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The Magic Cafe Forum Index » » The little darlings » » Pitching a book (0 Likes) Printer Friendly Version

NJJ
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I have a children's book of tricks I have written (50 pages, A5, B&W and saddle stitched) which I am now going to sell for $10 each at the end of shopping centre shows (usually for 300 people).

How should I work the pitch into the show? There doesn't seem to be a lot of information on pitching on Café, more resources for buying product.

My plan is to offer the book as a prize to the best audience member at the start of the show and then, at the end of the show when the child who helps me on stage wins the book, I tell the audience...

"If you missed out on winning the book, don't worry, we have copies of Tricky Nick's Tricky Tricks For Kids for sale after the show. The book has over 20 different magic tricks that are so easy even I can do them as well of tons of jokes, games and other activities. The book costs just $10. Please come and see me if you'd like a copy."
MagicSanta
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I think your plan is a solid one. Then you mention that people ask you about the book so you'll sell them after the show out of the kindness of your heart.
Leslie Melville
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You could also perform in your show, one the tricks from the book and then say,

"If you would like to know how that was done, at the end of the show I'll tell you how you can find out!"

When you get to the end, remind them of the trick and then pitch the book.

Leslie.
Stories....?....That's telling!
magic4u02
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Nicholas: A similar idea to your own (which I do like) is to simply give the children who come up to assist you a copy of the book as a gift. This way every kid who comes up to help becomes a sort of marketing vehicle for you. It allows you to not only look good by giving them something, but it also allows you to brand the message of the book in the mids of the audience. Now the kids who do not have one will start to want one and by the time the show is over, the demand for them should be a lot greater at your BOR table. Food for thought.

Kyle
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Neznarf
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Nick,

Throw in a 2 card monte and mind readng fish which cost only a few cents as a "todays special" w/each book.

I have a book w/60 tricks that I sell after shows for $5.00.

A funny line I stole from a side show pitch man is

"I don't have that many left....let me see.....Yes I only have 800 left.
"Life is not about waiting for the storms to pass...it's about learning how to dance in the rain."
magic4u02
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I think that with anything you are selling as a BOR item, it is importan that the item can and does empower the buyer. You want something that is easy for them to do and learn. This builds confidence and gets them excited about magic and not frustrated. It also brings them back to your table as well. The 2 card monte and fortune telling fish are just 2 of many that would fall into easy effect that do not cost a lot but do indeed empower a customer.

Kyle
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kenscott
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Nick

You want to sell them? Here ya go. Have a mom or Dad help you on stage doing something. At the end bring up there kids on stage. Once they are there with their parent offer YOUR magic book to them as a FAMILY so they can learn the magic Together as A FAMILY. Give the book to them as a gift then go into your pitch if anyone else would love to learn some really cool easy magic tricks then you have brought some copies for sale that you cn autograph for them. keep the cost at 5, 10 or 20. don't do anything like 12 or 15$$. Studies have shows people like to giv one bill hence the 5. 10, 20 rule.

This pitch you will get some Ah's from audience because you gave the book to that family and that makes everyone feel good to know that a family is going to read a book and learn some magic together. Avoid having a lot of things for sale. Simply a book an/or DVD. KISS Keep it simply silly

I have and still do have MUCH success with my BOR with my DVD.

Ken
Rodney Palmer
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Ken has it nailed Right ON. I learned this secret from a very well know Children's Entertainer. I always invite the Parents if possible up on stage and then at the end of the routine I offer them the book FREE of charge and I also let them know that I will Autograph the book after the show. I then go into my sales Pitch for the book. And Yes! the books do sell. I even take the books with me to smaller shows and I usaully manage to sell a few at small shows. Stick with Ken's advice he knows what he is talking about.

Rodney
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In order to keep "MAGIC ALIVE" Please become a Mentor to a Young Person.
NJJ
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The book is $10 and cost $1. I have included a page on Svengali decks so that I can, if I like, give a free deck with the book.
KC Cameron
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And now you can sell publishing rights to all of us lazy magicians . . .
magic4u02
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Capt., That is so true.

Kyle
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NJJ
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I can't really sell the rights.

I am not a fun of instant author books. When people buy a product after a show with my name and face on it, there is assumption they are buying a piece of the show and piece of me. I've written the book in my character voice with references to my rabbit, my show and my likes and dislikes.

The readers feels like they are getting a 'behind the scenes' look at the show. For example, I teach a simple cut and restored rope which is similar (but no the same as) the one in my show.
KC Cameron
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I was joking, as you know, there are a number of them out there already.
NJJ
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Sorry CK - I seem to have no sense of humour at the moment Smile
shooz
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I think it was Richard Webster's idea that somewhere in the 1st. portion of show you announce..."some people asked if I would sign their book. I'll will be in the back after the show to do just that!" It's the first time that anyone hears you have a book and is a nice "soft" sell.

With you in thought(s)
Scott Shoemaker ...Shooz
With you in thought(s)

Scott Shoemaker...Shooz
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