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The Magic Cafe Forum Index » » Tricky business » » Marketing to Kid Shows (0 Likes) Printer Friendly Version

DaveWomach
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Dave Womach
452 Posts

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Hi Everyone,

I was curious to see what everyone else is doing to promote kid shows...

I currently am doing the following at Elementary School Shows:
*Send Posters Before show to promote "MY NAME" to kids.
*Hold a coloring contest one month before the show for kids to win free t-shirt, poster, or magic video, etc...
*Store the address of the kids who entered the coloring contest, into a database.
*Send all coloring pages back (so mom puts it on the frig with my number at the bottom)
*Mail out postcards to mailing list, advertising a big anual show, etc...

Any more ideas? I would like to hit this market as hard as I can, and would really appreciate some more suggestions, especially if you are in the "kid show" biz!

Thanks!

Dave
Jim Snack
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Inner circle
1338 Posts

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Dave,

You have given some great ideas, but I'm a little confused by your post, as to which market you are trying to reach.

Are you trying to reach the decision makers who book school assembly or arts-in-education programs? Are you trying to book evening family programs at the schools? Or are you going after the children's birthday party market?

Or all three?

Each of these markets would require a slightly different strategy, however, I would be less concerned with promoting my name to the kids, and more concerned with promoting my name to the person who makes the buying decision - be it a parent, PTA representative, or school administrator.

That being said, it is of course a good strategy to get something in the hands of the kids so they can wave it in front of their parents and say, "Mommy, mommy, can I have this magician at my party?"
Jim Snack

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magic4u02
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Eternal Order
Philadelphia, PA
15111 Posts

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Jim brings up some great points and questions for thought. You really do need to concentrate on what shows you want to be doing, and then target your promotions to the decision makers who would best likely be needing your services.
Kyle Peron

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King Of Pop
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Estonia
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Thank you for the great ideas, especially contest.
God Bless You, I Love You From The Bottom Of My Heart
magic4u02
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Eternal Order
Philadelphia, PA
15111 Posts

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There are many great people in the Café with great ideas. It is wonderful that there is a place like this on the web. I hope many magicians not only read the posts, but comment on them and add in their two cents worth. Everyone can gain some great help and insight here.
Kyle Peron

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Salazar Magic
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New Jersey
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Pretty good way to get a mailing list.

Speaking of mailing list... I know there are pretty detailed ones out there you can purchase.

Can you get a mailing list of families with young children in certain areas in certain income brackets?

Better yet, can you get the date of births of those children?
magic4u02
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Philadelphia, PA
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Salazar:
The answer is yes you can or you can develop one yourself through the use of a contest. You can work with a party store to offer a show and promise the party store that you will mention their products in your promotional materials.

You then have cards that the people can place their information into for a chance to win a free performance. You then take this information and enter it into a database.

I also work for a large marketing firm as a graphic designer. Since we deal with direct mail, there is a dept. that is involved in databases and what we refer to as list acquisition.

This is just a fancy name of buying database lists for our clients who need them. There are many lists out there for purcahse and the list vary according to location and the information you are seeking.
Kyle Peron

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Jon Gallagher
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Elmwood, Illinois
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There are companies that put together lists with anything you want. The problem is, the more specific you get, the more it's going to cost.

For example, if you want a list of day cares withing a certain radius of your home, that will cost a few cents per name. If you want to narrow it down to just day cares that have school age children, that will cost a little more. If you want to narrow it down further, by saying you want day cares that have school age children with a 2:1 ratio of boys to girls, that will probably cost you quite a bit per name.

Developing your own list is probably a much easier and cheaper way to go.
www.jongallagher.com

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