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The Magic Cafe Forum Index » » The little darlings » » Need a USP for Kids Shows (0 Likes) Printer Friendly Version

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ColinDymond
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Special user
Gloucestershire, England
675 Posts

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Hi Norden
I've just looked at your web site and I'd like to see what your competitors looks like. The only photos on you site are from one photo shoot. In one you are holding a card that says applause! If I'm booking an entertainer for my 5 year old, he cant even read applause!
The best thing on my web site are my videos, the parents can see me in action and hear the children laughing. I get booked because the birthday child has seen and enjoyed my clips.
IMHO
Donald Dunphy
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Inner circle
Victoria, BC, Canada
7444 Posts

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Yes, yes, yes! Well said, Colin.

A promotional video on your site makes a difference. Lots of people comment about mine, when I chat with them on the phone. Both the parent and their child often watch it.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Norden
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New user
Vancouver, BC
56 Posts

Profile of Norden
Hi all!

Great ideas - again thanks!

Colin - yes, on my site there are links to my videos - I am going to add them to the home page imbedded soon. I have 3 promos videos but I am having another dozen done as we speak.

I have different pictures form 3 photo shoots on the site - they are all within the last 2 years for the photos. As for the 'applause' sing - well that is just a funny picture, as I would guess it is the adult looking at my site. Although - I use Brad's Cue Card in my shows for all ages and it goes over well even if they cannot read they understand the change of the words - and you read the words for them (off topic here! Smile

Donald - The Cube Squared seems to be one of interest here. That would be unique - saying ' I will make your Son / Daughter' appear at the begging of the show in front of all his friends. That to me is the kind of USP I am looking for.

I do Shawn's torn to pieces with a child's photo a few times - it's a good trick for sure. I have done a personalized torn and restored birthday card in the past - again - good TRICK. But not a USP IMHO.

Hard to tell the Mom what that all means. Saying I will make your child appear is unique - but again someone else can buy the cubes and do it too.

I am not looking for how to book more shows - I am looking how to book more at a premium price as I am the ONLY magician to offer it.

The other magicians' website is http://www.magiccanada.com (hope that's ok Gord!) if you want to compare in this case.
LMLipman
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Elite user
Falls Church, Va.
444 Posts

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Norden:

You may be making too much out of this one call. Yes, she picked the other guy, but maybe not solely because of his giant balloon. I think Donald was right, a lot goes into a client's decision. Yes, you both made her laugh but maybe the chemistry (even over the phone) between her and your friend was slightly better than with you; doesn't mean the next mom might not have better chemistry with you than with him

I think the USP can be over-done. I know magicians who use rabbits and who don't use rabbits. Both do very well. I think having a good show that is you, as it seems you do, is what you should strive for. Some callers get away from you; and some callers get away from your competition and hire you.

All that said, if you find an effect you really like, by all means add it--but don't expect it to blow the doors off your competition.
Larry Lipman
Lorenzo the Great
www.lorenzomagic.com
Powermagic
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Inner circle
1420 Posts

Profile of Powermagic
Norden
If you get ideas here then you are going to be unique.
Also why have UPS. From what I see, everything uou mentinoed you offer as extra is not you nique since others do it as you say.
Everything you mentioned is about STUFF. DVD, Gift bag whatever... too easy to copy.
Norden why not create or did up a magic effect that non else is doing or can do? It would make more sense to me that if you are the only one who CAN do an effect than YOU ARE the unique selling point not the props or animals.

Jeff McBride found an old trick in a book with water appearing in bowls and made it a signiture piece. And even if you could find the book (he bought every copy he could find I once heard) you would have hard time copying the routine or calling it orginal. His presentation with the music was his USP
So you can only see him do his routine. (Also plays big and packs small)

I agree something Larry said. It is esy enough to not pick an entertainer because you are not exactly what you are looking for. Norden think what decisions you make in daily life. What about buying a car? How many people will choose one color over of the same car. Same car why should the color matter?
You surely do not blame someone for not liking your overall look over somene else. THey just might not like your outfit, voice, hair, ect over someone else.

THey might ask their kid who they want and based on what I see on your site currently, I am mot moved to book. FLip the script. More images and video less words.

It sounds like you are still building it your site and changes to come.

I never cared for physical add ons since it requires you to carry inventory. You seem to be focusing on how to MATCH the others rahter than spend time coming up with something you can do they can not.

Any easy USP is give them a little longer time but other than that seek out something tha that a Café member can not suggest. Since if they tell you a trick or prop, most likely someone an match you by taking a trip to the magic store.
Norden
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New user
Vancouver, BC
56 Posts

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Powermagic - I wil take the idea of coming up with something on my own. it is what I normally do - I am not big on coming to the Café as you can tell. I prefer to work on things myself. I do double what my competiton does and that is becasue my site is text - it expalins everyhting - is high in google and has worked very well. Ig et 80% of my booking from online. Just saying what you think might now work certainly works for me.

Again - I think the point was missed here. I am looking for something - not even a trick - that takes it to the NEXT level. We are always trying to offer more value to our shows and improve. That is what I am looking for - something different.

Apprecaite the ideas but I don't think I got what I was looking to yet. Cheers!
Powermagic
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Inner circle
1420 Posts

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While I can undestand you are expecting a brainstorm but on this topic, you are not looking a it the correct way, If you want to be different you have to do it alone.
If you are asking for ideas here you will not be unique. If you do double the business as your competition than maybe your USP is already as far as it needs to go.


Again ask youreself what peice of magic YOU can do that no one else can do. Taking you act to the next level is ONLY achieved by doing what others can't. It could be as simple as your presentation style but if you think of each great, they all are known for something they have done that others could not.


Magic is too easy today to just buy. Search old books and revive and modernize what magicians forgot.

If you are not looking for a trick, customize all your props and then you can be the only one to offer your show. Again I am not a big fan of working to hard on exras and large shows but maybe that is what you are going to need to do. That is, Offer an illusion show at the same price. Bring in backdrops lighting sound sytem, remote and timed cues and you willbe better than some shows out there. Add in extra assistnats a live music and then they will see a USP so you can charge more.

YOu think I am kidding but I am not. If it is not the tricks, the add ons than what? Too much overhead for me and too much time. I would have to charge to cover my day

Agani look at some top names that work in Vegas like Mak King and see that his USP is HIM. He does not do a large show but he plays large.

Give my suggestion deeper thought a few days from now you will see the answer you are seeking as already been given to you.
:)
SpellbinderEntertainment
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Inner circle
West Coast
3499 Posts

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Back when I booked the occasional children’s show,
there were tons of ads in the local Parent’s Magazine.

Each magician trying to up the other’s offers,
each offering bigger and better, or more and more.

It got to be funny “yes but I do this” or “yes but I have that” on and on.

So…. I ran the following ad.
It was very formal like a wedding invite, with a script font:

--No Birds
--No Bunnies
--No Balloons
Just Extraordinary Magic

Guess what?
I got tons of inquires, and quite a number of bookings.

So much for a USP or a UPS for that matter.
Magically,
Walt
TomBoleware
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Inner circle
Hattiesburg, Ms
2805 Posts

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I agree with Powermagic, it's something you going to have to come up with yourself before you can see it as unique.

Not really a USP that you looking for. More a Closer, something to seal the deal when everything else already seems to be equal.
No matter how unique you make your act, site, or sales material, it will be copied and quickly become viewed as the normal.
What you looking for is a silent (secret) closer. Something you can throw out there as an unexpected extra when talking with the prospect. Something to make mom say, "yes, I didn't expect that. "

The reason I say look outside the magic box is, anything magic you come up with is not going to appear to be extra.
It's just more magic. You need a surprise.

Study some sales pros. A master sales closer competes with himself and his goals, he rarely competes against others.

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
Scott O.
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Inner circle
Midwest
1142 Posts

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Ah, but Walt, you did have a USP. You were the guy without a 'gimmick'. You were the guy that claimed to be extraordinary. That is what set you apart. That was your Unique Selling Proposition.
Do not become weary in doing good, for at the proper time you will reap a harvest, if you do not give up. Galatians 6:9
John Breeds
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Veteran user
England
336 Posts

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Quote:
So…. I ran the following ad.
It was very formal like a wedding invite, with a script font:

--No Birds
--No Bunnies
--No Balloons
Just Extraordinary Magic

Guess what?
I got tons of inquires, and quite a number of bookings.

So much for a USP or a UPS for that matter.
Magically,
Walt


Walt/Scott
I absolutely agree with you guys. A series of tongue-in-cheek 'negative' selling turns into one BIG positive USP. Furthermore it's different to the norm.

Personally, I would add to the list; something along the lines: NO boring magic, just very funny tricks especially tailored for your little boy and his friends.

Most moms like to listen to a funny enthusiastic entertainer during the initial inquiry. I think this conveys you'll be funny at her little boy's party.

John
Dennis Michael
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Inner circle
Southern, NJ
6018 Posts

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How much does your show cost? $300.... (Click)... Hello? Is anybody there?

Just like learning to entertain children, one needs to learn how to do the "magic" of selling the show on phone. A hang-up or "I have to ask my husband" is generally a key indicator you lost the sale.

For instance, we include:
"The Birthday child becomes the star of the show."
"He will produce a Live Rabbit and mysteriously float in the air."

Saying things like "As can be seen on our website, video clips of the show and lots of comments from so many others who have enjoyed the show." can sell the show. Just be sure they are "Very well done".

A phone script book helps so you can respond to the same questions over and over.

There is a whole world of discussions in this section on the many possibilities to make your show a success, to sell your show and if you want a USP, a special character theme show might help here. I use the "Classical Magician Character" that is displayed in so many children books and cartoons on "What a magician looks like" but I do not do the modern cabinet! Smile

The hardest part of being a children magician is to know what to do and say, and how to sell yourself. A mentor helps a lot, I mean a real lot if you can find one. The other alternative is KIDabra International or Blackpool's Children Convention, so much can be learned for such a small fee when you consider learning on your own.

For instance, Barry Mitchell and Tim Sonefelt have so many comedy storytelling routines, some can be USPs, just like the Fantasy Magician, which is excellent.
Dennis Michael
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