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The Magic Cafe Forum Index » » Penny for your thoughts » » Mentalist's Business Card (0 Likes) Printer Friendly Version

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Dr Spektor
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Eternal Order
Carcosa
10599 Posts

Profile of Dr Spektor
Have it in invisble ink and use a covrt heat device to make the writing appear
"They are lean and athirst!!!!"
Al Straker
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Grammar Host
Australia
1121 Posts

Profile of Al Straker
Hi Scott,

Business cards are a very individual thing depending on how you do your marketing to receive bookings. My 2 cents worth... the main thing to consider about the business card is the colour and quality of printing as the purpose of the card is to give you a professional image and to SELL you subtly. Research some of the better 'sales' colours and 'image' colours. The card should sell YOU and the fact that you are an entertaining person and unique character rather than trying to sell the 'magic' or 'mentalism' you do. That way when you are compared to others they will have to have YOU, the special and memorable character. If you design the card right, you can plant a suggestion of professionalism and 'well known entertainer' in the mind of the prospect.

If you intend to only give these out when performing you don't need to state what you do however if you need to send them out with a promo pack I would have a quick reference as to what it is you do. Lay people understand phrases like 'professional corporate entertainment' not 'mentalism and psychokinteic feats'. Also it is not as important what you say on the card as how proessional the card SUGGESTS you are just through the quality of the printing, design and card itself. One of the top Australian Pros (seriously awesome entertainer) calls himself a 'Props comedian' because he believes this has more credibility in our country than 'magician'. In the end its for you to explore and find what goes with your character.

Cheers,
Al
Al Straker
Resident Mystery Entertainer at Multiple Venues
Music & Mentalism Specialty Act 'Completely Mental'

https://www.youtube.com/watch?v=gyGhApqnG7I

(Old clip, show has changed quite a bit since then!)

Jazz & Contemporary Musician/Composer

https://www.youtube.com/watch?v=KnN3JNmeKns

https://www.youtube.com/watch?v=sU_zfOvpneA
The Magic Cafe Forum Index » » Penny for your thoughts » » Mentalist's Business Card (0 Likes)
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