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The Magic Cafe Forum Index » » Tricky business » » Self promotion, how far do you go??? (0 Likes) Printer Friendly Version

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TheDean
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Reno, Nevada
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Maslow IS one of my heros as well Danny! - Woo Hoo!

For most, buying entertainment is not likely a "survival" issue though... hehehehe!

THANKS bud!

Yooz Da' BEST!

I am at your service and In HIS Service,
Deano
<><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
icentertainment
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Doesn't anyone read my posts anymore and to think I retired Darth David
Dannydoyle
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Eternal Order
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I figured so Deano!!!!

Mine too ever since my first marketing course, man said it well


yea it isn't reall "survival" BUT it has moved into "self actualisiation"!

now that we have completly lost everyone WHOO HOO!!!
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Reuben Dunn
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Has a purple ribbon wraped around my
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Quote:
On 2006-01-17 15:13, ninjaduffy wrote:
I have recently designed a little advert for myself, the text goes like this......


"Magic Kev
Shropshire's NO 1 Children's Entertainer and Magician,...."

Now my point is this, I have performed at all the above, which are very well known and famous venues here in the UK, but as a musician, which is a form of entertainment of course. Also I really have no way of knowing if I am Shropshire's No 1 Children's entertainer.


You could always use the Carlsberg advert "Probably Shropshires' No. 1 Childern's..."
Good Thoughts.


Reuben Dunn


www.reubendunn.com
Donald Dunphy
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Victoria, BC, Canada
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I think it might be time to ask a question of Kev (ninjaduffy). I hope he answers.

You saw several comments on this thread about the topic of exaggeration in copy. This was one of your concerns.

But you also have read some comments about needing to make your ad copy more benefit-oriented, and more about appealing the customer's wants / needs.

Do you understand what that is (benefit-oriented copy, & also selling / acting to fulfill the customer's wants), and how to go about doing that? Do you understand about the distinction between features and benefits? Between offering benefits and offering sales evidence? Etc.

This is not to put you down, but to ask if you need more help, or direction towards resources that will help you with understanding an effective sales / marketing process.

Let us know.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
magic4u02
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Eternal Order
Philadelphia, PA
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Donald: You bring up a great question and an important one as well. Often people do not knwo these important differences. It might be of benefit to people to dive a bit into the differences between features and benefits and how they can work for you.

I certainly know that Donald in no way has meant what he typed to be a put down at all. He is merely expressing an important lesson of marketing and can indeed point you to resources that will work better for you to grasp this concept better.

Thanks Donald for offering to always help.

Kyle
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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ninjaduffy
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Donald,

I will try to answer your question. I am currently working on self promotion for my kid's show on a limited budget, thus far I am spending £50 per month on a advert in a weekly local free ads paper, I was approached by the local party shop to go in on a "Party Page". I am the only Magician on the page and as I was there from the creation I pay only half price for my add until I want to quit. My add is small but prominant on the page and I am happy with it. So far It has really been my only "real add". There are about 10 adds on the page in total. This party page is new but I think people are seeing it and will get used to it, remember it and return to it when they think of a party.

(I should add at this point that My first real gig was in Dec 05.)


I also had business cards which I have given out over the past 8 weeks or so. I also have done a few gigs over Christmas for local kids charities and the Toy library. One of these Charity gigs was in the local Mall. As a result of this the manager of the Mall has been in touch and has asked me to do two 3 hour gigs there over the next 2 months. Another good chance to promote my show. To promote the events at the Mall I will also be mentioned on the local radio and in the local paper, I was asked for a press release which I have sent out. From that same gig a few weeks ago I also got a great colour Pic and a small write up in the paper.

(I can send the scan to your email.... give you an idea what I mean)

Two days ago I met with a web designer, a friend of a friend who has his own web design company, he is interested in designing a web site for me, He is very interested in a magician for his portfolio of work and will give me a 3 page website, with some animation, and free advice for £150, all in, everything.
He is a very decent chap. He will also ensure that if someone types in shropshire, magic, kids, etc that it will appear on a search engine. I want thi up by the end of March. I will begin writing the text for the site soon, and getting it checked over, I would love to share this with you guys and let you see what you think when it is begun.

Ok,

The advert mentioned in my first post on this topic is for a publication that comes out 3 times a year, aimed at parents, that contains local listings, events, schools, clubs, In facts loads of information for parents, It is also distributed free over say 80 or so square miles in a highly populated area. Due to the above advice I have phoned the press and they are waiting for my changes.


"Shropshire's NO 1 Children's Entertainer and Magician" is now out. So folks, give me some advice of what to put in its place, PLEASE. But we only have one sentence.


Thank you all very much for you advice and imput, I knew I could depend on you all. And In future my advertising will reflect the input and great advice I have recieved on this thread. I AM LISTENING.

Kev.
ninjaduffy
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UK
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Quote:
On 2006-01-21 15:38, Donald Dunphy wrote:
I think it might be time to ask a question of Kev (ninjaduffy). I hope he answers.

You saw several comments on this thread about the topic of exaggeration in copy. This was one of your concerns.

But you also have read some comments about needing to make your ad copy more benefit-oriented, and more about appealing the customer's wants / needs.

Do you understand what that is (benefit-oriented copy, & also selling / acting to fulfill the customer's wants), and how to go about doing that? Do you understand about the distinction between features and benefits? Between offering benefits and offering sales evidence? Etc.

This is not to put you down, but to ask if you need more help, or direction towards resources that will help you with understanding an effective sales / marketing process.

Let us know.

- Donald


Due to the small size of my ads (lack of funds)I have focused getting across what I can offer. I am planning on getting some high quality handouts, that will be multi-purpose and in-depth and the message will be more features and benefit-oriented. I also understand the importance of many of the above factors in advertising and will move into those areas of marketing when I get some more cash, my limited budget will increase soon and my marketing will become more sophisticated.

I am still finding my feet a bit and have already spent a few hundred pounds on effects, costume and advertising etc.

So far the kids are loving it, so too are the parents and I have a good feeling that the work will come in. Then I can move from simple small adds to better explained marketing, when I will get the chance to make a big push and go up a level, if you know what I mean.

Thanks very much for you interest, advice and time.

Kev.
TheDean
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Reno, Nevada
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Small ads are just as effective as BIG ones "IF" you understand what these guys are telling you here.

LOTS of pros continue to use strong, well crafted "Lead generation" ads that produce amazing results!

Re-read this entire thread and then ask yourself “what can I say if I ONLY have 5 to 10 word to get people to engage reader to take some positive action towards actually BOOK and PAY you by hiring you.”

Hope that also adds to the discussion and your success.

I am at your service and In HIS Service,
Deano
<><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
icentertainment
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Why do people sell a 3 page web site---how much does it really cost to have 2 more pages or whatever
ninjaduffy
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I began buy thinking I only needed one page, as I thought it would make the whole thing cheaper....
icentertainment
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If your current customers are loving your show--Make sure that the parents get a (or kids) get a gift pack which also has your contact details _business card) and also invite them along to the party to watch with permission of the person organising the party- This lets the buyer see the show and is good for word of mouth.

This forcing word of mouth will reduce your maeketing costs
Donald Dunphy
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Victoria, BC, Canada
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Hi Kev (ninjaduffy) -

Maybe before we get into the features / benefits information, could you answer another question for us?

Do you have a goal with this ad?

Is there one specific type of customer you want it to draw? Birthdays, festivals, schools, regular events, banquets, grand openings, family events, children's events, adult-only events, etc.?

Before you answer, think about what type of customer will most likely see a classified ad or small display newspaper ad, and respond by calling you. That's the type of customer you want to target with your ad.

The media, the market, and the message should have a good match.

Think about what that type of customer wants. Do they want a magician, or a magic show? Do they want the show, or the results of the show? What are the results of your show?

Here's an interesting analogy to help you understand: Consumers don't buy a box of cake mix because they want some cake mix. They want a cake. They might want a cake that tastes delicious. They might want to enjoy the mouth-watering smell of a freshly baked cake. They might want a cake that was hassle-free to make (as opposed to making one from scratch). They might want a cake that they will get praised for baking. They might want the praise of making a cake that tastes delicious, smells yummy, but secretly, wasn't a lot of work to make. They might want to feel proud for baking the cake, instead of buying one pre-made, and give the impression that they put in a lot of effort, when they really haven't.

So, there are many possible reasons for / benefits from buying a box of cake mix.

Liewise, customers don't hire a magic show (live band, etc) because they want a magic show. They want a memorable event, with happy audience members (this might only be one of several outcomes they might be looking for). What are some specific ways that your show impacts an event (the type you are trying to target)?

Also, re-read Dean's post about the ad length. Short ad copy can be written effectively.

I have shared my classified ad at some time or another in a post on The Dean's List (note - it might possibly be in the paid members area), and it was an ad that worked very effectively for me. I am not telling you this to recruit you as a member. In fact, I'd prefer if people didn't use my ad copy. They should create their own. I just tell you this, to let you know that I have experience with creating and using an effective ad, for my own personal use. I do not offer this service to others. This is to let you know that you can do it for yourself, if you think about it, and are prepared to test it somewhat.

I use a classified ad now and then that is about 20-30 words.

And I have a parent magazine display ad that is about the same length, regarding the amount of words. I even use different copy for the different ads I use. But I do use both of those ads to go after a specific type of customer, because experience has shown what type of customer is the one most likely to respond.

Your sample ad back on page one is about 40 words. So, you can do this in the same amount of words. We just want you to get the maximum results for those 30-40 words.

I personally found the generic approach to be fine for the phone book. But a specific approach was best for classified ads, small display ads, or parent magazine ads. For mailings, I find that a specific approach works best, too.

Looking forward to your response. Thanks for sharing all you have so far. It makes it much easier for us to help you.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Bridgewater
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North Carolina
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If you want to use "Best" as a description of your services, why not let somebody else say it? I give every client an evaluation form that includes a request for permission to quote them in advertising. They always agree to it and I've got many quotes from real people along the lines of "That was the BEST magic show we'd ever seen" or "That was the MOST FUN our kids have ever had at a party." I usually use one such quote in a print ad, although the back of my business card includes quotes from several people, including their names and the town in which they live. If a lady in Smithville sees that another mom in Smithville loved your show, she may be more inclined to book you herself.
Likewise, if you get local press coverage which gives a positive review of your show, it can be a HUGE selling point in your advertising. " "Just plain silly fun for kids" - The Star Tribune."
I say use any superlative you like, but if you want to be believed, let others say it for you.
"Don't run with those..."
Donald Dunphy
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Victoria, BC, Canada
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Bridgewater -

I put customer testimonials on the back of my business card, too. Let them say how great you are, for you.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Starrpower
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Ooo ... I like that! Now, why not develop an "Out to Lunch" presentation where your prospect's signature appears beneath one of these testimonials? It would have to be done toungue-in-cheek, of course, but it could conceivably reinforce the notion of recognizing your talents and acknowledging the positive remarks.
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