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The Magic Cafe Forum Index » » The little darlings » » Commercials... (0 Likes) Printer Friendly Version

harris
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Harris Deutsch
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Thanks to all of you that elevate the art of magic.

Over the last few months there has been a commercial shown in the USA.

It features 2 early teen characters watching a children's magic show.

One says something like...Oh Boy...A Math Magician...

With a sarcastic tone...just what a magic show needs to make it EVEN better...Math.

Presenting magic & math are not easy by themselves.

At least that has been my experience. (30+ years with magic and 14 years working closely with teachers/including math teachers)

This topic is Not about those that combine math and magic. It is about some peoples perception of magic.

Harris
Harris Deutsch aka dr laugh
drlaugh4u@gmail.com
music, magic and marvelous toys
http://magician.org/member/drlaugh4u
Starrpower
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Yep ... I think that commercials is for U-verse. It appears to diss magicians, but I wonder if it meant that you are screwing up a magic show by adding math to it. Either way, it looks bad for magic.

The worst thing for magic is still bad magicians. We can overcome bad PR with a good show. Unfortunately, a lot of people here seem to think that getting kids to yell and scream is comparable to entertaining them, or worse, they think that is presenting a good show!
Eldon
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Virden, IL
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Quote:
The worst thing for magic is still bad magicians. We can overcome bad PR with a good show. Unfortunately, a lot of people here seem to think that getting kids to yell and scream is comparable to entertaining them, or worse, they think that is presenting a good show!


Amen to that.
bowers
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Oakboro N.C.
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I also agree
Julian Franklin
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No, the commercial in question caters to a certain demographic: that of the anti-intellectual. And they (AT&T) use math (smart) coupled with magic (geeky, sorry, but it's the stereotype), vs. the "fun" that can be had by moving your TV into the back yard and having everyone stand around watching a video while they jump around in the grass. There are certainly people who would rather spend money on the ability to move a TV into the yard so that the kids can watch a video outside rather than spending money on live entertainment and for SURE before anything that might result in their children learning something. But AT&T's poor choice in advertising is not a fair reflection on the ability to combine magic with an educational message when it is done right.

--Julian Franklin
harris
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Harris Deutsch
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JF.

As someone who has worked in secondary education for 14 years, I agree.

HD
MACSAPP
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Harris Deutsch aka dr laugh
drlaugh4u@gmail.com
music, magic and marvelous toys
http://magician.org/member/drlaugh4u
Starrpower
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Ooo, that's harsh, Julian ... and I love your term "anti-intellectual".

It would be fun to make a parody, where the kids are knocking over the TV, funning wild, and basically having a complete disregard for the video they've seen 20 times.

BTW, I don't consider myself to be an anti-intellectual, yet I would never consider math to be " fun".
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