I have been running adwords for a few years now and it is all location based ie. "magicians portland oregon".

Recently I saw that google has introduced "Google Boost" for local searches. Anyone tried this yet? I guess I don't understand what the difference is. If you use it you will have a placement in the "sponsored links"(adwords) section right next to the other ads.

If its not broke don't fix it? lol

Would love to hear if anyone else is playing with it...thanks!