The Magic Café
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Did you hear the latest? » » Masters of Illusion beats the Masked Magician in the Ratings Game (0 Likes) Printer Friendly Version

magicnewswire
View Profile
Inner circle
1947 Posts

Profile of magicnewswire
That's the good news.. and it's all good news. The show was rerun in order to broadcast new episodes for March Sweeps. Ratings are growing each month and the show will have a new time slot in March. Get all the details passed on by Gay Blackstone HERE.
Dodd Vickers

Host/Producer/Editor

The Magic Newswire

Twitter

iTunes Link
Donal Chayce
View Profile
Inner circle
1770 Posts

Profile of Donal Chayce
Based on an article in today's Hollywood Reporter, it's questionable that either Masters of Illusion or the Masked Magician will have a home on MyNet come this fall:

MyNet shifts b'cast gears yet again; now, it's a hybrid
by James Hibberd

MyNetworkTV no longer is a broadcast network.

Despite double-digit ratings growth this season, the News Corp. venture is cutting back on original programming and will air syndicated content from rival companies.

MyNet will switch to a new model in the fall that includes such syndicated content as a two-hour block of “Law & Order: Criminal Intent” repeats from NBC Universal. The network also is giving back Saturday nights to affiliates.

“We need to blow up the traditional broadcast model,” MyNet president Greg Meidel said. “It’s not working.”

Meidel said the network no longer is a broadcaster but a “hybrid national program distribution service.”

“This move away from a strict network model to a hybrid will allow us to continue to be a valuable asset in the News Corp. portfolio,” he said. “This is a tremendous opportunity for our affiliates to generate more revenue by providing them with branded, highprofile programming that are proven ratings performers.”

In a season where most networks are down year-over-year, MyNet showed the most growth of any broadcast network, up 50% among adults 18-49 and edging out the CW in some recent weeks. But behind the steep percentages is a modest overall level of viewership topped by the costly “WWE Friday Night SmackDown!”

WWE and the “Criminal Intent” block will be included on MyNet’s new fall schedule, which will be announced soon. Meidel isn’t sure how many original programming hours the network will have as it is talking with potential partners.

“We are very proud of what we have accomplished with MyNetworkTV in the past three years,” Meidel said.“Due to the current economic environment, we wanted a creative, flexible solution that will give us a greater economic result. This innovative new model allows us to build a strong primetime block with established, wellknown programming while reducing our overhead costs.”

Under the new plan, NBC Universal receives half of the advertising inventory for “Criminal Intent,” so MyNet doesn’t actually pay for the content. The other 50% goes toward MyNet stations, the bulk of which are owned by Fox.

The content switch marks the latest twist for the 3-yearold network, which launched after the demise of UPN and WB Network. The network’s first programming lineup consisted of original telenovelas. When that flopped, MyNet began programming reality repeats and formats (including “Jail,”“The Academy” and “Paradise Hotel 2”), often relying on sister division Fox Reality Channel, plus purchasing original celebrity programming and second-run movies.

When the CW declined to renew its agreement with WWE last year, MyNet picked up the Friday night telecast, giving the network record ratings. The wrestling franchise issued a news release Monday reassuring fans that “SmackDown!” has “a bright future.”

Season to date, MyNet has gone from a 0.4 adults 18-49 rating in 2008 to a 0.6. Among total viewers, it’s up by 57%, from 1.1 million to 1.7 million. About half the network’s improvement is driven by “SmackDown!”

Since MyNet dropped the telenovelas, the network has shrugged off branding in favor of ratings — willing to swing between a Britney Spears special and wrestling. This new change takes such flexibility to a new level by airing shows from former rivals in hope of bumping viewership.

“It’s all about attracting the largest audience we can,” Meidel said. “This will be healthy for broadcast television.”
magicnewswire
View Profile
Inner circle
1947 Posts

Profile of magicnewswire
Heya Donal,
That's the exact story that we were responding to in the post hence our call to Gay. We linked it in the Blog post. In addition, it caused speculation that none of the remaining episodes of Masters would be airing because of the article. Obviously, they will. ;-) Sadly, the Masked guy will return in the Spring as they've already completed shooting. Nothing new will return in the Fall on the network as mentioned in that article.
Dodd Vickers

Host/Producer/Editor

The Magic Newswire

Twitter

iTunes Link
Donal Chayce
View Profile
Inner circle
1770 Posts

Profile of Donal Chayce
Thanks, Dodd, but my point was not about the remaining episodes being broadcast, but instead about the likelihood of MyNet giving either show a new production order once they've burned off all of the exisiting episodes. I have no doubt they will broadcast all of the shows already produced; they're too small of an outfit to not play what they've paid for.

It's unfortunate that they've already paid for more MM shows.
magicnewswire
View Profile
Inner circle
1947 Posts

Profile of magicnewswire
Agreed
Dodd Vickers

Host/Producer/Editor

The Magic Newswire

Twitter

iTunes Link
The Magic Cafe Forum Index » » Did you hear the latest? » » Masters of Illusion beats the Masked Magician in the Ratings Game (0 Likes)
[ Top of Page ]
All content & postings Copyright © 2001-2021 Steve Brooks. All Rights Reserved.
This page was created in 0.13 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL