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The Magic Cafe Forum Index » » Tricky business » » Customer in Waiting (0 Likes) Printer Friendly Version

Andy Wonder
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Special user
Auckland, New Zealand
747 Posts

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What would be the proper marketing/sales term to describe someone who wants to buy your product/service but who you have been unable to supply? I've got a lot of people like this & I'm at a loss as to what the term is for these kinds of customers in limbo. These are people that want to hire me for a show but I have not been available on the date they required. They quite likely will hire me at some time in the future but they are not yet a customer or a client. They are not really a prospect either because they are basically already sold there has just been a supply problem preventing a sale. If you were selling products you would call it a waiting list.

There must be some sales jargon to describe prospects/customers in this situation.
Andy Wonder, Auckland, New Zealand
JackScratch
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Inner circle
2151 Posts

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They are clients. You are simply in the negotiation phase of business.
Brian Lehr
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Inner circle
Edmonton, Canada
1600 Posts

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Personally, until I get a show confirmed, they are still prospects to me.

Brian
Bob Sanders
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Grammar Supervisor
Magic Valley Ranch, Clanton, Alabama
20514 Posts

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As an old university marketing professor and consultant, I think of them as someone else's marketing opportunity. People tend to find solutions!

At KinderCare when I was consulting there, we always had a waiting list. It started a lot of other businesses. But this also allowed us to "skim" the market for the best of clientele.

You can't be everything to everybody.

Bob Sanders
Magic By Sander
Bob Sanders

Magic By Sander / The Amazed Wiz

AmazedWiz@Yahoo.com
rtgreen
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Inner circle
Portland, Oregon
1322 Posts

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Not only "Someone else's marketing opportunity," but maybe a new market for you. You may want to team up with another magician and book them for a fee. Check out Silly Billy's web site. He has a whole section of alternative performers to fill gigs.

Thanks,
Richard
AragorntheMagician
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Veteran user
Metro-Atlanta
304 Posts

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Book them for next year! I've started saying that, "You can book me now for next year/future event and two months before that event I will give you a courtesy call to see if it's still a go. If not, No Problem, as I will still have time to sell that date/time". It's gone over well & I now have 14 booking for next year.
My $3.25 worth,
Aragorn
aka: I used to be BOB (It's Cellini's fault)
"All Right, Who's Volunteering to be Turned into a Frog???"
www.aragornthemagician.com
Andy Wonder
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Auckland, New Zealand
747 Posts

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I agree with Jack in that in a way they are clients even though they are not customers. They are also a type of prospect, and the traditional loyalty ladder concept would class them as prospects. I've developed a special strategy to manage & eventually sell to these people. I do see them as an opportunity, not just for future sales but also immediate referrals & W.O.M. My problem still stands in that I lack the vocabulary & proper term to distinguish them from regular clients.
Andy Wonder, Auckland, New Zealand
MrHyde
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810 Posts

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Andy, it sounds to me like a cue to put your prices up a bit. Smile
nucinud
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New York, New York
1298 Posts

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Quote:
On 2006-05-03 10:52, Brian Lehr wrote:
Personally, until I get a show confirmed, they are still prospects to me.

Brian


I have to agree.
There are three types of "leads", suspects, prospects and clients.
Suspects are the price shoppers.
Prospects are most likely to become clients.
Clients are the ones you are already doing business with.
"We are what we pretend to be" Kurt Vonnegut, jr.



Now U C It Now U Don't

Harry Mandel

www.mandelmagic.com
TomBoleware
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Inner circle
Hattiesburg, Ms
2785 Posts

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If you were selling products you would call them a Hot Prospect. The odds are good they will buy from you or someone else, and most likely from the first one that can help them.

But keep in mind, not all hot prospects will become clients. It’s easy to say yes to a salesperson when you know they don’t have the product.


However, in Andy's case it sounds like he is staying in touch. I would label them as a Timed/Prospect. They have already said yes through contact, and it’s now only a matter of making contact at the right time. Staying in touch with these folks is important. Friends will wait longer than strangers.

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
magicofCurtis
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Los Angeles
2545 Posts

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Andy,

I think you can label them anything you want. I think you might be overlooking the underlying importance here.

A. book them for a future show
B. team up with another magician who is awesome like yourself and book him. (preset a fee to pay him for all shows)
C. KEEP in touch with them.....

Cheers
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