While purusing the Magic Café rules I came across this section:

"Advertising Policy:

We realize that many of our members are professional magicians who often create new effects, publish new works, etc.

Our feeling is that members who post here on a regular basis are more than welcome to let us know of their newest creations, as long as they announce such in the proper area. Please know I allow this as a courtesy only. PLEASE do not abuse this. The best place to inform members of your new item is in our Latest and Greatest? forum. It is there that folks can speculate on such new offerings.

While you may something along the lines of:
"Check out my new book, it's available at your favorite dealer" What I don't want to see is: "Buy my new book, I take PayPal and you can find it on my site" or "We are now taking pre-orders for my new product, etc" There is a big difference between the two approaches. The former is making members aware of a new offering and telling them to see their dealers while the latter are both blatant ads. Postings that do not comply will be removed without reason or warning given."

I am curious if this rule is still in effect or if it has been amended to allow members greater leeway in advertising their wares.

The rules are the same. Just a little more difficult to see everyone's post.