I want to create a thread where we can post suggestions of good business books that can help other magicians. I'm asking that these books be commonly available (such as on Amazon.com or at your local library) and that you explain why this book could help a budding [or experienced] performer from the business/marketing standpoint. That way this doesn't turn into "read Good to Great or Who Moved my Cheese because I've heard they have good business advice." If the books are available easily, it might just make us read the book and take away some good ideas. Thanks in advance for your contributions!

"What Got You Here, Won't Get You There".

Essentialism
Good to Great
Anything by Jim Rohn and Peter Drucker

Forgot the book I'm currently reading "Everybody Writes: Your Go-To Guide to Creating Ridiciously Good Content" by Ann Handley.

If you're struggling with what to write for your website, blog, social posts, etc. it might be of interest to you.

Small Business Accounting for Dummies, (or any other small business accounting book, or software)

Made to Stick

Book Yourself Solid
Raving Fans
Guerilla Marketing
The Power Of Habit
The Design Of Everyday Things

That's just the tip of the iceberg. When I get back to my office I'll share some more of my favorites.

Second vote for Made to Stick. Fantastic read about how people remember things (like you and your name and your brand and so on) and why certain information spreads (goes viral). Definitely worth reading. Built to Last is another good one to study.

Instead of more books, here are some awesome authors to check out (some even post articles, podcasts and/or TED Talks online that are just as good):
Malcolm Gladwell
Daniel Pink
Chip Heath

Another good one is "The Creative Habit" by Twyla Tharp. Not business-related in the traditional sense, but since our business is all about being creative I think it's a must read.

Marketing Magic - A guide to getting the gigs
723 pages, A4 size book
http://www.amazingstephen.co.uk/Shop.Books.htm

"Sell Or Be Sold: How to Get Your Way in Business and in Life" by Grant Cardone

Why: You will always be the best authority on what you have to offer. This book will teach you how to persuade and create value. It's not just for salespeople.

I found it in my local library and ended up buying my own copy.

If you want to take your marketing up a notch to include sales letters, etc., anything by Dan Kennedy is the ticket. Additionally, the Glazer Kennedy Inner Circle (www.gkic.com) is a great resource for any and everything marketing. In fact, their Chief Marketing Officer, Dave Dee, is...a magician! Their marketing tactics work for literally ANY business you can think of. Give it a look!

Http://www.amazon.com/The-Power-Failure-......21574032

If you have the guts to get past the title this is an amazing book.

I'm at the middle of Michael Port - Book Yourself Solid, great book.


Helder

7 Habits of Highly Effective People

Born To Win - Zig Ziglar
Business Success Made Simple - Brian Tracey

- One Of My Favorite Newer Books is "Delivering Happiness" by Tony Hsieh (Founder of Zappos) is PHENOMENAL! (and an Easy and Good Read!) LOADED with real insights and actionable success solutions!

- And as always... a MUST READ for every breathing being:
"Influence: The Psychology of Persuasion!" and if you want to have more effective, powerful connections and communications with ANYONE (Buyers! Family, Work Mates, Your Kids, Your... anything and anyone!) you really need to read this book! - Super easy read and VERY useful insight that WILL help you in business AND in life!

"How To Persuade People Who Don't Want To Be Persuaded and Get What You Want Every Time! by Joel Bauer & Mark Levy

GREAT STUFF That Will Change Your Success When You Apply What You Learn!

Hope That Helps...

I am at Your Service and In HIS Service,
~ Deano (back) in Reno (for another couple of days anyway... Ha!)
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This is my list from the last 6 months

Designing Brand Identity - Alina Wheeler
The Challenger Sale (Taking Control of the Costumer Conversation)
Connect - Josh Turner
The Referral Engine - John Jantsh (the guy who did Duct tape marketing)
Start with Why - Simon Sinek

that is my short list. I am currently trying to read a book a week (not there yet)