2003 eh? well, I think I'll check this trick out, it sounds like strong magic considering they can inspect it before and after.

When I first got this I couldn't find the gimmick. I thought I got a defect card, its a goodie. Jeremy

It was a big seller in '03.
It is easy and examinable before and after. And also all self-contained.
Just know that you will eventually break the gimmick, so you will have to make more gimmicked cards which will require the purchase of additional 'stuff'.

It was interesting, if I hadn't read the instructions I would have sworn they had just given me an ordinary card. The gimmick is VERY cleverly concealed and will never, NEVER be found by examining spectators.

Glad you guys are enjoying ZOOM. It has been available for years and we still make and supply it. It's our second best-selling item.

Yes, it can be fussy, but if you put in the effort, it is a killer.

By the way, one reviewer, in a mentalism mag, absolutely condemned this effect. No matter how many sets we sent him, he could NEVER find the gimmick. I think he thought we were joking and he was not amused.

Cheers
Ben

Nice to see ZOOM making a comeback. Maybe it's just me but I never had any problems with it, never found it to be "fussy" and it always felt like real magic to perform. It's one of my all time favorites.

Make up some Zoom tarot cards and you'll find yourself before the "Witch Finder General" trying to explain yourself.

It's great, even six years later.

I really like zoom. It is easy to break but it come with enough of "that special something" to make up at least ten gimmicked cards.
I never thought of using it for business cards. That is a great idea. Zoom the business card right into their hand.

Try credit cards, it works.

Actually,

ZOOM was first released in 1999! That's almost ten years ago. My how time flys...

Another application of the method is with a dollar bill. Use a crisp bill, and score it down it's length to create a "spine."

Ben

I can't even find it on Penguin.

http://www.penguinmagic.com/specialorderproduct.php?ID=822

Review:

http://www.magictalk.com/cgi-bin/reviews.cgi?read=227

Thanks Chris.

Zoom is distributed by Murphy's Magic Supplies, so is available from "Your Fave Dealer" as they say.

Cheers

Ben

Is there a demo video anywhere?

Hi Mayniac,

We need to do a new one, and will be doing videos of our entire range shortly.
There is an "old" clip floating around and I'll see if I can find it.

Cheers

Ben

I'd rather see a clip of Ben doing it. Some folks butcher his effects ( weird hand/claw positions, etc. ).

Here's an old clip. As I said, we'll do a better one shortly.

http://www.youtube.com/watch?v=SrevgbNwdjw

Cheers

Ben

Back when I was a smoker I modified a pack of cigarettes using Zoom and performed it at a bar table. The reaction was really good, there was nothing to find!