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The Magic Cafe Forum Index » » Tricky business » » Does anybody else use this tagline? (0 Likes) Printer Friendly Version

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magic4u02
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I like making the magic happen. Now you start to get something that is more of a benefit to the prospect and becomes a bit more unique. The magic just happens does not really sell you or focus on your abilities as a magician. It almost downplays your importance to the consumer.

I think a tagline or USP needs to be "unique" and really sell YOU and what makes you so different form then rest? What do you bring to the table others simply do not?

Jonathan's suggestion takes your idea and starts to make it a bit more positively focused. It starts to focus more on YOU as a performer and that YOU make the magic happen. It also is a play on words cause you make the magic happen ion the show but you also make the magic happen for a successful event for the client.

Kyle
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Robert The Magical Radway
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Kyle is right. The magic just happens seems more passive, as though you are not doing anything, YOU, which is what you are trying to sell, isn't creating the magic. So why would you hire someone who is a passive stand by person?


The Magical Radway
magic4u02
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I think you are on the right track and I applaude you for working on your tagline or USP. It is never easy and takes a lot of really looking at yourself and your magic and really defining what is it exactly that makes you YOU. It is that unique part of who you are and what you provide that makes you different and important to a client. THIS is what you have to tap into. really start to define what makes you different from the rest. What do you provide a client that no one else can?

I think sometimes asking some people you know can also help. Just make sure you tell them to be dead honest and that you are not finding fault with them. But ask them how they see you and how they view what you do. Often times how you perceive yourself is not how others perceive you.

Hope this helps.

Kyle
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jlevey
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As usual, Kyle makes excellent points, base don his many years of experience in the areas of both performing and marketing. He also offers more wisdom in his ebook, that has recently been released to the entire magic fraternity. I am guessing it is available via his site.

http://www.kyleandkellymagic.com

Jonathan
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magic4u02
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Thanks Jonathon. I appreciate the kind words. Actually I keep my site for my shows only. I sell my books through other sites such as

http://www.magicenhancer.com

At any rate, I really think you are on the right track and just need to think about it a bit more in relation to who you are as a magician and what are clients getting from you that they can not get anywhere else.

Hope I have been of helkp to you.

Kyle
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Sam Sandler
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The magic just happens...with 10 years of Practice

the magic just happens...and I provide the entertainment

the magic just happens... and you wont believe your eyes

however Kyle makes some great points as usual

making the magic happen...for over 15 years

making the magic happen... that's just for starters

making the magic happen... that's what I do

just my radom thoughts here at 12:45 am with only 3 hours of sleepthe night before!
SAM
sam sandler- America's only full-time DEAF Illusionist
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magic4u02
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Good stuff Sam. Now some of these start to make sense. May not be perfect and may need to be refined, but Sam starts to begin exploring the unique qualities of the performer. When the prospect looks at the tagline or USP, they should get a VERY clear idea of who you are, what you do and what makes you unique.

Kyle
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Tim Dowd
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...Making the Magic Happen!
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WOW thanks guys!

Jonathan, I misunderstood. I love the tagline "Making the Magic Happen!" I thought it was yours...

If I may try this out I will let you all know how I get on.

Thanks again to Jonathan, Kyle, SAM, Robert, Dynamike, Steve, Alexa, Curtis, Danny, Futureal, The Sponge, RJE, James, Alikzam and Signor Blitz... for contributing...

Timothy Dowd, Making the Magic Happen!
Timothy Dowd
...Making the Magic Happen!
http://www.timothydowd.com
http://vimeo.com/channels/mymagic
These are my points of view; I accept no responsibility for your interpretation of what I just said...
Sam Sandler
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Making the magic happen...right in your own house

making the magic happen...right before your eyes

making the magic happen...for only 50bucks

ok that last one is just silly

making the magic happen...fil in the blank___________________
sam sandler- America's only full-time DEAF Illusionist
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jlevey
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Pleasure to be of some help, Tim.

No I have never actually used this tag line. Your intial tag line caused me to think of how I might modify it for myself, if I needed one.

Doesn't really fit our style and show personas, but I believe it may fit yours.

It is yours for the taking, if you like it.

Best wishes.

Let us know how it goes.

Jonathan
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magic4u02
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Magicians helping magicians. =)
Kyle Peron

http://www.kylekellymagic.com

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Sam Sandler
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Crap I was h elping some one. how did that happen.

jsut kidding if any of what I said helps then Great.

glad to do it.

by the way let us know what you go with so we can steal it.

snap did I just say that out loud. oops

good luck
sam
sam sandler- America's only full-time DEAF Illusionist
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jlevey
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...That's okay, Sam. It happens to the best of us.

Jonathan
Representing The Hilarious Magic of Max
http://www.maxmagician.com


...whoops, did I pick that tag line up from somewhere???

If so, I didn't meant to (say it) Smile

Jonathan
Representing The Hilarious Magic of Max
One of America's Premier Entertainers
http://www.maxmagician.com

:wow:

...Now "that''s" a tag line I'd sure like to use (especially since I'm based in Canada Smile
Jonathan
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Tim Dowd
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This thread is becoming fun...

Thanks again...
Timothy Dowd
...Making the Magic Happen!
http://www.timothydowd.com
http://vimeo.com/channels/mymagic
These are my points of view; I accept no responsibility for your interpretation of what I just said...
jlevey
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You have Tim Dowd to thank for that...

After all, he started this thread and he made the magic happen! Smile

Posted: Nov 30, 2009 7:36pm
Hey Tim...

I just clicked onto your site and see that you have revised your tag line to Read:
http://www.othymagic.de

Timothy Dowd, "... Making the Magic Happen!"

I have to tell you, if I must say so myself... I "do" like it (a lot).

Congratulations!

I encourage you to now consider purchasing http://www.timothydowd.com

(if you haven't already done so) and to start using this url address in your signature and in your publicity, etc.

You wiqll be creating a much stronger and very consistent Brand that will be much more easily remembered (IMHO) than your current url: http://www.othymagic.de , plus you (and your name) is unique and you will set yourself apart from the competition.

Not to mention the Search Engine Optimization SEO benefits.

Perhaps you have already considered this strategy, but now is the time to put it into action.

Best wishes.

Jonathan Levey
"...Making the Magic "Really" happen!"
http://www.timothydowd.com
Jonathan
Max & Maxine Entertainment
Magicians with a touch of comedy!
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Tim Dowd
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...Making the Magic Happen!
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OK guys and gals,
it's been over a year now and I have been successfully using the tagline ...Making the Magic Happen! it is also my intro and outro. it has got me gigs based on the feedback from customers they think my promotion is more professional than my local competition so thanks again for all the help...

I now own http://www.timothydowd.de and http://www.timothydowd.com (German and English)

I am creating my one man show as we speak which not only includes my close-up and parlor routines but will include a seance section with Outlaw props, I can't wait...
Timothy Dowd
...Making the Magic Happen!
http://www.timothydowd.com
http://vimeo.com/channels/mymagic
These are my points of view; I accept no responsibility for your interpretation of what I just said...
Paddy
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Mr (Herr) Dowd. I just went to your site and watched your vid of the professor's nightmare. EXCELLENT!! You did an outstanding job of using your tagline Making the Magic Happen throujghout the routine and the patter was original and captivating. Break a leg with your shows.

Paddy
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David Thiel
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I agree. You ARE making the magic happen.

David
Whatever doesn't kill you makes you stronger. Except bears. Bears will kill you.


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Tim Dowd
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...Making the Magic Happen!
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David and Paddy Tanks for the encouragement
Timothy Dowd
...Making the Magic Happen!
http://www.timothydowd.com
http://vimeo.com/channels/mymagic
These are my points of view; I accept no responsibility for your interpretation of what I just said...
Al Angello
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Collegeville, Pa. USA
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Tim
I'm coming in here late, but I think that your tag line should be more personal.

"the man who makes the magic happen"

"the magician who makes the magic happen"

"Tim Dowd makes all the magic happen"

"makes the magic happen" sounds like half a sentence to me.

Just my two cents
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
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