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The Magic Cafe Forum Index » » Tricky business » » Fundraising partnership (0 Likes) Printer Friendly Version

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Mike Maturen
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Sorry...didn't mean to hijack the thread...that's what I get for posting before my 3rd pot of coffee!
Mike Maturen
World of Wonder Entertainment
The Magic and Mayhem of Mike Maturen
989-335-1661
mikematuren@gmail.com

AUTHOR OF "A NEW DAWN--Weekly Wisdom From Everyday Life"

member: International Magician's Society
Scott Burton
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Got an awesome full-page article written about me in one of our major city newspapers today! I'm really happy with this article.

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It doesn't appear to be hitting the web (they have a paid on-line subscription service). If you are interested in reading it, you can view a scan of the article from a link on this page of my web site (.pdf file) - http://www.amazingcompanyevents.com/24-hour-marathon/
Mike Maturen
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Great publicity Scott!
Mike Maturen
World of Wonder Entertainment
The Magic and Mayhem of Mike Maturen
989-335-1661
mikematuren@gmail.com

AUTHOR OF "A NEW DAWN--Weekly Wisdom From Everyday Life"

member: International Magician's Society
Scott Burton
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I was just awarded the Tensor Brand (division of 3M Canada) "Hero" award. They wanted someone who was using athletic ability to support a charity in a creative way that brought together a community. I'll be supplying various posts, photos, and video for their facebook page (tips and motivation etc). I understand they'll be using me in their promo (to some degree...I'm not sure). As part of the prize, I won $2000 for my charity.

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The announcement was made on their Facebook page: https://www.facebook.com/TensorBrand
tacrowl
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Congrats Scott!
Tom Crowl - Comedy Ventriloquist

ComedyVentriloquist.com

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Mike Maturen
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Congrats Scott!!!!
Mike Maturen
World of Wonder Entertainment
The Magic and Mayhem of Mike Maturen
989-335-1661
mikematuren@gmail.com

AUTHOR OF "A NEW DAWN--Weekly Wisdom From Everyday Life"

member: International Magician's Society
Scott Burton
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Thanks guys.

I'm having a TV news crew come out to shoot a segment on me today. Very exciting.

The thing I've learned about putting together an event is this: it's not about YOU (no one cares about you being a "magician") or what you do (running around a circle isn't inherently interesting)...it's about what you do for others that is important to create an interesting story.

Plus the thing is: my motivation is really to do good in the community and any extra attention that may help me in my business is just a nice little bonus. It needs to come from the heart.
Scott Burton
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I am pleased to say that this 24 hour effort was a BIG success with thousands in donations, lots of community involvement and engagement, and (most importantly) TONS of media coverage (way more than expected). I ran 151.5 kms (94 miles) during the 24 hours.

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Here is a video I recorded myself during my run documenting my progress and highlights throughout the entire 24 hours (9 min video). This video was made for 3M Canada who declared me a "Hero" and gave me $2000 for my cause: http://www.youtube.com/watch?v=2SGYYNRPtWo&feature=youtu.be

Here is the press I received:

Newspaper (in addition to the articles linked in previous posts):

Here is the Winnipeg Free Press article: http://www.winnipegfreepress.com/local/M......481.html
Here is the Winnipeg Sun article: http://www.winnipegsun.com/2013/06/13/ru......t-hunger

Here are videos of 3 TV news stations covering the run:

Breakfast Television: http://www.youtube.com/watch?v=i_4DzA_fUtg&feature=youtu.be
Global News: http://www.youtube.com/watch?v=lkoEsiqhKZ0
CTV News: http://www.youtube.com/watch?v=akPKJroYgRE

Here are the clips from Virgin Radio 103 "The Ace Burpee Show" morning show (our most popular radio station) as Ace Burpee ran with me: http://www.youtube.com/watch?v=3N_hcfYJssc

There are a lot of photos of the event that went up on the "Lunches With Love" (my chosen charity) Facebook page: https://www.facebook.com/LunchesWithLoveWinnipeg

Myrna Driedger, the Member of Legistative Assembly (provincial government) for my area of Manitoba (Charleswood), will be delivering a Private Members Statement in the Legislature to honour my run and the cause I'm supporting. She came by to cheer me on during the event as well.

It's been pretty awesome!

Now the interesting problem I have is that I can't see any way to top this with my upcoming 72 hour race in Arizona! I thought I would build up to the 72 hour race but this has been really big and I've turned into a local celebrity. The 72 hour will have to be a completely different kind of approach. Either way, this approach worked out well above my expectations!
charliecheckers
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Scott - Way to turn something you love into something very positive for others (and yourself). Glad to see it went so well. I will definitely store this story away for future refrence.
Bazinga
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94 miles! I doubt I've walked 94 miles in my life, let alone run it.

Congratulations and very well done.

Bazinga!
Scott Burton
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It's amazing me the exposure and benefits that have come out of this "little" event I put together. Just yesterday my elected provincial government representative (Member of the Legislative Assembly) made what's called a "private members statement" to all provincial representatives (including our Premier) to recognize my 24 hour run and the charity I was supporting. Myself and Nathan (13 year old founder of "Lunches With Love") attended the session. The result was a standing ovation from our provincial government leaders!!!! It was very exciting. My 24 hour event is now recognized in the government records for all time Smile

Here is a picture of myself, our MLA Myrna-Driedger who made the statement, and Nathan (charity founder).
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Unfortunately, video recording of the presentation (and standing ovation) was not permitted. I will be getting of copy of the transcript. Also, Myrna was kind enough to offer words to the camera: http://www.youtube.com/watch?v=bg0MA7UzvYM

My 24 hour event page on my web site now boasts a massive about of social proof about the work I do and how it applies to my motivational presentations and entertainment. http://www.amazingcompanyevents.com/24-hour-marathon/

I hope you don't mind me sharing again. I am proud of what this has become Smile
Scott Burton
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It's amazing how one fundraising / publicity effort continuing to pay back and lend credibility to my business. Six months after the event, I just found out that I'm #64 on the list of our province's "Most Fascinating" people. This was a surprise.

http://metronews.ca/features/100-most-fa......or-2013/
M Sini
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Congrats Scott! That's great!
Mindpro
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I agree, fundraisers if done properly can offer such a plethora of benefits financial and otherwise. Congrats, you've done a great job with this. ...and to think we knew you when you were just an entertainer.
Devious
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Kudos and great going to you Scott.
The cause is one that is close to my heart and
Phoenix is a great town I used to live in.

I'm proud to know you and thank you for also
sharing this wonderful story. Please keep us posted.

Yours in success,
Dev/
Devious Deceptions
"Gadol Elohai!"
L'Chaim!
Scott Burton
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I don't know if I can ever top this. Perhaps I'm come up with something eventually.
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