In my other post we work on who I want to place materials in front of...and now How?
Ways to reach these markets

Here are my 15... what are yours? keep in mind the three mediums (direct mail, email, phone) and if you have more of those also list them

1.Internet
2.Brochures
3.PostCards
4.Business Cards
5.Sales letters etc
6.Cross Marketing
7.Radio
8.Newspaper Ads
9.Parent Magazines
10.Email
11.Personal Interviews
12.Public Appearrances
13.Local News Station
14.Bulletin Boards
15.Referrals
16.Repeat Customers
17.Name Recognition (goes along well with Cross Marketing if you focus locally)

Also what would you consider to be the TOP 5
1.Personal Interviews
2.Public Appearrance
3.Referrals
4.Repeat Customers
5.Cross Marketing (engage in businesses with similar clientle but product/service is totally different.

So go ahead think BIG!

Charles

Umm well since most of my marketing is Online let me break down what I use

1. Website
2. Newsletter / Email (only about a 7% open rate so EHH)
3. LinkedIN
4. Twitter
5. Guest Blogging
6. Article Writer for MOP's sites (getting out of Kid's party market so have phased this out totally NOW, but about 2 years ago was a HUGE lead generation system for me)
7. Video releases
8. Press Releases
9. Web 2.0 properties
10. Social Bookmarking

OK so before I give away my whole traffic strategy I'll stop (-=

but basically I HATE.. HATE.. HATE.. Cold calling.. and many people used to tell me that is was needed for a balloon guy to get corporate leads...

so I decided to get creative and market online..
but it is designed to get them on the phone and not the complete system just one portion of my marketing (just happens to be the biggest)

So basically it comes down to online marketing and offline marketing tactics. I am not looking to steal your secrets...just making a list of brainstorming ideas of how I can promote both online and offline. I will then take that list and design my marketing calander around action steps to take each month. When I know there is a topic that I need to research...I will buy the materials and EDUCATE myself about the topic and then apply.

P.S. You didn't give away any secrets that I didn't already know..I own David Farrs Traffic Secrets..lol Most I haven't put into use just yet.

Overall thanks for you generosity.

Charles

I should buy traffic secrets next month...
just to see what all it covers...

any idea when it was written..

but yeah most of the systems out there go over what I mentioned above..

Guest Blogging is the best I have found though.. TONS of traffic fro authority sites

Sounds like you already have the internet marketing whipped! I have only made it through cd 1 of davids system, but there is a lot of useful information contained within.

I read an article online about search engines...The best thing that you can do for your website is increase inbound links. to get a taste of David Farrs system .....check out this awesome webstie

http://www.websitegrader.com

It will give you a lot of information on where you could improve your site etc
Charles

http://www.grader.com

the website grader is just one of the tools hubspots has
I love their Twitter Grader..

I have been using it once a week for a few months and now have my Twitter account to where they say they have no more suggestions..

as far as internet marketing goes.. yeah I have that down.. its what has been putting food on the table recently.. and I train Internet Marketing Consultants (and am now making the transition to being one ugh)

a couple other great sites are
http://www.siteyogi.com
http://www.stompernet.com (they are reopening next week)
http://www.keywordspy.com

also check out googles new wonderwheel it REALLY helps figure out keyword strategy's..

Also BLOGJET
I love it
you can write your blog posts offline and as you finish them you can log in and publish.. I currently have about 70 articles I am tinkering with..
just now finishing up the 5 reasons why companies fail with online marketing.
and just started "Giving your Competition Insomnia: A guide to Dominating Search"

Don't discount the power of the major social networking sites. Facebook, Loopt, etc.

Search for the groups you are trying to market to. Restauranteurs, whatever. Join the network group, and now every time you post an update, it goes right on their "wall" for them to see. I won't say it is super-effective, as no internet marketing is, but you will be able to saturate and build name recognition (I'm a marketing executive for a Fortune 100 company). We do this all the time simply to build awareness of a product/brand.

Don't be afraid to subscribe to some blogs/posting sites for industry-specific news/discussion. For instance, if I'm working on developing a campaign for a stainless steel cookware company, I'll head over to Food.com or Epicurious.com and start posting in their general topic forums, about whatever the discussion is...but in my signature line at the bottom of each post, I'll place a buzz-line and link to the product/brand. Show your face enough on those sites, people will occasionally click the link to your target (blog, website, whatever).

Sorry, I'm rambling. I talk marketing and lead generation all day long, I kinda get into it