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The Magic Cafe Forum Index » » Tricky business » » Marketing A Novel Concept (0 Likes) Printer Friendly Version

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New user
Central Illinois
100 Posts

Profile of Lynchini
First and foremost, I am 'not new' to the world of magic and/or performing it. I 'am new' to wanting to go full time with it. Seeing as I have been working at 'dead-end' jobs most of my life, Food Service mostly, I have always had a hard time with being able to finance most of the things I need to develop 'the perfect' magic show. And to clarify 'the things I need', that is in reference to the props used, whether built or bought, the music system involved, the backdrop needed, the promotional/booking aspects involved and a nice dependable vehicle, other than an '88 Ford Tempo, to transport the previously mention materials.

Now that I am 50 years of age, I am ready to begin the process of 'following my dream' and to make a living from it! To begin this process, I must first look at my financial status/situation. Ok, let's skip that part.

I have, over the years, devised a brilliant concept in magic based on an old classic. The concept is in part, what I would call 'adaptive originality'. An extension of an existing 'ages old effect'. It involves the 'addition' of 'something else' to complete the original effect.

My question is this, and this is only an example:
I first off, have my 'product', which is handcrafted by a specialist. In addition to that, lets say I need a 'rough and smooth' force deck, should I:
A. Direct the buyer of my 'routine with added prop' to a good source of obtaining the force deck?
B. Talk to the source of the force deck, and get approval of using their item in the 'package'? ( For example: Purchase 100 force decks from them to add?
C. Create my own force deck after getting approval from the playing card manufacturer to incorporate their cards into a 'magic package'?
D. (Open for suggestions)

I honestly feel that this 'novel concept' will add greatly to the magical community and before I invest the time and what few funds I currently have, I want to be sure I approach this project in the most ethical way that I can. More than likely, the chances are that this 'product' will be limited and numbered.

Hopefully some of you can help me shed some light on the marketing logistics involved?
Thank you & have a very safe and happy Halloween!

Regards, Lynchini
Blair Marshall
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Inner circle
Montreal, Canada
3640 Posts

Profile of Blair Marshall
Hi there,

Looking at the suggestions you have come up with, here are a couple of thoughts on each.

A) I would say most folks like to buy an effect "complete" and not want to have to go looking for additional items, they may also not be abe to access the other items easily.

B) If you are purchasing the force decks and including them in your package I do not see the need to ask for permission, however, if you are explaining how to make a force deck based on someones' concept this you would need their permission for and may have to pay a royalty. The only reason I could see for not including an item with your package is if you wish to keep your product price low (and costs), and by adding an item it would significantly raise your end price. If, however, the price of your product is relatively high, you may want to add the item to "justify" your end price.

C) This is the way I would go, but I'm still not sure why you would have to get permission for using their reguler cards. But this could open up possibilities for additional promotional, or revenue opportunities. It also does not tie you down to a source (ie. a purchased force deck) should the supplier go out of business, or be unable to supply the deck. You could use any pack of cards.

The more control you maintain over the content, and sources of supply, the better to ensure, and maintain the quality level you desire for the end product.

Best of luck.

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New user
Central Illinois
100 Posts

Profile of Lynchini
Thank you very much for your insight on this matter. It has definately shed more light on my upcoming project.
Regards, Lynchini
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