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Alan Munro Inner circle Kentwood, Michigan, USA 5952 Posts |
I'm finding that web searches pull in more business than the yellow pages. The yellow pages just doesn't pull well enough to warrant anything more than a basic ad. I've tried box ads, years ago, and lost money on it. I may cut back on my yellow pages advertising, and put the money where there will be a greater return.
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Potty the Pirate Inner circle 4632 Posts |
My total internet advertising costs me about £400 a year. For that, I can build unlimited websites, secure many domains, and have a specialist SEO service. This delivers about 120 hits a day on my websites overall.
Yellow pages in my area has combined two volumes into one, yet is still about 1/3 of the size - so it seems 5 out of 6 advertisers have dropped out. I understand that certain trades still do well from YP - particularly the building trade. That's because most builders don't have a website yet....of course, this will change in time. As for Yell.com - it's a joke. These guys simply have not done their market research - or if they have, they're taking their customers for fools. My guess is that YP and Yell.com will disappear within a year or two. What a shame they haven't used their very good reputation to offer a new and improved service. The reason is likely to be that in the past, YP was a real cash cow. Advertising space was outrageously expensive for the cost to produce - but of course, at one time an ad in YP would generate hundreds or thousands of enquiries. YP sales folks could earn huge bonuses (I know, as I have several friends who used to work for them). Now it's no longer so, the company seems to be in denial about changing trends in consumer habits. Potty |
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