There is an old saying in magic that you should find one thing and do it better than anyone else. I can't remember who said it, but I'm sure someone here does.

In the business world there is similar advice. Find a niche where you are the best (or pretty darn near it) at whatever you do. This is an out working of the 80/20 princple. 80% of the success in any field goes to 20% of the people. By focusing on a small niche you make sure you are in that 20%.

In marketing this is the essence of branding. To have a strong brand you need to find or create a niche that you are the first and best in. Then whenever people think of that niche, they will think of you.

I know there are companies like CorporateFX that have done this in the trade show market. My question is, how have you done this? You may have only achieved it in your home town, or maybe you have successfully branded yourself more widely. Maybe you are still working on it. Let's hear your stories.

Magically yours,

Michel Fouché