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MikeClay Special user Atlanta GA 761 Posts |
Doing some market research and was just wondering how many are using Google Adwords
and how many keywords on average are you putting in each campaign? and how many are using Facebook and how detailed your getting on the demographics and is anyone only using these things to figure out what keywords are converting??
its ok.. balloon dogs don't bite
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jackturk Elite user 463 Posts |
I've been using Adwords for years and they consistently work beautifully for my business.
I originally started with a crapload list of keywords in one Adgroup in one Campaign. I now have multiple campaigns, each oriented around a different market with multiple Adgroups in each. Each Adgroup started off with a several dozen keywords, but over time, as I discovered which ones worked best, I created specific Adgroups with very specific ads around the best-performing keywords -- so the actual number of keywords in a specific Adgroup is down under 10 (and in some cases even smaller). I have NOT yet used Facebook ads for this purpose. My current opinion is that these are much more analogous to placing ads on the Google Content Network - in essence, you are hoping to catch someone's attention at the moment they are thinking of hiring a magician. This is versus catching them using (through the Search network) at the exact moment they ARE looking for a magician. And yes, I have used Google Adwords Keyword performance over time as a factor in my SEO and website content strategy.
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MikeClay Special user Atlanta GA 761 Posts |
Thanks Jack, that's the kind of feedback I need..
I've been playing with 3 or 4 keywords and negative keywords in a campaign with 10 or 12 ads running to find the best converting ad
its ok.. balloon dogs don't bite
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Mystical Matthew Elite user 468 Posts |
I'm convinced that guys in some markets have figured out how to run up "phony clicks" on competing magicians. Essentially it makes the cost per lead so expensive that you can't foot the advertising bill. I say that because:
A.) Analytics shows that these people spend less than a second on the site. I don't care if it's the crappiest site in the world, it takes more than a second to make a judgement call. Especially if you were interested enough to click on the ad. B.) It seems to happen a lot with specific keywords. Especially geography specific keywords (example: keywords targeting a specific city). C.) I know that server downtime isn't the problem. I monitor that closely. I know Google is supposed to have measures in place to prevent that, but I also know Google took one of it's Adwords advertisers to court because they did it on a pretty massive scale. It can't be the copy on the site, because even the best ad copy can't be absorbed in less than a second. (Not defending my copy, just saying it can't be the root of this specific problem). I've dropped tons of time and money into trying to make Adwords work. I've bought $99 eBooks from guys like Perry Marshall and put their suggestions into practice. I split test. I use negative keywords and all the various matching types. Nothing helps. The "Zero Second Phenomenon" still exists. |
TheMagicianGuide New user Wheat Ridge Colorado 90 Posts |
It goes simply: if you are in a very competitive market or area, its going to be more challenging to effectively use Adwords consistantly - you just have to stay on top of it . . . I am hearing great things about Facebook Advertising (about 1/2 of Adwords on average at this time, and very easy to use for the most part). If you are looking at corporate gigs, don't rule out LinkedIn - although it costs considerably more at this time, you are typically hitting the "decision makers" like CEOs and CFOs - try to find out who sets up the events in a company, that is the key . . .
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