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The Magic Cafe Forum Index » » Not very magical, still... » » A Geico Campaigne That Might Never End (0 Likes) Printer Friendly Version

daffydoug
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What if you could design an add campaign that was a hit because it had the qualities of being both flexible and adaptable? One that could go on forever?

I think Geico has done it with their "How happy are folks ? " campaigne. No matter if you like the campaigne or not, you have to admit, as long as they can think up new "happy" skits to fill the frame work, they can go on forever!


The cavemen wore out and had it's day in the sun, the Gecko is lame (I feel)  but this new campaigne could be a never ending cash cow, as long as they keep thinking up new skits.

Let's see so far we have had:

Two antelopes with night vision glasses

A witch in a broom factory

Dikembe Mutombo blocking free throws

A body builder directing traffic

Gallagher at a farmers market

Eddy money selling tickets at a travel agency

Paul Revere with a cell phone

Christopher Columbus with speed boats

The Pillsbury Dough Boy going to a baking convention

Dracula volunteering at a blood drive

What's next? 
The difficult must become easy, the easy beautiful and the beautiful magical.
Michael Baker
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balducci
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Quote:
On 2013-04-25 04:30, daffydoug wrote:

this new campaigne could be a never ending cash cow, as long as they keep thinking up new skits.

It might be on forever, but I do not see how the campaign itself could ever become a "cash cow". Or perhaps you use that term differently, than I do.

In any case, I still prefer the cave men and the Gecko spots.

How many of these Geico campaigns do you remember?

http://en.wikipedia.org/wiki/GEICO_advertising_campaigns
Make America Great Again! - Trump in 2020 ... "We're a capitalistic society. I go into business, I don't make it, I go bankrupt. They're not going to bail me out. I've been on welfare and food stamps. Did anyone help me? No." - Craig T. Nelson, actor.
daffydoug
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I remember ALL of them.

I actually loved the Cavemen, especially the one where the two cavemen are in a restaurant ordering roast duck with mango salsa.

That one tickled me.

But they have had several campaignes, and I remember every single one.

By "cash cow" I guess I simply meant it's going to keep new prospects intrigued and maybe switching to the company thus bringing in bigger profits for Geico.

Sorry if that was a bit nebulous.
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balducci
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I'm still upset that the Cave Men sitcom was cancelled. Smile
Make America Great Again! - Trump in 2020 ... "We're a capitalistic society. I go into business, I don't make it, I go bankrupt. They're not going to bail me out. I've been on welfare and food stamps. Did anyone help me? No." - Craig T. Nelson, actor.
daffydoug
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Yeah. Me too. But I guess the general public thought it was overkill.
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LobowolfXXX
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Guess they forgot to tell Bill Buckley.

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Bob1Dog
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I thought the first caveman commercial was good and then a few more. But when it got to the sitcom level, it just reminded me how bad network TV is.
What if the Hokey Pokey really IS what it's all about? Smile

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ed rhodes
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Quote:
On 2013-04-25 15:15, balducci wrote:
Quote:
On 2013-04-25 04:30, daffydoug wrote:

this new campaigne could be a never ending cash cow, as long as they keep thinking up new skits.

It might be on forever, but I do not see how the campaign itself could ever become a "cash cow". Or perhaps you use that term differently, than I do.

In any case, I still prefer the cave men and the Gecko spots.

How many of these Geico campaigns do you remember?

http://en.wikipedia.org/wiki/GEICO_advertising_campaigns


I also remember the scientist studying the Gecko as he tried to sell people onto Geico.
My kid got the idea of tying both ad campaigns together with the scientist announcing to the camera that the Geico gecko seems to have finally found his match, the camera would pan over and the gecko would turn out to be trying to sell Geico to the Caveman!
"There's no time to lose," I heard her say.
"Catch your dreams before they slip away."
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Ain't life unkind?"
Daryl -the other brother
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Anyone remember the first Gecko comercials? The voice was Kelsey Grammer, didn't last very long.
mastermindreader
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The formula is definitely a cash cow for the advertising agency who creates the ads.
Michael Baker
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Quote:
On 2013-04-27 21:07, Daryl -the other brother wrote:
Anyone remember the first Gecko comercials? The voice was Kelsey Grammer, didn't last very long.


I don'r recall hearing Kelsey Grammer, but I thought the early ones with the Gecko's "boss" were much better than the current ones.
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Bob1Dog
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Off topic, (or is it?) then there's the AFLAC duck. Yogi Berra was instrumental in making that one go for the gold. I think the duck is getting stronger than the Geico ads. The latest with the duck and a broken beak is hilarious.
What if the Hokey Pokey really IS what it's all about? Smile

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irossall
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I wish Geico would cut back on the ads and quit raising my payments. I have been with Geico for over ten years and in my 40+ years driving history, I have never had an accident or a ticket, yet Geico has raised my payments 2 times since I have been with them.
Maybe if they did not spend so much on advertising, they would not have to keep raising my rates. I thought that over time with a good driving record, payments were supposed to be reduced. I am considering going with another insurance company but I am afraid they are all rip offs out to get your hard earned cash.
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ed rhodes
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Quote:
On 2013-04-27 21:07, Daryl -the other brother wrote:
Anyone remember the first Gecko comercials? The voice was Kelsey Grammer, didn't last very long.


Were those the ones with the Gecko being annoyed at being confused for Geico?

(Being pulled out of the shower to answer the phone) - No! You want GEICO, not GECKO!
"There's no time to lose," I heard her say.
"Catch your dreams before they slip away."
"Dying all the time, lose your dreams and you could lose your mind.
Ain't life unkind?"
daffydoug
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I'm wondering if the Aflack duck being silent lately is secretly because the guy who won the nation wide search for a new voice (.After Gilbert got canned) is no longer doing the voice fior some reason?
The difficult must become easy, the easy beautiful and the beautiful magical.
daffydoug
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Gotta admit, "Dracula volunteering at a blood-drive" tickles my tickler every time!

"I LOVE the Lebanese!"
The difficult must become easy, the easy beautiful and the beautiful magical.
daffydoug
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The latest iteration? "Happier than a camel on hump day."

Kind of funny, but Dracula still gets the prize
The difficult must become easy, the easy beautiful and the beautiful magical.
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