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solrak29 Special user NY Metro 936 Posts |
I've searched on several occasions and never found any resources or posts
that hit the nail on the nose; so, I am posting in hopes for help in getting directly pointed the way and/or start a discussion in this thread. I want to promote a show for a venue that I have that can hold less than 100 people. Now, I am not promoting myself for that matter; but more or less have other performers there. But I want to promote it so I can get people to come. As I read somewhere, "you can build it, but they will NOT come".... Any thoughts, resources, and/or recommendations?
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Bill Hegbli Eternal Order Fort Wayne, Indiana 22797 Posts |
I believe this has been discussed at length in a number of forums.
Start promoting at least 3 months in advance of the opening date. Television Newspaper Internet Web Site Radio Posters Billboards I believe you have to promote more then just a 'show', there has to something unique to the event, and you feel will be a special experience to attendees. |
solrak29 Special user NY Metro 936 Posts |
Quote:
On 2012-04-02 23:39, wmhegbli wrote: Thanks for your points it helps in pointing the way. The stuff I was able to find here were more or less about marketing yourself or your own show. I'm not doing that so those threads that I find leave somethings to be desired. If you could show me the other discussions that fit, well that would be great....thanks again...
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Mindpro Eternal Order 10586 Posts |
The methods and process are the same whether you are promoting your own show or promoting a show for a venue or other performers. As a starting point I would say it first depends on the arrangement you have with the venue. Are they simply providing it to you (or you are renting it) and you are on your own to promote this, or is this a co-op or joint venture with the venue?
This will determine who does what,and the steps you take. Of course it's about marketing, promotion and advertising (three different things), ticket selling procedures and execution, preproduction and production of the event and everything in between. As mentioned above media and your pre-event campaign will be most crucial to drive interest, awareness and ticket sales. Who is the show or venue for kids, families, adults? This will help determine the type of campaign to create and execute. Yes, there have been many threads dedicated to this and as I said the methods are the same whether it's for yourself or someone else, and there is some very valuable info in these posts. Also look up many of the posts by Jim Snack on this topic. |
solrak29 Special user NY Metro 936 Posts |
Thanks Mindpro, very good points. I am actively digging now...perhaps my initial
searches where superficial at best. Just to fill in the blanks though... There is no rent to be paid; but a matter of scheduling and a percentage of proceeds going to the venue. Great stuff...Thanks
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solrak29 Special user NY Metro 936 Posts |
Quote:
On 2012-04-03 09:04, Mindpro wrote: Please describe the difference between the three mentioned above. Also if you could provide any links to any threads that you find worthy would be great.
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Mindpro Eternal Order 10586 Posts |
I'm in an airport at the moment and don't have the battery power to search right now, but the difference I was initially speaking about was 4-walling, versus 2-walling. This means is it 100% your efforts in promoting this, or some sort or a joint promotional effort between the two of you. If they are earning a percentage, what are they doing to receive this (other than providing you the room)?
As for the difference between advertising, promotion and marketing, volumes could be and have been written on this. I'll check back when I can. |
solrak29 Special user NY Metro 936 Posts |
Thanks Mindpro, at the moment this is 100% my efforts and in the planning
stage. The venue mentioned that they would use "their advertising" that will help promote the show. Exactly what that is; I'm not sure. But I do know and have seen advertisements from their website, mailings, bullitin boards, flyers, etc. I suspect they have a mailing list. I've found this post and it really helped: http://www.themagiccafe.com/forums/viewt......&start=0 4 walling/2 walling? Look forward for more of your input...
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Mindpro Eternal Order 10586 Posts |
I've got a quick second on a layover...Without getting into this too much, as several members here know I am working on a project on entertainment business and one of the things I cover extensively is the differences between advertising, marketing and promotion, and how these often get blurred, mixed, confused and lumped together.
In a quick nutshell here’s a quick perspective - Advertising is announcing your event, service or product. Informing the public or your potential audience with a created message. Marketing is creating an interest in your event, product or service. Promoting is part of the Marketing process. Promotion is the attempt to influence, hype and attract attention to your product, service or event. This is the very basics of this and I can’t tell you how in-depth it will get (it gets deep) as once this is truly understood, effectiveness and success is much more achievable. As you really delve into this you see where these three do cross over and/or intersect with one another, but also how they can work against each other, making them become blurred, confusing and even less effective and counter-productive. I don’t want to get too deep into this as I know your just trying to get some basics for what seems like your first event endeavor. |
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