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The Magic Cafe Forum Index » » Tricky business » » Advertising blunders (0 Likes) Printer Friendly Version

avimagic
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Loyal user
Hollywood, Florida
233 Posts

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Yet another reminder that any time we advertise, it's essential that we show the copy to a number of different people and listen to their opinions before putting the final version out there in the public eye.

Watching TV last night, I couldn't believe my ears when I heard a line spouted in a commercial for Winn Dixie (a major grocery chain, for those of you not in the U.S.).

Apparently they were trying to show that they donate a portion of their profits toward the early detection of cancer. A noble cause, but some who heard this quote in the commercial might have gotten a different picture of what Winn Dixie is trying to do:

"Because everyone deserves a chance to catch cancer early."

OUCH.

It's a shame there's no Grocers Café where they could have posted the script before they shot the spot so all their fellow grocers could have ripped it apart...
Lyndel
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Inner circle
wrote the theme to the TV show COPS!
1623 Posts

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At least they're "getting better all the time!"

(Winn Dixie's latest tag line for those who don't know...)


Lyndel
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Magicray69
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Veteran user
Tampa Bay
369 Posts

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Very funny!
Thank you.

Magic Ray
There was a time I had the blues,

the reason was I had no shoes.

Until I met upon the street

a man who had no feet.
avimagic
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Loyal user
Hollywood, Florida
233 Posts

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Quote:
On 2008-07-05 00:23, Magicray69 wrote:

There was a time I had the blues,
the reason was I had no shoes.
Until I met upon the street
a man who had no feet.


Ray, you need to finish the poem!

There was a time I had the blues,
the reason was I had no shoes.
Until I met upon the street
a man who had no feet.
So I took his shoes.
Come on, gimme a break, the guy had no feet! What did he need shoes for???
Dannydoyle
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Eternal Order
20566 Posts

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We will see if this post stays. I actually told this story before.

In the "south" as it is where I am now living, the in thing among the religious sects is to denounce the adult book/video stores with a billboard.

Of course the irony is that they create free ads for the places, and basically tell you exactly how to get to them.

The funniest of these billboards was the one which right over the book/video store had a huge sign that simply stated "Jesus is watching!". My wife almost drove into a guard rail laughing.

Not a bad ad mind you, hey if it is good enough for Jesus.....
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Review King
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Eternal Order
14446 Posts

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Quote:
On 2008-07-06 17:45, Dannydoyle wrote:
We will see if this post stays. I actually told this story before.

In the "south" as it is where I am now living, the in thing among the religious sects is to denounce the adult book/video stores with a billboard.

Of course the irony is that they create free ads for the places, and basically tell you exactly how to get to them.

The funniest of these billboards was the one which right over the book/video store had a huge sign that simply stated "Jesus is watching!". My wife almost drove into a guard rail laughing.

Not a bad ad mind you, hey if it is good enough for Jesus.....


I only watch Jesus approved porn!
"Of all words of tongue and pen,
the saddest are, "It might have been"

..........John Greenleaf Whittier
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