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Kenn Capman Regular user Southwestern Michigan 196 Posts |
It may also be beneficial to study advertising and propaganda. (Not sure that there's much of a difference really)
These two mediums are the ultimate achievement in persuasion and behavior modification without the use of therapy and/or medication. At least, they worked well for me. YMMV.
"The thermometer of success is merely the jealousy of the malcontents."
- Salvador Dali - |
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Socrates Regular user 197 Posts |
Read 'TRANCE Formation of America' by Cathy O'Brien with Mark Phillips for an interesting approach to this subject.
Also check out 'The Power of Persuasion' by Robert Levine and 'Catch me if you can' by Frank W. Abagnale. Socrates 'Poor is the pupil who does not surpass his master' - Leonardo Da Vinci |
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David de Leon Elite user Sweden 418 Posts |
I too would recommend Cialdini’s book. It's a classic much used in university teaching around the world. Other works in social psychology (to just give you the key word you might be missing) might also be of use.
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Alexander Marsh Inner circle England 1191 Posts |
"Never be Lied to Again" is a good book, but cant remember for the life of me who its by. Its obviously about detecting lies but there is plenty of infomation about the human and social psychy.
What I would personally love to find is a book about persuasu=ion that had little 'games' in or 'fun' examples of how easerly we can be influenced. Im thinking along the lines of the dreded Mr Brown and his 'wallit full of money with a yellow circle around it' stunt. Can anyone recomend such a book? True its relativly simple to think of your own but still.... Alex.
My stuff: AlexanderMarshMentalism.co.uk
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procyonrising Special user New York 698 Posts |
Cialdini is a real researcher in Arizona who's work is widely respected in the scientific community. He, like Cziksentmihalyi, have decided to put books out for public consumption, though they do have the look of hokey self-help books.
The original research - of subliminally priming people with things like popcorn and coke - was a hoax. It never worked. The guy who did the research faked the data in an attempt to gain respect in the psychological community - the thing is, no one could replicate his findings. So, subliminal research fell out of favor until a few enterprising social psychologists - Cialdini included - started re-examining the possibility in the 80's and 90's. So, here's what we've learned since then: subliminal priming doesn't work the way we were originally taught. You can prime the word "beer" and expect people to want a beer. In fact, Cialdini did an experiment that examined the factors that make priming work in this context... He had people come in to the lab, where they saw an advertisement on the wall for product A. They were put through some task where they were subliminally primed with "thirst" and were asked to choose between product a or b to satisfy their thirst (previous research has shown that priming the word "thirst" results in people drinking substantially more). Most everyone chose product A - the product supraliminally primed by hanging on the wall as an advertisement. Thus, we know that primes work well when people are ready to respond to the prime (i.e. you have to be thirsty to prime a drink, you have to be hungry to prime popcorn). There's a lot of research out there on this stuff; I'd recommend looking for these authors: 1. Bargh (at NYU) 2. Erdelyi 3. Djiksterhuis (University of Amsterdam) That's pretty comprehensive. Another thing we learned is that it doesn't matter if the prime is supraliminal or subliminal, as long as it activates the intended mental representation (pay attention here, this is really, really important). This idea alone has taken my hypnosis work to new levels. Hurray for science. JS |
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David de Leon Elite user Sweden 418 Posts |
Bargh's stuff is an eye opener, as is research on change blindess (and also stunning research from Lund on Choice blindness).
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procyonrising Special user New York 698 Posts |
Ahem, excuse me on my post above. You CAN'T prime beer and expect people to want beer...
Dave, nice as Bargh is, his stuff puts me to sleep. Best, James. |
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David de Leon Elite user Sweden 418 Posts |
James, you probably feel sleepy due to the presence of certain words in the papers you have read (e.g. Florida, old age pensioner, bed etc.).
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Karswell Regular user 156 Posts |
‘Never Be Lied To Again’ is by David Lieberman. In a similar light vein, I’d also recommend his ‘Get Anyone To Do Anything’, which along with ‘The Psychology of Persuasion’ by Kevin Hogan, along with a string of other works, relies heavily on Cialdini’s soc.psych. research.
Cialdini’s own ‘Influence’ is itself written in non-technical, laymen’s terms despite his academically accredited, pioneer status. It is replete with examples of how people, deliberately or inadvertently, use these persuasion principles. ‘The Secret Sales Pitch’ by August Bullock contains an interesting look at how the subject actually developed and was explored by the advertising media. Nick. |
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procyonrising Special user New York 698 Posts |
Dave, yeah. I vaguely remember something about a Florida or Grey or Slow thing - just before waking up with my face in my cereal. And I walked slower too.
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Waters Inner circle 2508 Posts |
Master Persuaders (and the like):
Sorry to "pull a lazarus" (revive this post from the dead) but I have recently read Dr. Kevin Hogan's "Psychology of Persuasion" and have found it VERY BENEFICIAL. Dr. Hogan takes the research of Cialdini's "Influence: The Psychology of Persuasion" and gives it practical applications. His material is largely for sales and other fields that utilize persuasion, but I highly reccommend the info for general use as well. ...also, for the astute reader there are some great ideas (demographic and otherwise) that could be used for cold reading as well. In theory... you can tell someone the type of car they drive, what kinds of beers they like etc. You can reveal the "ideas" that motivate them, and the "themes" that define their current life situation and guide their decisions. And actually be correct, I don't just mean cold reading... but in a sense, warm reading off the cuff. I know this is a long post, but do yourself a favor and read this book (I don't know Dr. Hogan nor do I get any benefit from sharing this)!!! Sean |
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Waters Inner circle 2508 Posts |
All,
(Sorry, I forgot to mention) If you're interested his website is: http://www.kevinhogan.com Sean |
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