On 2014-01-18 18:22, eatonmagic wrote:
Tim,

Yes, the above information is a great find. The section on posting relevent content to help build engagement is worth it's weight in gold! Images also help gravitate a reader's interest as they're scrolling through their news feed. We usually look first than read. This is why certain videos have a screen image set at a certain point within the video that author KNOWS will grab your attention and you'll want to read more.

Edgeranking is a WHOLE other business go it's own. Most get lost trying to understand it. Google and Facebook have been going to head to head in the SEO market. In fact, recently , and astonishingly, Google has taken a page out of Facebook's playbook and has begun to implement more relevant content based on interested and location rather than solely depending on keywords alone. In fact, this service is called Google Carousel. Here is a video I found on Youtube helping explain it more in detail:

http://www.youtube.com/watch?v=pPaPPim5xb0

In regards to the ads, I wouldn't necessarily say Facebook ad's are "dead" but aren't as popular as they once were. BOOSTING POSTS however, can have tremendous results in post clicks IF your regular engagement numbers are high. This is one reason why the content you post within your fan page are TARGETED to catch that specific page's viewers. It also is not as expensive as you might think. My last client only paid $10 for each post and saw a reach of an additional 5000 impressions. These were posts that appeared on news feeds of those that had similar interests with. For instance, if you run a real estate business, posting pictures, or videos kittens or your son's baseball game will not generate much engagement. You might get 2-3 "likes" out of empathy but not from those that are looking to do business with you.

However, if you post a picture of a home that has fallen into a sink hole with a caption reading "ARE YOU SAFE? CLICK HERE TO SEE WHAT AREAS HAVE RECENTLY BEEN FOUND IN DANGERZONES!" Chances are, THAT post will get clicked on a ton of times as well as shared. Why? Because as humans, we need to know the things that could affect our lives. Of course, if you're a home owner and you see an article like this you are more likely to click on it so you can see if you're home is safe. In the example I mentioned, the Realtor would be even smarter if the link took the reader to a landing page with a video and a free report that could be obtained via email opt-in.

Once the email is given, an automated email gets sent to the subscriber containing a link to either a PDF, unlisted Youtube video or even a blog that shows the areas affected. More importantly, a list is being generated. In this case, if the Realtor were to see a large amount of traffic being generated with a high opt-in rate, he/she might consider establishing either a JV partnership with an insurance agency offering sinkhole protection (hypothetically speaking of course) and agree to an affiliate fee or even sell his list (state laws would have to allow this). He could then run a series of either ads or links on that opt-in page or even inside the auto-resonder email that was sent

It is also common for those that find that content helpful to "like", comment and even share it to their news feed. Thus, the cycle repeats itself. The more people that engage with your content, the higher Edgeranking you generate and as a result, the more news feeds you show up on.

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NOW…how as magicians can we use this knowledge to our advantage? Several ways:

• Drip content that is current and relevant to those in your circles.
• Encourage your fans to "like", comment and share.
• Stay pro-active in your posts. If someone comments, comment back. Stay professional. Nobody likes a smart-*ss
• Reward fans with weekly contest or special promos.

***FREE TIP***

When performing, have someone with a phone snap a picture, post it on their wall and be sure to tag both you AND the business. Be sure to "like" that picture, engage with a nice comment (Example: "Diane wasn't that a fun night?! What was your favorite trick I performed?") and more importantly SHARE on your news feed. The caption could say, "Check out this picture a client took of me doing a trick for _____________ (tag the other person in the picture) at _____________________ (tag business) tonight. What do you guys think happened next?" This will help build engagement on both ends!

On 2014-01-22 18:18, magicjoe wrote:
Eaton magic and Tim

Thank you so much for the info. I have been trying to up my Facebook presence. Any luck with Twitter?