|
|
Go to page [Previous] 1~2 | ||||||||||
wwhokie1 Special user 512 Posts |
I agree with the above comments about focusing on your customer. If you don't have experience to sell then sell your show. You have a show to sell, tell the customer what you provide and how it will meet their needs. Experience is a great thing, and as you gain experience you will get better. But I have known experienced magicians that were not very good. Develop a great show, and then tell the customer about what you have.
|
|||||||||
charliecheckers Inner circle 1969 Posts |
Quote:
On 2013-10-27 13:36, Mindpro wrote: I agree very much with this point. This was one instance where I did not follow the advice I was given when I designed my website. The advice I received was that people don't want to know about me, but rather what I can offer them. Being young and not having much experience to share, I wanted to emphasize points that would demonstrate responsibility and one of a good role model. My customers are entrusting me with their children and this is many times their first concern. I often have discussions with customers after shows that demonstrate to me they have viewed this page of my website and are interested in me as a person. A customer can choose to read this page, and will not choose to do so if it is not of interest to them. |
|||||||||
TonyB2009 Inner circle 5006 Posts |
I don't bother with an about me section in the website. They can see photos, watch the video, and see what I have to offer. I don't need them to know me as a person. I am not a person to them; I am a magician. I would leave out that page myself.
Focus on what you can do for them: I can make them laugh for an hour, I can give them all a beautiful balloon, I can paint your house while I am there; or whatever you are offering that makes you worth hiring.
Check out Tony's new thriller Dead or Alive http://www.amazon.co.uk/Alive-Varrick-Bo......n+carson
http://www.PartyMagic.ie |
|||||||||
Leland Inner circle St Louis 1180 Posts |
I saw this somewhere in someone's site:
"I'm really good! It's true, my Mother told me so!" Thought it was cute and who's going to doubt dear old mom! PS: You list yourself as a Kids Magician change that to Family Entertainer. It adds value and more zeros to the check!
Life of Magic!
|
|||||||||
charliecheckers Inner circle 1969 Posts |
Quote:
On 2013-10-28 19:50, Leland wrote: Leland - not sure who your comment is directed towards as the websites here refer to Children's Entertainers, at least the ones I saw. Also, I disagree with your advice. It really depends on how you want to brand yourself. For example, if your target market is pre-schools, libraries, and birthday parties, a "childrens entertainer" may well be better received than a " family entertainer". I promote myself as a "children's entertainer" and have been hired for fairs and festivals because they specifically wanted entertainment geared for younger children. Perhaps "family entertainers" do make more/event than children's entertainers, but targeting that market is totally different. The Great Zucchini taught me very valuable lesson: http://www.thegreatzucchini.com |
|||||||||
Mr. Pitts Inner circle David Pitts 1058 Posts |
There's a ton of good information and ideas in this thread. I love the look of the site at first glance, and the graphics and design make you look like a pro right off the bat. That's a good thing, of course. As has been said here already, accentuate the positive, eliminate the negative. Focus on the customer's needs and interests, but remember, one of their interests is you, that's why they're visiting your site. Tony's right, photos and videos will tell your story better than copy will, they are gold when people actually get to your site. But first you have to get them there, and search engines don't 'see' images, they see content. They search for content, relevant content that answers a searchers query. Mention what areas you serve and what you do (change the language for variety) on every page. For instance, on one page say "Toronto Ontario's most popular pirate entertainer and children's magician, Barnacle Bart...." and on another say "Barnacle Bart loves to bring his magical pirate parties to family and children's events in Toronto and...etc". This is how you'll move to the top of the search engines, by doing the best job of answering a searchers question with content, written content, in your site. Also, add a blog. Make it about children's entertainment, party tips etc.. it will make you look like an expert in your field and will also generate relevant content. As far as branding goes, "Pirate Magician" or "Magical Pirate" is pretty good branding, specific, clearly a fun kids thing. Do use descriptive phrases like that as much as possible too. Wonderful art by the way, the logo is first rate!
|
|||||||||
Leland Inner circle St Louis 1180 Posts |
That advice I received from Jeff McBride. It has made me a few extra $$$!
Life of Magic!
|
|||||||||
gman Special user Lancaster, pa 751 Posts |
Tyler, might I ask, why do you want an about me page?
Why not have a page that answers some of the concerns that parents have when it comes to having a birthday party, and how can you overcome them. I was always told by my sales manager that customers tune into one station...WIIFM! While you're at it why not look at your competition in the area and see what is lacking from them and what is it that is different from them. That way you also stand out to the prospective parent. I am sure the kind folks here that have been offering advice can help point you in the right direction as they are more experienced in handling these concerns. All the best to you. |
|||||||||
Tyler Salvador New user Toronto, ON 33 Posts |
Thanks for all the advice! I was caught up with my day job for the the past while and forgot about this thread. Now that I'm back looking at the website I am VERY pleased to see the wealth of knowledge that has accumulated here! Here's what I saw/liked/plan to implement from the above comments:
1) I will change 'About Me' to some kind of 'Show Options' or 'About the Show' or something more customer focused. I like the idea and it makes total sense. 2) I'm gonna correct my tenses. I think using "I" and speaking first-person will make it feel more welcoming/familiar than a corporate "we" or some other third person reference. 3) I have video of my show, it's in good enough quality that I can take some snap-shots from it for photos and then I plan to edit a simple promo video which I can change up as I do more shows. 4) Plaster my phone number everywhere. 5) Correct the resolution and make it mobile accessible. 6) Really work on the facebook thing. If anyone has a really good face-book blog I would love to see what you post on a day-to-day basis because I feel I don't have a good outline for myself to follow. I'd like to know generally what things I should have saying, how long they should be, how often I should post. I've read some stuff here and there but any samples would be nice. I'll make another post here once I've got it up to date so I can get some more feedback. Thanks again everyone, you've all been a great help!
Tyler Salvador - Barnacle Bart the Pirate
www.barnaclebart.com |
|||||||||
tgs Regular user 142 Posts |
Quote:
On 2013-10-29 07:39, gman wrote: The "About Me" page, if done correctly, does carry on the WIIFM frequency. Parents are choosing somebody to come into their home and interact with their children. This person will be primarily responsible for the success or failure of the parent's child's birthday. They want to feel comfortable making you that person. They want to like you, and hopefully even identify with you. I've had clients tell me part of what made them choose me was the "About Me" page on my web site - it convinced them I (moreso than my local competition) was a friendly, regular guy they could trust with their child's event. For this reason I believe a well-crafted biographical page or section is important in designing a web site in our industry. |
|||||||||
The Magic Cafe Forum Index » » The little darlings » » How to sell yourself if you have little experience. (0 Likes) | ||||||||||
Go to page [Previous] 1~2 |
[ Top of Page ] |
All content & postings Copyright © 2001-2024 Steve Brooks. All Rights Reserved. This page was created in 0.03 seconds requiring 5 database queries. |
The views and comments expressed on The Magic Café are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic. > Privacy Statement < |