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Magic Enhancer Inner circle Robert Haas 1805 Posts |
I know this thread hasn't been active for quite a while, but if anyone is interested in getting a radio spot done, please contact me. I do a lot of voice-over work and can put together a nice radio spot for you for a reasonable price. You can go to my web site to hear samples.
Robert Haas
Robert Haas
Magic Enhancer Quality magic products for the working professional. www.MagicEnhancer.com |
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magicFreak2 Inner circle 1220 Posts |
Quote:
On 2004-11-10 18:16, mOzerian wrote: Thought Chunnel is supposed to be very good for that sort of thing. |
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Mindpro Eternal Order 10587 Posts |
Having been in radio for over 20 years, the first thing I can tell you is to speak the proper language. If you contact a radio station (either by phone or otherwise) and mention "spot", in radio terms that means a commercial or "paid spot". While much has been written about how radio stations are "always looking for special guests and unique angles" the truth of the matter is a radio station is in business to make money. They do that by selling "spots" or commercials. If you are an advertiser, you stand a very good chance of getting a promo segment or on air interview, especially if this is negotiated aqnd included in your buy/package. in this case you will need to by a run or package of commercials, you will get laughed at and not given the time of day if you ask them to buy just one or two spots. If they are going to the effort and expense of writing, recording and producing your spot or caampaign it has to be financially worth their efforts.
Press releases do still work but moreso with the right format of radio station. Local stations and local talkers may be best. Remember you will be dealing with different departments with your interests. Any interest in commercial spots you need to be dealing with the Sales Department. An interview or on air segment, you will be dealing with Programming - two different departments, interests and dealings. You have to ask yourself, "what's in it for the radio station?" They know they can help you, but why should they have an interest in you, other than as a paid advertiser? |
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MatthewH New user 96 Posts |
I worked in UK/Australian radio for over 10 years, and many of those as a producer of a breakfast show (I think you call them 'morning shows' in the US). You wouldn't believe how many press releases used to hit my email inbox. However, get a great subject title and already you're way ahead of anyone else. Make it relevant to the hosts, the town, a local big event eg "Interview available with man who has correctly predicted every Western Derby in the last 5 years" would have been a great one for the twice yearly big footy match here.
If you spent a little extra effort and tracked me down on the phone though, your chances of getting an interview went way up. You get the back and forwards questioning in 2 mins that would take 8 emails, and not many people in radio have time for that. Producers are ALWAYS looking for good content though, so just put it on a plate for them. Make it a combination of exciting, relevant, topical and you are far in front of most people trying to get some airtime. (Perfect idea further up this topic was offering 'beer foam readings' - would have hooked me in straight away rather than a general 'psychic reader available') Hope that helps. Cheeeeeeers! matt |
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