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Michael238 Inner circle 1192 Posts |
What is some of the best methods for Search Engine Optimization?
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magicofCurtis Inner circle Los Angeles 2545 Posts |
The heading of your webpage in the gray tool bar section is a key.
Place City State - Magician for ________________ in the top tag bar!
Curtis Lovell II
http://www.CurtisLovell.com http://www.MagicofCurtis.com www.facebook.com/curtislovellii Los Angeles, California - U.S.A. |
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Scott O. Inner circle Midwest 1143 Posts |
That's a huge topic, and there are books, courses, seminars, etc about this. But Curtis has mentioned a good tip. Also, using Meta tags is helpful for some search engines. Google seems immune to them though.
One of the best tips is simply think about what the web is designed to do. The name says it World Wide Web. It is designed to link sites together. Google scores you on this. So having links coming to your site from QUALITY sites is helpful to you. Having links from linkfarm sites can actually hurt your ranking though. But deeper than this--be helpful. Design a site that has content on it that others want to see. Don't be a dead end. That's not helpful to the internet's purpose. Your site needs to have helpful content and links to other helpful sites as well as links from other helpful sites. And don't be afraid to update your page once in a while. Then, go study the subject. There are tons of online sources for SEO. Do some reading; do some experimenting. Check the results, tweak and repeat. Trial and error works wonders. OR, just find a good company and pay them to do it for you. That could be expensive, and you need to see some great examples of the results that company has achieved before investing your $$. Scott .
Do not become weary in doing good, for at the proper time you will reap a harvest, if you do not give up. Galatians 6:9
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leapinglizards Inner circle 1263 Posts |
And remember, search engines hate flash.
Leaping Lizards!!! Who knew it was possible.
<BR> <BR>www.LeapingLizardsMagic.com |
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Ken Northridge Inner circle Atlantic City, NJ 2392 Posts |
For those of us who are technically challenged, could tell us what you mean by flash? Thank you.
P.S. Leaping Lizards! You look like David Copperfield! Quote:
On 2008-03-31 22:35, Scott O. wrote: I've heard that having a blog is a good way of keeping your content fresh. I was thinking, is there a way to add a calender to your web site, like Google's. If that could be done, wouldn't that keep your content fresh as well?
"Love is the real magic." -Doug Henning
www.KenNorthridge.com |
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Michael M. New user Ex-Brit in the USA 34 Posts |
Flash "intro's"...I think they are extremely annoying...I guess the search engines do, too!
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magicofCurtis Inner circle Los Angeles 2545 Posts |
Top 10 Google Myths Revealed
By Chris Beasley December 24th 2002 Reader Rating: 7.9 Page: 12Next Google is the Web's most popular search engine, powering not only the popular Google.com Website, but also Yahoo! and AOL. Being listed in Google is very important, and being listed highly in Google can bring great benefit to your site. However, there are many myths about how Google works and, while fairly harmless in themselves, these myths tend to allow people to draw incorrect conclusions about how Google works. The purpose of this article is to correct the most popular Google myths. Myth #1: The Higher Your Google PageRank (PR), the Higher You'll be in the Search Results Listing This myth is frequent, and is the source of many complaints. People often notice that a site with a lower PageRank than theirs is listed above them, and get upset. While pages with a higher PageRank do tend to rank better, it is perfectly normal for a site to appear higher in the results listings even though it has a lower PageRank than competing pages. To explain this concept without going into too much technical detail, it is best to think of PageRank as being comprised of two different values. One value, which we'll call "General PageRank" is nothing more than the weighting given to the links on your page. This is also the value shown in the Google Toolbar. This value is used to calculate the weighting of the links leaving your page, not your search position. The other value we'll call "Specific PageRank." You see, if PageRank equated to search engine results rank then Yahoo, the site with the highest PR, would be listed #1 for every search result. Obviously, that wouldn't be useful, so what Google does is examine the context of your incoming links, and only those links that relate to the specific keyword being searched on will help you achieve a higher ranking for that keyword. It's very possible for a site with a lower PageRank to in fact have more on-topic incoming links than a site with a higher PageRank, in which case the site with a lower PageRank will be listed above its competitor in the search results for that term. PageRank aside, there are also other factors that contribute Google search results -- though PageRank remains the dominant one. Myth #2: The Google Toolbar will List Your Actual PageRank When Google created their toolbar it was a boon for many Webmasters as this was the first time we got to see any value related to our PageRank. However, the toolbar has also caused some confusion. The toolbar does not show your actual PageRank, only an approximation of it. It gives you an integer rank on a scale from 1-10. We do not know exactly what the various integers correspond to, but we're sure that their curve is similar to an exponential curve with each new "plateau" being harder to reach than the last. I have personally done some research into this, and so far the results point to an exponential base of 4. So a PR of 6 is 4 times as difficult to attain as a PR of 5. The exponential base is important because it illustrates how broad a range of pages can be assigned a particular PR value. The difference between a high PR of 6, and a low PR of 6, could be hundreds or thousands of links. So if your PR as reported by the toolbar increases or drops, it's important to remember that it could be the result of a small change, or a large change. Additionally, it's possible to lose or gain links and see no change in your reported PageRank. The other issue with the toolbar has to do with the fact that sometimes the PageRank it displays is only a guess. People will often notice pages on Geocities or another free hosting provider having a high PageRank. This is because when Google hasn't spidered a page, but has spidered the root domain, the toolbar will guess a PageRank based on the value of the root domain. Therefor it's common to see pages on Geocities with a PR of 6 or 7. The PageRank does not equate in any way to a high Google listing, in fact in this case it indicates the opposite: that the page isn't even in Google. Once Google spiders the page, it will be assigned a more appropriate (and usually lower) PageRank. Myth # 3: PageRank is a Value Based on the Number of Incoming Links to Your Site This myth is a frequent source of incorrect assumptions about Google. People will often see that a site with fewer incoming links than their own site has a higher PageRank, and assume that PageRank is not based on incoming links. The fact is that PageRank is based on incoming links, but not just on the number of them. Instead PageRank is based on the value of your incoming links. To find the value of an incoming link look at the PR of the source page, and divide it by the number of links on that page. It's very possible to get a PR of 6 or 7 from only a handful of incoming links if your links are "weighty" enough. Also remember that for PageRank calculations every page is an island. Google does not calculate PageRank on a site-wide basis -- so internal links between your pages do count. This is very important, as instituting a proper structure for your internal links can drastically improve your rankings. Myth # 4: Searching for Incoming Links on Google Using "link:" will Show you all Your Backwards Links Similar to Myth #3, people will sometimes look for backwards links to a site on Google and fine none, but if the site does have a PR listed and it is in Google's cache, they know that the toolbar isn't just guessing. The reason for this is that Google does not list all the links that it knows about, only those that contribute above a certain amount of PageRank. This is especially evident in a brand new site. By default, all pages in Google have a minimum PR. So even a page without any incoming links has a PR value, albeit a small one. If you have a brand new site with 20 or 30 pages, all of which Google has spidered, but you have no incoming links from other sites, then your pages will still have a PageRank resulting from these internal links. As your home page is likely linked to from every page on your site, it might even get a PageRank of up to 1 or 2 from all these little boosts. However, in this situation searching for incoming links will likely yield 0 results. You can also see this happening on pages that have been around for awhile. For instance, this page has 0 incoming links listed in Google, yet it has a PageRank of 3. We can see that Google has spidered it by checking its cache, so the PageRank is not a guess. We also know that Google has spidered this page, again by checking its cache. Therefore, we can be sure that Google knows of at least 1 link to the page in question, both by its listed PR, and the fact that Google has spidered a page that links to it. However, if you look at the DMOZ.org page with the Google Toolbar installed, you'll notice the page has a PR of 0, which is very low. Furthermore, if you count the number of links on the page, you'll notice it has over 20. So you're dividing a very low PR among over 20 links. Thus each link carries very little weight, so Google doesn't list these links when you search for them. However, Google does count the links, which is why the page in question has a PR listed. It's very important to remember how Google lists incoming links. Often, people see their number of incoming links drop, and they think they have lost those links. In reality, the linking page could have lost some weight and consequentially, the links might have dropped below the value threshold that's required in order for links to be listed. Or the linking page could have added more links, causing each link's share of the weight to be lower, and again causing the link to drop below the value threshold. In either case the link is still counted, it just isn't listed. Why does Google do this? Perhaps the answer has to do with technical limitations. If the average number of links per page is 20 then Google would have to deal with over 60 billion links, which might create an index that was too large to be publicly searchable.
Curtis Lovell II
http://www.CurtisLovell.com http://www.MagicofCurtis.com www.facebook.com/curtislovellii Los Angeles, California - U.S.A. |
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marty.sasaki Inner circle 1117 Posts |
Here is a simple explanation. You get listed higher when your site is the proper answer to a search query. Google is constantly tweaking and changing their ranking algorithm to foil attempts to artificially elevate the ranking.
The best way to get a better rank is to create a good site that other folks refer to. A blogger will notice and write about a great site, and then another blogger will pick it up. Maybe someone will notice a site in a forum and add it to their links. Or the link to your site might show up on a wiki, that helps too. Amazingly it doesn't take much time or many links to find a site, but you need quite a few incoming links and a bit of time to get a high ranking on a general search.
Marty Sasaki
Arlington, Massachusetts, USA Standard disclaimer: I'm just a hobbyist who enjoys occasionally mystifying friends and family, so my opinions should be viewed with this in mind. |
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MichaelKent Special user 560 Posts |
Curtis - Great info, but could be outdated. Google changed their algorithm for how they index pages some time in 2004 and with those changes, SEO marketing changed drastically. I'm not sure any of the info provided in your article has changed or not.
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marty.sasaki Inner circle 1117 Posts |
I just did a Google search for "martys simple" and my web site with just a few links to it, shows up on the first page. "Marty's simple" shows up on the second page. So if someone is looking for "martys simple", I'm all set.
However if you just search for "free website design" there are thousands of entries and I didn't even attempt to see if I'm listed there, just too many. That's what you are going up against.
Marty Sasaki
Arlington, Massachusetts, USA Standard disclaimer: I'm just a hobbyist who enjoys occasionally mystifying friends and family, so my opinions should be viewed with this in mind. |
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kinesis Inner circle Scotland, surrounded by 2708 Posts |
I know search engines hate FLASH but it's not impossible to optimise a FLASH site. My website is flash and given the competition it's pretty well optimised. Try typing 'Close-up magic scotland' for example, or 'corporate magic scotland'
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Craig Kyle Regular user 197 Posts |
I searched for derek heron magician as well and you ranked for this as well good work fella!
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kinesis Inner circle Scotland, surrounded by 2708 Posts |
It's all in the tags
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Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
Not only is it all in the meta tags, but it is also all about just the right amount of meta tags too.
What works for other search engines does not necessarily work for google, but what works for google will work for all other search engines.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
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magicofCurtis Inner circle Los Angeles 2545 Posts |
Hello guys....
Saturday I made this wedding couple magically appear at their reception. I got to talking to the groom.... And he works for the big G.... He works in the search opt. department. Although he would not put me on top of google as he laughed and said that would be cheating... ehehhe He did give me some insight on how to do things better and he told me something that will hurt your search results and many magician tends to do this........ This problem has been talked about on the Café but not in regards to Goooooooooogle.
Curtis Lovell II
http://www.CurtisLovell.com http://www.MagicofCurtis.com www.facebook.com/curtislovellii Los Angeles, California - U.S.A. |
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Ken Northridge Inner circle Atlantic City, NJ 2392 Posts |
Is this a riddle?
"Love is the real magic." -Doug Henning
www.KenNorthridge.com |
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kinesis Inner circle Scotland, surrounded by 2708 Posts |
Quote:
On 2008-04-06 15:00, magicofCurtis wrote: ...and? At least provide a link. |
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magicofCurtis Inner circle Los Angeles 2545 Posts |
Some things are too good to share.... but...
Also, I will add that google looks down on companies that does SEO. Google has a way to request your site to be listed under key searches if your site should be in the top ten and not getting this placement without paying for it. Google, looks down on sites with lots of links on it and snake oil sales type of sites..... LIKE this is sooooo good my friends told me I should sell it for $500 but it is worth $5000 but I will sale it to you for $199. SO there is a reason why sites like Amazon, target, etc have a format of prices and layouts. Google looks for constancy.... These are not secrets these are things that google will tell you if you search for it!
Curtis Lovell II
http://www.CurtisLovell.com http://www.MagicofCurtis.com www.facebook.com/curtislovellii Los Angeles, California - U.S.A. |
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marty.sasaki Inner circle 1117 Posts |
One thing to keep in mind, it doesn't matter where you end up on a search if your site doesn't draw someone's attention, they won't spend enough time on it to learn what you are all about. I think you should spend time on getting your website to project the right image, then worry about SEO.
Marty Sasaki
Arlington, Massachusetts, USA Standard disclaimer: I'm just a hobbyist who enjoys occasionally mystifying friends and family, so my opinions should be viewed with this in mind. |
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Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
Curtis
I have never paid a dime for search engine placement my meta tags are "magician Philadelphia" and "juggler Philadelphia" I have been in the top ten at google and many other search engines since 1998. When you say that you can't get in the top ten of a google search without paying for it I must strongly disagree with you.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
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