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Irishghost
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Just all the contact info in this book for supplier's,production companies and factories is priceless. Plus the contact info for a dvd replicator that is by far very affordably priced if you decide to go it alone!!

Jeremy
I get to gaff some cool stuff for some cool people
rasmus
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Quote:
On 2012-11-03 08:25, Irishghost wrote:
Just all the contact info in this book for supplier's,production companies and factories is priceless. Plus the contact info for a dvd replicator that is by far very affordably priced if you decide to go it alone!!

Jeremy


yes, you're totally right jeremy Smile
A World without Magic is a World without Dreams and Hope:)



Creator of: STEEL (performed by Dynamo), X-RAY, Real Coin Bend (performed by Dynamo), Totally Crazy Bands, Rasmus Haunted Deck, MCF CARDS, Jawbreaker, POLTERGEIST
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MuscleMagic
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Def getting this!

on a side note, you might of gotten 10 bucks more for this book if you where to revealed the secret on how to get penquin to stop spamming and respecting unsubscribe requests, they are a great company but why not honor unsubscribes? I refuse to order from them now, glad your book avail elsewhere
maxwell
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MuscleMagic,

Thanks for the note. Penguin does honor unsubscribes. If we have failed to honor your unsubscribe request it was a human or technical error, not a deliberate strategy. As evidenced by your post, it's not in Penguin's interest to annoy/alienate users. Please PM me your email address, and I will make sure it's unsubscribed.

Maxwell
dave johnson
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Quote:
On 2012-10-25 17:22, maxwell wrote:
Guys, if you have any questions on the topic of Marketing Magic I'll be happy to help. Whether you've read the book or not. I'll be checking back here over the next couple of weeks, so lets discuss!

Got a couple of great questions earlier today in a PM.

Q: Noticed your book is being sold as both an ebook and a print version. Which version is selling better?
A: The two versions are currently selling almost equally in number.

Q: Why did you decide to charge the same price for the ebook and print versions.
A: I did an experiment and sold ads in the back of my book. The ads are from companies that are actively looking to work with inventors, so they're on topic. And, I put them in their own section at the back so they don't interrupt the reader but serve more as a resource. But the awesome thing is the ads covered the entire cost of production of the print version. So... the advertisers paid for the printing. It makes little difference to my bottom line which version people buy. I am charging the same because I want people to buy the version that's best for them.

Note: If you bought the print version and want the ebook version too, just send me an email and I'll shoot it over. Also, if you want to read the book but can't afford it, email me. I have some free copies I had set aside for reviewers. maxwell@penguinmagic.com


This act of kindness is what sets Maxwell apart from many of the other people out there. I have read this book and found it to be amazingly helpful. But ever since I met Maxwell about 9 years ago, that is how he has always been. Maybe this is why he moved to to a country that does not have a lot of money. To help more people.

Thanks Maxwell for everything. You and Acar have been great.
dave johnson
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Quote:
On 2012-10-27 17:42, barts185 wrote:
For as well known as google is, I think that google alerts is very under-used and misunderstood.

It's a great resource.

I don't have a magic product I use it for, but use it to monitor various areas of interest, and it is fantastic.

I am getting the book because I think it will be an interesting read after reading chapter 1. While I have delusions about someday bringing some items to the magic market, chapter one has already told me a lot of what I suspected was the case.

Thanks,
Bart


The last chapter will strongly encourage anyone who thinks they cannot put out a product.
Irishghost
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Well first I have to say this book/pdf would have saved me $2500.00 on my first release Entity. The wealth of information that is shared in this book is priceless and leaves no stone unturned for those who want not only information on how to release their first project, but also the options that are available to you.

There are 17 chapters in this book that cover everything you will need to know from video production to marketing. I will review Chapters 1 through 9 first as to not overwelm you with a lot of reading.

Chapter 1 gives a brief background on what got the writer started in magic. The story Maxwell tell's is really funny and will have you smiling after you read it. It also goes into what the magic community cares about, originality, whether or not you should market your idea and the value of respect. This chapter will really root you into the ground before you even get started!

Chapter 2 The Magic Market explains in detail the magic market size, market growth % of magic sold online and a list of the top countries magic is sold. This information will give you a heads up on which countries to position your effect and a break down on magic industry price structures that was a real eye opener for me.

Chapter 3 goes over the deals that are available to you as the creator, the information goes over self producing or selling the rights out right. Also lets you know the % for each tier (retail, wholesale and jobber rates) and gives you details as to what may be the right deal for you depending on what you are looking for.

Chapter 4 goes over key decisions on how you are going to release your effect. WIll you release a dvd, instant download, both or in book form, this is a really helpful chapter as I learned a lot about where the magic market is heading. Also this chapter goes over pricing of your effect and touches on contracts that you will need to have in place to protect yourself as well as the company that will be releasing your effect. Remember this is the most important piece I feel in releasing your effect. Make sure you apply all that you read about contracts to your deal and you will cover everything before you sign.

Chapter 5 is if you decide to release an effect with a physical item. Maxwell gives you a breakdown on tooling cost's and per unit cost's, packaging tips, artwork and printing. The info here if applied will give you a better insight on what the first steps are in releasing an effect that requires a physical item.

Chapter 6 is about Video production. Maxwell gives you hints on how to film, camera position and camera angles that will really make your production look like it was professionally shot. And he gives you estimated cost's on if you would rather hire a production company if you do not have the means to produce your own video. And the how to make a dvd blurb and having you dvd replicated will save you time and money and Maxwell supplies you with the name of a really good replicator that is reliable and ultra-competitive in pricing.

Chapter 7 on Marketing will really open your eyes from naming your effect to capturing the right shot in your video demo, no stone is left unturned.

Chapter 8 is Advertising and the different types of advertising. Maxwell teaches you how to get your effect seen by others and how to spread the word about your effect. And you will be really surprised what the best method is to really go with when advertising, I know I was!

Chapter 9 was one of my favorites. It get's down to the sales end of your release. Maxwell goes over how to sell your effects and gives you a break down on exclusives to magic sites that will really maximize your bottom line. His insight in this topic will really get you excited! After all, look at how he and his business partner built up sales on their website!

I will post the reviews of chapter 10-17 in a few days as to not over stimulate you brain Smile

Jeremy Hanrahan
I get to gaff some cool stuff for some cool people
maxwell
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Thanks for the great review!
Glenn Morphew
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Thank you for publishing such a great book Maxwell! Your writing style is excellent which makes your book an easy and enjoyable read.

The advice, insights and resources you share are amazing. (see Irishghost's) description.

The book is so good, it comes with a 100% money-back guarantee. On the Penguin Site it says..."If you're not completely satisfied with the book for any reason, simply let us know and you'll receive a full refund."

and if that's not enough...

"If by the end I haven't answered all your questions, the book comes with unlimited email support." —Maxwell Murphy

What more could you possibly ask for?

Marketing Magic shares the wisdom, advice, insight and resourses from the "Donald Trump" of the Magic industry, with email support if you need it!

If you look up "no brainer" on Wikipedia, there should be a picture of this book!

Thanks Maxwell,

Glenn
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