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magic4u02
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Philadelphia, PA
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Clive:
Great information once again. Thanks. I am currently redesigning my entire site and will have it up in about 3 weeks. I am excited about it as I have finally figured out a design I like. It is funny being a designer. I can design anything for anyone, but designing for myself is a pain. hehe

I will start by directing people more to my site via the conversations as well as having that information on all my promotional pieces. This will get people to the site.

I can then start using the site as a way for people to see more about me, what we look like and as an information portal.

I will also have a way for them to book online should they decide they want to do that. I also will have an area where people who have booked me can download my advertising and promotional materials. This way I save on having to mail them out before a fair gig.

I also only give the person 24 hours from which I will hold the date. Anytime after that I take it on a first come first served basis. This is always mentioned upfront.
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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Emazdad
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Plymouth UK
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Sounds great Kyle, but I'm not sure about the booking on line bit, I like to discuss the party with potential bookers, this way I can prevent any problems. IE they may have booked a venue on my banned list. I have a list of places I don't work due to them being unsuitable for various reasons, no parking, too echoy etc.

People that use my enquiry form on my website still have to phone me if they deaide to go ahead and book me to book me, but once they do I may not like the sound of the booker or their party sounds like a nightmare job so I can then be fully booked and unable to do it. I feel I'd lose some of this control and end up at a party from hell. Plus to book on line they'd need access to my diary to check I'm are free.

I'd be interested to hear whether anyone actually used on line booking and how they tackle these potential problems, how do you maintain control of what bookings you take or do not take.
Yours Funfully
Clive "Emazdad" Hemsley
www.emazdad.com

"Magic is a secret, without the secret there is no magic"

Remember there are only 3 types of people in the world, those that can count and those that can't.
p.b.jones
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HI Emazdad,
Like you I ultimately like to speak to the client on the phone even if the website was the initial sales tool.
Phillip
magic4u02
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Philadelphia, PA
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Clive and PB:
Thanks for the great advice and ideas. I think I am going to revamp my idea and just do it more as an enquiry form.

A form where they can fill out some simple information about them and what they are looking for. This would then get sent to my e-mail address and I would then call them based on their information. Nothing would be a confirmed booking until I make the call to them. This way I can have the control that I really would want.

Like you stated, I too like to be able to "feel people out" to determine if it may be a job I just do not want to take.


I have seen that some people do have online booking. I just am not sure how they do it and get the control that is needed for it.



What do you all think about my idea of a download area for my logos, posters and promo stuff? I figure it would be a great way to be able to have the people who have booked me download what they need for advertising, etc. and save me on postage?

Any other web site ideas? Things to have and not have?
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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Dynamike
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Quote:
On 2003-11-14 10:57, magic4u02 wrote:
Mike:
I like your idea about posting flyers up at stores where my clients go to the most. my problem is getting permission from the business to have them actually want me to put my stuff there. I figure they may not want to do that for me unless I can offer them something in exchange. Your idea of doing a simple trick when your at the store is certainly a good way to break the ice. Any other ideas or suggestions on ways to get stores to display my information?

You mentioned a yellow pages ad. Can you give me information on that in terms of what you had to have to get the ad and the pricing of it? Do you get a lot of calls from that?



No, I did not mean post a flyer on a wall. I meant leave 20-40 flyers on the counter where people speak to the cashier. A lot of people will pick up a flyer before leaving the store. Owners usually don't mind that in my area.

A Yellow page ad can cost from $30 - $500 a month. It depends on the size, color and with or without a picture. Imagine your ad costing you $100 monthly. Just one approval will pay it off. I get most of my calls thru the Yellow Pages. Before you purchase an ad, you must change your exsisting residual phone line to a business line, or have a business line installed in your home.

Another technique I forgot to mention is to hire a homeless person pass out your flyers door to door. I pay them $40 to deliver 1000 flyers. You will get a lot of calls from the proverty areas, but no appovals. The wealthy areas will not call. The medium income areas is where I get mosot of my calls from. Those are also the ones who are most interested in a magic show. Remember it is against the law to insert the flyer/handbill in a mail box. Insert the flyers in the door or wrap a rubber band around the flyer placing it on a door knob.
magic4u02
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Philadelphia, PA
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Mike:
Thanks for the reply. No, I understood that you meant placing them at the counter if the businesses in the area such as party stores. I just wonder if businesses around my area would really do that for me if there is not benefit to them from it? That is the only thing that scares me from doing that. I would think they would want something in return. I guess there are ways to work it, but just need ideas as to how others have approached it.

Thanks for your information on the Yellow pages. That is the exact information I was looking for. Thanks a lot. I will have to look into that and figure out if it may be worth it for me. Do you know an estimate of how much a business line runs per month? I think you can also make a cell phone a business line as well.

Thanks again.
Kyle Peron

http://www.kylekellymagic.com

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http://kpmagicproducts.com

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Dynamike
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Quote:
On 2003-11-15 22:54, magic4u02 wrote:
Do you know an estimate of how much a business line runs per month? I think you can also make a cell phone a business line as well.


First tell your local phone carrier you would like to switch over to a business line. Next, find out which major carrier will supply you with best flat rate of minutes. I switched from "SBC" over to "Talk America." Talk America will give my area hundreds of minutes of nationwide calls for about $40 including taxes. They have an package with unlimited amount of nationwide calls to USA and Canada for about $60 including taxes.

The only way I use my cell phone as business is I "call forward" my incoming calls from office to my cell phone when I step out of my office.

Another yellow page I advertise in is "The Yellow Book." I don't know if this is in your area.

Give your yellow pages advertisors a call.
p.b.jones
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Quote:
I switched from "SBC" over to "Talk America." Talk America will give my area hundreds of minutes of nationwide calls for about $40 including taxes. They have an package with unlimited amount of nationwide calls to USA and Canada for about $60 including taxes.



Hi,
Just out of interest/comparison to the UK are these fees monthly,quarterly or annual?
Phillip
magic4u02
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Philadelphia, PA
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Thanks PB. I was wondering the same thing. Mike can you share that information with us? I may have to look more into a yellow pages ad. I am just not sure if it is economical for me at the moment, but certainly worth checking out. What is your total fee per month for the ad and for the line? Also, how many shows a month do you book just from this ad?
Kyle Peron

http://www.kylekellymagic.com

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http://kpmagicproducts.com

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Andy Wonder
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Auckland, New Zealand
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Quote:
On 2003-11-15 10:23, magic4u02 wrote:

I will start by directing people more to my site via the conversations...


Don't let that interupt your telephone sales pitch. Sending your callers to a web site is a step backwards in the sales process.

Quote:

I can then start using the site as a way for people to see more about me, what we look like and as an information portal.



I tried that stratgy & it was a failure. If you don't have a clear sales orentiatd goal for your site you will not have a measurable outcome. Also don't make the mistake of adding a lot of information thinking it will all be read. The more information you add the less likley it will be that anyone will read it.

Quote:
I will also have a way for them to book online should they decide they want to do that.


Enough said alreday.

Quote:
I also will have an area where people who have booked me can download my advertising and promotional materials. This way I save on having to mail them out before a fair gig.


Don't be so cheap Kyle! Getting a letter in the mail is very reassuing & reminds your clients you are a professional. Downloading generic info does not. If your clients have to download somthing they will put it off until later & never do it anyway. Printed A4 on a B&W laser or InkJet might not be the image you even want. You are supposed to make it easy for your client not give them admin work to do.

Also getting a personalised letter as a step in a relationship building cycle is much more compelling than viewing a web site.
Andy Wonder, Auckland, New Zealand
NJJ
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A website should appear like a poster. A good poster works from across the street, across the room and up close.

E.g. put your basic info at the front then get more and more detailed the futher they go in. That way people can choose their own level of involvment without feeling bombarded or feeling as if there is not too much info.
Dynamike
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Kyle,

I don't know the information for your area. It is best for you to to call you local phone carrier to get more information about the billing in you area.

The service works great for me. I've been in the Yellow Pages for about 12 years. It helps keep my business full time.
magic4u02
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Philadelphia, PA
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Andy:
Thanks so much for the great information. You have certainly given me things to think about and evaluate. A lot of what you said makes perfect sense to me. When I get the site up, I will make certain to let you check it out for me and give me some advice as well. Thanks a million.

Being a designer, I can certainly make anything look great and communicate well. I am just still learning about the marketing and copy side of things. It helps to know what has worked and not worked from people like yourself who have done it.
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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Dynamike
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Kyle,

Do you have a E.I.N.?
Emazdad
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<<<<<<<<<<Don't let that interupt your telephone sales pitch. Sending your callers to a web site is a step backwards in the sales process. >>>>>>>

The time to mention your website is when the caller has been given all the information by you in your full sales pitch but wants to think about it, they may want to talk to there partner etc and phone you back, They maybe enquiering on someones behalf, or maybe they're trawling through the yellow pages, (you learn to tell when they're doing this, the first question is usually "How much do you charge") by telling them about your site before you end the conversation it gives them something to look at and gives you the edge on the others who may not have one.

Dynamike, Excuse my ignorance but whats E.I.N?
Yours Funfully
Clive "Emazdad" Hemsley
www.emazdad.com

"Magic is a secret, without the secret there is no magic"

Remember there are only 3 types of people in the world, those that can count and those that can't.
magic4u02
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Philadelphia, PA
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Yes, I was wondering the same thing. Can you fill me in on what you are referring to as an E.I.N.

Clive, I also agree with you as to the right time to mention the web site when on the phone. Thanks.

I had a terrific show this past weekend and was able to take some shots at the show with the kids as well as some I took at home when I got back. It was a lot of fun and I think I have a nice enough selection for use on my site. I will keep you all posted on that.
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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Dynamike
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Quote:
On 2003-11-17 12:52, magic4u02 wrote:
Can you fill me in on what you are referring to as an E.I.N.


Well Kyle, before you advertise in a Yellow Pages, you must get a E.I.N. (Employer Identification Number). And before you get an E.I.N. you must get an assumed name. Next, open up a business banking account. Try to look for one with "free checking."

Again here is the order:

1) Assumed name from your county/city building.

2) Get an E.I.N. from
Department Of The Treasury
Internal Revenue Service
Cincinnati, OH 45999
1-800-829-1040

3) Open up a business checking account with a local bank in your area.

4) Have a business line installed in your home or office.

5) Next you will be ready for the Yellow Pages

It's not as hard as it seems, Kyle. If you are eager in taking your entertainment full time, go for it.

P.S. You'll never get rich working for someone else.
magic4u02
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Philadelphia, PA
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Mike:
Thanks for the great information. That is helpful. For now, I am not looking into going full time. I am more interested in getting my weekend and evening gigs working better for me as I learn more about the whole marketing side of magic.

I love my day job and will continue doing that as long as I can. Just that there is a small chance I may be laid off next year and I want to have my magic as prepared as I can.

How much does each of the items you mentioned cost on average? Just curious. Thanks again for all your help.
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

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Dynamike
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E.I.N. is free throughout America. I don't have any idea what the rest will cost you in your area.
magic4u02
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Philadelphia, PA
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Thanks Mike. I now at leats have a list of things I need to look into and get pricing for in my own local. thanks again.

How many calls a month do you get from your yellow page ad alone? Do you know what that figure might be? Just curious to know.

Thanks again.
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

Join Our Facebook Fan Page at

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