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Dynamike
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Anyone ever joined a school assembly before? I am presently with one in my state. There is one that got my attention recently. It is called School Programs USA: http://www.schoolprogramsusa.com/aboutus.html Have anyone subcontracted with them before?
hugmagic
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Dick Oslund is the man to talk on school assemblies. He worked them for years.
Richard
Richard E. Hughes, Hughes Magic Inc., 352 N. Prospect St., Ravenna, OH 44266 (330)296-4023
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TommyJ
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Quote:
On 2014-01-27 09:24, hugmagic wrote:
Dick Oslund is the man to talk on school assemblies. He worked them for years.
Richard



I believe what he was asking was has anyone worked with this agency before.

I have never worked with an agency for school assemblies Mike, I've always promoted myself. But the more eggs you have in more baskets, the more shows you will book. This is interesting and I'm going to lok into it myself.

Thanks for sharing
"Keep the Kids Laughing!"
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Scott O.
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This is from their website:

Quote:
Understanding Today’s Assembly Presenters
The foundation of an Assembly program is the presenter and the content of the program. Some presenters are educators, while others are specialists in a specific field, and the latest entry to Assembly presenters is the newer breed of local or amateur entertainers.

This difference in background can often be an important factor in the style and success of a program. Many times programs presented by educators are more direct and curriculum-based. These are often presented in a format similar to classroom instruction. Programs offered by specialists, authors or guest speakers in a field tend to be rather factual and may include a more entertaining presentation designed for maximum impact. Finally the local entertainer is an area that while often being fun and interesting, a new trend has many kids party entertainers believing that just because they add a brief “educational” message or theme to their standard performance they can consider it an Assembly program. Many times this type of presentation may lack the presentation skills required to reach, hold and maintain the interests of the students for the duration of the program.


They go on to say that, depending on the school's needs, an entertainer may be a good fit. However, it seems clear that they are primarily emphasizing a solidly educational program. Food for thought when entering into this venue.
Do not become weary in doing good, for at the proper time you will reap a harvest, if you do not give up. Galatians 6:9
harris
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Harris Deutsch
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When I was working out of Reno, Nevada, I worked with an organization called Young Audiences.

I am not familiar with the one you mentioned.

As fare as schools looking for solid education...That is true.

After working with the D.O.C.(department of corrections) I now have been housed in schools for the last 14 years.

Some like programs for the entire school. Others like ones that appeal to certain subjects. I know our media center (also known as libraries) bring in speakers that do the same program 5 to 7 times during a day.

Programs vary from an author talking about their craft, to someone portraying a civil war soldier.

Harris
Harris Deutsch aka dr laugh
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Starrpower
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This is interesting. I don't see a pitch for acts, however.

As an aside, what do you guys think of their webpage? What a piece of garbage! Incredibly confusing, text-heavy and discourages one from reading the entire thing. If this is typical of the way they promote I would not put much faith in them.

I am gonna go out on a limb as guess that Robinn Lange, whoever that is, owns this agency. I notice that Robinn Lange is half of the advertised entertainers on the page.

UPDATE: I love it when instincts pay off. Looked it up. Registrant Name: Robinn Lange.
dearwiseone
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Yeah, I could tell it wasn't a real, professional organization.

I had the same thought as you Starrpower....this has got to be run by one guy. I thought he might be booking just his shows, or him and his buddies.

I'd steer clear of this one Dynamike, but those are just my thoughts!

- Kevin
Michael Baker
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Good catch, Starrpower. The quote above by Scott O. seems to indicate a distaste (not Scott's) for the entertainer presenter, that includes a brief "educational" message in the program. It sounds like the author is destroying a certain group of competition early on... kind of a less-directed negative ad campaign.

To call them a new breed is hardly truthful. Entertainment programs for school assemblies is hardly anything new, even those that have no educational message at all. I watched many as a kid, and performed enough of them as a younger magician to know.

I think it is just a bit more difficult for that type of performer/presenter to enter the market than it used to be. While it is not impossible to do purely entertaining programs in schools, I think many are going to look for the educational angles. To make that easier to do, I can see them relying on agencies. The assumption would be that the agencies have already done the "weeding out" process, and are only offering programs that pass the muster, which may mean making the most of every minute the kids are in school, i.e., educating them.
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jay leslie
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Quote:
On 2014-01-27 15:01, Harris wrote:

After working with the D.O.C.(department of corrections) I now have been housed in schools for the last 14 years.

Harris



They should rent you an apartment, at least Smile
Donald Dunphy
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Here is one of the school show directories that exists in the U.S.:

http://www.schoolshows.com

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
harris
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Harris Deutsch
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Jay. I like the way your mind reads and thinks

Early on my principle introduced me as a new contractor with the district.
I was introduced as someone from Lansing penitentiary. (In cold blood's main characters were "housed" and then executed there.
He told my new colleagues I was on a work release program.

Over the last 14 years I have seen things ranging from BMX demos to
The mother of a girl who committed suicide after cyber bullying.
Megan's mother's talk hit home and us still talked about.
Harris Deutsch aka dr laugh
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Dick Oslund
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Both SCHOOL ASSEMBLIES USA AND SCHOOL ASSEMBLIES. COM ARE 'NEW' TO ME!

Of course, I've been retired since 2008, and am somewhat "out of the loop". Only a few of he old assembly bureaus that I worked with--or knew about are even in existence, today. I can name two! Bureau of Lectures & Concert Artists, and Dakota Assemblies! (and I'm not sure that "B of L & C A" is still using that title.

I've heard of several "new" companies, but, know very little about them or their operation.

Lyceum programs began as "evening Lyceum" (usually used school facilities) when CHAUTAUQUA faded away. After a few years, they became "day Lyceum".

Some of the bureaus that were active for many years, but are now out of business, partly because the owner/manager passed away, and partly because the needs and desires of the schools have changed.

The Antrim Bureau, School Assembly Service, Southeast School Assemblies, North Dakota State University's Division of Independent Study, University of Minnesota Assembly Programs, Universtity of Wisconsin Assembly Programs, National School Assemblies, Graham Lyceum Bureau, Charles Dietrich Assemblies, William Bale Asemblies, Southern School Assemblies, Dorothy Bennett Assemblies, and International Lectures at one time "covered" the U.S.A.! I'm sure that I've forgotten a few of them!

I was associated with and toured for a number of them. I also booked other talent for School Assembly Service, and Nstional School Assemblies.
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Michael Baker
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Great history lesson, Dick! Thank you!
~michael baker
The Magic Company
hugmagic
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I told you guys Grandfather Oslund was the guy to talk about all this.

Dick could tell you how to look for warning signs in bureaus, ways to maximum your returns from booking and so many more things. He really needs to get the book done.

Richard
Richard E. Hughes, Hughes Magic Inc., 352 N. Prospect St., Ravenna, OH 44266 (330)296-4023
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thekidsmagician
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Quote:
High End Professional are updated their image and have impressive websites.


Curtis, I agree...but only if their target market finds them online and has specific expectations for what a website should look like. If they get gigs through other means, a website might not be a big part of their business marketing.

I know one entertainer over here (UK) who spent thousands of pounds getting a really nice website done with a professionally-shot video intro. It looked really slick and very impressive - the only problem was that they couldn't entertain at all!

So I'm agreeing with you, but also saying the website for his target market might not be everything.

- Mike
Children's entertainer in Bristol - making children look AMAZING! - www.thekidsmagician.com
harris
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Harris Deutsch
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Yes...one needs a decent or better website and a good program

One tip on what not to do. (as actually heard from an assembly presenter)

"now that we got the boring stuff over, where going to play some music".

The groups website looked great.
The group has not been asked back.
Harris Deutsch aka dr laugh
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magicofCurtis
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Thekidsmagician

I total agree with all your points.

But even if you don't use your website to pull in clients. People still like to refer to a website for visual purposes!
Websites should be a form of enhance advertisement
and to be used to bring in clients using SEO.

Neither of his sites seems to be that way.

People tend to pay more when everything is in shinny packages even for a same product.
Although in our industry we should be doing nice acts for clients no matter what...

This recalls a story.
A buddy of mine is in branding.
A company with many types of food products in stores such as Target, Ralphs and Krogers... (large and popular stores in the US)
The tea devision wanted to increase there sells.
Which the branding agent did in in the millions the first month or two.

This is what he did:

He changed the packaging to something modern and sleek ( healthy -trendy style)
Then, he change the price from 1.99 to $5.99.

The tea didn't stay on the shelves at these stores. People where buying them.

Did it totally without advertising and promotions. (well being in stores already helps)
He also KEPT THE SAME NAME!

So to me, branding/packaging is important.

Anyone can get a decent website for $500 and nice photos for $300
and editing for $100.

Then once you grow from their spend more for greater and better things as your act grows.

Another thing is that Mindpro-Robin Lange makes himself out to be an expert.

I believe he has spoken on this forum regarding SEO, professionalism, style, show concepts, quality and professionalism etc.

So he is highly judged on what he actually does.
magicofCurtis
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Quote:
On 2014-01-29 12:57, Harris wrote:
Yes...one needs a decent or better website and a good program

One tip on what not to do. (as actually heard from an assembly presenter)

"now that we got the boring stuff over, where going to play some music".

The groups website looked great.
The group has not been asked back.




Harris,
Now imagine the ones who have great acts and great websites.
Think about the work and offers they get!

So it seems like a combination of both is the IDEAL! Smile
Dick Oslund
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A few thoughts that I "forgot" to put in post above....

Since the days of the INTERNATIONAL PLATFORM ASSOCIATION, the terms: "act" or "show" were not used. "Talent" presented "Programs"--and that is how they were described and sold. I suspect that this stemmed from the days of Chautaqua, which always presented educational, morally uplifting, motivational, and, entertaining PROGRAMS.

I recall booking all kinds of science programs (liquid air especially) animals (some did 'tricks' others were used in demonstrations (everything from trained dogs and seals, to spiders and reptiles, hand writing analysis, memory demonstrations ('like' Harry Lorrayne) YOGA, and athletic type programs from basic gymnastis, to trampolines and demonstrations of new games like frisbees and hacky sack, magic, juggling ventriloquism, marionettes and puppets, musicians, singers and instrumentalists, mime, "travelogue type illustrated lectures,sand pictures, ETC!!!

The assembly bureau always tried to have a good "mix' on the list of available programs each year.. Some were strictly Elementary oriented, others High Schoo, and some could work for K-12.

I'm including in the book a list of magicians (that I knew or know of)who played schools (some who toured for the assembly bureaus, and some who booked themselves independently.0 Many will be surprised at some at the names!

This is slightly off subject for the OP, but it MAY be of interest to some of the guys.
SNEAKY, UNDERHANDED, DEVIOUS,& SURREPTITIOUS ITINERANT MOUNTEBANK
magicofCurtis
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Dick,

Great pointer the word program!
Would that roll over to the college aspect or?
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