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The Magic Cafe Forum Index » » Tricks & Effects » » Loughran's ONE Levitation (4 Likes) Printer Friendly Version

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T,im Dawson
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Am I correct in thinking that there are just 3 videos of the levitation? 2 on You tube and Peters's demo.
Cheers
TJD
Piz
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^^^ There is one more that I know of, it's in a hallway but can't be seen that good. I was actually thinking of making another vid, maybe today sometime, I have a family reunion kicking off at my house today, I'm sure they won't mind seeing me float Smile
T,im Dawson
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Yes go for it!
TJD
magicFreak2
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Hey quick question regarding it, I was gonna pick this up (instead I got a tarantula and invisible deck Smile ) but I want to know two more things about it before I do:

a) Does it really make you higher, e.g. 3 inches? I just thought of a funny routine you have yourself measured and then you do the lev and look taller Smile

b) I know there is some form of thing when you drop, but can you descend slowly? (id think not)

Thanks!
magic4545
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Jimmy Fingers
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To potential buyers and performers,

I am in support of this effect, completely. Even as Peter's competition, I want this piece in my repertoire, and I have just ordered this to support Peter's creativity, livelihood and to show general support for this piece.

Please accept my apologies for any possible second guessing that this may cause you as a potential buyer.

I'm putting my money where my mouth is. It's a tough economy, and I want anyone who has any questions about spending their money on this piece to order soon and support this kind of creative thinking. If you're on the fence, come on off and put this in your arsenal.

http://www.masterofillusions.ca

And throw a "Sacred" into the basket when you're checking out... Scotty has some upgrades and improvements in store for you, as well.

Sincerely,

Jimmy Fingers
http://www.magellanlevitation.com
(832)755-6781
magicFreak2
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Quote:
On 2009-08-22 22:59, magic4545 wrote:
To potential buyers and performers,

I am in support of this effect, completely. Even as Peter's competition, I want this piece in my repertoire, and I have just ordered this to support Peter's creativity, livelihood and to show general support for this piece.

Please accept my apologies for any possible second guessing that this may cause you as a potential buyer.

I'm putting my money where my mouth is. It's a tough economy, and I want anyone who has any questions about spending their money on this piece to order soon and support this kind of creative thinking. If you're on the fence, come on off and put this in your arsenal.

http://www.masterofillusions.ca

And throw a "Sacred" into the basket when you're checking out... Scotty has some upgrades and improvements in store for you, as well.

Sincerely,

Jimmy Fingers
http://www.magellanlevitation.com
(832)755-6781


Nice to see some good "sportsmanship" on the magic frontier Smile

Unfortunately, I just deciphered how the One Levitation works (long story), and while I am impressed with the method, I am far from impressed with the price.

While I have enough money (I am quite well off for a teenager Smile ), I hate magic vendors that mark up the price much higher than the gimmicks monetary value. I can live with 30% markup, heck, I can live with 500%. But this is stretching it a little.
Peter Loughran
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Magicfreak: It is unfair for you to presume our produciton costs, espicially without actually owning the prop. The ONE levitation is priced very fairly in our opinion. This is also the price we need to price it at to make it the least bit worth our time to build them. Anything less, and we might aswell just have never marketed it. The price is what it is, you are also paying for the intellectual property. A trick value is only cheap or inexpensive to the specific individual, meaning what you will get out of it. If it is just to amuse your friends, then yes it might be an expensive purchase for you. If it is to show potiential clients that gets you bookings over and over again, well then it may be worth much more than the asking price.

Now with all that said, from a business perspective, you must keep in mind that we must also be able to price products to be able to be sold distributors for 60% OFF retail or direct to magic shops for 40% OFF retail. Also, just by deciphering a method, will not give you complete insight to production costs. You have to remember that these are not mass produced but built by hand, with a number of different material costs as well as labour costs. Not to mention you must also consider the time and money we have invested in the research and development. You must also consider that we are an actual business with other costs directly related to the produciton of this product that include, advertising, markteting, graphic design, printing, packaging, web desing, special tooling, regular tooling, taxes, the costs of hydro and power to run our shop, shipping, transportation costs and the list goes on and on. Bottom line is the price is set to include and cover all of our expenses, and for our labour and materials. While I wish I could put out magic for free, or for no profit, the reality is, we are a business, and we must make money to survive. But I can tell you, that we do not get rich off of this product.

If you would like to learn more about the reality of the business side of magic, I highly recommend you take a look at my new book 'Creation'. It will surely enlighten you, as far as what it actually takes to put a product on the market, and the costs and time associated with it. According your statement above, I think you will be shocked at whats actually involved.

Best wishes,

Peter.
Brand New: - MICRO VANISHING STATUE OF LIBERTY ILLUSION
www.masterofillusions.ca

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www.plasterrockmovie.com
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theoriginalman
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Excellent response Mr. Loughran
magicFreak2
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Quote:
On 2009-08-25 14:09, Peter Loughran wrote:
Magicfreak: It is unfair for you to presume our produciton costs, espicially without actually owning the prop. The ONE levitation is priced very fairly in our opinion. This is also the price we need to price it at to make it the least bit worth our time to build them. Anything less, and we might aswell just have never marketed it. The price is what it is, you are also paying for the intellectual property.


To me, this part is worthless.

Quote:
A trick value is only cheap or inexpensive to the specific individual, meaning what you will get out of it. If it is just to amuse your friends, then yes it might be an expensive purchase for you. If it is to show potiential clients that gets you bookings over and over again, well then it may be worth much more than the asking price.


Ok this sticks me. I pay a web designer to make a website for me. I pay him much more than if I got some indian guy to do it for me. There wouldn't be much of a quality difference, I just choose to pay this guy. Some times I pay him up to $100-$120/page. The only reason why I do that is because I always make it back with a massive profit, and without the web page, we wouldn't have that money.

Quote:
Now with all that said, from a business perspective, you must keep in mind that we must also be able to price products to be able to be sold distributors for 60% OFF retail or direct to magic shops for 40% OFF retail. Also, just by deciphering a method, will not give you complete insight to production costs. You have to remember that these are not mass produced but built by hand, with a number of different material costs as well as labour costs. Not to mention you must also consider the time and money we have invested in the research and development. You must also consider that we are an actual business with other costs directly related to the produciton of this product that include, advertising, markteting, graphic design, printing, packaging, web desing, special tooling, regular tooling, taxes, the costs of hydro and power to run our shop, shipping, transportation costs and the list goes on and on. Bottom line is the price is set to include and cover all of our expenses, and for our labour and materials. While I wish I could put out magic for free, or for no profit, the reality is, we are a business, and we must make money to survive.


Fine. Naturally it must be more expensive than other levitations as it actually provides a sizable prop. It also must be more than your other Levitations to show that it is better.

Quote:

But I can tell you, that we do not get rich off of this product.



I can believe this, however I am not entirely sure if it is due to actual costs or simply marketing.

Quote:
If you would like to learn more about the reality of the business side of magic, I highly recommend you take a look at my new book 'Creation'. It will surely enlighten you, as far as what it actually takes to put a product on the market, and the costs and time associated with it. According your statement above, I think you will be shocked at whats actually involved.


Will look into it.
Magical Dimensions
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[quote]On 2009-08-26 07:57, magicFreak2 wrote: (IN PART)

Ok this sticks me. I pay a web designer to make a website for me. I pay him much more than if I got some indian guy to do it for me. There wouldn't be much of a quality difference, I just choose to pay this guy. Some times I pay him up to $100-$120/page. The only reason why I do that is because I always make it back with a massive profit, and without the web page, we wouldn't have that money.

[quote]

What do you mean by some indian guy? Can you explain this comment?

Also where is your web site? We would like to look at it and see the reason that you make such a massive profit. Is it the pictures, the copy or what. Who did you web site? What is it that you sell?

I am always looking for a better way to advertize.

Ray
magicFreak2
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[quote]On 2009-08-26 23:38, Magical Dimensions wrote:
[quote]On 2009-08-26 07:57, magicFreak2 wrote: (IN PART)

Ok this sticks me. I pay a web designer to make a website for me. I pay him much more than if I got some indian guy to do it for me. There wouldn't be much of a quality difference, I just choose to pay this guy. Some times I pay him up to $100-$120/page. The only reason why I do that is because I always make it back with a massive profit, and without the web page, we wouldn't have that money.

Quote:


What do you mean by some indian guy? Can you explain this comment?

Also where is your web site? We would like to look at it and see the reason that you make such a massive profit. Is it the pictures, the copy or what. Who did you web site? What is it that you sell?

I am always looking for a better way to advertize.

Ray


Hehehehe, I should have known better. Smile Basically in the computer world, indians (from india), do almost all of the programming/coding, because they speak english and they are very cheap.

I don't make a massive profit, because I am always spending it to make the product better. Smile

As for the website, I'd better not post it on here, because trust me, you wouldn't be interested... basically its something that only ubergeeks use, I was just using my website costs to relate to why I would pay more for a levitation; if I anticipate that I will make a large profit off of it by performing with it.
hendramagic
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No problemo if you can expose your site we gladd to see your site . no matter bad site or good site. don't worry we don't judge you anything. My site is bad too but a lot to see to buy something. hehe GBU
magicFreak2
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Quote:
On 2009-08-27 09:07, hendramagic wrote:
No problemo if you can expose your site we gladd to see your site . no matter bad site or good site. don't worry we don't judge you anything. My site is bad too but a lot to see to buy something. hehe GBU


Well the point is its not exactly a magic site, because I sell software. Here it is anyways: http://www.imagicos.com

I love magic, so the name is iMagic OS, and our new and up coming product is magicOnline XD so its only natural that my username on our forums is magicFreak.

Other applications that come with iMagic OS include magicEssentials, magicWriter, magicChart, magicShow, magicFlash, and our installation file is *.magicInstall (vs. per say *.exe on Windows), etc etc.

I love magic Smile
hendramagic
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Wow I see your site, very fast, simple, nice. Good Product. We support you. we love magic 2.
magicFreak2
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Quote:
On 2009-08-27 09:57, hendramagic wrote:
Wow I see your site, very fast, simple, nice. Good Product. We support you. we love magic 2.



Thanks Smile
mike storz
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Hey Piz!

Anxiously awaiting another video from you!

Mike Smile
justinwebb
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So I received my one levitation in the mail and I have to say it is quite spectacular and I have gotten great reactions with it. thank you Mr. Loughran I am very pleased with the product. and I recommend it to everyone who wants a safe and effective way to levitate.
T,im Dawson
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Hello Justin,
Fancy posting a demo on U Tube?
Another 'one' would be good to see (pardon the un-intended pun!)
Cheers
tjd
Nicholas Spade
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I would like to see some one do the one levitation both feet together with no door way.
In my opinion holding anything while levitating reduces the power of the effect. Nice job, on the vids guys. Just not what I am looking for. I am not sold yet.
Tho this is very cleaver, but right now there is ONE thing all street levitations are missing.
Peter Loughran
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JetPacks? Real Magic? Lol, just kidding.

Acutally Nicholas, I don't hold onto anyting in the standard demo in any of the demonstrations I do. You can have both feet together, but, I think it looks more natural to have your feet apart a few inches. This was never possible before with the Elevator, On thin air, any most of the other street lev methods out there as the gimmick would be spotted. However you can certainly have both feet together if you wish.

Thanks for the short review Justin!

Best,

P.
Brand New: - MICRO VANISHING STATUE OF LIBERTY ILLUSION
www.masterofillusions.ca

Follow me on Facebook:
https://m.facebook.com/peter.loughran.9

Check out my new movie:
www.plasterrockmovie.com
www.globaluniversal.com

Also visit: www.tenyoelite.com
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