Posts |
This is hardly a "shift". this is the way ALL advertising has always been. There are actually much stricter laws in place than there used to be. I remember the old "more doctors smoke camels than any other brand".
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Karen Climer Veteran user Orlando, Florida 324 Posts |
I agree that this is not a shift; it has always been like this. There is one reason that advertisers do it - it works.
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tommy Eternal Order Devil's Island 16543 Posts |
No it doesn't, advertisers use ambiguity because it works. Where there is no ambiguity there is no art. Advertisers use sorcery and are great artist.
If there is a single truth about Magic, it is that nothing on earth so efficiently evades it.
Tommy |
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