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HowaboutBob
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New user
south of atlanta
54 Posts

Profile of HowaboutBob
Quoted a birthday couple weeks ago. First words out of mom's mouth, "How much?"

Gave her the details and quoted her 175.00 for show. Never called back.
Found out she had the party yesterday and got a magician for 40.00 bucks.

I wish her and the magician best of luck together.
Thank you for shopping at Walmart. (my apologizes to Walmart)

Bob
kimmo
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Inner circle
Sheffield
1193 Posts

Profile of kimmo
I had a great call from a lady a few years ago. She asked:

'How much forra bitta magic fo' kids at a party?' (strong Yorkshire accent)

I ran through what I did and gave her a price for my one hour show - there was a long silence and then the inevitable 'HOW MUCH?!!!'

She went on to say that the magician she booked last year stayed for TWO hours, played party games, did a disco, a magic show and even brought a face painter with him and only charged her £50!

I politely enquired why she hadn't just rebooked him, to which she replied:

'BECAUSE HE WAS CR*P!!'
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Josh the Superfluous
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Inner circle
The man of
1881 Posts

Profile of Josh the Superfluous
HA HA! Kimmo.

I'm sure if you offered to do it for free, they'd ask if you'd give them money.

Rule of thumb: Don't charge less than it costs for gasoline and balloons.
What do you want in a site? "Honesty, integrity and decency." -Mike Doogan
"I hate it, I hate my ironic lovechild. I didn't even have anything to do with it" Josh #2
Wanlu
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Inner circle
Manila, Philippines
3058 Posts

Profile of Wanlu
My way?

When they ask how much...I tell them to visit my website at http://www.wanlu.net because my rate is posted at the website...my rate is basically double to tripple the amount most magicians in my area charge...

If they call me back...then money is not an issue Smile

Also in my website aside from the rates are photos,videos and testimonials from some very prominent clients Smile So if money is not an issue to the client...I'm confident they will call me back Smile
"The Old Path"
www.angdatingdaan.org

Wanlu's Affordable Puppets
http://wanlu.net/ventpuppets.html

Wanlu and his Puppets
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Tony James
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Inner circle
Cheshire UK
1398 Posts

Profile of Tony James
May I suggest............because we all get calls like this.

When asked 'How much?' I invariably reply 'As much as I possibly can. I'm awfully expensive but then......I'm also terribly good!'

Now, don't tell her at this stage what you do. There's no point. You must first find out what she wants before you can possibly hope to offer her what she thinks she wants. We'll deal with what she needs in a second.

Once you've pulled the gag line 'expensive but good' - and this does go over better if you are speaking with a well modulated - dare I say rather English accent - then before she has time to say anything, soften and warm the voice and ask 'What is it you're looking for?'

Let her tell you so you can see where she's coming from.

Like anyone selling anything at all, whatever you're selling has a long list of features. She's not interested in them as such. She is only interested in what she can perceive as a benefit. Any skilled salesman will tell you that.

So find out what she wants, match to that just those features of your act which apply and then - sell her the benefits.

Often what the person needs is slightly different from or additional to what they say they want. So again, offer her the benefits of any additional features you believe she might need.

Keep it sweet and short. Don't rabbit on. Then tell her the price.

And now she can say 'How MUCH!!!!'
Tony James

Still A Child At Heart
harris
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Inner circle
Harris Deutsch
8695 Posts

Profile of harris
When my show and economy merit it I always have mixed feelings of raising my rates.

After a while, I get used to it..and then the process repeats.

Kimmo loved the story.....

Harris
Harris Deutsch aka dr laugh
drlaugh4u@gmail.com
music, magic and marvelous toys
http://magician.org/member/drlaugh4u
MagicalArtist
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Veteran user
Hobart, Indiana
373 Posts

Profile of MagicalArtist
Quote:
On 2008-03-10 09:55, Wanlu wrote:
My way?

When they ask how much...I tell them to visit my website at http://www.wanlu.net because my rate is posted at the website...my rate is basically double to tripple the amount most magicians in my area charge...


You may be loosing a lot of clients that way. Here you have them on the phone, the perfect opportunity to give them your sales pitch...and you let them go. You're basically giving them the message that you're afraid to tell them to their face how much you charge.

Better is to have a range of show packages. At the bottom is your basic show at a half-hour for the lowest amount you're willing to work for and moving up the scale is the more elaborate packages with balloon animals, goodie bags, bigger effects, etc. for which you can charge handsomely (and which many parents will pay).
Hansel
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Inner circle
Puerto Rico
2492 Posts

Profile of Hansel
Here in Puerto Rico we have this BIG problem...in other thread about etchnic groups as a Puertorrican I metioned this and is the sad REALLY.Making a good charge or price to your show prevent the work for bad audiences.Its not discrimining,its no put my finger in some persons economycal status,but someone that pay to you $300.00 for an hour show have lots of posibilities to have a good audience as guests.In all places we have bad people...but in a place that pays you $40.00 for a show you have more chance of kids and ADULTS!Yes people ADULTS treating you without respect and broking the peace of your poor little bunny...this animal have so much staying for 45 minutes inside a dark and small "Circus Wagon" waiting for "appear" so that they come young and adult to haul the ears to him.A good rate mantains a Quality Control...Just my opinion...
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nucinud
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Inner circle
New York, New York
1298 Posts

Profile of nucinud
18 years ago when I started doing shows for money, I used to get $100 from event planners. $40 just fills my gas tank in my car.
Some people just don't get it.
"We are what we pretend to be" Kurt Vonnegut, jr.



Now U C It Now U Don't

Harry Mandel

www.mandelmagic.com
Tony James
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Inner circle
Cheshire UK
1398 Posts

Profile of Tony James
$40? Count your blessings.

A regular Ford station waggon here costs close on to £60 to fill. That's $120

And this week the government will add two more taxes on top. An increase in 'Duty' and an increase in Value Added Tax (sales tax) which is a tax on a tax.

We've just had one rise and every six months or so they increase again.

Long Island seems cheap to me. How much daily tax do you have to pay in order to drive into town? In London it's $16 per day rising soon to $20 but if your car is big and uses fuel then there's an extra on top of $50 PER DAY just to drive in.

It's FREE to drive out!

You have to buy your tax ticket before you go in and you are checked by camera. If
their computer says you don't have a tax ticket you are in deep trouble.

They are making life a misery for a farmer the other side of the country. They claim his tractor is a car and has been driving in town. It's never left the village where he farms! But he can't prove it to their satisfaction.

Crazy world.
Tony James

Still A Child At Heart
jkvand
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Special user
Johnstown, PA
658 Posts

Profile of jkvand
Long Island isn't considered a cheap place to live here in the US, it's actually one of the more expensive places. But compared to England, it probably does sound cheaper! Kimmo - Great story!
Bradley Roberts
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Elite user
Las Vegas
413 Posts

Profile of Bradley Roberts
Kimmo that was great story. I run into this all the time. I was once told how much do you value your show and the work you put into it? Then charge that amount.

I am doing a lot better since I took that advice.

Cheers,

~B-Rad
B-Rad "The Kids Magician"
Brad Kids Magic Website
"A child's smile is one of life's greatest blessings."
Bob Sanders
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Grammar Supervisor
Magic Valley Ranch, Clanton, Alabama
20518 Posts

Profile of Bob Sanders
I have no complaint with those who charge less. They know what their show is worth!

Bob Sanders
Magic By Sander
Bob Sanders

Magic By Sander / The Amazed Wiz

AmazedWiz@Yahoo.com
derrick
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Inner circle
I dug holes for
1044 Posts

Profile of derrick
Cost's me $80 to fill my truck. I charge the IRS rate of .50.5 cents per mile on top of my show fees now and have not had a singe person tell it was a deal breaker. Everyone is aware of the cost of travel these days and understands charging for it.

Derrick
Stevethomas
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Inner circle
Southern U.S.A.
3724 Posts

Profile of Stevethomas
I had to raise my fees by $50 each for the summer's library shows due to the cost of lodging and travel. Nobody's complained, either.

I also run into the "HOW MUCH?" people. Sometimes, that's all they want to hear. You can give a very convincing 3 minute description of what you do and what you offer, and all they hear is the price.

Steve
Wanlu
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Inner circle
Manila, Philippines
3058 Posts

Profile of Wanlu
Quote:
On 2008-03-10 13:40, MagicalArtist wrote:
Quote:
On 2008-03-10 09:55, Wanlu wrote:
My way?

When they ask how much...I tell them to visit my website at http://www.wanlu.net because my rate is posted at the website...my rate is basically double to tripple the amount most magicians in my area charge...


You may be loosing a lot of clients that way. Here you have them on the phone, the perfect opportunity to give them your sales pitch...and you let them go. You're basically giving them the message that you're afraid to tell them to their face how much you charge.

Better is to have a range of show packages. At the bottom is your basic show at a half-hour for the lowest amount you're willing to work for and moving up the scale is the more elaborate packages with balloon animals, goodie bags, bigger effects, etc. for which you can charge handsomely (and which many parents will pay).


Basically I don't tell them directly to look at the website for the rates...I basically tell them to check out the site for pictures and videos and the rates Smile

But thanks for your concern and Ill try it out...

So far my strategy works for me Smile
"The Old Path"
www.angdatingdaan.org

Wanlu's Affordable Puppets
http://wanlu.net/ventpuppets.html

Wanlu and his Puppets
http://wanlu.net
Mark Andrews
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New user
Coventry in the UK
31 Posts

Profile of Mark Andrews
Quote:
On 2008-03-10 18:18, Tony James wrote:

And this week the government will add two more taxes on top. An increase in 'Duty' and an increase in Value Added Tax (sales tax) which is a tax on a tax.



Do you know something that the rest of the UK doesn't know about an increase in VAT???

We may well have a good idea what will be increased in a budget, but until the Chancellor gives his budget we never truely know what will be increased decreased etc etc so it's hardly correct to say VAT will be increased, when in actual fact no-one knows.
Tony James
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Inner circle
Cheshire UK
1398 Posts

Profile of Tony James
No Mark. I wrote that clumsily. What I was meaning was that an increase in the tax we know as 'Duty'(because fuel is considered a spirit like alcohol) is automatically followed by an increase in the AMOUNT of vat we have to pay because vat is a tax on the Duty as well as the product ie, a tax on a tax.

I should have put it better. Thanks for pointing it out.
Tony James

Still A Child At Heart
darkdean
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Regular user
153 Posts

Profile of darkdean
I am in agreement with most of you.

Charge what your worth and what your happy with and if the customer does not wish to pay it then they don't have a magician.

Dean
Habu
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Veteran user
Texas / Alabama
393 Posts

Profile of Habu
I have had a problem deciding on prices for this area. It is midway between Huntsville Alabama (1 hour to the northwest) and Birmingham Alabama(1 1/2 hours to the southeast) and Chattanooga Tennessee (about 1 3/4 hours to the north).

The good news for me is that the closest magicians are in those towns (with the exception of one who may be in a town 45 min away). So the people in this area (a 60 mile range) have not had the opportunity to have a magician for their events.

The bad news is, the economy, gas prices and a rural area. Fortunately I will be performing for a party place in a very nearby town. According to the owner of this business, $100 is about the best I can hope for with most of the people in this area. I have to decide on higher prices with fewer shows, or go with a lower fee and get quantity. We are working up a business plan for birthday parties at his business, in-home birthday shows booked from his location, school shows booked at his business and school assembly shows at the schools.

I am cutting my fee by about 30% for parties at his business, but I don't have to worry about finding the house, etc. Besides, I will make up more than that with the family night shows (besides getting paid to advertise). He gets paid his regular rate and I get the add-on magician fee.
www.magicbyhabu.com
Real name: Rick Jackson
Habu: Taken from SR-71 spy plane I worked on. It's name came from a poisonous snake on Okinawa. Hope my magic isn't poisonous!
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