Am currently on a Stompernet Webinar where they just started talking about getting interaction with your blog..

Do a 4 part blog and say the next part will not be released until you get so many comments..

Also Blogging isn't about getting business its about increasing targeted traffic to your site (which gets you business)

what should you write about

WHATEVER your potential clients are interested in..

http://tinyurl.com/lt4s3u